{"id":"14034","date":"2024-03-02T20:31:01","date_gmt":"2024-03-03T04:31:01","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=14034"},"modified":"2024-03-02T20:33:09","modified_gmt":"2024-03-03T04:33:09","slug":"rebranding-yourself","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/rebranding-yourself\/","title":{"rendered":"6 ways to rebrand yourself in 2024"},"content":{"rendered":"\n<p>Whether you\u2019re a freelancer pitching new clients, a consultant expanding into new markets, or an influencer looking to score big brand deals, your personal brand matters. It\u2019s the happy face you put out to the world. The face that says, \u201c<em>I am trustworthy, positive, and amazing to work with.\u201d<\/em><\/p>\n\n\n\n<p>No one needs to know that behind your online presence sits someone who just wants to forget about their brand image, watch Netflix, and eat chips.<\/p>\n\n\n\n<p>But you\u2019re here because, for whatever reason, you need to <a href=\"https:\/\/www.pickfu.com\/blog\/rebranding-yourself\/\" class=\"ek-link\">rebrand yourself<\/a> and you\u2019re not quite sure how to do it.<\/p>\n\n\n\n<p>Maybe you\u2019re ready to get real and share more of your Netflix-and-chill side with your followers. Or maybe you did something stupid and everyone seems to hate you and you <em>need<\/em> to ditch the old brand and try on a new persona. Or maybe you\u2019ve simply matured and have new skills \u2013 <strong>professional and personal growth<\/strong> that you didn\u2019t have before.<\/p>\n\n\n\n<p>Here\u2019s the good news: personal rebranding is easier than you think.<\/p>\n\n\n\n<p>Remember when people used to refer to Taylor Swift with snake emojis? Remember how she deleted all her social media, made the snake emoji her own, and became one of the most <a href=\"https:\/\/www.statista.com\/chart\/31036\/most-successful-female-artists-in-the-us\/\">famous and successful female singers<\/a> of all time?<\/p>\n\n\n\n<p>You can do something similar, even if you\u2019re not as rich or famous as Tay Tay.<\/p>\n\n\n\n<p>These tips can help.<\/p>\n\n\n<div role=\"navigation\" aria-label=\"Table of Contents\" class=\"simpletoc wp-block-simpletoc-toc\"><h2 style=\"margin: 0;\"><button type=\"button\" aria-expanded=\"false\" aria-controls=\"simpletoc-content-container\" class=\"simpletoc-collapsible\">Table of Contents<span class=\"simpletoc-icon\" aria-hidden=\"true\"><\/span><\/button><\/h2><div id=\"simpletoc-content-container\" class=\"simpletoc-content\"><ul class=\"simpletoc-list\">\n<li><a href=\"#1-figure-out-your-core-valuesnbsp\">1. Figure out your core values&nbsp;<\/a><\/li>\n<li><a href=\"#2-get-to-know-your-audience\">2. Get to know your audience<\/a><\/li>\n<li><a href=\"#3-ask-experts-for-helpnbsp\">3. Ask experts for help&nbsp;<\/a><\/li>\n<li><a href=\"#4-communicate-openly\">4. Communicate openly<\/a><\/li>\n<li><a href=\"#5-test-out-your-fresh-look\">5. Test out your fresh look<\/a><\/li>\n<li><a href=\"#6-update-your-portfolio-and-case-studies\">6. Update your portfolio and case studies<\/a><\/li>\n<li><a href=\"#faqs\">FAQs<\/a><\/li><\/ul><\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"1-figure-out-your-core-valuesnbsp\">1. Figure out your core values <\/h2>\n\n\n<p>Has your sense of fashion changed since 2009?&nbsp;<\/p>\n\n\n\n<p>We thought so.&nbsp;<\/p>\n\n\n\n<p>It\u2019s quite possible that your core values now are different from the ones you had when you began your journey into the world of business.<\/p>\n\n\n\n<p>Before you make any big changes to your brand, do a little bit of comparing and contrasting. First, jot down the core values your brand is displaying now, before your rebrand. Take a good, hard look at each one.<\/p>\n\n\n\n<p>Does it still fit you? Or have you outgrown it? And what value would you put in its place?&nbsp;<\/p>\n\n\n\n<p>Let\u2019s go back to Taylor Swift. Once upon a time, she was known as the darling of country music. She even had a touch of a country accent when she spoke and sang. (<a href=\"https:\/\/www.tiktok.com\/@iveneverbeenanatural13\/video\/7328573615954349355\">No, really<\/a>.)&nbsp;<\/p>\n\n\n\n<p>In 2014, she said a very firm goodbye to the country music scene and established her place as a pop icon.<\/p>\n\n\n\n<p>And look at her now \u2013 she\u2019s even <a href=\"https:\/\/www.etonline.com\/maren-morris-clarifies-her-decision-to-leave-country-music-reflects-on-her-friendship-with-taylor\">helping other country stars<\/a> in their rebranding efforts to move away from the genre.<\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:100%;position:relative;\"><iframe src=\"https:\/\/giphy.com\/embed\/WkAeKqYJtWczMG0g34\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div>\n\n\n\n<p>As you discover what your core values are <em>now <\/em>versus when you began your brand, think about how much you want to share with the world. You don\u2019t have to share everything, but your new personal brand should hint at the deeper parts of you: the values that guide your work.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"2-get-to-know-your-audience\">2. Get to know your audience<\/h2>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"647\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-970x647.jpg\" alt=\"Audience At Outdoor Music Festival\" class=\"wp-image-10883\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-970x647.jpg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-450x300.jpg 450w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-768x512.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-1536x1024.jpg 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-725x483.jpg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-540x360.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-345x230.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-300x200.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-286x191.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-120x80.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival-126x84.jpg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/12\/audience-at-outdoor-music-festival.jpg 2000w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>Once you know more about who <em>you <\/em>are, it\u2019s time to figure out who your audience is.&nbsp;<\/p>\n\n\n\n<p>Maybe your audience will change a lot after the rebrand; maybe it won\u2019t. But you won\u2019t know until you do some digging.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Talk to your existing audience.<\/strong> Create surveys and send them to your current followers, clients, or customers. Ask them what they value about your brand as it is now and what changes they&#8217;d welcome.<\/li>\n\n\n\n<li><strong>Analyze social media platform insights.<\/strong> Chances are you already have social media accounts on sites like LinkedIn, Facebook, or Instagram. Look at who is engaging with your posts, what they&#8217;re saying, and which types of content get the most attention. Analytics tools on these sites can also give you key demographic data.&nbsp;<\/li>\n\n\n\n<li><strong>Monitor industry trends.<\/strong> If you\u2019re refreshing your brand identity, chances are other people in your industry are, too. You don\u2019t need to copy them, but you <em>can <\/em>learn from their process. What changes are they making? How are their followers responding to these changes?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>As you get to know who\u2019s in your target audience, you can use tools like <a href=\"https:\/\/www.pickfu.com\">PickFu<\/a> to narrow down their preferences when it comes to your rebranding process.<\/p>\n\n\n\n<p>In a recent poll, an entrepreneur <a href=\"https:\/\/www.pickfu.com\/poll-gallery\/which-brand-name-sounds-more-appealing-for-a-range-of-mens-skincare-grooming-and-hygiene-products-F0VGXW6H\">asked a group of 15 men<\/a> which brand name they\u2019d prefer for a line of men\u2019s grooming products. The two choices?<\/p>\n\n\n\n<p>Manclave (Option A) and Titan (Option B).&nbsp;&nbsp;<\/p>\n\n\n\n<p>This small focus group delivered a resounding <em>yuck <\/em>to the Manclave option. Only one person voted for Option A. Everyone else picked Option B.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/aE_glao96i4f4EN5UEbeykScXn_Vxf6Peb2cnMsa3TVHxM8XWsa2J8wuFHkD6itR9TVKTnSyZiYe6wCgsv7eQJBg38ekDTmZvDlJ9nDaZAdp1ZxCjYIQ8U9DVjy54Nat7XGaz_tPiPdikLctbHq2um0\" alt=\"\"\/><\/figure>\n\n\n\n<p>Why did these potential clients and buyers spurn the name Manclave? Because it is \u201cpotentially gross or unhygienic sounding,\u201d as one respondent said. And because it \u201ctries to do too much.\u201d<\/p>\n\n\n\n<p>On the other hand, the audience liked the brand name Titan. That\u2019s because it evokes images of \u201cstrong statues or strong figures like Gods,\u201d as one man said. It\u2019s also \u201cmemorable and easy to pronounce.\u201d<\/p>\n\n\n\n<p>When you know who you\u2019re speaking to, you can ask them questions every step of the way in the ongoing process of rebranding yourself. This sets you up for success when you officially ditch your previous brand and go live with the new one.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"3-ask-experts-for-helpnbsp\">3. Ask experts for help <\/h2>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/business-experts-discussing-data-coffee-table.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"647\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/business-experts-discussing-data-coffee-table-970x647.jpg\" alt=\"Business Experts Discussing Data Coffee Table\" class=\"wp-image-5843\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/business-experts-discussing-data-coffee-table-970x647.jpg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/business-experts-discussing-data-coffee-table-449x300.jpg 449w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/business-experts-discussing-data-coffee-table-768x513.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/business-experts-discussing-data-coffee-table-1536x1025.jpg 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/business-experts-discussing-data-coffee-table-725x484.jpg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/business-experts-discussing-data-coffee-table-540x360.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/business-experts-discussing-data-coffee-table-345x230.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/business-experts-discussing-data-coffee-table-300x200.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/business-experts-discussing-data-coffee-table-286x191.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/business-experts-discussing-data-coffee-table-120x80.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/business-experts-discussing-data-coffee-table-126x84.jpg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/business-experts-discussing-data-coffee-table.jpg 2000w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><figcaption class=\"wp-element-caption\">Business Experts Discussing Data Coffee Table<\/figcaption><\/figure>\n\n\n\n<p>There\u2019s a big, tricky thing about rebranding efforts that we must point out. Unless you have the time and money to pause your business and focus entirely on the rebrand, you probably still need to keep working through the whole process.<\/p>\n\n\n\n<p>Let\u2019s say you run a true crime podcast. Tired of the gruesome and sad details you constantly have to research and talk about, you want to switch to the self-help sector. But for financial reasons, you still have to produce the true crime podcast until you\u2019ve got a robust new business with the self-help stuff.<\/p>\n\n\n\n<p>This is a good time to ask a pro for help. A digital marketing expert or social media manager can help you figure out crucial aspects of your new personal brand statement \u2013 like your unique selling point. Or the best ideas for <strong><a href=\"https:\/\/www.pickfu.com\/blog\/rebranding-logo-design\/\" class=\"ek-link\">rebranding your logo design<\/a><\/strong>. Or ideas for a complete <strong>social media makeover<\/strong>, from your LinkedIn profile to your YouTube channel.<\/p>\n\n\n\n<p>Remember: one of the common reasons for <strong><a href=\"https:\/\/www.pickfu.com\/blog\/bad-rebrands\/\" class=\"ek-link\">bad rebrands<\/a><\/strong> is sloppy execution. So take your time, ask a pro for help, and focus on making a careful and successful brand or career change.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"4-communicate-openly\">4. Communicate openly<\/h2>\n\n\n<p>Chances are you won\u2019t reveal your rebrand all at once. When you start learning more about who you are as a person, you might want to showcase that <strong>self-improvement <\/strong>right away.<\/p>\n\n\n\n<p>That\u2019s fine, but be honest about it. The crappy thing is that <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8365138\/\">almost none of us likes change<\/a>, even if it\u2019s for the better.<\/p>\n\n\n\n<p>If you dump a huge rebrand on your audience without ever hinting at it, you\u2019ll face resistance. Instead, tell your customers and followers that they\u2019ll notice a slow but steady implementation of new branding.<\/p>\n\n\n\n<p>Loop them into the whole process. Make fun, behind-the-scenes features of your logo redesign, online profile makeover, and personal website transformation. If you\u2019re making a big transition, like changing from true-crime to self-help podcasting, <strong>let them know<\/strong>. Don\u2019t just spring the change on them right in the middle of a juicy episode of <em>All is Not OK in Oklahoma.<\/em><\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:56%;position:relative;\"><iframe src=\"https:\/\/giphy.com\/embed\/020b75FLs4BIbOtUwC\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div>\n\n\n\n<p>This gives your current customers time to adjust and prepare for the changes.&nbsp;<\/p>\n\n\n\n<p>Maybe your rebrand will end up appealing to a different audience. And who knows? Many of them might join you as you transition from one brand identity to another.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"5-test-out-your-fresh-look\">5. Test out your fresh look<\/h2>\n\n\n<p>Before you finalize a new logo, website, or overall look, ask your target audience what they think about it.&nbsp;<\/p>\n\n\n\n<p>This step can feel scary, especially if you\u2019ve put a ton of work into the new design. You may feel terrified that everyone will hate it.<\/p>\n\n\n\n<p>But what\u2019s worse: learning people hate it <em>before <\/em>you go public with it, or learning it after you go live with it and you lose a bunch of followers?&nbsp;<\/p>\n\n\n\n<p>There are several ways to ask your audience for input on your new look. If you have a big social media following, post sample logos there and ask your followers what they think. Read the comments to get an idea of your audience\u2019s thoughts.&nbsp;<\/p>\n\n\n\n<p>This also helps your followers feel like they\u2019re a part of your rebranding efforts, which helps set you up for success.&nbsp;<\/p>\n\n\n\n<p>You can also use PickFu to test logos, personal websites, and even social media profiles with your ideal customer base.<\/p>\n\n\n\n<p>All you have to do is put an image of your logo or paste a link to your website into your PickFu poll. That\u2019s what <a href=\"https:\/\/www.pickfu.com\/design\/website-design-screenshots\/assuming-you-like-the-products-sold-on-this-website-would-you-shop-here-do-you-trust-this-store-JTLE7KA6\">this PickFu user did<\/a>, asking respondents in their target audience (women) to visit the site:<\/p>\n\n\n\n<p>\u201cAssuming you like the products sold on this website, would you shop here? Do you trust this store and would you make a purchase? If not, explain why? And if yes, what do you like about the site?\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/6WpvAsuFue5rIr7oB_Nfj0t1T6e_wY4GZIuJYK4gg5lOWJ1xwFOTRnAyM8ejDxDu9ZNT101Jj-bg7Ycsh_2boKQWzZg60a5gUP-LfdsDDDwZqYLxFaZsn7TC3Aac5oG1C6b_xXCl-w-4cWxua_xxP7U\" alt=\"\"\/><\/figure>\n\n\n\n<p>After visiting it, the women had mixed opinions:&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u201cNo I would not, something on the page loads at the top with a bunch of stuff that does not look like the site is secure.\u201d<\/li>\n\n\n\n<li>\u201cI would need to read reviews from other consumers first. So, I can&#8217;t say if I would trust until I learned more. I like the graphics and layout of the site.\u201d<\/li>\n\n\n\n<li>\u201cI might shop here if I was looking for sheets, though it feels like it might be pricey. I like bamboo and I like the 1% commitment. The website looks legit, but since I haven&#8217;t heard of it, I&#8217;d probably look it up, maybe check with the Better Business Bureau before buying anything. The images on the site are nice and it has a clean layout.\u201d<\/li>\n<\/ul>\n\n\n\n<p>This feedback suggests the business owner should go back and review its reputation-related information on the web \u2013 things like third-party customer reviews and their BBB rating if they have one. If everything looked good, they could move forward without any big changes.<\/p>\n\n\n\n<p>The moral of the story?&nbsp;<\/p>\n\n\n\n<p>Testing your new branding can help you avoid snafus like <strong><a href=\"https:\/\/www.pickfu.com\/blog\/badly-designed-logos\/\" class=\"ek-link\">badly designed logos<\/a><\/strong> or sites that don\u2019t fully showcase your <strong>skills evolution.<\/strong><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"6-update-your-portfolio-and-case-studies\">6. Update your portfolio and case studies<\/h2>\n\n\n<p>You\u2019ve done your <a href=\"https:\/\/www.pickfu.com\/blog\/brand-market-research\/\" class=\"ek-link\"><strong>brand market research<\/strong><\/a>. You\u2019ve exhausted every tip you found when you researched, \u201c<a href=\"https:\/\/www.pickfu.com\/blog\/how-to-rebrand-a-company\/\" class=\"ek-link\"><strong>How do you rebrand a company<\/strong> <\/a>or personal brand?\u201d Your new brand looks amazing and seems to be connecting with your intended audience.&nbsp;<\/p>\n\n\n\n<p>Now it\u2019s time to show off!&nbsp;<\/p>\n\n\n\n<p>Reach out to your clients and ask for testimonials. Prominently display them on your website, social media profiles, and other marketing materials.<\/p>\n\n\n\n<p>While you\u2019re at it, update your portfolio so it shows your most current work. If you\u2019re a freelance writer, add a fresh round of bylined articles to your portfolio. If you do graphic design, update your portfolio to show off the work you\u2019ve done for recent clients.<\/p>\n\n\n\n<p>In other words, don\u2019t forget to showcase your skill set as part of your new brand strategy.<\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:75%;position:relative;\"><iframe src=\"https:\/\/giphy.com\/embed\/rlQgaKAzFj21hivpE8\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div>\n\n\n\n<p>Want a quick, easy way to test your new brand? Try PickFu\u2019s pre-built, discounted <a href=\"https:\/\/www.pickfu.com\/templates\/logo-test\" class=\"ek-link\">logo test<\/a> and <a href=\"https:\/\/www.pickfu.com\/templates\/website-review\" class=\"ek-link\">website review<\/a> poll templates. Within a few hours or less, you\u2019ll have data and written feedback from your target audience about your rebrand.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\">FAQs<\/h2>\n\n\n<p><strong>How do you reinvent and rebrand yourself?<\/strong><\/p>\n\n\n\n<p>Rebranding is an ongoing process where you figure out your strongest points as a person or business and use them to refresh your brand. Whether you\u2019re making small updates or a major overhaul, consider hiring a brand strategist to help figure out your unique selling proposition. And don\u2019t forget to bring your audience along for the ride!<br><br><strong>What are the steps to successfully rebrand yourself professionally?<\/strong><\/p>\n\n\n\n<p>There are many potential steps you could take to rebrand yourself. But we suggest six key ways:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Figure out your core values<\/li>\n\n\n\n<li>Get to know your target audience<\/li>\n\n\n\n<li>Ask experts for help, like social media marketing pros<\/li>\n\n\n\n<li>Communicate openly with your customers or clients<\/li>\n\n\n\n<li>Test out your fresh look with tools like PickFu<\/li>\n\n\n\n<li>Update your portfolio and case studies<\/li>\n<\/ul>\n\n\n\n<p>With these steps, you can identify your unique value and bring your best rebranding efforts to the table.<\/p>\n<style class=\"advgb-styles-renderer\">html { scroll-behavior: smooth; }<\/style>","protected":""},"excerpt":{"rendered":"<p>Whether you\u2019re a freelancer pitching new clients, a consultant expanding into new markets, or an influencer looking to score big brand deals, your personal brand matters. It\u2019s the happy face &#8230;<\/p>\n","protected":""},"author":"9","featured_media":"14035","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["27","25","29","26"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 ways to rebrand yourself in 2024 - The PickFu blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/rebranding-yourself\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 ways to rebrand yourself in 2024 - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019re a freelancer pitching new clients, a consultant expanding into new markets, or an influencer looking to score big brand deals, your personal brand matters. It\u2019s the happy face ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pickfu.com\/rebranding-yourself\/\" \/>\n<meta property=\"og:site_name\" content=\"The PickFu blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pickfu\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=100000373763478\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-03T04:31:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-03T04:33:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/03\/A-person-looking-at-a-mirror-with-different-clothing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Ojeda Melchor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lauraomelchor\" \/>\n<meta name=\"twitter:site\" content=\"@pickfu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Ojeda Melchor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pickfu.com\/rebranding-yourself\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/rebranding-yourself\/\"},\"author\":{\"name\":\"Laura Ojeda Melchor\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/808db59d4354f39626f5e53815e19b48\"},\"headline\":\"6 ways to rebrand yourself in 2024\",\"datePublished\":\"2024-03-03T04:31:01+00:00\",\"dateModified\":\"2024-03-03T04:33:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pickfu.com\/rebranding-yourself\/\"},\"wordCount\":2070,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"articleSection\":[\"Ideation\",\"Marketing\",\"Marketing\",\"Research\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.pickfu.com\/rebranding-yourself\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.pickfu.com\/rebranding-yourself\/\",\"url\":\"https:\/\/blog.pickfu.com\/rebranding-yourself\/\",\"name\":\"6 ways to rebrand yourself in 2024 - The PickFu blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/#website\"},\"datePublished\":\"2024-03-03T04:31:01+00:00\",\"dateModified\":\"2024-03-03T04:33:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.pickfu.com\/rebranding-yourself\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.pickfu.com\/rebranding-yourself\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.pickfu.com\/rebranding-yourself\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.pickfu.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 ways to rebrand yourself in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.pickfu.com\/#website\",\"url\":\"https:\/\/blog.pickfu.com\/\",\"name\":\"The PickFu blog\",\"description\":\"How-to guides, customer success stories, and news about PickFu\",\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.pickfu.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.pickfu.com\/#organization\",\"name\":\"PickFu\",\"url\":\"https:\/\/blog.pickfu.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/logo-large-transparent-1.png\",\"contentUrl\":\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/logo-large-transparent-1.png\",\"width\":1800,\"height\":600,\"caption\":\"PickFu\"},\"image\":{\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pickfu\",\"https:\/\/twitter.com\/pickfu\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/808db59d4354f39626f5e53815e19b48\",\"name\":\"Laura Ojeda Melchor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/07\/LauraOjedaMelchor-shadow-mountain-1jpg-96x96.jpeg\",\"contentUrl\":\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/07\/LauraOjedaMelchor-shadow-mountain-1jpg-96x96.jpeg\",\"caption\":\"Laura Ojeda Melchor\"},\"description\":\"Laura Ojeda Melchor (she\/her) is a freelance writer whose work has appeared in Parents.com, Mom.com, Gardener\u2019s Path, and of course, PickFu. She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle-grade novel, Missing Okalee, was published in the fall of 2021 by Shadow Mountain Publishing.\",\"sameAs\":[\"https:\/\/lauraojedamelchor.com\/\",\"https:\/\/www.facebook.com\/profile.php?id=100000373763478\",\"https:\/\/www.instagram.com\/lauraojedamelchor\/?hl=en\",\"https:\/\/www.linkedin.com\/in\/lauraojedamelchor\/\",\"https:\/\/twitter.com\/lauraomelchor\"],\"url\":\"https:\/\/blog.pickfu.com\/author\/lauramelchor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 ways to rebrand yourself in 2024 - The PickFu blog","robots":"Array","canonical":"https:\/\/blog.pickfu.com\/rebranding-yourself\/","og_locale":"en_US","og_type":"article","og_title":"6 ways to rebrand yourself in 2024 - The PickFu blog","og_description":"Whether you\u2019re a freelancer pitching new clients, a consultant expanding into new markets, or an influencer looking to score big brand deals, your personal brand matters. It\u2019s the happy face ...","og_url":"https:\/\/blog.pickfu.com\/rebranding-yourself\/","og_site_name":"The PickFu blog","article_publisher":"https:\/\/www.facebook.com\/pickfu","article_author":"https:\/\/www.facebook.com\/profile.php?id=100000373763478","article_published_time":"2024-03-03T04:31:01+00:00","article_modified_time":"2024-03-03T04:33:09+00:00","og_image":"Array","author":"Laura Ojeda Melchor","twitter_card":"summary_large_image","twitter_creator":"@lauraomelchor","twitter_site":"@pickfu","twitter_misc":"Array","schema":"Array"},"author_meta":{"display_name":"Laura Ojeda Melchor","author_link":"https:\/\/blog.pickfu.com\/author\/lauramelchor\/"},"featured_img":"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/03\/A-person-looking-at-a-mirror-with-different-clothing-470x269.jpg","coauthors":[],"tax_additional":{"categories":"Array"},"comment_count":"0","relative_dates":{"created":"Posted 2 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on March 2, 2024","modified":"Updated on March 2, 2024"},"absolute_dates_time":{"created":"Posted on March 2, 2024 8:31 pm","modified":"Updated on March 2, 2024 8:33 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts\/14034"}],"collection":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/comments?post=14034"}],"version-history":[{"count":2,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts\/14034\/revisions"}],"predecessor-version":[{"id":14037,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts\/14034\/revisions\/14037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/media\/14035"}],"wp:attachment":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/media?parent=14034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/categories?post=14034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/tags?post=14034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}