Scaling an Amazon brand takes more than great products. It requires smart decisions \u2013 especially when optimizing listings, launching new products, or refining pricing and positioning.<\/p>\n\n\n\n
In this customer spotlight, you’ll learn how the team at MaryRuth’s (a top vitamin and supplement brand) uses PickFu throughout their Amazon optimization process. Whether you manage a large e-commerce brand already or you’re looking to scale, these real test examples reveal practical strategies to improve your Amazon listing performance.<\/p>\n\n\n\n
Not familiar with PickFu? <\/strong><\/em>\ud83d\udc49 PickFu is a consumer feedback platform that helps Amazon sellers quickly test product ideas, images, copy, and more with real people in their target audience. By running A\/B tests and surveys, brands like MaryRuth’s gain data-backed insights before making changes live on Amazon.<\/p>\n\n\n MaryRuth Organics<\/a> is a leading health and wellness brand known for its clean-label vitamins and supplements for all life stages. Founded by certified health educator and mother of four MaryRuth Ghiyam, the company emphasizes quality ingredients and transparency.<\/p>\n\n\n\n MaryRuth\u2019s Amazon team manages hundreds of SKUs and a large e-commerce operation. In a webinar with PickFu, Senior Ecommerce & Retention Manager Monica Boretsky shared how her team uses PickFu to:<\/p>\n\n\n\n \u201cPickFu is helping us be more offensive than defensive. Instead of waiting for sales data after a launch, we\u2019re getting immediate customer feedback to make faster, smarter decisions.\u201d<\/p>\nMonica Boretsky<\/cite><\/blockquote>\n\n\n\n Below, we’ll break down the three primary ways MaryRuth\u2019s uses PickFu to stay ahead on Amazon. (You can also watch the full webinar here.<\/a>)<\/p>\n\n\n\nMeet MaryRuth’s<\/h2>\n\n\n
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