{"id":"14914","date":"2025-06-13T08:58:50","date_gmt":"2025-06-13T15:58:50","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=14914"},"modified":"2025-06-13T11:10:07","modified_gmt":"2025-06-13T18:10:07","slug":"optimize-amazon-a-plus-content","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/optimize-amazon-a-plus-content\/","title":{"rendered":"How to Test and Optimize Amazon A+ Content for More Sales"},"content":{"rendered":"\n<p>Did you know that 76% of Amazon shoppers make buying decisions based on product images alone \u2013 and that well\u2011built A+ Content can lift conversions by 5\u201120%?<\/p>\n\n\n\n<p>Images pull shoppers in, but it\u2019s the copy, charts, and storytelling below the fold that seal the deal. If your A+ section doesn\u2019t answer every lingering question, your ad spend and traffic go to waste.<\/p>\n\n\n\n<p>This guide walks you through <strong>how to test and refine your Amazon A+ Content<\/strong> so more visitors tap <em>Buy Now<\/em>. You\u2019ll see real\u2011world examples and easy, step\u2011by\u2011step testing workflows with PickFu that you can start using today.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Optimize Amazon A+ Content for More Sales\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/oSXixEoAFHc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-amazon-a-content-and-why-does-it-matter\"><strong>What Is Amazon A+ Content and Why Does It Matter?<\/strong><\/h2>\n\n\n<p>Amazon A+ Content (formerly Enhanced Brand Content) lets Brand Registry sellers upgrade their listings\u2019 dull bullet points into rich visuals, comparison tables, and mini landing pages. Benefits include:<\/p>\n\n\n\n<ul>\n<li><strong>Build trust and reduce returns.<\/strong> Clear specs and lifestyle images cut buyer remorse.<\/li>\n\n\n\n<li><strong>Highlight differentiators fast.<\/strong> Visual modules spotlight features that matter most.<\/li>\n\n\n\n<li><strong>Lift conversion rates.<\/strong> Amazon reports up to a 10% boost for well\u2011optimized pages.<\/li>\n\n\n\n<li><strong>Protect market share.<\/strong> Premium A+ (invite\u2011only) adds HD video, hotspots, and Q&amp;A, making it harder for copycats to keep up.<\/li>\n<\/ul>\n\n\n\n<p>Need design inspo? Peek at our<a href=\"https:\/\/www.pickfu.com\/blog\/amazon-ebc-design\/\"> A+ design hall of fame<\/a>.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"why-testing-beats-guesswork\"><strong>Why Testing Beats Guesswork<\/strong><\/h2>\n\n\n<p>But just having pretty graphics isn\u2019t enough. Without data, you risk vague taglines, images that confuse instead of showcase, and modules shoppers ignore \u2013&nbsp;exactly what we saw when we tested <a href=\"https:\/\/www.pickfu.com\/results\/53f6lGe5Mk\">Everyman Jack\u2019s deodorant page<\/a> using PickFu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc0QJ9J6brgt2txjXi9drYtAfcxp0i8HbSWjqztEfGvk6y6B8wbTztt28xNivrh2FHofj2yRFTvvAwFBd7PqZwo1HmLFmKSPBofiw8rGYoYuZW-qSj7Z5n8Xrlq-_l22aa-8bHyOw?key=GltnY1ujemb06qC2UK8DQw\" alt=\"\"\/><\/figure>\n\n\n\n<p>Respondents called the tagline \u201cnaturally derived, outdoor inspired\u201d irrelevant and wanted clearer scent details. And that wasn\u2019t the only feedback they had for this brand\u2019s A+ content. (We\u2019ll dive into more below!)<\/p>\n\n\n\n<p>Testing with PickFu lets you fix issues like these in hours, not weeks \u2013 helping you avoid missed sales and boost your product page\u2019s performance with real, data-driven audience insights. Below are three quick testing methods that top Amazon brands rely on.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"3-essential-pickfu-tests-for-a-content\"><strong>3 Essential PickFu Tests for A+ Content<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"1-click-test-understand-where-people-are-most-and-least-drawn-to\"><strong>1. Click Test: Understand where people are most (and least) drawn to<\/strong><\/h3>\n\n\n<p>Upload an image of your A+ content to PickFu, choose the \u201cClick Test\u201d question type, and ask, \u201cWhich area of this image is the least helpful, and why?\u201d or \u201cWhich area of this image was your eye drawn to first? What do you like or dislike about it?\u201d&nbsp;<\/p>\n\n\n\n<p>You\u2019ll receive a heatmap of clicks plus written answers within an hour (depending on how many people you ask).&nbsp;<\/p>\n\n\n\n<p>In the <a href=\"https:\/\/www.pickfu.com\/results\/53f6lGe5Mk\">Everyman Jack study<\/a>, the hero image of a shirtless model drew eyes, but not <em>clicks<\/em>. Shoppers said it didn\u2019t explain the benefits \u2013 which tells you to replace low\u2011value visuals with scent callouts or ingredient close\u2011ups.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"2-openended-poll-get-indepth-feedback-on-what-to-improve\"><strong>2. Open\u2011Ended poll: Get in-depth feedback on what to improve<\/strong><\/h3>\n\n\n<p>Pair the heatmap with an <a href=\"https:\/\/www.pickfu.com\/results\/gTdzDB9pSE\">Open\u2011Ended poll<\/a> in PickFu. Upload your A+ content and ask, \u201cWhat other information would you need to make a purchase?\u201d or \u201cDo these images help build trust in the product or brand? Why or why not?\u201d&nbsp;<\/p>\n\n\n\n<p>Shoppers often surface gaps you never considered \u2013&nbsp;like how long \u201clong\u2011lasting\u201d deodorant actually lasts. The qualitative insight helps you swap fluff for concrete facts.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-competitor-comparison-benchmark-against-the-best\"><strong>3. Competitor comparison: Benchmark against the best<\/strong><\/h3>\n\n\n<p>Display your product page next to a top rival\u2019s and run a <strong>Competitor Comparison<\/strong> poll. When we compared <a href=\"https:\/\/www.pickfu.com\/results\/cuojjj9Ex8\">Everyman Jack to Dr. Squatch<\/a>, respondents leaned toward Dr. Squatch\u2019s clean close\u2011ups and detailed ingredient lists, while praising Everyman Jack\u2019s organized scent display.&nbsp;<\/p>\n\n\n\n<p>The result? A prioritized roadmap: keep your strengths, borrow their wins.<\/p>\n\n\n\n<p>Learn more about running an Amazon competitor analysis <a href=\"https:\/\/www.youtube.com\/watch?v=TZnNqRMs2P0&amp;t=3s\">in this video.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Run an Amazon Competitor Analysis: 3 Steps to Optimize Your Listings\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/TZnNqRMs2P0?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"applying-insights-from-feedback-to-higher-conversions\"><strong>Applying Insights: From Feedback to Higher Conversions<\/strong><\/h2>\n\n\n<ol>\n<li><strong>Test before you go live.<\/strong> Validate your draft with a Click Test and Open\u2011Ended poll to avoid costly live experiments.<\/li>\n\n\n\n<li><strong>Highlight specifics.<\/strong> Swap abstract promises for measurable claims \u2013 think exact dimensions, ingredient sources, or scent notes.<\/li>\n\n\n\n<li><strong>Lead with the hero module.<\/strong> The first full\u2011width banner earns the most clicks, so make it crystal\u2011clear and benefit\u2011driven.<\/li>\n\n\n\n<li><strong>Stay scannable.<\/strong> Use short sentences, plain words, and alt\u2011text for accessibility.<\/li>\n\n\n\n<li><strong>Iterate quarterly.<\/strong> Shopper preferences shift; schedule a PickFu poll every 3\u20136\u202f months to stay ahead.<\/li>\n\n\n\n<li><strong>Monitor KPIs.<\/strong> Track conversion rate, session percentage, and return rate after each update to prove ROI.<\/li>\n<\/ol>\n\n\n\n<p>Ignoring these lessons can cost you: unoptimized content drains ad budgets, inflates inventory holding costs, and frustrates customers. Remember, every 1\u2011point lift in conversion can translate to thousands in incremental revenue.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"common-pitfalls-and-how-to-fix-them\"><strong>Common Pitfalls (and How to Fix Them)<\/strong><\/h2>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Pitfall<\/strong><\/td><td><strong>Symptom<\/strong><\/td><td><strong>Quick Fix<\/strong><\/td><\/tr><tr><td>Vague taglines<\/td><td>Shoppers call wording \u201cgeneric\u201d or \u201cword salad.\u201d<\/td><td>Replace with a single, specific benefit in 8\u201112 words.<\/td><\/tr><tr><td>Decorative images<\/td><td>Heat\u2011map shows high attention, low clicks.<\/td><td>Swap lifestyle shots for ingredient callouts or comparison charts.<\/td><\/tr><tr><td>Overcrowded modules<\/td><td>Scroll depth plummets after first banner.<\/td><td>Trim copy, break long paragraphs, add white space.<\/td><\/tr><tr><td>No competitive context<\/td><td>Shoppers ask \u201cHow is this better than Brand X?\u201d<\/td><td>Add a comparison chart or competitor poll insights.<\/td><\/tr><tr><td>One\u2011and\u2011done mindset<\/td><td>Content hasn\u2019t changed in a year.<\/td><td>Schedule quarterly PickFu polls and update seasonally.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"ready-to-start\"><strong>Ready to Start?<\/strong><\/h2>\n\n\n<ol>\n<li>Pick a high\u2011traffic ASIN with a stagnant conversion rate.<\/li>\n\n\n\n<li>Run the three PickFu tests we listed above.<\/li>\n\n\n\n<li>Implement the top changes based on your audience feedback. Iterate and test more as needed.<\/li>\n\n\n\n<li>Watch your conversions rise!<\/li>\n<\/ol>\n\n\n\n<p><strong>Get started with PickFu today:<\/strong> <a href=\"https:\/\/www.pickfu.com\/users\/sign_up\">create your free account<\/a> and run a test in minutes.<\/p>\n\n\n\n<p><strong>Want more content like this? <\/strong><a href=\"https:\/\/www.youtube.com\/@PickFu\/\">Subscribe to our YouTube channel<\/a> for testing workflows, success stories, in-depth Amazon guides, and more.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\"><strong>FAQs<\/strong><\/h2>\n\n\n<p><strong>1. What\u2019s the difference between Basic and Premium A+ Content?<\/strong><strong><br><\/strong>Basic A+ is free for Brand Registry sellers and lets you add images, charts, and text modules. Premium (A++) adds HD video, interactive hotspots, and Q&amp;A but is invite\u2011only and fee\u2011based.<\/p>\n\n\n\n<p><strong>2. How often should I test my A+ Content?<\/strong><strong><br><\/strong>Run a quick poll pre\u2011launch, then revisit every 3\u20136\u202fmonths or after any major change in images, price, or seasonality.<\/p>\n\n\n\n<p><strong>3. Can I test content before my listing is live?<\/strong><strong><br><\/strong>Yes. Because PickFu polls happen outside Amazon, you can validate drafts, mock\u2011ups, or even <a href=\"https:\/\/blog.pickfu.com\/wireframes-wireframe-testing-basics\/\">wireframes<\/a> long before publishing.<\/p>\n\n\n\n<p><strong>4. Which module influences conversions the most?<\/strong><strong><br><\/strong>Our data shows the first full\u2011width banner and the comparison chart draw the most clicks, so start testing there.<\/p>\n\n\n\n<p><strong>5. How do PickFu polls differ from Amazon\u2019s <a href=\"https:\/\/blog.pickfu.com\/amazon-manage-your-experiments\/\">Manage Your Experiments<\/a>?<\/strong><strong><br><\/strong>Amazon\u2019s Manage Your Experiments tool runs live A\/B tests over weeks, and you need to meet certain requirements for listing traffic. PickFu delivers feedback in hours without risking sales, and you\u2019re not limited in what you can test, making it ideal for pre\u2011launch or rapid iteration.<\/p>\n","protected":""},"excerpt":{"rendered":"<p>Did you know that 76% of Amazon shoppers make buying decisions based on product images alone \u2013 and that well\u2011built A+ Content can lift conversions by 5\u201120%? Images pull shoppers &#8230;<\/p>\n","protected":""},"author":"42","featured_media":"14916","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["17","1"],"tags":["48","55","77","159"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Test and Optimize Amazon A+ Content for More Sales - The PickFu blog<\/title>\n<meta name=\"description\" content=\"Test and optimize your Amazon A+ Content with PickFu. Boost conversions by up to 20%\u2014step-by-step workflow and strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/optimize-amazon-a-plus-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Test and Optimize Amazon A+ Content for More Sales - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"Test and optimize your Amazon A+ Content with PickFu. Boost conversions by up to 20%\u2014step-by-step workflow and strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pickfu.com\/optimize-amazon-a-plus-content\/\" \/>\n<meta property=\"og:site_name\" content=\"The PickFu blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pickfu\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-13T15:58:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T18:10:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/06\/Multiple-options-PickFu-Thumbnail-Designs-11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adrienne Van Niman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pickfu\" \/>\n<meta name=\"twitter:site\" content=\"@pickfu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrienne Van Niman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pickfu.com\/optimize-amazon-a-plus-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/optimize-amazon-a-plus-content\/\"},\"author\":{\"name\":\"Adrienne Van Niman\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/c80179c32956da8c706e3cc671a15efd\"},\"headline\":\"How to Test and Optimize Amazon A+ Content for More Sales\",\"datePublished\":\"2025-06-13T15:58:50+00:00\",\"dateModified\":\"2025-06-13T18:10:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pickfu.com\/optimize-amazon-a-plus-content\/\"},\"wordCount\":1143,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"keywords\":[\"Amazon\",\"Amazon listing optimization\",\"e-commerce\",\"selling on Amazon\"],\"articleSection\":[\"E-commerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.pickfu.com\/optimize-amazon-a-plus-content\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.pickfu.com\/optimize-amazon-a-plus-content\/\",\"url\":\"https:\/\/blog.pickfu.com\/optimize-amazon-a-plus-content\/\",\"name\":\"How to Test and Optimize Amazon A+ Content for More Sales - The PickFu blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/#website\"},\"datePublished\":\"2025-06-13T15:58:50+00:00\",\"dateModified\":\"2025-06-13T18:10:07+00:00\",\"description\":\"Test and optimize your Amazon A+ Content with PickFu. 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