{"id":"2004","date":"2020-03-12T07:00:00","date_gmt":"2020-03-12T14:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=2004"},"modified":"2020-01-21T16:01:51","modified_gmt":"2020-01-22T00:01:51","slug":"creative-book-cover-design-ideas","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/creative-book-cover-design-ideas\/","title":{"rendered":"Which One Won? Creative book cover design ideas"},"content":{"rendered":"\n<p>Most business owners are interested in books about marketing. But what if you wrote a book about account-based marketing (ABM) \u2014 a strategy in which the standard funnel gets flipped on its head \u2014 and wanted it to catch a reader&#8217;s attention? You&#8217;d need to demonstrate the upside-down nature of ABM through creative book cover design ideas.<\/p>\n\n\n\n<p>One pair of authors tested two different cover designs for their book, <em>ABM is B2B. Why Traditional Marketing is Broken and How to Fix It<\/em> in a recent <a href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-cover-do-you-prefer-for-a-book-about-account-based-marketing-ZHAJAMB2\">PickFu poll.<\/a><\/p>\n\n\n\n<p>Option A&#8217;s bright yellow cover features a broken heart behind the subtitle. Option B features a soft blue cover with an egg cracked in the middle of it. <\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped wp-block-gallery-1\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"761\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2019\/05\/account-based-marketing-wow-option-a.png\" alt=\"Creative book cover design ideas - Option A\" data-id=\"2005\" data-full-url=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2019\/05\/account-based-marketing-wow-option-a.png\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=2005\" class=\"wp-image-2005\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/05\/account-based-marketing-wow-option-a.png 500w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/05\/account-based-marketing-wow-option-a-197x300.png 197w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"773\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2019\/05\/account-based-marketing-option-b.jpeg\" alt=\"Creative book cover design ideas - Option B\" data-id=\"2006\" data-full-url=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2019\/05\/account-based-marketing-option-b.jpeg\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=2006\" class=\"wp-image-2006 is-layout-flex wp-block-gallery-is-layout-flex\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/05\/account-based-marketing-option-b.jpeg 500w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/05\/account-based-marketing-option-b-194x300.jpeg 194w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Can you guess which one won?<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And the winner is&#8230;Option B! With a score of 72 to Option A&#8217;s 28, Option B is the clear winner. <\/p>\n\n\n\n<p>Let&#8217;s find out why. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"which-of-these-creative-book-cover-design-ideas-conveys-abm-better\">Which of these creative book cover design ideas conveys ABM better?<\/h2>\n\n\n<p>Several of the respondents who voted for Option A&#8217;s eggless cover had strong feelings about the egg on the winning cover. &#8220;The egg cover is a bit silly,&#8221; said one. <\/p>\n\n\n\n<p>&#8220;I don&#8217;t think everyone would like to see a broken egg,&#8221; said another. Someone else agreed, saying, &#8220;The egg on the front looks gross and distracting.&#8221;<\/p>\n\n\n\n<p>Even though these respondents felt repulsed by the egg, there were more respondents who loved the egg as a symbol for broken marketing. <\/p>\n\n\n\n<p>&#8220;The egg is dramatic and engaging,&#8221; said one male. A female called the egg an &#8220;incredibly powerful visual.&#8221; Most of the respondents who voted for Option B agreed that the broken egg grabs readers&#8217; attention and is a fresh graphic, as opposed to a broken heart. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"broken-hearts-imply-romance\">Broken hearts imply romance <\/h2>\n\n\n<p>Obviously, a book about account-based marketing isn&#8217;t romantic. But many respondents felt that the broken heart behind the subtitle in Option A suggested romance. And that wasn&#8217;t a good thing. <\/p>\n\n\n\n<p>Respondents found the heart &#8220;very cliched and overdone,&#8221; and a strange choice for a book about marketing. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"toolarge-fonts-can-swallow-a-cover-design\">Too-large fonts can swallow a cover design<\/h2>\n\n\n<p>When picking a font size for a book cover, authors are usually inclined to go large. But if your text is too big, it can overwhelm potential readers. That&#8217;s what happened with Option A&#8217;s huge title text. <\/p>\n\n\n\n<p>&#8220;The type on the [Option A] is actually too large,&#8221; wrote a respondent in the 65+ age range. Combined with a bright yellow cover, the large type feels like an assault on the eyes. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"creative-book-cover-design-ideas-key-takeaways\">Creative book cover design ideas: Key takeaways<\/h2>\n\n\n<p>Many respondents who voted for Option B loved the egg \u2014 it&#8217;s an unusual, underused symbol for disaster that fits well with a book on fixing disastrous marketing tactics. <\/p>\n\n\n\n<p>When coming up with creative book cover design ideas, it&#8217;s best to stay away from clich\u00e9d symbols, such as broken hearts. Find something fresh, fun, and fitting instead. (Like an egg!)<\/p>\n\n\n\n<p>Always make sure that your background colors and font sizes don&#8217;t hurt the eye. You want your cover to attract attention, but not the kind that makes people squint and turn away.<\/p>\n\n\n\n<p>Do you have book covers you need to test? Try creating <a href=\"http:\/\/pickfu.com\/ask\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">your own PickFu poll<\/a> to find out which cover images bring potential readers flocking to your work!<\/p>\n","protected":""},"excerpt":{"rendered":"<p>Most business owners are interested in books about marketing. But what if you wrote a book about account-based marketing (ABM) \u2014 a strategy in which the standard funnel gets flipped &#8230;<\/p>\n","protected":""},"author":"9","featured_media":"2009","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["21","15"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which One Won? Creative book cover design ideas - The PickFu blog<\/title>\n<meta name=\"description\" content=\"A pair of authors tested two creative book cover design ideas in this recent PickFu poll. One features an egg. The other does not. 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