{"id":"1626","date":"2019-09-11T07:00:36","date_gmt":"2019-09-11T14:00:36","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=1626"},"modified":"2020-11-22T10:11:12","modified_gmt":"2020-11-22T18:11:12","slug":"how-to-write-a-medical-book-title","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/how-to-write-a-medical-book-title\/","title":{"rendered":"Which One Won? How to write a medical book title"},"content":{"rendered":"\n<p>It&#8217;s important to know how to write a medical book title that calls attention to itself. Titles are the first thing potential readers notice when they browse books. With nonfiction books especially, titles play a crucial role in marketing: unlike with fictional novels, readers want to know <em>exactly<\/em> what they&#8217;re getting. <\/p>\n\n\n\n<p>One medical author created <a href=\"https:\/\/www.pickfu.com\/books\/book-titles\/which-title-do-you-prefer-and-why-this-is-not-about-the-design-just-the-title-7RUCZESZ\">a PickFu poll<\/a> to test potential titles for a nonfiction book about handling Alzheimer&#8217;s. The book aims to appeal to caregivers. <\/p>\n\n\n\n<p>Option A is <em>Alzheimer&#8217;s Disease and other dementias: Coping and Caring. A BETTER Approach For The Caregiver<\/em>. Option B is <em>Alzheimer&#8217;s Disease and other dementias. A <\/em><strong><em>Better<\/em><\/strong><em> Approach to Coping and Caring<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"640\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2019\/03\/alzheimers-option-a.jpeg\" alt=\"how to write a medical book title\" data-id=\"1634\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=1634\" class=\"wp-image-1634\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/03\/alzheimers-option-a.jpeg 400w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/03\/alzheimers-option-a-188x300.jpeg 188w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"640\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2019\/03\/Alzheimers-option-b.jpeg\" alt=\"How to write medical book title\" data-id=\"1635\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=1635\" class=\"wp-image-1635 is-layout-flex wp-block-gallery-is-layout-flex\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/03\/Alzheimers-option-b.jpeg 400w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/03\/Alzheimers-option-b-188x300.jpeg 188w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Can you guess which one won? <\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And the winner is&#8230;Option A! Option A won with a score of 56 to Option B&#8217;s 44. <\/p>\n\n\n\n<p>So what is it about Option A&#8217;s title that makes it the best choice?<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"its-clearly-for-caregivers\">It&#8217;s clearly for caregivers <\/h2>\n\n\n<p>Right there in the title, Option A makes clear who its intended audience is: caregivers. Option B is fuzzier on who&#8217;s supposed to read the book.<\/p>\n\n\n\n<p>While someone with Alzheimer&#8217;s or dementia might be able to read the book themselves, they would probably benefit the most from having their caregiver(s) read and apply the knowledge. <\/p>\n\n\n\n<p>One tester said she liked that Option A&#8217;s title is clear about how &#8220;the book is for the caregiver and realizes that they too are affected by the disease.&#8221; <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"coping-and-caring-is-better-as-a-standalone-subtitle\">&#8220;Coping and caring&#8221; is better as a standalone subtitle <\/h2>\n\n\n<p>While the phrase <em>coping and caring<\/em> appears in both titles, testers felt that it worked better as a standalone subtitle. <\/p>\n\n\n\n<p>Said one respondent, &#8220;I like that caring and coping is in the middle by itself, making it more prominent. It helps you to know just by a glance what to expect from the book and how a caregiver can help.&#8221;<\/p>\n\n\n\n<p>Another respondent, an Alzheimer&#8217;s caregiver herself, agreed. She felt that Option B&#8217;s &#8220;a better approach to coping and caring&#8221; sounded off-putting to a caregiver. &#8220;I actually felt kind of judged by the title in B like I&#8217;m not caring enough. It may not make sense but that was my honest gut reaction.&#8221;<\/p>\n\n\n\n<p>You definitely don&#8217;t want your potential reader to feel judged by your book title!<\/p>\n\n\n\n<p>A different respondent who also has experience in Alzheimer&#8217;s and dementia care added that coping and caring are essential to dealing with the challenging behaviors and needs that come with Alzheimer&#8217;s and dementia. <\/p>\n\n\n\n<p>Having an important and loaded phrase like this stand alone makes it pop out immediately to the reader. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-write-a-medical-book-title-key-takeaways\">How to write a medical book title: key takeaways <\/h2>\n\n\n<p>In a nonfiction medical book that appeals to caregivers \u2014 and in many types of self-help and nonfiction books \u2014 you want the target audience to know the book is for them. Option A&#8217;s &#8220;a better approach for the caregiver&#8221; tells you right away who the book is for. <\/p>\n\n\n\n<p>You don&#8217;t want potential readers to feel judged. By saying &#8220;a better approach to coping and caring,&#8221; respondents felt that the title suggested they weren&#8217;t coping or caring well enough. <\/p>\n\n\n\n<p>However, respondents liked seeing &#8220;coping and caring&#8221; on its own, because it made their eyes gravitate toward two important things caregivers must do every minute of every day. <\/p>\n\n\n\n<p>Have you written a <strong><a href=\"https:\/\/selfpublishing.com\/how-to-write-a-nonfiction-book\/\">nonfiction medical<\/a><\/strong> or self-help book with a target audience in mind? Are you stuck on which titles to keep? Use <a rel=\"noreferrer noopener\" aria-label=\"split-testing (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/split-testing\" target=\"_blank\">split-testing<\/a> in a PickFu poll to find out which title appeals most to potential readers. <br><\/p>\n","protected":""},"excerpt":{"rendered":"<p>It&#8217;s important to know how to write a medical book title that calls attention to itself. Titles are the first thing potential readers notice when they browse books. With nonfiction &#8230;<\/p>\n","protected":""},"author":"9","featured_media":"1639","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["21","15"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which One Won? How to write a medical book title<\/title>\n<meta name=\"description\" content=\"Have you written a book that appeals to those in the medical or caregiving community? 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