{"id":"1890","date":"2019-07-17T07:00:36","date_gmt":"2019-07-17T14:00:36","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=1890"},"modified":"2019-08-13T10:33:45","modified_gmt":"2019-08-13T17:33:45","slug":"product-packaging-that-sells","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/product-packaging-that-sells\/","title":{"rendered":"Which One Won? Product packaging that sells"},"content":{"rendered":"\n<p>When you put in the effort and money to create nice product packaging, why not show it off in your main e-commerce image?<\/p>\n\n\n\n<p>This week, we&#8217;ll look at how an item in a classy, high-quality box can attract buyers much better than the item on its own. In a recent PickFu poll, an Amazon seller conducted a <a rel=\"noreferrer noopener\" aria-label=\"split test (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/ecommerce\/product-images\/which-picture-is-better-for-amazon-listing-TM1Q5SUC\" target=\"_blank\">split test<\/a> on 50 members of the general population, asking them to choose between two product photos for a leather keychain.<\/p>\n\n\n\n<p>Option A shows the keychain on a wood backdrop. Option B shows the keychain inside a gift box, resting on the same backdrop.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"970\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2019\/04\/e74640ccc8ab65c4bd0d52d955373af4864ddbc9-970x970.jpg\" alt=\"option A with no product packaging\" data-id=\"1891\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=1891\" class=\"wp-image-1891\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/04\/e74640ccc8ab65c4bd0d52d955373af4864ddbc9-970x970.jpg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/04\/e74640ccc8ab65c4bd0d52d955373af4864ddbc9-300x300.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/04\/e74640ccc8ab65c4bd0d52d955373af4864ddbc9-768x768.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/04\/e74640ccc8ab65c4bd0d52d955373af4864ddbc9.jpg 1000w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"905\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2019\/04\/b0278a67c3deeabc9ba60aadce5b81a510c3e02a-970x905.jpg\" alt=\"Option B with product packaging\" data-id=\"1892\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=1892\" class=\"wp-image-1892 is-layout-flex wp-block-gallery-is-layout-flex\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/04\/b0278a67c3deeabc9ba60aadce5b81a510c3e02a-970x905.jpg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/04\/b0278a67c3deeabc9ba60aadce5b81a510c3e02a-322x300.jpg 322w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/04\/b0278a67c3deeabc9ba60aadce5b81a510c3e02a-768x717.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/04\/b0278a67c3deeabc9ba60aadce5b81a510c3e02a.jpg 1000w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>Can you guess which one won?<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And the winner is&#8230; Option B, with 34 out of 50 votes. Let&#8217;s break down why Option B won and what can we take away from this poll.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"show-off-your-product-packaging\">Show off your product packaging<\/h2>\n\n\n<p>A majority of respondents were big fans of the box. Why? First of all, it&#8217;s well-made and classy. Respondents thought that the product packaging made the item look &#8220;higher quality.&#8221; Second of all, if someone is buying the item as a present, the gift box is a huge draw. A beautiful presentation is already taken care of. As one woman put it, &#8220;The nice box makes it seem like something I&#8217;d be proud to give as a gift.&#8221;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-importance-of-a-brand-name\">The importance of a brand name<\/h2>\n\n\n<p>The box also adds a piece of crucial information to the picture: the brand name. Brand names add an air of legitimacy to e-commerce merchandise. They make us feel like someone is standing behind a product. They create an element of trust. If a brand name is nowhere to be found on the product or packaging, it conjures the idea of a cheap imitator. Three respondents who picked Option B noted the brand name as part of their reasoning. &#8220;Knowing the manufacturer is key when purchasing items online,&#8221; one man wrote. &#8220;Otherwise, one may be looking at a knock off.&#8221; <\/p>\n\n\n\n<p>Learn how to <a href=\"https:\/\/www.pickfu.com\/product-page-optimization\">optimize your product name<\/a> and get <a href=\"https:\/\/www.pickfu.com\/blog\/test-your-business-name\/\">4 tips for naming your brand here<\/a>.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key takeaways<\/h2>\n\n\n<p>This pollster walked away with two vital pieces of information: shoppers respond to the product packaging and a well-conceived brand name. It would be such a loss if they didn&#8217;t think to include that nice gift box in the product photos!<\/p>\n\n\n\n<p>If your product has a nice package, flaunt it. Show your customers that part of what they&#8217;re getting for their money is an elegant gift box.<\/p>\n\n\n\n<p>This poll also taught us that the presence of your brand name is important. Try to incorporate it onto the product or box, and don&#8217;t forget to make sure it&#8217;s visible in the photos.<\/p>\n\n\n\n<p>It&#8217;s worth noting that many people who preferred Option A chose it because it offers a closer view of the item. To get the best of both worlds, the pollster could revisit Option B by adjusting the size a bit. <\/p>\n\n\n\n<p>A <a rel=\"noreferrer noopener\" aria-label=\"split test (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/amazon-split-testing\" target=\"_blank\">split test<\/a> like this one has the potential to unlock helpful insights about your product: use PickFu to <a rel=\"noreferrer noopener\" aria-label=\"create (opens in a new tab)\" href=\"https:\/\/pickfu.com\/ask\" target=\"_blank\">create<\/a> one today.<\/p>\n","protected":""},"excerpt":{"rendered":"<p>When you put in the effort and money to create nice product packaging, why not show it off in your main e-commerce image? This week, we&#8217;ll look at how an &#8230;<\/p>\n","protected":""},"author":"10","featured_media":"1893","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["21","17"],"tags":["22"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which One Won? Product packaging that sells - The PickFu blog<\/title>\n<meta name=\"description\" content=\"An item with classy product packaging can attract buyers better than the item on its own. 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