{"id":"1707","date":"2019-08-28T07:00:39","date_gmt":"2019-08-28T14:00:39","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=1707"},"modified":"2024-01-06T15:00:10","modified_gmt":"2024-01-06T23:00:10","slug":"tagline-ideas","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/tagline-ideas\/","title":{"rendered":"Testing tagline ideas for your business"},"content":{"rendered":"\n<p>A good tagline is a lot like a good logo. It\u2019s unique and catchy, helping your brand stand out from the crowd.&nbsp;<\/p>\n\n\n\n<p>But taglines can travel further than logos can. Listen carefully the next time you\u2019re in a public place or family gathering. Chances are <em>someone <\/em>will use a popular tagline in conversation.&nbsp;<\/p>\n\n\n\n<p>Who <em>hasn\u2019t <\/em>used Verizon\u2019s famous \u201cCan you hear me now?\u201d line in a phone call?<\/p>\n\n\n\n<p>Or said the California Milk Processor Board\u2019s \u201cGot Milk?\u201d slogan when asking for a glass of milk at dinner?&nbsp;<\/p>\n\n\n\n<p>Or referred to Disneyland as \u201cThe Happiest Place on Earth?\u201d<\/p>\n\n\n\n<p>Business slogans like these have a way of slipping into our lingo in a way that a logo just can\u2019t. So as you start thinking about writing a catchphrase of your own, let\u2019s explore what a tagline is \u2013 and how to come up with tagline ideas for your business.<\/p>\n\n\n<div role=\"navigation\" aria-label=\"Table of Contents\" class=\"simpletoc wp-block-simpletoc-toc\"><h2 style=\"margin: 0;\"><button type=\"button\" aria-expanded=\"false\" aria-controls=\"simpletoc-content-container\" class=\"simpletoc-collapsible\">Table of Contents<span class=\"simpletoc-icon\" aria-hidden=\"true\"><\/span><\/button><\/h2><div id=\"simpletoc-content-container\" class=\"simpletoc-content\"><ul class=\"simpletoc-list\">\n<li><a href=\"#what-is-a-tagline\">What is a tagline?<\/a>\n<ul><li>\n<a href=\"#are-taglines-worth-itnbsp\">Are taglines worth it?&nbsp;<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#the-most-popular-brand-slogans\">The most popular brand slogans<\/a>\n<ul><li>\n<a href=\"#option-a-lets-go-places-toyota\">Option A: \u201cLet\u2019s Go Places\u201d \u2013 Toyota<\/a><\/li>\n<li><a href=\"#option-b-a-diamond-is-forever-de-beers\">Option B: \u201cA Diamond is Forever\u201d \u2013 De Beers<\/a><\/li>\n<li><a href=\"#option-c-america-runs-on-dunkin-dunkin-donuts\">Option C: \u201cAmerica Runs on Dunkin\u2019\u201d \u2013 Dunkin\u2019 Donuts<\/a><\/li>\n<li><a href=\"#option-d-the-quicker-picker-upper-bountynbsp\">Option D: \u201cThe Quicker Picker Upper\u201d \u2013 Bounty&nbsp;<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#other-great-tagline-examples\">Other great tagline examples<\/a><\/li>\n<li><a href=\"#examples-of-bad-taglines-and-how-to-avoid-themnbsp\">Examples of bad taglines (and how to avoid them)&nbsp;<\/a><\/li>\n<li><a href=\"#\"><\/a><\/li><\/ul><\/div><\/div>\n\n\n<!--more-->\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-tagline\">What is a tagline?<\/h2>\n\n\n<p>A tagline is a phrase that captures your brand\u2019s mission statement in just a few punchy words. Businesses use their taglines everywhere: their website, social media hashtags, commercials, and marketing campaigns, for starters.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll often hear a tagline at the end of a TV ad. As the final thing you hear, it\u2019s likely to stick in your mind. <a href=\"https:\/\/www.google.com\/search?sca_esv=592105061&amp;sxsrf=AM9HkKmGNJaBrBeHVY9GumJ6ghtpU3F0xQ:1702968273256&amp;q=home+depot+ad&amp;tbm=vid&amp;source=lnms&amp;sa=X&amp;ved=2ahUKEwjxy_aX85qDAxVNBzQIHf4hARAQ0pQJegQIChAB&amp;biw=1511&amp;bih=764&amp;dpr=1.8#fpstate=ive&amp;vld=cid:7d46b11e,vid:bLbiUqIu8WE,st:0\">This Home Depot ad<\/a>, for example, ends with the brand\u2019s new tagline: \u201cHow Doers Get More Done.\u201d&nbsp;<\/p>\n\n\n\n<p>And like so many before it, <a href=\"https:\/\/www.youtube.com\/watch?v=o8DEKT_3GVY\">this new Kay Jewelers ad<\/a> ends with the company\u2019s memorable tagline, \u201cEvery Kiss Begins With Kay.\u201d&nbsp;<\/p>\n\n\n\n<p>A great tagline should be unique, relevant, and easy to remember.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"are-taglines-worth-itnbsp\">Are taglines worth it? <\/h3>\n\n\n<p>We ran a PickFu poll to see <a href=\"https:\/\/www.pickfu.com\/results\/FQXQr7vfrW\" class=\"ek-link\">how important taglines are<\/a> to customers. Is it really worth your time to create a company slogan to go with your company name and logo?&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what we asked: \u201cWhen you&#8217;re shopping, does a brand with a memorable business tagline stand out to you more than one without a tagline or slogan? Why or why not?\u201d<\/p>\n\n\n\n<p>Many respondents confirmed what we suspected: taglines help a brand stick in the target audience\u2019s memory. They\u2019re not necessarily a factor that influences purchases \u2013 not like product quality, price, or durability.&nbsp;<\/p>\n\n\n\n<p>One respondent said that taglines matter \u201cbecause creativity matters to me and shows me that a company is really trying.\u201d He added, \u201ctaglines tend to make companies more popular if they catch on.\u201d&nbsp;<\/p>\n\n\n\n<p>Another respondent noted that taglines and slogans \u201cbecome synonymous with the brand.\u201d He said, \u201cEvery time I say \u2018just do it\u2019 for any reason, Nike pops into my head.\u201d&nbsp;<\/p>\n\n\n\n<p>The more a brand pops into your head, the more likely you are to have that brand at the forefront of your mind when you shop.&nbsp;<\/p>\n\n\n\n<p>As a third respondent put it, \u201c[A catchy tagline] causes me to randomly think of the brand, making me more likely to crave buying it.\u201d<\/p>\n\n\n\n<p>And finally, a female respondent summed up the most important point about taglines: \u201cA good tagline can help you bring an instant picture in your mind of the product. The trick is people must have positive emotions to go with it.\u201d<\/p>\n\n\n\n<p>One great example of this is the M&amp;M slogan: \u201cIt melts in your mouth, not in your hand.\u201d Trademarked in 1954, this tagline is still synonymous with M&amp;Ms today. It\u2019s catchy. It tells us why M&amp;Ms are superior to other types of chocolate.&nbsp;<\/p>\n\n\n\n<p>All in just eight words.&nbsp;<\/p>\n\n\n\n<p>So a tagline is an important tool in your marketing strategies toolbox. Let\u2019s look at some of the most well-known taglines and why people like them (or not).<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-most-popular-brand-slogans\">The most popular brand slogans<\/h2>\n\n\n<p>When you\u2019re brainstorming tagline ideas, look for inspiration in the greats. We ran a poll to compare four popular taglines. Our question to the target audience was this: \u201cWhich of these taglines is the most memorable\/powerful to you, and why?\u201d<\/p>\n\n\n\n<p>Here are the four taglines:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Toyota\u2019s \u201cLet\u2019s Go Places\u201d \u2013 <strong>Option A<\/strong><\/li>\n\n\n\n<li>De Beers\u2019 \u201cA Diamond is Forever\u201d \u2013 <strong>Option B<\/strong><\/li>\n\n\n\n<li>Dunkin\u2019 Donuts\u2019 \u201cAmerica Runs on Dunkin\u2019\u201d \u2013 <strong>Option C<\/strong><\/li>\n\n\n\n<li>Bounty\u2019s \u201cThe Quicker Picker Upper\u201d \u2013 <strong>Option D<\/strong><\/li>\n<\/ul>\n\n\n\n<p>According to our pool of 50 respondents, Bounty wins the title of having the most powerful tagline.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/cZVq59v1o3-4iO2vxXALkpITiBOgfkfJMvrd3Xw68bXhhjwy2aFtvAo16vb2Wj0UKbsvrPn9B3-8imNWrU-S75O9HowUr8S7M6EafGfnpUJ59zYw8uGggK1I3oxX-VxZUHdP8DZt_YU_rrSqTjIS3KXfn1XdOK98reC6uaO_kZtpGmexLWOTT_QfLoDEhA\" alt=\"\"\/><\/figure>\n\n\n\n<p>But all four of the slogans garnered votes.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what respondents had to say about each one.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"option-a-lets-go-places-toyota\">Option A: \u201cLet\u2019s Go Places\u201d \u2013 Toyota<\/h3>\n\n\n<p>Of the four taglines we tested, \u201cLet\u2019s Go Places\u201d is the newest one. Toyota debuted it in 2012 with the vision that it would \u201cinvite consumers on a journey to see new places, discover new possibilities and dream big dreams together with Toyota.\u201d&nbsp;<\/p>\n\n\n\n<p>Because it\u2019s fairly new, it lacks the nostalgia the other three taglines have. But five of our respondents still ranked it as their number-one choice.&nbsp;<\/p>\n\n\n\n<p>This is what they said:&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u201c[Option A] gives a sense of exploration and mystery.\u201d<\/li>\n\n\n\n<li>\u201cI like to go places so this one is more memorable to me. It would also make me think about looking at Toyota for my next car.\u201d<\/li>\n\n\n\n<li>\u201cI like how it says let&#8217;s go places. That gets my attention still.\u201d<\/li>\n<\/ul>\n\n\n\n<p>That said, many respondents didn\u2019t even recognize Toyota\u2019s tagline. One respondent pointed out that there are plenty of other, catchier car slogans and taglines that compete with \u201cLet\u2019s Go Places.\u201d (BMW\u2019s \u201cThe Ultimate Driving Machine\u201d comes to mind.) In other words, it\u2019s not all that memorable\u2014even though it sounds exciting and fun. It\u2019s just a little too generic to stick.&nbsp;<\/p>\n\n\n\n<p>One respondent even had a suggestion to improve Toyota\u2019s tagline: \u201cToyota is known for their longevity. They last a long time. A lot of people keep them up to 200,000 miles. I think the saying should be related to that.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/high-mileage-toyota-corolla.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"645\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/high-mileage-toyota-corolla-970x645.jpeg\" alt=\"high-mileage-toyota-corolla\" class=\"wp-image-13824\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/high-mileage-toyota-corolla-970x645.jpeg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/high-mileage-toyota-corolla-451x300.jpeg 451w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/high-mileage-toyota-corolla-768x510.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/high-mileage-toyota-corolla-725x482.jpeg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/high-mileage-toyota-corolla-540x359.jpeg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/high-mileage-toyota-corolla-345x229.jpeg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/high-mileage-toyota-corolla-300x199.jpeg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/high-mileage-toyota-corolla-286x190.jpeg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/high-mileage-toyota-corolla-120x80.jpeg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/high-mileage-toyota-corolla-126x84.jpeg 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/high-mileage-toyota-corolla-129x86.jpeg 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/high-mileage-toyota-corolla.jpeg 1023w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>Are you listening, Toyota marketing department?! We think that\u2019s pretty genius.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"option-b-a-diamond-is-forever-de-beers\">Option B: \u201cA Diamond is Forever\u201d \u2013 De Beers<\/h3>\n\n\n<p>Back in 1947, a copywriter at a marketing agency came up with the slogan, \u201cA Diamond is Forever\u201d for De Beers. Even though De Beers, at the time, was only a diamond mining company\u2014not yet a jeweler\u2014the slogan propelled diamonds into the limelight.&nbsp;<\/p>\n\n\n\n<p>Almost instantly, <a href=\"https:\/\/www.theatlantic.com\/international\/archive\/2015\/02\/how-an-ad-campaign-invented-the-diamond-engagement-ring\/385376\/\">diamonds became synonymous<\/a> with love.<\/p>\n\n\n\n<p>But in the 2020s, the De Beers slogan gets more flak than praise. Sure, some people still like it. After all, six people gave Option B the number-one spot, and they said things like:&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u201cOption B is the most powerful because it has taken what is essentially a stone that has no value (aside from industrial cutting and grinding) other than its shininess and has turned it into a cultural phenomenon.\u201d<\/li>\n\n\n\n<li>\u201cThis reminds me of Marilyn Monroe and I think about it often.\u201d<\/li>\n\n\n\n<li>\u201c[The tagline in Option B] makes me feel like the product can last a long time.\u201d<\/li>\n<\/ul>\n\n\n\n<p>However, other respondents leveled sharp criticism not only at the slogan but also at De Beers. One female respondent in the 45-54 age range said, \u201c\u2018A diamond is forever\u2019 is very iconic, but I have negative associations with De Beers and the diamond industry in general.\u201d<\/p>\n\n\n\n<p>For others, the phrase was simply too forgettable. After all, it\u2019s not the 1940s anymore. We\u2019ve seen catchier, more powerful taglines, and any new tagline idea will need to compete.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"option-c-america-runs-on-dunkin-dunkin-donuts\">Option C: \u201cAmerica Runs on Dunkin\u2019\u201d \u2013 Dunkin\u2019 Donuts<\/h3>\n\n\n<p>With 14 first-place votes, Option C got second place in our poll. The reasons our respondents gave were interesting, to say the least:&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u201cAmerica Runs on Dunkin\u2019 [is] a bold statement and it is kind of true because Americans love coffee.\u201d<\/li>\n\n\n\n<li>\u201cI love Dunkin\u2019 and always will think of this tagline whenever I think about donuts of any restaurant.\u201d<\/li>\n\n\n\n<li>\u201cI have seen Dunkin\u2019 Donut commercials for a long time. I remember this jingle all the time.\u201d<\/li>\n<\/ul>\n\n\n\n<p>One particularly patriotic respondent said he liked the tagline because it appeared to support, well, America.<br><br>But here\u2019s the catch: Dunkin\u2019 Donuts is far from an American-only brand. And one of our pollsters even said they \u201cdo not like the implication that people in other countries would not eat these donuts.\u201d<\/p>\n\n\n\n<p>It\u2019s a good point. Because there\u2019s a Dunkin\u2019 Donuts presence in Lebanon. There are a whopping <em>800 <\/em>Dunkin\u2019 Donuts locations in the Phillippines and over 500 in Saudi Arabia. New Zealand has about 20 locations.&nbsp;<\/p>\n\n\n\n<p>So, in other words\u2026it\u2019s not just America that runs on Dunkin\u2019. And considering the increasingly tense geopolitical climate, bringing country names into any slogan or tagline probably isn\u2019t the best idea anyway.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"option-d-the-quicker-picker-upper-bountynbsp\">Option D: \u201cThe Quicker Picker Upper\u201d \u2013 Bounty <\/h3>\n\n\n<p>It turns out that several of our respondents have great childhood memories of seeing Bounty commercials. Some had seen the commercials so many times that they could see the ads in their mind just by reading the words, &#8220;The Quicker Picker Upper.&#8221;&nbsp;&nbsp;<\/p>\n\n\n\n<p>For almost as long as The Quicker Picker Upper has been the paper towel company\u2019s slogan, the ads have shown the same thing.<\/p>\n\n\n\n<p>A single Bounty paper towel cleaning up a mess with one quick swipe.&nbsp;<\/p>\n\n\n\n<iframe src=\"https:\/\/giphy.com\/embed\/xT0BKzKukKL2B8LvgY\" width=\"480\" height=\"323\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe>\n\n\n\n<p>This is what our respondents had to say about Bounty:<\/p>\n\n\n\n<ul>\n<li>\u201c[Option D is] very nostalgic from my childhood.\u201d<\/li>\n\n\n\n<li>\u201c\u2018The Quicker Picker Upper\u2019 hits me the most. It&#8217;s catchy and fun, not too serious, but is very nostalgic, I remember it from my childhood and it&#8217;s still around today.\u201d<\/li>\n\n\n\n<li>\u201cThe Quicker Picker Upper &#8211; is a catchy tongue-twister that has a practical purpose in the title. When hearing the name, one can see the liquid being mopped up.\u201d<\/li>\n<\/ul>\n\n\n\n<p>The key here? Pick a slogan idea that\u2019s catchy, fun, and informative and pair it with a great ad.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"other-great-tagline-examples\">Other great tagline examples<\/h2>\n\n\n<p>Even though we only tested four taglines with our PickFu poll, there are plenty of other amazingly catchy slogans out there.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Some of our favorites include:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>KFC\u2019s <\/strong>\u201cIt\u2019s Finger Lickin\u2019 Good\u201d<\/li>\n\n\n\n<li><strong>Dollar Shave Club\u2019s<\/strong> \u201cShave time. Shave money.\u201d<\/li>\n\n\n\n<li><strong>Lays\u2019<\/strong> \u201cBetcha Can\u2019t Eat Just One\u201d<\/li>\n\n\n\n<li><strong>Walmart\u2019s<\/strong> \u201cSave Money. Live Better.\u201d<\/li>\n\n\n\n<li><strong>General Electric\u2019s <\/strong>\u201cImagination at Work\u201d<\/li>\n\n\n\n<li><strong>New York State\u2019s <\/strong>\u201cI Love New York.\u201d&nbsp;<\/li>\n\n\n\n<li><strong>Red Bull\u2019s<\/strong> \u201cRed Bull Gives You Wings\u201d<\/li>\n<\/ul>\n\n\n\n<iframe src=\"https:\/\/giphy.com\/embed\/ddHhvixCZV0kZtaNiI\" width=\"384\" height=\"480\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe>\n\n\n\n<p>A good tagline becomes part of your brand identity. Even better if it can evolve as society does. Take L\u2019Oreal, for example. Their tagline was originally, \u201cBecause I\u2019m Worth It.\u201d Ads exclusively featured women.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/loreal-tagline.png\"><img decoding=\"async\" loading=\"lazy\" width=\"411\" height=\"122\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/loreal-tagline.png\" alt=\"loreal-tagline\" class=\"wp-image-13825\" style=\"aspect-ratio:3.3688524590163933;width:840px;height:auto\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/loreal-tagline.png 411w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/loreal-tagline-345x102.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/loreal-tagline-300x89.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/loreal-tagline-286x85.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/loreal-tagline-120x36.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/loreal-tagline-126x37.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/08\/loreal-tagline-129x38.png 129w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/><\/a><\/figure>\n\n\n\n<p>But in 2023, L\u2019Oreal updated its tagline to <a href=\"https:\/\/www.cbc.ca\/radio\/undertheinfluence\/l-oreal-changed-its-slogan-for-the-first-time-since-1971-1.6719204\">\u201cBecause We\u2019re All Worth It\u201d<\/a> and featured a male in an ad for the first time in the company\u2019s history.&nbsp;<\/p>\n\n\n\n<p>If your slogan can do heavy lifting like this, then you\u2019ve got a winner on your hands.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"examples-of-bad-taglines-and-how-to-avoid-themnbsp\">Examples of bad taglines (and how to avoid them) <\/h2>\n\n\n<p>We always love exploring certain, ahem, failures in the business world. And there have been many brand taglines that were short, somewhat unique, and even memorable\u2014but for all the wrong reasons.&nbsp;<\/p>\n\n\n\n<p>Like <a href=\"https:\/\/www.businessinsider.com\/reebok-wisely-pulls-ad-that-tells-men-to-cheat-on-their-girlfriends-2012-3\">Reebok Germany\u2019s<\/a> \u201cCheat on your girlfriend, not on your workout.\u201d Just\u2026no.<\/p>\n\n\n\n<p>Or ampm\u2019s clunky \u201cImagine more snacks than you can imagine.\u201d Um\u2026ok? And how many snacks would that be, exactly?<\/p>\n\n\n\n<p>Or Dr. Pepper\u2019s misogynistic \u201c<a href=\"https:\/\/www.forbes.com\/sites\/erikkain\/2011\/10\/18\/dr-peppers-bizarre-new-not-for-women-ad-campaign\/\">It\u2019s not for women<\/a>\u201d campaign, which ran in the dinosaur days of\u20262011.&nbsp;<\/p>\n\n\n\n<iframe src=\"https:\/\/giphy.com\/embed\/1UXHzFYAXqSSJEr85P\" width=\"480\" height=\"270\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe>\n\n\n\n<p>Or McDonald\u2019s sad attempt at tapping the munchies market: \u201cOpen your snack hole.\u201d Please for the love of everything everywhere stick to I\u2019m Lovin\u2019 It, McDonald\u2019s.<\/p>\n\n\n\n<p>Studying cringe-worthy failures is enlightening, to say the least. Not enough people reviewed these taglines before they went out into the world. But you can.&nbsp;<\/p>\n\n\n\n<p>PickFu can save you from creating a boring or super-cringe slogan. With a quick <a href=\"https:\/\/www.pickfu.com\/products\/open-ended-polls\">open-ended poll<\/a>, you can get honest feedback on a tagline idea.&nbsp;<\/p>\n\n\n\n<p>Or, you can come up with<a href=\"https:\/\/www.pickfu.com\/blog\/testing-slogans\/\" class=\"ek-link\"> multiple slogan ideas<\/a> and <a href=\"https:\/\/www.pickfu.com\/products\/head-to-head-polls\">pit them against each other<\/a>, like we did with the Toyota, De Beers, Dunkin\u2019, and Bounty taglines.\u00a0<\/p>\n\n\n\n<p>Our guide to <a href=\"https:\/\/www.pickfu.com\/blog\/how-to-write-a-tagline\/?gad_source=1&amp;gclid=CjwKCAiA-P-rBhBEEiwAQEXhH63ys0y-K36MbGf9LcV92mOlMnEq2l1YbTF-B759AR1cNWCMDVqS-BoCAfEQAvD_BwE\">writing an epic tagline<\/a> can get you started.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"\"><\/h2><style class=\"advgb-styles-renderer\">html { scroll-behavior: smooth; }<\/style>","protected":""},"excerpt":{"rendered":"<p>A good tagline is a lot like a good logo. It\u2019s unique and catchy, helping your brand stand out from the crowd.&nbsp; But taglines can travel further than logos can. &#8230;<\/p>\n","protected":""},"author":"9","featured_media":"13826","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["21","18"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Testing tagline ideas for your business - The PickFu blog<\/title>\n<meta name=\"description\" content=\"As you come up with tagline ideas for your business, the words you use make a big difference! 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