{"id":"1719","date":"2019-06-12T07:00:45","date_gmt":"2019-06-12T14:00:45","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=1719"},"modified":"2021-11-16T12:46:58","modified_gmt":"2021-11-16T20:46:58","slug":"mobile-app-designs","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/mobile-app-designs\/","title":{"rendered":"Which One Won? Mobile app designs that appeal to players"},"content":{"rendered":"\n<p>Mobile app designs are a crucial component of user engagement. Everything from your <a href=\"https:\/\/www.pickfu.com\/blog\/app-icon\/\">app icon<\/a> to the user interface can affect how addictive an app becomes and whether it drives revenue. In a pay-to-play game, your in-game store must be visually appealing and easy to use in order to encourage more purchases. <\/p>\n\n\n\n<p>A mobile app developer created two mobile app designs and tested them in <a href=\"https:\/\/www.pickfu.com\/mobile-apps\/mobile-app-screenshots\/which-store-do-you-like-better-and-why-5AS2VXHY\">this PickFu poll<\/a>. The two in-game shops had different color schemes. Option A had a tropical background while Option B had a plain background. The differences were fairly subtle but made a big difference in the poll results.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"324\" height=\"1024\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2019\/04\/in-game-app-store-design-1-324x1024.jpg\" alt=\"mobile app design for testing\" data-id=\"1722\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=1722\" class=\"wp-image-1722\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/04\/in-game-app-store-design-1-324x1024.jpg 324w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/04\/in-game-app-store-design-1-95x300.jpg 95w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/04\/in-game-app-store-design-1.jpg 500w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"324\" height=\"1024\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2019\/04\/in-game-app-store-design-2-324x1024.jpg\" alt=\"mobile app designs\" data-id=\"1723\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=1723\" class=\"wp-image-1723 is-layout-flex wp-block-gallery-is-layout-flex\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/04\/in-game-app-store-design-2-324x1024.jpg 324w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/04\/in-game-app-store-design-2-95x300.jpg 95w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/04\/in-game-app-store-design-2.jpg 500w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<!--more-->\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-you-know-which-mobile-app-design-won\">Do you know which mobile app design won?  <\/h2>\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Option A won the poll with a convincing 76% of the vote. 38 out of 50 respondents chose Option A, while just 12 people preferred Option B.&nbsp;<\/p>\n\n\n\n<p>Why did Option A win by so much? Let\u2019s take a look at what the respondents had to say about each design.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-themed-background-adds-appeal\">A themed background adds appeal <\/h2>\n\n\n<p>The right color scheme makes all the difference. Several respondents preferred the blue of Option A over the pink used in Option B. As one male stated, \u201cthe bright blue color in the background makes it look more exciting.\u201d<\/p>\n\n\n\n<p>Speaking of the background, that\u2019s the difference that made Option A the winner. The overwhelming feedback showed that voters preferred the palm tree background. \u201cI love the background for it, it makes it way more interesting to look at,\u201d one respondent said. Another said, \u201cI chose [Option] A because the colorful background made the deals stand out more.\u201d <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-keep-your-store-design-clean-and-bright\">Keep your store design clean and bright<\/h2>\n\n\n<p>While Option B only got 12 votes, this mobile app design had a couple of strengths that shouldn\u2019t be overlooked. Two women liked the bright pink used in this design and another one thought the sparkles around the treasure stood out better against the pink. <\/p>\n\n\n\n<p>The more common appeal of Option B was the plain background. A younger woman commented, \u201cOption B is more &#8216;down to business.&#8217; There is no distraction of a beautiful background. This makes my eye go straight to the numbers. I like it.\u201d A handful of similar responses echoed appreciation for the clean look and minimal design. <\/p>\n\n\n\n<p>The feedback from both designs reminds us to balance an eye-catching design with a minimalist approach. You want your store design to fit in with the rest of the game but not distract from its main purpose \u2013 driving more in-game purchases. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-test-your-app-designs\">Test your app designs <\/h2>\n\n\n<p>When you\u2019re in the middle of creating a mobile app, you might be too close to the project to objectively choose the best designs. Fortunately, running&nbsp;<a href=\"https:\/\/pickfu.com\/ask\">a PickFu poll<\/a> solves the problem! You can set up a poll with a real-world audience of <a href=\"https:\/\/www.pickfu.com\/audiences\/mobile-gamer\">mobile gamers <\/a>or with people based on their <a href=\"https:\/\/www.pickfu.com\/audiences\/mobile-device\">mobile device (iOS or Android)<\/a>. They&#8217;ll give you specific feedback on the designs and enable you to move forward with confidence. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><a aria-label=\"Free download (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/resources\/toxicity-in-gaming\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Free download<\/a>: PickFu\/Utopia Analytics report on <\/p><p>toxic behavior in online gaming<\/p><\/blockquote><\/figure>\n","protected":""},"excerpt":{"rendered":"<p>Mobile app designs are a crucial component of user engagement. Everything from your app icon to the user interface can affect how addictive an app becomes and whether it drives &#8230;<\/p>\n","protected":""},"author":"11","featured_media":"1721","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["21","24","16"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which One Won? 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