{"id":"13854","date":"2024-01-18T16:55:06","date_gmt":"2024-01-19T00:55:06","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=13854"},"modified":"2025-05-21T13:41:11","modified_gmt":"2025-05-21T20:41:11","slug":"packaging-design-testing","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/packaging-design-testing\/","title":{"rendered":"5 package design testing methods to increase sales"},"content":{"rendered":"\n<p>Getting your product packaging right is just as important as perfecting the product itself.<\/p>\n\n\n\n<p>A well-designed package catches your customers\u2019 attention, makes a good first impression, and ensures the product is protected. And in a saturated marketplace, packaging can either drive sales or leave your product sitting on the shelf.<\/p>\n\n\n\n<p>That&#8217;s why testing your product packaging is a crucial step to hitting your sales goals.<\/p>\n\n\n\n<p>In this post, we\u2019ll cover five package design testing strategies to help you get useful consumer feedback and optimize your packaging before you go to market.<\/p>\n\n\n\n<p>Let\u2019s get started!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Secret to High-Converting Product Packaging Designs (and How to Test Yours)\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/nhEq5UAmWPc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-package-design-testing\">What is package design testing?<\/h2>\n\n\n<p>Just like judging a book by its cover, customers judge products by their packaging. Think of all the times you\u2019ve gone shopping and chose one brand over another because of how the package looked.<\/p>\n\n\n\n<p>Something as simple as an eye-catching<a href=\"https:\/\/www.pickfu.com\/blog\/coffee-packaging-design\/\" class=\"ek-link\"> coffee package <\/a>or <a href=\"https:\/\/www.pickfu.com\/blog\/tea-packaging-design\/\" class=\"ek-link\">tea packaging design<\/a> might decide the brand you drink every day, for example.<\/p>\n\n\n\n<p>Package design testing allows you to impact your target audience\u2019s buying decisions by optimizing your packaging based on their preferences. It\u2019s a form of market research done to understand what your audience wants and how they\u2019ll perceive your product.<\/p>\n\n\n\n<p>Testing empowers you to boost your new product&#8217;s packaging effectiveness, functionality, and appeal before you actually invest in developing and launching it.<\/p>\n\n\n\n<p>You can (and should) test the following elements:<\/p>\n\n\n\n<ul>\n<li>The package\u2019s color, typography, and visual elements<\/li>\n\n\n\n<li>The packaging structure and integrity (i.e. whether it protects the content from damage or holds well in storage)<\/li>\n\n\n\n<li>How practical and user-friendly it is (ease of opening, handling, storing, and disposing)<\/li>\n\n\n\n<li>Whether the design resonates with your target audience overall<\/li>\n<\/ul>\n\n\n\n<p>By gathering data and insights on these elements, you can design a package that stands out on the shelf (physical or virtual) and helps drive more sales.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"why-test-packaging-design\">Why test packaging design?<\/h2>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Pasta-AI-vs-real-world-barilla-package.png\"><img decoding=\"async\" loading=\"lazy\" width=\"926\" height=\"631\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Pasta-AI-vs-real-world-barilla-package.png\" alt=\"Pasta-AI-vs-real-world-barilla-package\" class=\"wp-image-13851\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Pasta-AI-vs-real-world-barilla-package.png 926w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Pasta-AI-vs-real-world-barilla-package-440x300.png 440w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Pasta-AI-vs-real-world-barilla-package-768x523.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Pasta-AI-vs-real-world-barilla-package-725x494.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Pasta-AI-vs-real-world-barilla-package-540x368.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Pasta-AI-vs-real-world-barilla-package-345x235.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Pasta-AI-vs-real-world-barilla-package-300x204.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Pasta-AI-vs-real-world-barilla-package-286x195.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Pasta-AI-vs-real-world-barilla-package-120x82.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Pasta-AI-vs-real-world-barilla-package-126x86.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Pasta-AI-vs-real-world-barilla-package-129x88.png 129w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/a><\/figure>\n\n\n\n<p>A study by <a href=\"https:\/\/www.ipsos.com\/en-us\/news-polls\/Most-Americans-Say-That-the-Design-of-a-Products-Packaging-Often-Influences-Their-Purchase-Decisions\">Ipsos<\/a> found that 72% of Americans admit that a product\u2019s packaging design influences their buying decisions. Sixty-seven percent of them purchase based on the retail packaging material, and eight in ten people focus on the package design when buying gifts.&nbsp;<\/p>\n\n\n\n<p>By testing your packaging, you\u2019ll get important insights that will inform your design process.<\/p>\n\n\n\n<p>Packaging testing can help you:&nbsp;<\/p>\n\n\n\n<ol>\n<li><strong>Choose the right typography and copy \u2013 <\/strong>packages have limited space for copy. With testing, you\u2019ll identify the best font combination or messaging to drive purchases.&nbsp;<\/li>\n\n\n\n<li><strong>Evaluate purchase intent \u2013 <\/strong>when customers see your product&#8217;s packaging, they visualize your product in their lives. You can influence people\u2019s buying decisions and learn more about their purchase intent by testing their responses to your design.&nbsp;<\/li>\n\n\n\n<li><strong>Test your branding \u2013 <\/strong>do you want to ensure that your packaging appears eco-friendly to reflect your overall brand image? Testing will help confirm whether your packaging matches your brand guidelines, identity, and values.<\/li>\n\n\n\n<li><strong>Conduct concept testing \u2013 <\/strong>package design testing also involves <a href=\"https:\/\/www.pickfu.com\/blog\/proof-of-concept-testing\/\" class=\"ek-link\">proof of concept testing<\/a>, where you test multiple designs or ideas at different stages. You\u2019ll get customer feedback to fine-tune the final design before you commit to production.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>It\u2019s clear that gathering data before you finalize your design will give you a competitive edge. Now, let\u2019s explore different strategies for testing package designs effectively.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"5-packaging-testing-strategies-to-optimize-sales\">5 packaging testing strategies to optimize sales<\/h2>\n\n\n<p>At PickFu, we\u2019ve helped hundreds of businesses run fast, cost-effective package tests to get actionable insights during the packaging development process. Here are some approaches to testing. Choose the best strategy for your needs and resources (or use a combination of tests!)<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"1-polls\">1. Polls<\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"607\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-970x607.png\" alt=\"Pickfu Screenshot above the fold home page\" class=\"wp-image-13343\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-970x607.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-470x294.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-768x481.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-725x454.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-540x338.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-345x216.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-300x188.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-286x179.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-120x75.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-126x79.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-129x81.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM.png 1200w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\">PickFu<\/a> is a self-service polling platform that instantly connects entrepreneurs, product developers, marketers, and more with their ideal customers. Simply upload your packaging designs, ask a question, choose your audience, and launch your poll \u2013 you\u2019ll start getting feedback within minutes.<\/p>\n\n\n\n<p>For example, a quick, easy way to test package designs in PickFu is to ask your target audience to choose between two or more design options. If one gets a majority of the votes, you\u2019ll know which direction to take. Since respondents also provide written feedback, you can use the unique insights to guide the next stage of the packaging design process and refine your work.<\/p>\n\n\n\n<p>Or how about conducting a <strong>shelf-impact analysis? <\/strong>Share images of your products on store shelves or a search results page, and ask your audience whether they\u2019d buy them. This is a great way to tell whether your design stands out over the competition as well.<\/p>\n\n\n\n<p>Polls are a simple but effective way to learn what works and what doesn\u2019t in your package design concepts. Here are a few different types of PickFu polls you can try:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.pickfu.com\/products\/head-to-head-polls\"><strong>Head-to-Head polls<\/strong><\/a><strong>: <\/strong>Compare two or more design options against each other. The audience will vote for which one they like best (and explain why they chose it).<\/li>\n\n\n\n<li><a href=\"https:\/\/www.pickfu.com\/products\/open-ended-polls\"><strong>Open-Ended polls<\/strong><\/a><strong>: <\/strong>Ask your potential customers to give unfiltered feedback on a design. Ask what qualities respondents associate with your packaging design, for example, to test whether the package aligns with your brand identity.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.pickfu.com\/products\/ranked-polls\"><strong>Ranked polls<\/strong><\/a><strong>:<\/strong> Ask users to rank multiple design options in order of their preference, from best to worst. You\u2019ll eliminate your least effective packaging concepts.<\/li>\n<\/ul>\n\n\n\n<p>PickFu is built to help you validate concepts, iterate on designs, and launch optimized product packaging quickly and easily. We have a built-in, vetted panel of 15 million respondents globally that you can filter using 90+ demographic traits. Just sign up, launch your first <a href=\"https:\/\/www.pickfu.com\/blog\/retail-packaging-design\/\" class=\"ek-link\">retail packaging design<\/a> test in minutes, and get results within hours.<\/p>\n\n\n\n<p>This means you can move through the packaging development process \u2013 from validating concepts to iterating on designs to launching the best version \u2013 faster than most research methods. And you don\u2019t need to spend thousands: polls start at just $15.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"2-heatmaps\">2. Heatmaps<\/h3>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Heat-Map.png\"><img decoding=\"async\" loading=\"lazy\" width=\"830\" height=\"895\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Heat-Map.png\" alt=\"\" class=\"wp-image-11943\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Heat-Map.png 830w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Heat-Map-278x300.png 278w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Heat-Map-768x828.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Heat-Map-725x782.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Heat-Map-540x582.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Heat-Map-345x372.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Heat-Map-300x323.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Heat-Map-286x308.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Heat-Map-120x129.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Heat-Map-126x136.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/Click-Test-Heat-Map-129x139.png 129w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><\/a><\/figure>\n\n\n\n<p>Do you want granular information on the elements of your package design that attract (or repel) customers?<\/p>\n\n\n\n<p>Heatmaps are an enlightening, cost-effective way to reveal the areas of your design that stand out to your audience. It\u2019s one the best ways to identify elements that you should keep or alter based on consumer feedback.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/products\/click-tests\">Click Tests<\/a> are a type of PickFu poll that generates a heatmap. Upload an image of your design, ask your audience a question (such as \u201cWhich area would you improve and why?\u201d) and the audience will click on the spot they think needs the most work.<\/p>\n\n\n\n<p>Within a few hours, you\u2019ll get a heatmap that shows where the most people clicked on your packaging design. And you\u2019ll get written feedback from each respondent about why they chose that area to click.<\/p>\n\n\n\n<p>Your test users will catch mistakes that designers miss and will help you create a package that resonates with your ideal buyers.&nbsp;<\/p>\n\n\n\n<p>Try this <a href=\"https:\/\/www.pickfu.com\/templates\/packaging-evaluation\">packaging evaluation poll Template<\/a> to get a heatmap and fast audience feedback on your design.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-focus-groups\">3. Focus groups<\/h3>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/01\/focus-group-interview.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"600\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/01\/focus-group-interview.jpeg\" alt=\"focus group\" class=\"wp-image-7064\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/01\/focus-group-interview.jpeg 900w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/01\/focus-group-interview-450x300.jpeg 450w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/01\/focus-group-interview-768x512.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/01\/focus-group-interview-725x483.jpeg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/01\/focus-group-interview-540x360.jpeg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/01\/focus-group-interview-345x230.jpeg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/01\/focus-group-interview-300x200.jpeg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/01\/focus-group-interview-286x191.jpeg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/01\/focus-group-interview-120x80.jpeg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/01\/focus-group-interview-126x84.jpeg 126w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p>There\u2018s an in-depth way to test your packaging design. That\u2019s by discussing it with a group of your potential customers..<\/p>\n\n\n\n<p>This is what a<strong> focus group <\/strong>does: it brings together representatives of your target demographic to learn about their opinions and attitudes toward your product packaging. And it\u2019s usually in an offline setting.&nbsp;<\/p>\n\n\n\n<p>You should use focus groups when:&nbsp;<\/p>\n\n\n\n<ul>\n<li>You want to create a benchmark to measure your design\u2019s success<\/li>\n\n\n\n<li>You need qualitative feedback on your packaging&#8217;s brand messaging or emotional connection.<\/li>\n\n\n\n<li>You want to see how people interact with your packaging design in real-time.<\/li>\n\n\n\n<li>You plan to test multiple package design ideas.<\/li>\n<\/ul>\n\n\n\n<p>This testing strategy helps you learn about the emotions, behaviors and motivations that drive purchasing behavior. You\u2019ll identify weak points in your current package designand learn how well your new packaging aligns with your brand identity and values.<\/p>\n\n\n\n<p><strong>But when is a focus group unhelpful?&nbsp;<\/strong><\/p>\n\n\n\n<p>Focus groups may not be the best choice for every stage of the packaging and product design process. Here&#8217;s why:<\/p>\n\n\n\n<ul>\n<li><strong>Lack of speed<\/strong>: Gathering a group of individuals and coordinating schedules can take weeks and can slow down the product development process &#8211; making it time consuming,&nbsp;<\/li>\n\n\n\n<li><strong>Need for organization<\/strong>: Focus groups require significant planning and organization. From selecting a diverse yet relevant group of participants to preparing the discussion guide, every detail needs to be carefully planned and executed.<\/li>\n\n\n\n<li><strong>Limited in scope<\/strong>: They usually consist of a small group of participants. The feedback you receive may not represent the opinions of your broader customer base.<\/li>\n\n\n\n<li><strong>Cost-efficiency<\/strong>: They\u2019re expensive. Not only do you have to pay for the venue and refreshments, but you also need to compensate the participants for their time.<\/li>\n<\/ul>\n\n\n\n<p>Despite these issues, you can use focus groups to support your design testing. You can even run an online focus group by sharing images of your packaging via tools like PickFu.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-surveys\">4. Surveys<\/h3>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey.png\"><img decoding=\"async\" loading=\"lazy\" width=\"757\" height=\"512\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey.png\" alt=\"Picture-of-a-hand-doing-a-csat-survey\" class=\"wp-image-13748\" style=\"aspect-ratio:1.478515625;width:532px;height:auto\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey.png 757w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-444x300.png 444w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-725x490.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-540x365.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-345x233.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-300x203.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-286x193.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-120x81.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-126x85.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-129x87.png 129w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/a><figcaption class=\"wp-element-caption\">Image downloaded from &#8211; https:\/\/pxhere.com\/en\/photo\/1451207<\/figcaption><\/figure>\n\n\n\n<p><strong>Surveys<\/strong> \u2013 a series of questions for a panel to answer \u2013 are another popular choice for testing packaging concepts and designs.<\/p>\n\n\n\n<p>One option is to send physical products to a panel of users and ask them to respond to a survey later. This will help you assess the sturdiness, integrity, and experience of your packaging and choose the best materials to use.<\/p>\n\n\n\n<p>Surveys can also help you spot patterns in responses over time. You\u2019ll get insights to make smarter decisions during the entire testing process.<\/p>\n\n\n\n<p>Online surveys are flexible and enable you to ask open-ended questions, use a <a href=\"https:\/\/www.scribbr.com\/methodology\/likert-scale\/#:~:text=A%20Likert%20scale%20is%20a,about%20the%20statement%20or%20question.\">Likert Scale<\/a>, or take advantage of a variety of question and measurement types.<\/p>\n\n\n\n<p><strong>When should you use surveys?&nbsp;<\/strong><\/p>\n\n\n\n<p>Surveys are most effective when you need to test or ask about multiple aspects of your package design at once.<\/p>\n\n\n\n<p>Say you want to learn about how people feel about all aspects of your packaging like color, material, or brand impact. Surveys will help you ask specific questions about each element and get more nuanced information. You can use this feedback to more easily meet people\u2019s preferences and expectations.<\/p>\n\n\n\n<p>Surveys are also useful when you\u2019re in the later stages of the package design process where you&nbsp; can get information on packaging design as a whole.<\/p>\n\n\n\n<p><strong>When are surveys not the best choice?<\/strong><\/p>\n\n\n\n<p>Avoid using surveys when:<\/p>\n\n\n\n<ul>\n<li>You\u2019re short on time. Surveys address multiple points at once so they need more time. And the longer the survey, the greater the survey abandonment rate.<\/li>\n\n\n\n<li>When it\u2019s challenging to find a representative sample for testing your design.<\/li>\n\n\n\n<li>When you need quick feedback to make simple design choices.<\/li>\n<\/ul>\n\n\n\n<p>The key to getting the best feedback for packaging testing is to use the best research method (or combination of methods) for your needs. Polls are better suited for \u201c\u2018on-the-spot\u201d feedback, while surveys are great for longer research timeframes.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"5-live-ab-tests\">5. Live A\/B tests<\/h3>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"536\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-970x536.png\" alt=\"\" class=\"wp-image-12015\" style=\"aspect-ratio:1.8097014925373134;width:575px;height:auto\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-970x536.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-470x260.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-768x425.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-725x401.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-540x299.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-345x191.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-300x166.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-286x158.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-120x66.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-126x70.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-129x71.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2.png 984w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>The final testing method we recommend using is <strong>A\/B testing.&nbsp;<\/strong><\/p>\n\n\n\n<p>Live A\/B testing involves creating two versions of your packaging design (version A and version B) that differ in one specific way \u2013 color, typography, imagery, etc. \u2013 and testing both versions in the marketplace.<\/p>\n\n\n\n<p>It\u2019s important to change only one variable at a time to understand which version performs better and which element is responsible. For an example of how this works, look at how A\/B testing can help choose a great <a href=\"https:\/\/www.pickfu.com\/blog\/supplement-label-design\/\">supplement label design<\/a>.<\/p>\n\n\n\n<p>After you gather enough data, you\u2019ll discover which version performs the best and use that one going forward.<\/p>\n\n\n\n<p><strong>When should you use A\/B tests?<\/strong><\/p>\n\n\n\n<p>The goal of A\/B testing is to learn which package design or element performs better. You\u2019ll learn your audience\u2019s specific preferences and what makes them more likely to buy your product.<\/p>\n\n\n\n<p>There are two approaches to A\/B testing: running <em>live <\/em>A\/B tests (i.e. testing two different versions of your packaging in the marketplace) or A\/B testing before you launch your product.<\/p>\n\n\n\n<p>Live A\/B testing, by definition, is done at the end of the design process while your product is available in the marketplace. It\u2019s a great way to see how your packaging resonates in the real world.<\/p>\n\n\n\n<p>A\/B testing before you launch, meanwhile, helps ensure you make the right decisions about your design before you go to market. PickFu\u2019s <a href=\"https:\/\/www.pickfu.com\/products\/head-to-head-polls\">Head-to-Head polls <\/a>are a form of A\/B test, allowing you to compare and get feedback on two design options.<\/p>\n\n\n\n<p>A\/B testing is also quantitative, focused on getting the numbers behind your design performance. This makes it easy to compare results and speed up decision-making.<\/p>\n\n\n\n<p><strong>When are A\/B tests unhelpful?<\/strong><\/p>\n\n\n\n<p>Live A\/B testing works best when your designs are complete and you\u2019re ready to see which one performs better in the real-world.<\/p>\n\n\n\n<p>However, live A\/B tests may not work well when you\u2019re trying to learn about <strong>why<\/strong> people prefer one design over another or if you need feedback on multiple elements at once. Since the data you receive is largely quantitative, you won\u2019t get deeper insights into consumer preferences.<\/p>\n\n\n\n<p>In addition, when you run live A\/B tests, you\u2019re by default always showing a worse design to your audience \u2013 meaning you\u2019ll miss out on sales. You also have to wait days or weeks (depending on your traffic) for enough data to make a decision on which design to choose.<\/p>\n\n\n\n<p>That\u2019s why using a combination of methods throughout the entire packaging design and development process is more effective.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"carry-out-easy-package-design-testing-with-pickfu\">Carry out easy package design testing with PickFu<\/h2>\n\n\n<p>Great packaging design can transform your business\u2019s success \u2013 we should know, since we\u2019ve helped hundreds of businesses run polls to validate and design great packaging. \ud83d\ude09<\/p>\n\n\n\n<p>Check out some of our <a href=\"https:\/\/www.pickfu.com\/case-studies\">case studies<\/a> to learn how our customers boosted their own conversions and sales with insightful feedback. For example, a healthy snack brand saw an <a href=\"https:\/\/www.pickfu.com\/case-studies\/yes-bar\" class=\"ek-link\">11.8% session increase<\/a> that boosted their revenue in two weeks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/11.8-increase-in-revenue-for-test.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"463\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/11.8-increase-in-revenue-for-test-970x463.png\" alt=\"screenshot of how pickFu has helped a brand make money\n\" class=\"wp-image-13855\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/11.8-increase-in-revenue-for-test-970x463.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/11.8-increase-in-revenue-for-test-470x224.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/11.8-increase-in-revenue-for-test-768x366.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/11.8-increase-in-revenue-for-test-725x346.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/11.8-increase-in-revenue-for-test-540x258.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/11.8-increase-in-revenue-for-test-345x165.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/11.8-increase-in-revenue-for-test-300x143.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/11.8-increase-in-revenue-for-test-286x136.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/11.8-increase-in-revenue-for-test-120x57.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/11.8-increase-in-revenue-for-test-126x60.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/11.8-increase-in-revenue-for-test-129x62.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/11.8-increase-in-revenue-for-test.png 1071w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/templates\/packaging-evaluation\">Test your package designs with PickFu<\/a> today!<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\">FAQs<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"how-do-you-evaluate-a-packaging-design\">How do you evaluate a packaging design?<\/h3>\n\n\n<p>You can evaluate packaging designs by testing different elements like color, font, graphic designs, aesthetics, and more against your target audience. Don\u2019t forget to carry out<a href=\"https:\/\/www.pickfu.com\/blog\/package-integrity-testing\/\" class=\"ek-link\"> package integrity testing<\/a> to ensure all elements of your package design, including its shape and structure, work.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-the-purpose-of-package-design-tests\">What is the purpose of package design tests?<\/h3>\n\n\n<p>Package design tests gather feedback and insights from consumers to optimize a product&#8217;s packaging design. The purpose is to ensure that the final packaging design effectively resonates with the target audience, driving sales and enhancing customer satisfaction. These tests can also identify areas for improvement or potential issues with the design before it reaches full-scale production.<\/p>\n","protected":""},"excerpt":{"rendered":"<p>Getting your product packaging right is just as important as perfecting the product itself. A well-designed package catches your customers\u2019 attention, makes a good first impression, and ensures the product &#8230;<\/p>\n","protected":""},"author":"43","featured_media":"13856","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["27","29"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 package design testing methods to increase sales - The PickFu blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/packaging-design-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 package design testing methods to increase sales - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"Getting your product packaging right is just as important as perfecting the product itself. A well-designed package catches your customers\u2019 attention, makes a good first impression, and ensures the product ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pickfu.com\/packaging-design-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"The PickFu blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pickfu\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-19T00:55:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T20:41:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/01\/Coffee-collage-being-used-as-a-means-to-design-coffee-containers-Large.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"731\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Deb Dutta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pickfu\" \/>\n<meta name=\"twitter:site\" content=\"@pickfu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deb Dutta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pickfu.com\/packaging-design-testing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/packaging-design-testing\/\"},\"author\":{\"name\":\"Deb Dutta\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/8470bf1a56b0c1abc5a2708fe458f6c2\"},\"headline\":\"5 package design testing methods to increase sales\",\"datePublished\":\"2024-01-19T00:55:06+00:00\",\"dateModified\":\"2025-05-21T20:41:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pickfu.com\/packaging-design-testing\/\"},\"wordCount\":2445,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"articleSection\":[\"Ideation\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.pickfu.com\/packaging-design-testing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.pickfu.com\/packaging-design-testing\/\",\"url\":\"https:\/\/blog.pickfu.com\/packaging-design-testing\/\",\"name\":\"5 package design testing methods to increase sales - 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