{"id":"1847","date":"2019-05-28T07:00:03","date_gmt":"2019-05-28T14:00:03","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=1847"},"modified":"2022-08-09T06:50:44","modified_gmt":"2022-08-09T13:50:44","slug":"how-to-encourage-customers-to-write-reviews-on-amazon","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/how-to-encourage-customers-to-write-reviews-on-amazon\/","title":{"rendered":"How to encourage customers to write reviews on Amazon"},"content":{"rendered":"\n

Editor’s Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post.<\/em><\/strong><\/p>\n\n\n\n

Product reviews are an important part of the Amazon marketplace. Almost everyone checks product reviews before making a purchase, and around 84% of people will trust a product review as much as a recommendation from a friend or family member.
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Unfortunately, most customers do not leave product reviews. Product reviews are critical to your success, but they can be hard to come by. So what is a seller to do? How do you prompt customers to leave product reviews on Amazon without violating Amazon\u2019s strict terms of service?
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One highly effective way to encourage customers to write reviews is to use email marketing.
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Using email marketing to encourage customers to write reviews<\/h2>\n\n\n

Email marketing is a virtual form of customer service, making it vital to any e-commerce seller. If you were running a brick-and-mortar store, you\u2019d be friendly and helpful to your customers and hope that, in part, this is enough to bring them back in the future and even recommend your services to others. It won\u2019t always work, but it will work often enough to make a difference to your bottom line. Email marketing, when done properly, can take the place of these face-to-face interactions.
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Using a software tool like FeedbackWhiz<\/a>, you can automate the process and design email templates to maximize their effectiveness towards their intended purpose. FeedbackWhiz enables you to respond promptly to buyer communications, strengthening the relationship and setting you up for more purchases from them in the future. You can also use email marketing to encourage customers to write reviews on Amazon.
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Customers expect a quick response from you. Satisfying this expectation may be enough to prompt positive seller feedback<\/a>, but it might not be enough to get a positive product review. Fortunately, there are a few steps you can follow to increase your chance at success.
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Here\u2019s what you need to know in order to set up a successful email campaign and start receiving more Amazon product reviews now: <\/p>\n\n\n

Setting up a successful email campaign<\/h2>\n\n\n

Once a buyer purchases a product, you should follow up with a short series of emails. Using FeedbackWhiz\u2019s automation tool<\/a>, you can set up and design this series well in advance so that your communications go out how and when you need them to.
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The timing of your emails will depend primarily on the type of products you sell. Some products require more time before an accurate product review can be left. If you sell a skin cream, for example, you might want to send your follow-up emails after the buyer has had enough time to use the cream and see its effects.
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On the other hand, if you sell small and inexpensive products or products that serve specific and practical purposes, you probably want to send your follow-up emails sooner. These products are less likely to stay in the buyer\u2019s mind, especially if they work as they should. In reaching out closer to the time of purchase, the likelihood of receiving a product review increases because the item is still fresh in the buyer\u2019s mind.
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Typical email sequence<\/h4>\n\n\n

No matter what product you are selling, a typical email sequence should look a little something like this:
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