{"id":"14773","date":"2024-12-08T12:55:04","date_gmt":"2024-12-08T20:55:04","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=14773"},"modified":"2025-06-04T08:39:09","modified_gmt":"2025-06-04T15:39:09","slug":"amazon-ebc-design","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/amazon-ebc-design\/","title":{"rendered":"Amazon EBC design: a guide to great Amazon A+ content\u00a0"},"content":{"rendered":"\n<p>Amazon Enhanced Brand Content (EBC) is now known as A+ Content.<\/p>\n\n\n\n<p>This powerful feature helps Amazon sellers elevate their storefronts and product listings with rich visual content and detailed information you can\u2019t include in an ordinary listing.<\/p>\n\n\n\n<p>Using A+ content allows you to build a strong brand image and boost conversion rates. In fact, implementing A+ Content can <a href=\"https:\/\/sell.amazon.com\/tools\/a-content\" class=\"ek-link\">increase sales by up to 20%<\/a>.&nbsp;<\/p>\n\n\n\n<p>Keep reading, and we\u2019ll explain how to access this tool and the best practices for <a href=\"https:\/\/blog.pickfu.com\/amazon-listing-optimization\/\">Amazon listing optimization<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Optimize Amazon A+ Content for More Sales\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/oSXixEoAFHc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div role=\"navigation\" aria-label=\"Table of Contents\" class=\"simpletoc wp-block-simpletoc-toc\"><h2 style=\"margin: 0;\"><button type=\"button\" aria-expanded=\"false\" aria-controls=\"simpletoc-content-container\" class=\"simpletoc-collapsible\">Table of Contents<span class=\"simpletoc-icon\" aria-hidden=\"true\"><\/span><\/button><\/h2><div id=\"simpletoc-content-container\" class=\"simpletoc-content\"><ul class=\"simpletoc-list\" style=\"padding-left:0;list-style:none;\">\n<li><a href=\"#what-is-amazon-a-content-and-why-is-it-important\">What is Amazon A+ Content and why is it important?<\/a>\n<ul><li>\n<a href=\"#the-benefits-of-a-content-for-amazon-sellers\">The benefits of A+ content for Amazon sellers<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#how-to-access-amazon-a-content\">How to access Amazon A+ Content<\/a><\/li>\n<li><a href=\"#how-to-design-effective-amazon-a-content\">How to design effective Amazon A+ Content<\/a>\n<ul><li>\n<a href=\"#start-with-researchnbsp\">Start with research&nbsp;<\/a><\/li>\n<li><a href=\"#use-basic-a-content-modules-to-improve-your-product-listings\">Use Basic A+ Content modules to improve your product listings<\/a>\n<ul><li>\n<a href=\"#standard-company-logo\">Standard company logo<\/a><\/li>\n<li><a href=\"#standard-image-amp-text-overlaynbsp\">Standard Image &amp; Text Overlay&nbsp;<\/a><\/li>\n<li><a href=\"#standard-product-description-textnbsp\">Standard Product Description Text&nbsp;<\/a><\/li>\n<li><a href=\"#standard-comparison-chartnbsp\">Standard Comparison Chart&nbsp;<\/a><\/li>\n<li><a href=\"#standard-four-imagetext-module\">Standard Four Image\/Text Module<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#use-the-brand-story-feature-effectively\">Use the brand story feature effectively<\/a><\/li>\n<li><a href=\"#best-practices-to-a-content-to-the-next-level\">Best practices to A+ content to the next level<\/a><\/li>\n<li><a href=\"#maximize-your-a-content-performance-with-pickfu-insights\">Maximize your A+ content performance with PickFu insights<\/a><\/li>\n<li><a href=\"#create-branded-content-and-boost-sales-with-amazon-a-content\">Create branded content and boost sales with Amazon A+ Content<\/a><\/li>\n<li><a href=\"#faqsnbsp\">FAQs&nbsp;<\/a>\n<ul><li>\n<a href=\"#what-is-amazon-ebc-design\">What is Amazon EBC Design?<\/a><\/li>\n<li><a href=\"#what-is-the-difference-between-ebc-and-a-content\">What is the Difference Between EBC and A+ Content?<\/a><\/li>\n<li><a href=\"#what-are-the-best-practices-for-amazon-ebc-design-to-increase-conversion-rates\">What are the best practices for Amazon EBC design to increase conversion rates?<\/a><\/li>\n<\/ul>\n<\/li><\/ul><\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"what-is-amazon-a-content-and-why-is-it-important\">What is Amazon A+ Content and why is it important?<\/h2>\n\n\n<p>A+ Content is a special feature that sellers can use to maximize the impact of their Amazon product listing pages.&nbsp;<\/p>\n\n\n\n<p>Sellers can access elements like full-width images, comparison charts, text overlays, and video content &#8211; features that aren\u2019t available with typical listings.&nbsp;<\/p>\n\n\n\n<p>For example, check out the GIF below showcasing <a href=\"https:\/\/www.amazon.com\/Philips-Sonicare-Rechargeable-Toothbrush-DiamondClean\/dp\/B0931YDT8X\" class=\"ek-link\">Philips\u2019<\/a> rechargeable toothbrush; the product listing has lifestyle images, copywriting elements, and other attractive features that convey a strong brand image while informing customers about the product.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfdaPfNd1wolycwCliL3OrfAzcmPMqoVL2QUiarlaEiGtmHj4zneCwS5bfOKEFw2rqC3cqq2wOPyCvfLxTxMLqRrpJC23CZKYS2NHTb1RKV_PIfOsc5nbjjiiTPmileGdnQD6mw081apsBedZDwbSxICC0?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"GIF of Phillips' rechargeable toothbrush EBC layout\"\/><\/figure>\n\n\n\n<p>Currently, Amazon has three different types of A+ Content:&nbsp;<\/p>\n\n\n\n<ol>\n<li><strong>Basic <\/strong><strong>A+ Content<\/strong><strong>:<\/strong> You can elevate your product descriptions with contextual images, custom text placements, and product comparison charts.<\/li>\n\n\n\n<li><strong>Premium A+ Content<\/strong><strong>:<\/strong> This feature is available to experienced A+ content users and is invite-only. You get more modules like navigation carousels, hotspots, and Q&amp;A modules to engage buyers.&nbsp;<\/li>\n\n\n\n<li><strong>Brand Story<\/strong><strong> <\/strong><strong>A+ Content<\/strong><strong>:<\/strong> Share your brand story, mission, and values across all product listings. When you use this feature, your brand details appear before your product details. You can link to your brand store and other products.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>Here&#8217;s how <a href=\"https:\/\/www.amazon.com\/Bose-SoundLink-Revolve-Portable-Bluetooth\/dp\/B08VL5S148\/ref=sr_1_1?crid=2P3FET0C5GLY4&amp;dib=eyJ2IjoiMSJ9.OicMyLKYuYtVFQnX1CXGF2F2EbCdlSQzkTPXqEH7_0akwcVQoD-W0hK8Or4ZkVB0YE8u08sueP7ox8oUyl9yTzvqUMtS133AlxStFeFQH0K8W9S2VSzO1eteih4AxOFN8PbVGYzde3fIMkMmM_TXhj5FgcJQ0K-VRXj_RTCZVA5Pkb-88d5h7zrbj6MKLFj_mjb6FzDbjqd4oG_CKA_5Vd-Jjc4pThtgngUX4WgRQo4.F8OOHDrF_z9bEC6up2-Pk-TI5rOKlUaf8inXcF1UrcQ&amp;dib_tag=se&amp;keywords=Bose%2BSoundLink%2BRevolve%2B%2B(Series%2BII)%2C%2BPortable%2Band%2BLong-Lasting%2BBluetooth%2BSpeaker%2Bwith%2B360%C2%B0%2BWireless%2BSurround%2BSound%2C%2B17%2BHours%2Bof%2BBattery%2BLife%2C%2BWater%2Band%2BDust%2BResistant%2B-%2BTriple%2BBlack&amp;qid=1733677338&amp;sprefix=bose%2Bsoundlink%2Brevolve%2B%2Bseries%2Bii%2B%2C%2Bportable%2Band%2Blong-lasting%2Bbluetooth%2Bspeaker%2Bwith%2B360%2Bwireless%2Bsurround%2Bsound%2C%2B17%2Bhours%2Bof%2Bbattery%2Blife%2C%2Bwater%2Band%2Bdust%2Bresistant%2B-%2Btriple%2Bblack%2Caps%2C174&amp;sr=8-1&amp;th=1\" rel=\"nofollow\" class=\"ek-link\">Bose<\/a> uses Premium A+ content like \u2018Hotspots\u2019 so potential buyers can hover over a feature and learn more about how it can help them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcsQiDe6LWe31WL2TmzSLFUuo5AnB8r7eekYDabpe2U3Kk_RFcZzzIamVRZnRWoVWzTax6k-9IhLDPNe01au8xPYCADpc2oxWp7auENoWh-GlVR59o2loaWAVs2Jkg7fZuY1wUTVKqkWYoUbEAsfridhg6L?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"Bose EBC image showcasing it's battery life and play time\"\/><figcaption class=\"wp-element-caption\">Image extracted from: https:\/\/www.amazon.com\/Bose-SoundLink-Revolve-Portable-Bluetooth\/dp\/B08VL5S148\/<\/figcaption><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"the-benefits-of-a-content-for-amazon-sellers\">The benefits of A+ content for Amazon sellers<\/h3>\n\n\n<p>It\u2019s clear that A+ content design can make your products look more attractive and signal to audiences that you\u2019re a trustworthy brand. It also has specific benefits that can quickly boost your e-commerce performance:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Increase conversion rates:<\/strong> Full-width product photography and carefully positioned product descriptions can persuade more shoppers to buy. <a href=\"https:\/\/www.youtube.com\/watch?v=xoskdCF3Z8k\" class=\"ek-link\">Amazon Seller University<\/a> says that using A+ content increases sales by 5%. Meanwhile, Amazon A+ content service providers claim even better results. For <a href=\"https:\/\/www.estorefactory.com\/case-study\/how-a-performance-car-brand-boosted-sales-by-4x-and-cut-acos-by-over-70-on-prime-day\/\" class=\"ek-link\">example<\/a>, one car brand seller generated 4x sales and reduced its Advertising Cost of Sales (ACoS) by 70% virtually overnight.&nbsp;<\/li>\n\n\n\n<li><strong>Showcase your brand identity:<\/strong>&nbsp; A+ content is critical to projecting a dynamic and trustworthy brand image. You can use special brand content design modules to highlight unique product benefits and present your brand story in a visually appealing format.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Important for global selling: <\/strong>If you want to implement a <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-global-expansion-strategy\/\" class=\"ek-link\">global Amazon expansion strategy<\/a>, then using A+ design is a must. Optimized product listings will ensure that customers across the globe feel confident about buying your products.&nbsp;<\/li>\n\n\n\n<li><strong>Reduce return rates and negative reviews:<\/strong> Set realistic customer expectations by providing in-depth information. Better listing images and product information will lead to fewer returns and negative reviews.&nbsp;<\/li>\n\n\n\n<li><strong>Improve ad performance and special offer performance: <\/strong>Get better returns on your ad spend and ensure that offers using coupons and deals convert better. A+ Content ties into overall <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-ppc-optimization\/\" class=\"ek-link\">Amazon PPC optimization<\/a> as enhanced content can boost ad performance.<\/li>\n\n\n\n<li><strong>Boost poorly performing <\/strong><strong>product listings<\/strong><strong>: <\/strong>Some product listings need enhanced content to drive more sales. A+ content can boost products with low sales and poor reviews by showcasing accurate and helpful product details.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Using A+ or Amazon EBC does more than make your listings look good &#8211; it has a real impact on your ecommerce success. Next, we\u2019ll learn how you can access it and leverage it effectively.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-access-amazon-a-content\">How to access Amazon A+ Content<\/h2>\n\n\n<p>A+ content is available to the following <a href=\"https:\/\/sell.amazon.com\/tools\/a-content\">types of sellers<\/a>:<\/p>\n\n\n\n<ul>\n<li>Sellers with a professional selling account.<\/li>\n\n\n\n<li>A brand representative for a company. For example, you have your own dog food brand or officially represent an audio equipment business.<\/li>\n\n\n\n<li>Sellers who sell generic product brands.<\/li>\n<\/ul>\n\n\n\n<p>Start by <a href=\"https:\/\/sell.amazon.com\/tools\/a-content\" class=\"ek-link\">signing into your Seller Central account<\/a> or register for one if needed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfpxJBQKSptb6IB0UEdBYG--JtT47qmLaLgjx4NvEZVi4H86Ezb_BEZJVnIj5aPWPz2y27YB2gqn0KiSv7ZDxdR1ldkXiqJMbvLij3m-BAzbS09MS5ftXjK2kpue543g3-SVmt_7Jzwb09trthscRyWT54T?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"Screenshot of Amazon Seller Central homepage, desktop\"\/><figcaption class=\"wp-element-caption\">Screenshot extracted from https:\/\/sell.amazon.com\/tools\/a-content<\/figcaption><\/figure>\n\n\n\n<p>Next, enroll in the <a href=\"https:\/\/brandservices.amazon.com\/\" class=\"ek-link\">Brand Registry program<\/a>. You need to own your brand or officially represent your company. You\u2019ll instantly have access to your Brand Registry account.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdVXSdKgALx2wp6dGtOjEqd4BLjfKbW8NxkvIBfuHd3IRjWDjPkJgg3QLdjHE8jf1GcYl5sgzcQCRlC4mbVIjwju1qXZ_cAANef0W3P6iIFoJRYYiOAbw_ineeHSLgHuA0MGHtpL8k_WjppQjK2cizjOyTy?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"Screenshot of Amazon Brand Registry homepage, desktop - above the fold \" style=\"aspect-ratio:1.9631901840490797;width:840px;height:auto\"\/><figcaption class=\"wp-element-caption\">Screenshot extracted from https:\/\/brandservices.amazon.com\/<\/figcaption><\/figure>\n\n\n\n<p>Then you can click on <strong>Manage<\/strong> and <strong>Enroll a Brand. <\/strong>Make sure you have your trademark information ready and fill in the necessary information.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXevpC8ZPicy7N4mHg09b9_jxNsP3VE-fdqm1Na8IDzWb940gt8EEqZuVvh4x0fO-7tBGIltrm3K4iwOQDnhnE9FrbnCfLYOLWg6V9kBw8G8ageJ9KJbNKETqNdEEhRocAkn7qUl2bwjpKapfeQHu4RHGF0?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"Enrolling a brand in EBC in Amazon brand registry\"\/><figcaption class=\"wp-element-caption\">Screenshot extracted from https:\/\/brandservices.amazon.com\/<\/figcaption><\/figure>\n\n\n\n<p>Follow the step-by-step instructions and soon enough, you\u2019ll register your brand.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeq0vGAJQr6Y9XMSM9pqmK88yY5ZaT9LQ4bCEZF9yZwgVcht6bEuK2Rnt9NAzPKG9b6qB6TU7ez_83FoMe4YsMv86Y3orIRfv_B1dZRn16X8PJhyEJOweVxEf1KuIBjgwnbqUctYMr0wNzUjCfsUmyiOPTD?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"Choosing brand information in Amazon brand registry\"\/><figcaption class=\"wp-element-caption\">Screenshot extracted from https:\/\/brandservices.amazon.com\/<\/figcaption><\/figure>\n\n\n\n<p>Once you\u2019re set up, you can access A+ content through your Seller Central account. Just open the navigation menu, and click on <strong>Advertising<\/strong> and <strong>A+ Content Manager<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe1v9jtiaNjMbKEwuJRZ3lvfPrvq0Xly2fDKWKx9Cq775iLpt0hnM-J3JFzMvofy-AYwGbpDz3COj4FrFKS9fpS06SbcvKdRZJHiYpmnqPrB7R5gRvyQwjpjIbSKQkJ7LunlFs3DZIsjUaWw3uonbSbyzc?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"A+ Content modal within brand registry dashboard\"\/><figcaption class=\"wp-element-caption\">Screenshot extracted from https:\/\/brandservices.amazon.com\/<\/figcaption><\/figure>\n\n\n\n<p>Next, click on <strong>Start Creating <\/strong><strong>A+ Content<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcxusKj8VMSxRCgl-VZSgglKKxwzzVXujYQbKfcPZdOb6o6jie8dpRKjvRfD0P-Lnzs-PjBPEpQQhghQSoaC6CX4bV6qxkfK4vvTaik4eN5iD06Y1637qN9g9lKIJYL4YqEWdaFtr6vLfQx9dlMNtsC710?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"A+ content manager description in brandservices portal \"\/><figcaption class=\"wp-element-caption\">Screenshot extracted from https:\/\/brandservices.amazon.com\/<\/figcaption><\/figure>\n\n\n\n<p>Now, you can choose to create <strong>Basic <\/strong>A+ Content or add a <strong>Brand Story<\/strong> to your product listings.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf_TDqyXRytoSfP1gwUh5uIdE4MC9kv-8TjBF5yQA3HMShJz3NLfxOojc1z89qbSqcmnRI4rn9i-EVE-rptQjipgJFmjD-CXNWurr3PtHnz7b7_RyiGkcomDk8PWViVbo2_6tpjdLTVE1gpBdCPXwOmWEOy?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"Choosing either enhanced brand description or additional content types\"\/><figcaption class=\"wp-element-caption\">Screenshot extracted from https:\/\/brandservices.amazon.com\/<\/figcaption><\/figure>\n\n\n\n<p>You can easily figure out what to do next at this stage. Amazon\u2019s A+ Content feature allows you to click and add modules for your company logo, product comparisons, technical specs, and much more. You\u2019ll also link your content to your product ASIN and preview what your listing will look like.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll learn more about these modules in the next section where we\u2019ll cover the best practices for building A+ content.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-design-effective-amazon-a-content\">How to design effective Amazon A+ Content<\/h2>\n\n\n<p>The key to executing A+ content is doing research and testing your graphic design efforts.&nbsp;<\/p>\n\n\n\n<p>You now have more opportunities to use high-impact product photography, infographics, and other modules. But you should be wary of overwhelming your buyers with too much content.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to build A+ content for the best effect.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"start-with-researchnbsp\">Start with research <\/h3>\n\n\n<p>Doing research ensures that you focus on your buyers\u2019 needs and differentiate yourself from the competition.<\/p>\n\n\n\n<p>Start by collecting information on the following to inform your content strategy, pricing, and other EBC content:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Create a buyer persona: <\/strong>The more you know your ideal buyer, the better you can market to them. Create a detailed buyer persona where you identify your customer\u2019s age, needs, pain points, and other details. A strong buyer persona will help you craft copy that appeals to them. Use free buyer persona templates to make this comprehensive.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf-YgThTK5CqVJ3u6p4rYaOEYPMjacV_rbSr9xjk3tra-lrJXW1u9zxOTg48Kp1BApZ6zy9BdD2cXbMBcSuH3YdQn6jeQBk4w0tat536egbiFNEWNsnW0VcAm70w3Jpf80y4AR3rElnLUGEgOFFacYAtkN1?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Use free buyer persona templates to define your target audience. <\/em><a href=\"https:\/\/www.canva.com\/templates\/EAGD3mNhigo-customer-persona-graph\/\" rel=\"nofollow\" class=\"ek-link\"><em>Source<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<ul>\n<li><strong>Study your competitors:<\/strong> Look at your competitors\u2019 product listings and customer reviews to identify listings that perform best. Use them as examples to build your A+ content.&nbsp;<\/li>\n\n\n\n<li><strong>Use research tools:<\/strong> You need helpful tools like PickFu for testing, Helium 10 and Jungle Scout for keyword research, and Google Keyword Planner to help you optimize your content. Research tools can identify long-tail keywords and help you boost your <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-serp-optimization\/\">product page SEO<\/a> (Search engine optimization).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>It takes time, effort, and money to create a product listing. By doing research, you create the best setup for Amazon FBA success and save on costs.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"use-basic-a-content-modules-to-improve-your-product-listings\">Use Basic A+ Content modules to improve your product listings<\/h3>\n\n\n<p>Now, we\u2019ll cover the basic A+ or EBC design modules available to you and great examples to inspire your own A+ content.&nbsp;&nbsp;<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"standard-company-logo\">Standard company logo<\/h4>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeoxg85BCXwmSZacZJo53QkKYdzPUvqu6ab98i7tqkuKYUimNjN5kjYs04R7-GRRPPeV-_FlUaamMfaWmNMQE4IhXoVwLFPEkld-DRY2uZbsr3SC9Rh6Uz7YMd0A1EyROqcyASZLoPwAREU_n8SFrFstjTz?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"EBC Mont Blanc, with three men and three boxes displaying their glasses \"\/><figcaption class=\"wp-element-caption\">Image extracted from: https:\/\/www.amazon.com\/Sunglasses-Montblanc-0062-Black-Grey\/dp\/B0813RV3FH\/<\/figcaption><\/figure>\n\n\n\n<p>This module reinforces your brand&#8217;s identity. Add a high-resolution logo at the top to give your listing a professional touch and help customers remember your brand. See how <a href=\"https:\/\/www.amazon.com\/Sunglasses-Montblanc-0062-Black-Grey\/dp\/B0813RV3FH\/\" class=\"ek-link\">Mont Blanc<\/a> has a company logo at the top of its product listings.&nbsp;<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"standard-image-amp-text-overlaynbsp\">Standard Image &amp; Text Overlay <\/h4>\n\n\n<p>Product descriptions on their own can be tedious to read. But with A+ content modules, you can add images for context when describing your product features.&nbsp;<\/p>\n\n\n\n<p>Image and text overlays attract buyers\u2019 attention and let you expand on technical specifications while keeping people engaged.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcWpa-J-2XvK65fOJcjnB_7Mo15JeVyZnm_KsxvtYnI3CKBSwQvPM6jjd9aC4BqPjfOU-WoC68bPvWpsN8bhkiPOhybVbd4hI1eeLOsYWZxBqAneSd-n8U7KsdPtLnONb5AFUNb0F_j1uvxThjAWR39P1E?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"Fidget spinner EBC banner high fidelity close-up shot &quot;Fidget cube for fine-tuning focus&quot;.\"\/><figcaption class=\"wp-element-caption\">Image extracted from: https:\/\/www.amazon.com\/PILPOC-Fidget-Cube-Dodecagon-12-Sided\/dp\/B0C251811S\/<\/figcaption><\/figure>\n\n\n\n<p>For example, here\u2019s a <a href=\"https:\/\/www.amazon.com\/PILPOC-Fidget-Cube-Dodecagon-12-Sided\/dp\/B0C251811S\/\" rel=\"nofollow\" class=\"ek-link\">fidget cube listing<\/a> that uses text and image overlay module to draw customers in with the emotional benefits of the product.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"standard-product-description-textnbsp\">Standard Product Description Text <\/h4>\n\n\n<p>This module is for product descriptions where you can highlight what makes your product unique. Use this space to show how the product solves a problem or adds value to your customer&#8217;s experience. You can add bullet points and use simple formatting to make your content pop &#8211; see the example image below.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfbKRt_FAwHAJIaMzS08dLruErpGTuYA0jyf5NVL7Utib3BODNWnlxH8tPOosBG7jLyeoD4TP0nS3Oc3h-UqtcTL2tIwUhIeshWuehM3NniL9L6wASYZa6fgQ6ex4alruvb5vFY0OVP37PPoZNDHKd_N20Y?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"EBC make-up brush example, with a very detailed list of things the brush is capable of. \"\/><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"standard-comparison-chartnbsp\">Standard Comparison Chart <\/h4>\n\n\n<p>A comparison chart presents key features of different products in a simple table format. You can use this to compare your product with your competitors\u2019 listings.&nbsp;<\/p>\n\n\n\n<p>Another clever way to use a comparison chart is to present product variations and alternatives under your brand. It&#8217;s an effective way for <a href=\"https:\/\/www.pickfu.com\/blog\/best-amazon-fba-tools\/\" class=\"ek-link\">Amazon FBA sellers<\/a> to showcase pricing and cross-sell other products at the same time.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdBu2yPUDspxwkrVRDwTeG9Ch2qgLxkGvNI8U0l9LMMpgU3Vp--01T8pzMQimjv3GG6cpliqkKhBas9gjckhugT0ynI1xAL-1Oi6B_GzijIa1HNmZR7aX779MRnepiTBnYjzq8QmKlJIFFLptnEiKqRh0I?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"Image showcasing T-Fal deep fryers, different models, 1 liter to 3.5 liter left to right \"\/><figcaption class=\"wp-element-caption\">Image extracted from: https:\/\/www.amazon.com\/T-fal-Ultimate-Stainless-Filtration-Dishwasher\/dp\/B00NQ7QFGM\/<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.amazon.com\/T-fal-Ultimate-Stainless-Filtration-Dishwasher\/dp\/B00NQ7QFGM\/\" class=\"ek-link\">T-fal<\/a>, a cookware brand, uses a comparison chart to help customers pick the best deep fryer for their needs. Potential buyers will find it easier to decide if they want a higher-capacity deep-fryer while comparing prices and features.&nbsp;<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"standard-four-imagetext-module\">Standard Four Image\/Text Module<\/h4>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdlMm6QDPyWVOfAfJ_bARcwoEmBHUfPkIhD_j6L3qfZIb6JH_c04t-2GDdDyhZWk42M6epIq6fPgObqRUAgvOOhOZwpB7HRocjXw9g25o3K9FY370f2Wmk-VUSdgoKJQLuoDSum3iWj43XncEZvXY4nnxLB?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"Showcasing a different EBC layout for Pyle speakers, streaming and pro audio recording. \"\/><figcaption class=\"wp-element-caption\">Image extracted from: https:\/\/www.amazon.com\/USB-Microphone-Podcast-Recording-Kit\/dp\/B08KHSNVHN<\/figcaption><\/figure>\n\n\n\n<p>Amazon allows you to add only seven images to your product image stack. It also has rules about using a white background for a product <a href=\"https:\/\/www.pickfu.com\/templates\/amazon-main-image-optimization\" class=\"ek-link\">main image<\/a> and avoiding text. Read more about these standards in this helpful <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-image-stack\/\" class=\"ek-link\">Amazon image stack post<\/a>.&nbsp;<\/p>\n\n\n\n<p>The Four Image\/Text module, like the one in the image above, lets you overcome such limitations and add context. See how the brand <a href=\"https:\/\/www.amazon.com\/USB-Microphone-Podcast-Recording-Kit\/dp\/B08KHSNVHN\" class=\"ek-link\">Pyle<\/a> uses the Four Image\/Text module to capture attention and share relevant information about <a href=\"https:\/\/www.pickfu.com\/blog\/how-to-sell-audiobooks\/\" class=\"ek-link\">audiobook<\/a> microphone product.&nbsp;<\/p>\n\n\n\n<p>Similarly, you can use this example and the others shared here to transform your own listings with A+ Content.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"use-the-brand-story-feature-effectively\">Use the brand story feature effectively<\/h2>\n\n\n<p>Brand modules appear at the top of a product listing page. If you want to build a strong brand name and develop an emotional connection with customers, you must use this feature to get results.&nbsp;<\/p>\n\n\n\n<p>Like Basic Content modules, brand modules are easy to use. You just click on what you need to use, upload images, add text, and you\u2019re good to go.&nbsp;<\/p>\n\n\n\n<p>The challenge lies in creating a great brand presentation to win your customers\u2019 interest and trust. Here\u2019s what <a href=\"https:\/\/www.youtube.com\/watch?v=xoskdCF3Z8k\">Terrence Hyland<\/a>, Sr. Product Manager at A+ Content has to say about this:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Create a meaningful narrative<\/strong>: A compelling brand story can foster empathy, break down customer resistance, and inspire action.<\/li>\n\n\n\n<li><strong>Define your &#8216;why&#8217;<\/strong>: Share the heart of your brand\u2019s journey\u2014highlighting key struggles, triumphs, and defining moments.<\/li>\n\n\n\n<li><strong>Incorporate a dramatic arc<\/strong>: Use elements of challenge, surprise, and resolution to keep the story engaging and dynamic.<\/li>\n\n\n\n<li><strong>Connect with your customers&#8217; aspirations<\/strong>: Align your brand\u2019s story with your customers\u2019 experiences, showing how your product can play a meaningful role in their lives.<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s an excellent example of an Amazon seller using these principles &#8211; <a href=\"https:\/\/www.amazon.com\/Dumpling-Daughter-Spicy-Sweet-Sauce\/dp\/B0914PVNTJ\" class=\"ek-link\">Dumpling Daughter<\/a>, a Chinese condiment business, uses an image carousel to share the founder\u2019s passion and story to create a personal connection with customers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdFZfP762suEAC9CvbED0EVyj3tjRShG-cWbM16m0BSWQ9waZDCbWttAJceVfcf_oz2SXzIzob56oprEYXFPqDTDA4IIMyRHqtiwZdANpugIMQWQ-sEKoRAvI9Y-4zn71OtpcEYnkqM0SSo2w7dAT76LOQ9?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"Dumping Daughter EBC image from Amazon, a little girl making dumplings.\"\/><figcaption class=\"wp-element-caption\">Image extracted from: https:\/\/www.amazon.com\/Dumpling-Daughter-Spicy-Sweet-Sauce\/dp\/B0914PVNTJ<\/figcaption><\/figure>\n\n\n\n<p>Here are the brand story modules that you can use:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Brand Hero Image With Logo<\/strong>: You can add a powerful visual including your logo to create an immediate, recognizable identity. This will set the tone for the rest of your story.<\/li>\n\n\n\n<li><strong>Brand Card Four <\/strong><strong>ASINs<\/strong>: This module lets you feature four related products to highlight the breadth of your offerings. Use it to cross-sell other products and reinforce brand consistency.<\/li>\n\n\n\n<li><strong>Brand Card Media Asset<\/strong>: Add images or videos to bring your brand story to life. Videos featuring behind-the-scenes action or pictures and similar content will make your narrative more engaging and memorable.<\/li>\n\n\n\n<li><strong>Brand Card Questions<\/strong>: Address common customer questions or concerns, showing that you understand their needs.&nbsp;<\/li>\n\n\n\n<li><strong>Brand Card About<\/strong>: Share a brief background on your brand to give customers insight into your mission and values. This personal touch can foster a sense of loyalty and make your brand more relatable.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcfJ7xqBfSdweZBKnO3ZIZ0bgup8JPPRxKHnt1iup40AILUSk4fPTiBgzqLhQ6EsWF8-Vhmu3cLnmbFLEREn6T_df2iaBvPp4R2SK4p7FncD34qmaTHHz-BW_gRDX2yqOiFNUsyQpeczg8zft3iqrbBAvVz?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"Moon lamp FAQs on Amazon, part of EBC offering.\"\/><figcaption class=\"wp-element-caption\">Image extracted from: https:\/\/www.amazon.com\/Mydethun-Moon-Lamp-4-7-inch\/dp\/B074SF11JZ\/<\/figcaption><\/figure>\n\n\n\n<p>The image above shows how one brand uses the Q&amp;A module to anticipate customer questions about a <a href=\"https:\/\/www.amazon.com\/Mydethun-Moon-Lamp-4-7-inch\/dp\/B074SF11JZ\/\" class=\"ek-link\">moon lamp<\/a>.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s another example to inspire you &#8211; <a href=\"https:\/\/www.amazon.com\/African-Unrefined-Organic-Premium-Natural\/dp\/B01J29G72O\/\" rel=\"nofollow\" class=\"ek-link\">FairTale Ghana<\/a>\u2019s product page combines brand-building with comprehensive information about the benefits and uses of shea butter.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc2NAG2PvB0k1qoilpFnzaGt74bEmfd-rwWAmdiIWC4Y-FkeoRGzmtqsORsgNUID6DNkVAq_SSoYNzabcYqoB-naUAlaBQipAkVt6JGBdWLwx_NIfAfqYFfuMxQMxDMv0BvOCQ-YdX63u7EeBP8IskeolEc?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"FairTale Ghana, Raw shea butter from \"\/><figcaption class=\"wp-element-caption\">Image extracted from: https:\/\/www.amazon.com\/African-Unrefined-Organic-Premium-Natural\/dp\/B01J29G72O\/<\/figcaption><\/figure><\/div>\n\n\n<p>Like these businesses, you can leverage Brand Story modules to elevate your brand\u2019s presence on Amazon.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-to-a-content-to-the-next-level\">Best practices to A+ content to the next level<\/h2>\n\n\n<p>Here are other tips you should follow to make your A+ content impactful:&nbsp;<\/p>\n\n\n\n<ol>\n<li><strong>Create compelling headlines: <\/strong><a href=\"https:\/\/www.pickfu.com\/blog\/headline-search-ads-on-amazon\/\" class=\"ek-link\">Optimize your headlines<\/a> to communicate the benefits of your products. Add an emotional word or phrase to grab your customer\u2019s attention and boost your <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-ctr\/\" class=\"ek-link\">Amazon CTR<\/a> or Click-Through Rate.&nbsp;<\/li>\n\n\n\n<li><strong>Use <\/strong><strong>high-quality<\/strong><strong> visuals: <\/strong>Invest in professional images and lifestyle photos that showcase your product in real-life scenarios. Use tools like Photoshop, Affinity, and Canva for editing. Add infographics and comparison charts for clarity.&nbsp;<\/li>\n\n\n\n<li><strong>Add video content: <\/strong>Add short videos demonstrating product features, benefits, or tutorials to make the shopping experience more engaging and informative<strong>.<\/strong><\/li>\n\n\n\n<li><strong>Maintain branding consistency: <\/strong>Use the same color palette, tone, and design across all your listings to maintain your brand identity.&nbsp;<\/li>\n\n\n\n<li><strong>Highlight unique selling points: <\/strong>Focus on what makes your business different. Use the text overlay, product description, or comparison chart modules to highlight what makes your product superior to your competitors\u2019.<\/li>\n\n\n\n<li><strong>Avoid sales-like language:<\/strong> Amazon strictly monitors the use of promotional language. Avoid terms like \u2018cheap\u2019 and \u2018buy now\u2019. Don\u2019t emphasize trademark information and don\u2019t add hyperlinks. You can read Amazon\u2019s guidelines for product listings <a href=\"https:\/\/sellercentral.amazon.com\/help\/hub\/reference\/external\/GW8U76SSNTRTBX7\">here<\/a> and Kindle Desktop Publishing guidelines <a href=\"https:\/\/kdp.amazon.com\/en_US\/help\/topic\/G4WB7VPPEAREHAAD\">here<\/a>. <strong>&nbsp;&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>So, follow these tips and enhance your A+ Content while meeting Amazon\u2019s guidelines. You\u2019ll soon see increased customer engagement and higher sales.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"maximize-your-a-content-performance-with-pickfu-insights\">Maximize your A+ content performance with PickFu insights<\/h2>\n\n\n<p>Now we come to one of the most important factors in making your A+ Content generate results. And that\u2019s using testing to validate your design and text choices.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Best Way to Test Product Photos (for Higher Clicks &amp; Conversions)\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/Beh4kaCD6x8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>PickFu has a 16-year history in helping businesses and Amazon sellers perform better via polls and surveys. For example, check out our template for <a href=\"https:\/\/www.pickfu.com\/templates\/amazon-product-variant-test\" class=\"ek-link\">testing Amazon product variants<\/a>.&nbsp;<\/p>\n\n\n\n<p>You can also use <a href=\"https:\/\/www.pickfu.com\/amazon-split-testing\" class=\"ek-link\">Amazon\u2019s built-in split testing tool<\/a> to improve your product listing performance.&nbsp;<\/p>\n\n\n\n<p>However, we recommend using polls to gather data <em>before <\/em>your A+ content efforts go live. It\u2019s affordable, quick, and gives you data from actual Amazon buyers so you can recoup your <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-fba-startup-costs\/\" class=\"ek-link\">FBA startup<\/a> costs sooner.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how you can use PickFu polls to build high-converting A+ Content:<\/p>\n\n\n\n<ul>\n<li><strong>Compare hero images<\/strong>: Use head-to-head polls to find out which hero image grabs attention and connects better with your audience.<\/li>\n\n\n\n<li><strong>Test <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-infographics\/\" class=\"ek-link\">infographics<\/a><\/strong>: Get feedback on different infographic designs to see which version best explains your product\u2019s key benefits. An open-ended poll will work great with this.&nbsp;<\/li>\n\n\n\n<li><strong>Evaluate <\/strong><strong>product descriptions<\/strong>: Make sure your product description hits the mark by testing various versions and learning what truly engages and persuades. A head-to-head poll or ranked poll will help you here.<\/li>\n<\/ul>\n\n\n\n<p>When you run a poll, you can get real Amazon buyers as respondents. You\u2019ll get results and actionable information in less than a day &#8211; often under an hour.&nbsp;<\/p>\n\n\n\n<p>Need an example? Here\u2019s a poll we ran asking respondents which A+ design layout would help them make a purchasing decision.<\/p>\n\n\n\n<p>We asked, \u201c<a href=\"https:\/\/www.pickfu.com\/results\/VU9n8gbcJC\" class=\"ek-link\"><strong>Which layout and design for this makeup brush set do you find more appealing for making a purchase, and why?<\/strong>\u201d<\/a>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfxsBN_tmCORKmvlpYoo7BI-3IG2XxU_cyd3t7yGVleikArY7mvIDd8pMZJMK2iyCxhEDUGuJu95GtM4nRjf-VUbTgS4JmLPl303tTlMZ78whUdD_iiHomCnbACg-YOs_b2sFX8H2DvX9e3GRMwahT4YT7b?key=Y15oWw-wUHx1dfOu28C-AQ\" alt=\"Comparison of two different Amazon EBC for paint brushes \"\/><\/figure>\n\n\n\n<p>An overwhelming number of participants chose Option B, featuring a makeup brush set in a large header image with text below.&nbsp;<\/p>\n\n\n\n<p>Most respondents said that the larger image helped them see the products in detail and that information flowed better.&nbsp;<\/p>\n\n\n\n<p>One user said \u201cI prefer to have the information about the product underneath the item as shown in B. It flows easier for me to read and still look at the product\u201d<\/p>\n\n\n\n<p>Running a poll like this is affordable, quick, and impactful. You take the guesswork out of creating A+ Content and can feel confident that you\u2019ll increase sales.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"create-branded-content-and-boost-sales-with-amazon-a-content\">Create branded content and boost sales with Amazon A+ Content<\/h2>\n\n\n<p>That\u2019s everything you need to know about implementing A+ Content for your Amazon store.&nbsp;<\/p>\n\n\n\n<p>Focus on providing helpful information and use PickFu to test and refine your content. You\u2019ll soon grow your business by increasing sales and building a powerful brand on Amazon.&nbsp;<\/p>\n\n\n\n<p><strong>Create the best <\/strong><strong>A+ Content<\/strong><strong> with PickFu today!&nbsp;<\/strong><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"faqsnbsp\">FAQs <\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"what-is-amazon-ebc-design\">What is Amazon EBC Design?<\/h3>\n\n\n<p>Amazon EBC design pr A+ Content design refers to the layout and aesthetic elements used to create branded product listings. Sellers can use full-width text, product boxes, comparison charts, and brand story modules to create a visually appealing and informative product detail page.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-the-difference-between-ebc-and-a-content\">What is the Difference Between EBC and A+ Content?<\/h3>\n\n\n<p>Amazon Enhanced Brand Content (EBC) and A+ Content are essentially the same, but the official and preferred term is \u201cA+ Content&#8221; today.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"what-are-the-best-practices-for-amazon-ebc-design-to-increase-conversion-rates\">What are the best practices for Amazon EBC design to increase conversion rates?<\/h3>\n\n\n<p>Use high-quality visuals and clear, concise text to showcase your product&#8217;s benefits. Focus on lifestyle images that tell a story, and highlight features that solve problems. This way, a well-designed set of <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-ebc-images\/\" class=\"ek-link\">EBC images<\/a> can boost sales and <a href=\"https:\/\/www.pickfu.com\/blog\/how-to-make-passive-income-on-amazon\/\" class=\"ek-link\">help build passive income<\/a> through higher conversion rates.<\/p>\n<style class=\"advgb-styles-renderer\">html { scroll-behavior: smooth; }<\/style>","protected":""},"excerpt":{"rendered":"<p>Amazon Enhanced Brand Content (EBC) is now known as A+ Content. This powerful feature helps Amazon sellers elevate their storefronts and product listings with rich visual content and detailed information &#8230;<\/p>\n","protected":""},"author":"43","featured_media":"14774","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["17","29","26"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon EBC design: a guide to great Amazon A+ content\u00a0 - The PickFu blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/amazon-ebc-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon EBC design: a guide to great Amazon A+ content\u00a0 - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"Amazon Enhanced Brand Content (EBC) is now known as A+ Content. This powerful feature helps Amazon sellers elevate their storefronts and product listings with rich visual content and detailed information ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pickfu.com\/amazon-ebc-design\/\" \/>\n<meta property=\"og:site_name\" content=\"The PickFu blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pickfu\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-08T20:55:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-04T15:39:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2024\/12\/Screenshot-of-PickFu-head-vs-head-of-ebc-layout-brushes-which-one-is-better-large-image-won-with-80-of-the-votes.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1126\" \/>\n\t<meta property=\"og:image:height\" content=\"696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Deb Dutta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pickfu\" \/>\n<meta name=\"twitter:site\" content=\"@pickfu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deb Dutta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pickfu.com\/amazon-ebc-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/amazon-ebc-design\/\"},\"author\":{\"name\":\"Deb Dutta\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/8470bf1a56b0c1abc5a2708fe458f6c2\"},\"headline\":\"Amazon EBC design: a guide to great Amazon A+ content\u00a0\",\"datePublished\":\"2024-12-08T20:55:04+00:00\",\"dateModified\":\"2025-06-04T15:39:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pickfu.com\/amazon-ebc-design\/\"},\"wordCount\":3053,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"articleSection\":[\"E-commerce\",\"Marketing\",\"Research\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.pickfu.com\/amazon-ebc-design\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.pickfu.com\/amazon-ebc-design\/\",\"url\":\"https:\/\/blog.pickfu.com\/amazon-ebc-design\/\",\"name\":\"Amazon EBC design: a guide to great Amazon A+ content\u00a0 - 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