{"id":"14625","date":"2024-09-18T17:12:04","date_gmt":"2024-09-19T00:12:04","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=14625"},"modified":"2024-09-18T17:12:08","modified_gmt":"2024-09-19T00:12:08","slug":"how-to-test-a-product-before-launch","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/how-to-test-a-product-before-launch\/","title":{"rendered":"Guide to testing a product before launch (with examples)"},"content":{"rendered":"\n<p>Not a day goes by that we don\u2019t mourn the loss of the epic mobile streaming app known as Quibi, short for \u201cquick bites.\u201d&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Quibi_logo_purple.svg_.png\"><img decoding=\"async\" loading=\"lazy\" width=\"220\" height=\"86\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Quibi_logo_purple.svg_.png\" alt=\"\" class=\"wp-image-14627\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Quibi_logo_purple.svg_.png 220w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Quibi_logo_purple.svg_-120x47.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Quibi_logo_purple.svg_-126x49.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Quibi_logo_purple.svg_-129x50.png 129w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/><\/a><\/figure><\/div>\n\n\n<p>Just kidding. We were today years old when we learned Quibi ever existed. We only found out about it because we asked Google to bring us a sampling of the biggest digital product failures ever.&nbsp;<\/p>\n\n\n\n<p>Ouch.<\/p>\n\n\n\n<p>Quibi (RIP) launched in the newborn days of COVID-19 shutdowns: April 2020. It was supposed to be the newer, better Netflix, but for your phone <em>only<\/em>. That\u2019s right, no switching between your laptop, your TV, or your phone as you see fit.&nbsp;<\/p>\n\n\n\n<p>At a time when streaming services were suddenly necessary to help keep the anxiety and stress of the pandemic at bay \u2013 Netflix <a href=\"https:\/\/sites.lsa.umich.edu\/mje\/2020\/09\/26\/covid-19-and-its-impact-on-television-streaming-services\/\">racked up 15.7 million <strong>new <\/strong>users<\/a> in the first three months of 2020 \u2013 Quibi should\u2019ve been a hit.&nbsp;<\/p>\n\n\n\n<p>It wasn\u2019t.&nbsp;<\/p>\n\n\n\n<p>Within six months, Quibi had spent the more than $1.75 billion it had raised from investors, and it shuttered its doors.&nbsp;<\/p>\n\n\n\n<p>What went wrong?<br><br>A lot, obviously. But we\u2019re here to argue that if Quibi\u2019s founders had paid more attention to <strong>product testing<\/strong> and what potential customers <em>actually<\/em> wanted from the streamer, they could have succeeded \u2013 or at least avoided flushing over a billion bucks down the drain.\u00a0<\/p>\n\n\n<div role=\"navigation\" aria-label=\"Table of Contents\" class=\"simpletoc wp-block-simpletoc-toc\"><h2 style=\"margin: 0;\"><button type=\"button\" aria-expanded=\"false\" aria-controls=\"simpletoc-content-container\" class=\"simpletoc-collapsible\">Table of Contents<span class=\"simpletoc-icon\" aria-hidden=\"true\"><\/span><\/button><\/h2><div id=\"simpletoc-content-container\" class=\"simpletoc-content\"><ul class=\"simpletoc-list\">\n<li><a href=\"#what-is-product-testing\">What is product testing?<\/a>\n<ul><li>\n<a href=\"#product-concept-testing-helps-avoid-the-deadly-false-consensus-effect\">Product concept testing helps avoid the deadly false consensus effect<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#testing-strategies-for-a-successful-product-launch\">Testing strategies for a successful product launch<\/a><\/li>\n<li><a href=\"#technological-testing\">Technological testing<\/a><\/li>\n<li><a href=\"#exploratory-testing\">Exploratory testing<\/a><\/li>\n<li><a href=\"#faqs\">FAQs<\/a>\n<ul><li>\n<a href=\"#what-is-product-testing\">What is product testing?<\/a><\/li>\n<\/ul>\n<\/li><\/ul><\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"what-is-product-testing\">What is product testing?<\/h2>\n\n\n<p>Product testing is showing a product concept or prototype to your target market to gather feedback on whether they actually like it. It\u2019s a way to test whether the product is viable <em>before<\/em> investing billions of dollars into full-scale product development.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s go back to our friend Quibi. Founded by former Disney president, Jeffrey Katzenberg, and led by CEO Meg Whitman, formerly of eBay and Hewlett-Packard, the idea generated a ton of buzz among investors \u2013 most of whom were Hollywood giants like The Walt Disney Company, 21st Century Fox, and Sony Pictures.&nbsp;<\/p>\n\n\n\n<p>With so much backing, you\u2019d think Katzenberg and Whitman would thoroughly test their product idea to determine market fit before the official launch.&nbsp;<\/p>\n\n\n\n<p>Wrong.&nbsp;<\/p>\n\n\n\n<p>As the product was dying and Katzenberg and Whitman were shutting things down, Katzenberg <a href=\"https:\/\/www.cnbc.com\/2020\/10\/22\/quibi-co-founders-katzenberg-whitman-explain-what-went-wrong.html\" class=\"ek-link\">said in an interview<\/a>, \u201cWe asked people to pay for [Quibi] before they actually understood what it was.\u201d\u00a0<\/p>\n\n\n\n<iframe width=560 height=349 src=https:\/\/player.cnbc.com\/p\/gZWlPC\/cnbc_global?playertype=synd&#038;byGuid=7000160376 frameborder=0 scrolling=no allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen ><\/iframe>\n\n\n\n<p>Obviously, we don\u2019t have access to Quibi\u2019s internal information. We don\u2019t know if they rigorously tested their product at every iteration to make sure target customers wanted or needed such a platform.&nbsp;<\/p>\n\n\n\n<p>But Katzenberg\u2019s quote makes us doubt they did much product concept testing at all, much less beta testing throughout the development process. Because if they had, <strong>people would have understood what Quibi was and why they needed it.&nbsp;<\/strong><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"product-concept-testing-helps-avoid-the-deadly-false-consensus-effect\">Product concept testing helps avoid the deadly false consensus effect<\/h3>\n\n\n<p>Some Quibi critics say Whitman and Katzenberg fell prey to the <a href=\"https:\/\/www.nngroup.com\/articles\/false-consensus\/\"><strong>false consensus effect<\/strong><\/a>.<\/p>\n\n\n\n<p>The false consensus effect is a cognitive bias where you assume that since <em>you<\/em> think and act a certain way, you assume lots of other people think and act that same way too\u2026 even if they don\u2019t.<\/p>\n\n\n\n<p>So basically, since Katzenberg and Whitman both thought 10-minute videos you could <em>only <\/em>watch on your mobile phone were a great idea, they assumed tons of other people would think so, too.&nbsp;<\/p>\n\n\n\n<p>They didn\u2019t.<\/p>\n\n\n\n<p>And assumptions like that are the killers of startups and new products everywhere.&nbsp;<\/p>\n\n\n\n<p>When you\u2019re excited about a new product idea, it\u2019s tempting to avoid gathering feedback via <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-a-b-testing\/\">A\/B testing<\/a>, focus groups, and other testing methods.&nbsp;<\/p>\n\n\n\n<p>Feedback means critiques, and if you pay attention to critiques, you\u2019ll probably have to kill some darlings. Or at least re-iterate them to fit user needs.&nbsp;<\/p>\n\n\n\n<p>Not everyone is willing to do that \u2013 even if it\u2019s the difference between success and failure.&nbsp;<\/p>\n\n\n\n<p>In Quibi\u2019s case, the streamer depended on three selling points:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Celebrities. Lots and lots and lots of celebrities.<\/strong> Judge Judy but with Chrissy Teigen, anyone? How about Liam Hemsworth playing a dying dad-to-be who must participate in a knockoff Hunger Games to secure his wife and baby\u2019s future? If that\u2019s not your style, want to watch J. Lo and Kristen Bell hand out $100,000 to randos while you struggle to pay your bills? No?&nbsp;<\/li>\n\n\n\n<li><strong>Short-form videos. <\/strong>Since most subway rides (if you\u2019re lucky) and lunch breaks (if you\u2019re not lucky) are 7-10 minutes long, short-form content will be a hit, right? It\u2019s not like we already have TikTok or YouTube or anything that can fill that gap\u2026<\/li>\n\n\n\n<li><strong>Turnstile-format watching. <\/strong>Cool, you can watch in full portrait mode if you want! Hopefully this makes up for the fact that you can <em>only <\/em>watch Quibi on your phone. Not on your TV. Or your laptop. Or even your tablet. JUST YOUR PHONE.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:106%;position:relative;\"><iframe src=\"https:\/\/giphy.com\/embed\/0Vv0Ne2CnOClIExIuL\" width=\"100%\" height=\"100%\" style=\"position:absolute\" rel=\"nofollow\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/why-y-tho-ytho-0Vv0Ne2CnOClIExIuL\" rel=\"nofollow\">via GIPHY<\/a><\/p>\n\n\n\n<p>The harsh truth is this: no one wanted or needed these features.&nbsp;<\/p>\n\n\n\n<p>A few rounds of product testing would\u2019ve told Quibi\u2019s leaders so. They could have scrapped the product idea right then and there, saving literally billions of dollars. Or, they could have modified it, running <a href=\"https:\/\/www.pickfu.com\/blog\/proof-of-concept-testing\/\">proof of concept testing<\/a> until they found an idea the target market needed (or wanted).&nbsp;&nbsp;<\/p>\n\n\n\n<p>They could\u2019ve created a minimum viable product (MVP) and focused on refining functionality and design in response to user feedback.<\/p>\n\n\n\n<p>Quibi could have been something that flew off the shelves of the App Store and Google Play.<\/p>\n\n\n\n<p>Since you probably don\u2019t want to fall into the same trap as poor Quibi, <strong>here\u2019s<\/strong> <strong>how you can use product testing to your advantage.<\/strong>&nbsp;<\/p>\n\n\n\n<p>This process applies to digital products like our real-world guinea pig for this article (Quibi) as well as physical products. There are dozens of real scenarios we could\u2019ve plucked from the internet to show you. (<a href=\"https:\/\/www.fastcompany.com\/1433964\/product-review-five-fails-twitter-peek\">Twitter Peek<\/a>, anyone?)<\/p>\n\n\n\n<p>But the bottom line is this: product testing matters. It\u2019s critical to a successful product launch.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how you do it.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"testing-strategies-for-a-successful-product-launch\">Testing strategies for a successful product launch<\/h2>\n\n\n<p>The first step in any product development strategy is to validate your concept. In broad terms, this means making sure there&#8217;s an appetite for your product. (Our guide to <a href=\"https:\/\/www.pickfu.com\/idea-validation\">idea validation<\/a> can help you get started with this.)<\/p>\n\n\n\n<p>But once you know there&#8217;s interest, you need to find out the finer details.&nbsp;<\/p>\n\n\n\n<p>Like which features are important to your target audience. Whether you\u2019re building an app or a new type of flower vase, knowing which features to prioritize will guide your product design. You also need to find out more boring, technical things, like how much your end users are willing to pay for the product.<\/p>\n\n\n\n<p>PickFu can help with all of this.<\/p>\n\n\n\n<p>Our survey software puts you right in front of the most important product testers in the world: your target audience. (Here\u2019s <a href=\"https:\/\/www.pickfu.com\/blog\/what-is-pickfu\/#:~:text=It%20enables%20you%20to%20build,be%20impossible%20to%20find%20elsewhere.\">what PickFu is and how it works<\/a>, if you don\u2019t already know or need a refresher.)<\/p>\n\n\n\n<p>Entrepreneurs use PickFu to test product viability all the time. In one ranked poll, a PickFu user asked <a href=\"https:\/\/www.pickfu.com\/examples\/most-important-features-of-shower-heads\">which of six features is more important<\/a> in a handheld showerhead: easy-to-clean nozzles, high-quality materials, tool-free DIY installation, high-pressure spray, or six-spray function.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcv3PT6Y9xQOJYs5qcar3GsDbcmQzDC3skpa5ZlIaDKz5zHaA7f4ZlqfBolPRB0Bx-IaRx6FaGU037crz74qU7sAxOF0IGHGUxTq49aAr3q05WXv97cecTw5Yn467ismzDJSpl_NqU0Yz0IAGB7K6Rh_c_5?key=maTet4pQdqxv9m28g9V84A\" alt=\"Handheld shower head screenshot of a PickFu poll summary, with Option E (6 Spray functions) being the most important feature.\"\/><\/figure>\n\n\n\n<p>The six-spray function feature got the most votes, with high-pressure spray and tool-free DIY installation coming in second and third, respectively.<\/p>\n\n\n\n<p>If we were the ones building this showerhead, we\u2019d figure out a way to make sure those three top features all ended up in the final product.&nbsp;<\/p>\n\n\n\n<p>Why?&nbsp;<\/p>\n\n\n\n<p>Because according to the target audience, they\u2019re important.<\/p>\n\n\n\n<p>But validating your product concept is just the beginning. To avoid a Quibi situation, you have to bake a testing plan into your product development process.&nbsp;<\/p>\n\n\n\n<p>We&#8217;ll focus on two subcategories of product testing to help you build a roadmap: technological and exploratory testing.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"technological-testing\">Technological testing<\/h2>\n\n\n<p>Technological testing starts with hands-on <a href=\"https:\/\/www.pickfu.com\/blog\/prototype-testing\/\">prototype testing<\/a>. As your product blossoms from prototype to MVP and beyond, you\u2019ll keep performing these tests to make sure everything works like it\u2019s supposed to.<\/p>\n\n\n\n<p>There are several different types of technological tests and methodologies. They include:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Unit testing<\/strong>: This testing phase checks that the individual parts of a product (like each feature in an app) work well on their own. Isolating and testing these features solo helps you catch small bugs early on.<\/li>\n\n\n\n<li><strong>Regression testing<\/strong>: After updates or changes, regression testing makes sure those tweaks don\u2019t mess up existing features that were already working just fine. Regression testing is especially important for app developers because apps should get updated about once a month. You definitely don&#8217;t want to introduce new issues each time you fix an old one.&nbsp;<\/li>\n\n\n\n<li><strong>Stress testing<\/strong>: How well does your product or app perform under stress? For an app, this might look like high usage and a massive inflow of data. Does your app crash, or does it hold its own? Only stress testing can tell you.&nbsp;<\/li>\n\n\n\n<li><strong>Security testing<\/strong>: Security is a must for any digital product, including apps. And whether you&#8217;re hoping to reach a U.S.-based or global audience, there are privacy and security rules to follow. Security testing makes sure everything&#8217;s locked down tight before launch.&nbsp;<\/li>\n\n\n\n<li><strong>Integration testing:<\/strong> For app and B2B\/SaaS developers, this step is critical to the product\u2019s success. The <em>last <\/em>thing you want is for users to have trouble integrating your app with the tools you\u2019ve promised it\u2019ll integrate with. So make sure you test how well your app plays with each one of its integrations.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>There are all sorts of tools out there to help you set up the ideal testing environment for technological tests.&nbsp;<\/p>\n\n\n\n<p>We&#8217;ve gathered up some recommendations to help you get started:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/junit.org\/\"><strong>JUnit<\/strong><\/a>: This is a popular tool for <strong>unit testing<\/strong> in Java-based applications. It helps developers test individual components of their code to make sure each part works like it should.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.selenium.dev\/\"><strong>Selenium<\/strong><\/a>: Ideal for <strong>regression testing<\/strong>, Selenium is a popular framework for automating tests in web applications. It supports multiple browsers and platforms.<\/li>\n\n\n\n<li><a href=\"https:\/\/jmeter.apache.org\/\"><strong>Apache JMeter<\/strong><\/a>: This tool helps developers simulate heavy loads on applications, servers, or networks to see how they perform under pressure. It&#8217;s a solid choice for <strong>stress testing.<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.zaproxy.org\/\"><strong>ZAP<\/strong><\/a>: This tool is excellent for <strong>security testing<\/strong>. ZAP (aka Zed Attack Proxy) helps identify vulnerabilities in web applications so you can fix them before they sting your reputation.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.postman.com\/\"><strong>Postman<\/strong><\/a>: Postman is a top choice for <strong>integration testing.<\/strong> It allows you to test API endpoints and make sure all the services within an app communicate well.<\/li>\n<\/ul>\n\n\n\n<p>These tools can help you and your testing team pinpoint glitches in the technology side of your app. They\u2019re for the nuts-and-bolts parts of product testing.<\/p>\n\n\n\n<p>You aren\u2019t done testing yet! Exploratory testing is just as important as the technological stuff. It\u2019s what gives you the valuable, human insights you need to build a fireproof product.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"exploratory-testing\">Exploratory testing<\/h2>\n\n\n<p>While technological testing gives you concrete, objective results (things either work or they don\u2019t) exploratory testing is more fluid. It reveals something that\u2019s absolutely crucial to your success: customer feedback \u2013 before you even have real customers.&nbsp;<\/p>\n\n\n\n<p>Exploratory testing is usually done in the early stages of building and developing an app. It\u2019s also smart to do it each time you\u2019re planning an update or revamp of your product.&nbsp;<\/p>\n\n\n\n<p>There are two main types of exploratory testing:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>User testing<\/strong>: With user testing, you invite real users to engage with your product to test functionality, ease of use, and the overall user experience. Check out our guide to <a href=\"https:\/\/www.pickfu.com\/blog\/quick-and-easier-user-testing\/\">quick and easy user testing<\/a> for more details on this type of product testing.&nbsp;<\/li>\n\n\n\n<li><strong>Usability testing<\/strong>: Usability tests measure how well a product lives up to expectations before you launch it into the world. Learn about the different <a href=\"https:\/\/www.pickfu.com\/blog\/types-of-usability-testing\/\">types of usability testing<\/a> to get started.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>PickFu is an essential tool for both user and usability testing. Even better, it doesn\u2019t take a ton of time, energy, and planning to use PickFu to help with product optimization. We\u2019re a <a href=\"https:\/\/www.pickfu.com\/blog\/rapid-research\/\">rapid research<\/a> tool that gets you feedback quickly \u2013 usually within hours. (Learn more about <a href=\"https:\/\/www.pickfu.com\/blog\/where-can-i-post-a-survey\/\">where you can post a survey<\/a>.)<\/p>\n\n\n\n<p>You can show different designs, workflows, or even specific app interactions to an audience with your target demographics.&nbsp;<\/p>\n\n\n\n<p>For example, if you\u2019re deciding between two app interfaces, a PickFu poll can help determine which one users find more intuitive before you commit to full development. But there\u2019s more. PickFu can also help with <a href=\"https:\/\/www.pickfu.com\/blog\/packaging-design-testing\/\">packaging design testing<\/a> and logo testing.<\/p>\n\n\n\n<p>In one poll, a PickFu user <a href=\"https:\/\/www.pickfu.com\/results\/GpNPaL2FjI\" class=\"ek-link\">asked 50 respondents<\/a> what features would be most important if they were purchasing a floating bookshelf meant to store records and a turntable. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-18-at-8.10.17\u202fPM.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"477\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-18-at-8.10.17\u202fPM-970x477.png\" alt=\"Screenshot of AI summary of turntable poll by PickFu\" class=\"wp-image-14628\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-18-at-8.10.17\u202fPM-970x477.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-18-at-8.10.17\u202fPM-470x231.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-18-at-8.10.17\u202fPM-768x378.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-18-at-8.10.17\u202fPM-725x357.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-18-at-8.10.17\u202fPM-540x266.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-18-at-8.10.17\u202fPM-345x170.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-18-at-8.10.17\u202fPM-300x148.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-18-at-8.10.17\u202fPM-286x141.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-18-at-8.10.17\u202fPM-120x59.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-18-at-8.10.17\u202fPM-126x62.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-18-at-8.10.17\u202fPM-129x63.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-18-at-8.10.17\u202fPM.png 1212w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>The audience had some thoughts, including:&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u201cI would want to know the weight limit for sure. Vinyls aren&#8217;t very heavy, but some turntables might be. Since it&#8217;s floating, I&#8217;d be really worried about putting too much weight on it.\u201d<\/li>\n\n\n\n<li>\u201cFor me the most important things would be: How does it attach to the wall? How much weight can it comfortably hold? What materials are the shelf and hangers made of?\u201d<\/li>\n\n\n\n<li>\u201cThe two most important things on this for me are ease of installation and stability. I want to know that I can put it up and have it stay in place once I have put things on it, especially if I had a heavier turntable and speakers.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Weight is clearly a concern here. Of the 50 responses, many mentioned words related to the shelf\u2019s sturdiness, including:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Weight (mentioned 14 times)<\/li>\n\n\n\n<li>Hold (mentioned 13 times)<\/li>\n\n\n\n<li>Fall (mentioned 5 times)<\/li>\n\n\n\n<li>Durable (mentioned 5 times)<\/li>\n\n\n\n<li>Sturdy (mentioned 4 times)<\/li>\n\n\n\n<li>Heavy (mentioned 4 times)<\/li>\n<\/ul>\n\n\n\n<p>This simple usability test told our PickFu user something crucial: they <em>have <\/em>to create a product that can hold the equipment it\u2019s meant for \u2013 without ripping the wall out in the process.<br><\/p>\n\n\n\n<p>Basically, PickFu can save you from becoming the next Quibi. And our testing tools help you in the post-launch era, too \u2013 need help with your <a href=\"https:\/\/www.pickfu.com\/blog\/app-marketing-strategy\/\">app marketing strategy<\/a>, anyone? What about guidance on <a href=\"https:\/\/www.pickfu.com\/blog\/diy-market-research\/\">DIY Market research<\/a>?&nbsp;<\/p>\n\n\n\n<p>From <a href=\"https:\/\/www.pickfu.com\/blog\/concept-testing-new-product-development\/\">concept testing in new product development<\/a> to <a href=\"https:\/\/www.pickfu.com\/blog\/test-marketing\/\">test marketing<\/a> and beyond, PickFu\u2019s testing and <a href=\"https:\/\/www.pickfu.com\/blog\/app-marketing-tools\/\">app marketing tools<\/a> give you the valuable insights you need to succeed.&nbsp;<\/p>\n\n\n\n<p>So if you\u2019re thinking, \u201c<a href=\"https:\/\/www.pickfu.com\/blog\/i-have-an-idea-for-an-app-guide\/\">I have an idea for an app<\/a>!\u201d pause before you sprint ahead into the exciting waters of a new project. Test your product before launch with PickFu, and keep us in your back pocket for continued product management as you scale up.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/\">Sign up for free<\/a> to find out how easy the testing process is today.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\"><strong>FAQs<\/strong><br><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"what-is-product-testing\"><br><strong>What is product testing?<\/strong><\/h3>\n\n\n<p>Product testing means evaluating a product\u2019s functionality, quality, and performance before launch. It involves putting a product through various scenarios and tests to identify any issues, bugs, or improvements needed. Product testing can include both technical testing, like stress or security tests, as well as user testing, where real people interact with the product to provide feedback on usability and experience.<\/p>\n\n\n\n<p><strong>What is the best way to test the market for a new product?<\/strong><\/p>\n\n\n\n<p>Start by running rapid research on your target audience. You can use tools like PickFu to run online surveys and focus groups to quickly ask for feedback on product features, pricing, and branding. You can also create a minimum viable product (MVP) and release it to a small group of people to gather real-world feedback. Tracking engagement metrics and customer reactions will help you determine the product\u2019s viability in the market.<\/p>\n\n\n\n<p><strong>How can I validate my business product idea before I invest money and time?<\/strong><\/p>\n\n\n\n<p>Validating your business product idea involves gathering feedback and testing demand <em>before<\/em> you fully commit. So don&#8217;t put a ring on your idea right away. Instead, run surveys or polls with your target audience to gauge interest. You can create a landing page or pre-sell the product to see if people are willing to buy it before it\u2019s available. Running a small pilot or MVP is also a good idea. This lets you test the product with a small audience, refine it according to customer feedback, and then decide whether to move forward.&nbsp;<\/p>\n<style class=\"advgb-styles-renderer\">html { scroll-behavior: smooth; }<\/style>","protected":""},"excerpt":{"rendered":"<p>Not a day goes by that we don\u2019t mourn the loss of the epic mobile streaming app known as Quibi, short for \u201cquick bites.\u201d&nbsp; Just kidding. We were today years &#8230;<\/p>\n","protected":""},"author":"9","featured_media":"14626","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["27","16","26"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide to testing a product before launch (with examples) - The PickFu blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/how-to-test-a-product-before-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to testing a product before launch (with examples) - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"Not a day goes by that we don\u2019t mourn the loss of the epic mobile streaming app known as Quibi, short for \u201cquick bites.\u201d&nbsp; Just kidding. 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