{"id":"2225","date":"2019-09-02T17:12:24","date_gmt":"2019-09-03T00:12:24","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=2225"},"modified":"2024-12-27T10:51:28","modified_gmt":"2024-12-27T18:51:28","slug":"amazon-listing-optimization","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/amazon-listing-optimization\/","title":{"rendered":"What is Amazon listing optimization?"},"content":{"rendered":"\n<p>When a customer wants to buy something online, the first thing they usually do is search for it on Amazon. But even if hundreds or thousands of products appear in the search results, about 70% of shoppers only view the products on the first page, <a href=\"https:\/\/www.searchenginejournal.com\/amazon-search-engine-ranking-algorithm-explained\/265173\/#close\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">according to Amazon\u2019s data<\/a>.<\/p>\n\n\n\n<p>As an Amazon seller, its your job to get your listings not only on that first page, but as close to top as you can. That\u2019s the strategy of Amazon listing optimization, and it applies to all types of products and categories.<\/p>\n\n\n\n<p>Below, we discuss why Amazon product listing optimization is absolutely essential and explain how to perfect your own product descriptions and images to get them seen. When it comes to Amazon SEO and SERP, there\u2019s no prize for appearing on the second page.<\/p>\n\n\n<div role=\"navigation\" aria-label=\"Table of Contents\" class=\"simpletoc wp-block-simpletoc-toc\"><h2 style=\"margin: 0;\"><button type=\"button\" aria-expanded=\"false\" aria-controls=\"simpletoc-content-container\" class=\"simpletoc-collapsible\">Table of Contents<span class=\"simpletoc-icon\" aria-hidden=\"true\"><\/span><\/button><\/h2><div id=\"simpletoc-content-container\" class=\"simpletoc-content\"><ul class=\"simpletoc-list\">\n<li><a href=\"#what-is-amazon-listing-optimization\">What is Amazon listing optimization?<\/a><\/li>\n<li><a href=\"#amazon-seo-vs-normal-seo\">Amazon SEO vs. normal SEO<\/a><\/li>\n<li><a href=\"#7-key-parts-of-amazon-product-listing-optimization\">7 key parts of Amazon product listing optimization<\/a>\n<ul><li>\n<a href=\"#1-sales-history\">1. Sales history<\/a><\/li>\n<li><a href=\"#2-impressions\">2. Impressions<\/a><\/li>\n<li><a href=\"#3-seller-authority\">3. Seller authority<\/a><\/li>\n<li><a href=\"#4-clickthrough-rates\">4. Click-through rates<\/a><\/li>\n<li><a href=\"#5-conversion-rate\">5. Conversion rate<\/a><\/li>\n<li><a href=\"#6-offsite-sales\">6. Off-site sales<\/a><\/li>\n<li><a href=\"#7-organic-sales\">7. Organic sales<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#how-to-optimize-your-amazon-product-listing-with-ab-testing\">How to optimize your Amazon product listing with A\/B testing<\/a>\n<ul><li>\n\n<ul><li>\n<a href=\"#enter-pickfu-the-polling-software-that-gives-you-worryfree-ab-testing\">Enter PickFu: the polling software that gives you worry-free A\/B testing<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#is-pickfu-the-only-amazon-listing-optimization-tool-you-need\">Is PickFu the only Amazon listing optimization tool you need?<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#amazon-listing-optimization-in-4-parts\">Amazon listing optimization in 4 parts<\/a>\n<ul><li>\n<a href=\"#1-product-title-optimization\">1. Product title optimization<\/a>\n<ul><li>\n<a href=\"#what-should-you-take-into-consideration-when-youre-naming-your-product\">What should you take into consideration when you\u2019re naming your product?<\/a><\/li>\n<li><a href=\"#how-to-optimize-amazon-product-titles\">How to optimize Amazon product titles<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#2-product-image-optimization\">2. Product image optimization<\/a>\n<ul><li>\n<a href=\"#optimizing-images-specifically-for-amazon\">Optimizing images specifically for Amazon<\/a><\/li>\n<li><a href=\"#how-pickfu-helped-an-ecommerce-entrepreneur-increase-sales\">How PickFu helped an e-commerce entrepreneur increase sales<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#3-product-description-optimization\">3. Product description optimization<\/a>\n<ul><li>\n<a href=\"#10-components-of-strong-amazon-copywriting\">10 components of strong Amazon copywriting<\/a><\/li>\n<li><a href=\"#example-of-amazon-product-description-optimization\">Example of Amazon product description optimization<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#4-backend-keywords\">4. Backend keywords<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#amazon-listing-optimization-vs-ecommerce-optimization\">Amazon listing optimization vs. e-commerce optimization<\/a>\n<ul><li>\n<a href=\"#how-are-they-the-same\">How are they the same?<\/a><\/li>\n<li><a href=\"#how-are-they-different\">How are they different?<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#tools-for-amazon-seo-keyword-research\">Tools for Amazon SEO keyword research<\/a>\n<ul><li>\n\n<ul><li>\n<a href=\"#ai-chatbots\">AI Chatbots<\/a><\/li>\n<li><a href=\"#keyword-scout\">Keyword Scout<\/a><\/li>\n<li><a href=\"#merchantwords\">MerchantWords<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#tools-for-amazon-keyword-tracking\">Tools for Amazon keyword tracking<\/a>\n<ul><li>\n\n<ul><li>\n<a href=\"#keyworx\">Keyworx<\/a><\/li>\n<li><a href=\"#amz-tracker\">AMZ Tracker<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li><\/ul><\/div><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/pexels-engin-akyurt-1552617.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"1281\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/pexels-engin-akyurt-1552617.jpg\" alt=\"Amazon listing optimization: image of a dartboard \" class=\"wp-image-9560\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/pexels-engin-akyurt-1552617.jpg 1920w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/pexels-engin-akyurt-1552617-450x300.jpg 450w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/pexels-engin-akyurt-1552617-970x647.jpg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/pexels-engin-akyurt-1552617-768x512.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/pexels-engin-akyurt-1552617-1536x1025.jpg 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/pexels-engin-akyurt-1552617-725x484.jpg 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/pexels-engin-akyurt-1552617-540x360.jpg 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/pexels-engin-akyurt-1552617-345x230.jpg 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/pexels-engin-akyurt-1552617-300x200.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/pexels-engin-akyurt-1552617-286x191.jpg 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/pexels-engin-akyurt-1552617-120x80.jpg 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/pexels-engin-akyurt-1552617-126x84.jpg 126w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"what-is-amazon-listing-optimization\">What is Amazon listing optimization?<\/h2>\n\n\n<p><strong>Amazon listing optimization<\/strong> is deliberate actions to improve your product listing rank on the first page for relevant search terms. In other words, it\u2019s how you get your listings to appear as close as possible to the top of related search inquiries and ultimately <a href=\"https:\/\/www.pickfu.com\/blog\/increase-traffic-amazon-listing\/\">increase traffic to your Amazon listing<\/a>.<\/p>\n\n\n\n<p>Also known as <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-serp-optimization\/\">Amazon SERP optimization<\/a>, Amazon listing optimization includes:<\/p>\n\n\n\n<ul>\n<li>choosing and placing the best keywords according to search engine optimization (SEO)<\/li>\n\n\n\n<li>editing your listings and storefront to be compatible with the Amazon A10 search algorithm<\/li>\n\n\n\n<li>maximizing your sales overall to <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pickfu.com\/blog\/improve-amazon-seller-reputation\/\">improve your seller reputation<\/a> and Amazon ranking<\/li>\n\n\n\n<li>using high-quality photos and images to attract more buyers<\/li>\n<\/ul>\n\n\n\n<p>Amazon\u2019s current algorithm, known as A10, focuses on customer behavior and product relevancy. If your <a href=\"https:\/\/www.pickfu.com\/blog\/how-to-find-best-selling-products-on-amazon\/\">product sells<\/a> well and has a high number of <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pickfu.com\/blog\/how-to-get-reviews-on-amazon\/\">positive reviews<\/a>, it appears higher in Amazon search results.<\/p>\n\n\n\n<p>But sales isn\u2019t the only factor. Listing quality is very influential, especially for new products that don\u2019t have a reliable sales record just yet. A large part of Amazon listing optimization involves periodically updating your product listing in Amazon Seller Central to match changing trends or simply improve weak spots.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"amazon-seo-vs-normal-seo\">Amazon SEO vs. normal SEO<\/h2>\n\n\n<p>If you\u2019re already familiar with SEO, it\u2019s important to understand that the Amazon search engine has its own algorithm with unique standards and priorities. In other words, what works for <a href=\"https:\/\/www.pickfu.com\/blog\/google-shopping-optimization\/\">Google shopping optimization<\/a> or selling on a Shopify site won\u2019t necessarily work for Amazon SEO.<\/p>\n\n\n\n<p>Specifically, the search volume for keywords on Amazon might be different than other search engines like Google or DuckDuckGo. Certain long-tail keywords for specific products might be more popular on Amazon than on general internet searches. That\u2019s especially true for product details, such as \u201cmedium-sized blue men\u2019s T-shirt.\u201d<\/p>\n\n\n\n<p>Another key difference is the Amazon search engine factors the product\u2019s sales record and seller\u2019s reputation. That\u2019s means popular products with good reviews from notable sellers will appear higher than new products from beginner sellers.<\/p>\n\n\n\n<p>The A10 search algorithm for Amazon also heavily emphasizes search-term relevancy, sometimes even more than sales driven by Amazon Sponsored Ads. That being said, it is still advisable to <a href=\"https:\/\/www.pickfu.com\/blog\/headline-search-ads-on-amazon\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">run ads on Amazon<\/a> and gain real estate on Amazon\u2019s search engine results page (SERP).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2018\" height=\"1464\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/06\/travel-earring-case.png\" alt=\"Amazon listing optimization: first page of Amazon search results for jewelry kit\" class=\"wp-image-2283\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/06\/travel-earring-case.png 2018w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/06\/travel-earring-case-414x300.png 414w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/06\/travel-earring-case-768x557.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/06\/travel-earring-case-970x704.png 970w\" sizes=\"(max-width: 2018px) 100vw, 2018px\" \/><figcaption class=\"wp-element-caption\">Most Amazon shoppers select from the first page of results without ever visiting the second page.<\/figcaption><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"7-key-parts-of-amazon-product-listing-optimization\">7 key parts of Amazon product listing optimization<\/h2>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/Amazon-Product-Images.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"998\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/Amazon-Product-Images-970x998.png\" alt=\"Amazon-Product-Images\" class=\"wp-image-9557\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/Amazon-Product-Images-970x998.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/Amazon-Product-Images-292x300.png 292w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/Amazon-Product-Images-768x790.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/Amazon-Product-Images-725x746.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/Amazon-Product-Images-540x555.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/Amazon-Product-Images-345x355.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/Amazon-Product-Images-300x309.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/Amazon-Product-Images-286x294.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/Amazon-Product-Images-120x123.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/Amazon-Product-Images-126x130.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/Amazon-Product-Images.png 1052w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"1-sales-history\">1. Sales history<\/h3>\n\n\n<p>The more units you sell, the higher your rank. Amazon looks at the entire sales history of your product to determine how to rank your product organically. Selling high-quality products with stellar customer reviews is a great way to boost your product\u2019s visibility in Amazon searches.<\/p>\n\n\n\n<p>This part of Amazon listing optimization is less about SEO keyword research and more about <a href=\"https:\/\/www.pickfu.com\/blog\/how-to-find-best-selling-products-on-amazon\/\">finding the best-selling products on Amazon<\/a>. You also want to pay attention to product pricing, since prices have an enormous impact on what shoppers end up buying.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"2-impressions\">2. Impressions<\/h3>\n\n\n<p>Impressions are the number of times your product has been viewed on Amazon and partner sites. The more views, the higher the rank. This point is also self-fulfilling: the higher you rank, the more views your listing will get.<\/p>\n\n\n\n<p>If you\u2019re having trouble getting impressions for your product, one of the best strategies is to invest more in PPC Amazon ads. Additionally, if you have a Professional selling plan and are enrolled in the brand registry, you can also use A+ Content (formerly Enhanced Brand Content) to get more views.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-seller-authority\">3. Seller authority<\/h3>\n\n\n<p>This metric refers to your seller performance, seller feedback ratings, how long you have been selling, the number of products in your catalog, and other seller-related factors. As important as product reviews, you must maintain a healthy seller profile for your products to rank highly and gain sales.<\/p>\n\n\n\n<p>For one things, this involves selling quality products they won\u2019t break or disappoint buyers. You also want to ensure a positive customer experience from start to finish, especially if the buyer has any complaints.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-clickthrough-rates\">4. Click-through rates<\/h3>\n\n\n<p>Every time a shopper clicks on your listing in the Amazon SERPs, it improves your listing\u2019s rank. The percentage of people who \u201cclick through\u201d your link is known as the<a href=\"https:\/\/www.pickfu.com\/blog\/amazon-ctr\/\" class=\"ek-link\"> click-through rate, or CTR<\/a>. One of the main drivers of CTR is your product\u2019s main image, so be sure your photo is attractive and grabs the customer\u2019s attention. (<em>Note: <a href=\"https:\/\/www.pickfu.com\/amazon-main-image-optimization\" class=\"ek-link\">Curious on how PickFu can help with amazon main image optimization? Check out our related article!<\/a><\/em>)<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"5-conversion-rate\">5. Conversion rate<\/h3>\n\n\n<p>As your conversion rate improves, so will your rank. Conversion rate refers to the percentage of product views that convert to sales.<\/p>\n\n\n\n<p>You can improve your conversion rate by selling more popular products or making your product listings more enticing. Another useful route is to sell on Amazon Prime, because Prime members have a conversion rate of about 74%, compared to the average online sales conversion rate of about 3%, according to <a href=\"https:\/\/sellerinteractive.com\/blog\/how-to-achieve-good-conversion-rate-on-amazon\/\">Seller Interactive<\/a>.<\/p>\n\n\n\n<p>The easiest way to sell on Amazon Prime is to participate in Amazon FBA \u2014 which is one of the benefits that makes<a href=\"https:\/\/www.pickfu.com\/blog\/amazon-fba-worth-it\/\"> Amazon FBA worth it<\/a>. We recommend Amazon FBA as one of the best ways <a href=\"https:\/\/www.pickfu.com\/blog\/how-to-make-passive-income-on-amazon\/\">to make passive income on Amazon<\/a>, as long as you can afford the <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-fba-startup-costs\/\">Amazon FBA startup costs<\/a>.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"6-offsite-sales\">6. Off-site sales<\/h3>\n\n\n<p>Amazon loves it when you <a href=\"https:\/\/www.pickfu.com\/blog\/increase-traffic-amazon-listing\/\">drive outside traffic to your Amazon product listing<\/a>. Sales generated from outside traffic outweighs sales resulting from Amazon Sponsored Ads. This means investing in online advertising outside of Amazon, such as social media ads or affiliate marketing.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"7-organic-sales\">7. Organic sales<\/h3>\n\n\n<p>Organic sales are when someone buys your product directly from search results rather than a sponsored listing. The more organic sales you make, the higher your product ranks. This is no easy feat, though, and requires a mastery of choosing product photos and titles.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-optimize-your-amazon-product-listing-with-ab-testing\">How to optimize your Amazon product listing with A\/B testing<\/h2>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"536\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-970x536.png\" alt=\"pf-ab-test-2\" class=\"wp-image-12015\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-970x536.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-470x260.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-768x425.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-725x401.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-540x299.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-345x191.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-300x166.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-286x158.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-120x66.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-126x70.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2-129x71.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/pf-ab-test-2.png 984w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>So how do you know what works and what doesn\u2019t with Amazon SEO? Rather than lengthy and draining trial-and-error, the most effective way to optimize Amazon product listings is <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-a-b-testing\/\">Amazon A\/B Testing<\/a>.<\/p>\n\n\n\n<p>Amazon A\/B testing tools help sellers figure out what about their product listing drives customers to act. In a traditional&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pickfu.com\/amazon-split-testing\">Amazon split test<\/a>, sellers run variants of their product listing, collecting data over time to figure out which listing garners more conversions and sales.<\/p>\n\n\n\n<p>Three top Amazon split testing tools are Splitly, Cashcowpro, and Listing Dojo. These A\/B testing tools operate within the Amazon marketplace. They take your variant listings and automatically rotate them on Amazon. All three have different strengths and weaknesses, and different means of collecting and interpreting the data, which you can read about in this <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pickfu.com\/blog\/amazon-a-b-testing-tool\/\">guide to Amazon A\/B testing tools<\/a>.<\/p>\n\n\n\n<p>While all the tools listed above can be helpful, especially for the algorithm side of Amazon listing optimization, none of them fully address the customer side \u2014 what will appeal to humans? Even more concerning is that running <em>live <\/em>tests on Amazon can negatively impact a product\u2019s sales. If your variant performs worse than your original listing, you lose potential sales.<\/p>\n\n\n\n<p>To make matters worse, live tests take days and weeks to see results. That\u2019s all time lost on potentially lessened sales.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"enter-pickfu-the-polling-software-that-gives-you-worryfree-ab-testing\">Enter PickFu: the polling software that gives you worry-free A\/B testing<\/h4>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"607\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-970x607.png\" alt=\"Pickfu Screenshot above the fold home page\" class=\"wp-image-13343\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-970x607.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-470x294.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-768x481.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-725x454.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-540x338.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-345x216.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-300x188.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-286x179.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-120x75.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-126x79.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM-129x81.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-at-9.10.31-PM.png 1200w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>Popular with <strong>Amazon&nbsp;sellers<\/strong> as an A\/B testing tool, PickFu enables you to quickly test your creative ideas with audiences that match your customer profile and target demographics.<\/p>\n\n\n\n<p>PickFu runs entirely outside of the Amazon marketplace, so your live listings are not affected.&nbsp;This is a&nbsp;huge difference from traditional A\/B testing, in which customers only see one variant. Rather than rotating your variants live on Amazon, you instead create a poll that includes all your variants at the same time. PickFu then shows them to a group of respondents for feedback.<\/p>\n\n\n\n<p>With PickFu, you can:<\/p>\n\n\n\n<ul>\n<li>create a poll that includes your product listing variants. PickFu then shows them to a group of respondents for feedback<\/li>\n\n\n\n<li>easily test product names, main images, and product descriptions<\/li>\n\n\n\n<li>get your poll results back that same day<\/li>\n\n\n\n<li>choose from a wide range of audiences, including the popular <strong>Amazon Prime members<\/strong> audience<\/li>\n\n\n\n<li>receive written comments explaining why a respondent chose the variant they did<\/li>\n<\/ul>\n\n\n\n<p>After you discover which variants of your product PickFu respondents like best \u2014 and why \u2014 you can optimize your Amazon listing accordingly, with the confidence that the changes will work.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"is-pickfu-the-only-amazon-listing-optimization-tool-you-need\">Is PickFu the only Amazon listing optimization tool you need?<\/h3>\n\n\n<p>PickFu is essential to figuring out how to optimize your product listing for your potential customers. But because PickFu operates entirely outside the Amazon marketplace, you won\u2019t compare click-through rates, impressions, or revenue.&nbsp;<\/p>\n\n\n\n<p>You cannot test price or keyword&nbsp;variants or track rankings using PickFu. In order to affect your performance with the Amazon algorithm, you might need to run a live test in addition to a PickFu poll. The two testing styles can work together to give you comprehensive results that include both data- and human-driven feedback.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"amazon-listing-optimization-in-4-parts\">Amazon listing optimization in 4 parts<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"1-product-title-optimization\">1. Product title optimization<\/h3>\n\n\n<p>Your product title might just be the hardest element of your product listing to optimize for both humans and the A10 algorithm. Why? Because algorithms love straightforward product titles with clear keywords. Humans, on the other hand, want evocative product titles.<\/p>\n\n\n\n<p>Take the Instant Pot, for example. What if the product creators had called it the 7-in-1 Electric Pressure Cooker (which is, in fact, a keyword listed as part of the Instant Pot\u2019s product description on its Amazon listing)?<\/p>\n\n\n\n<p>Would it rank #1 in Electric Pressure Cookers on Amazon, and #3 for cookware in Kitchen &amp; Dining?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"456\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon-970x456.png\" alt=\"Insta-pot-screenshot-from-Amazon\" class=\"wp-image-14541\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon-970x456.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon-470x221.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon-768x361.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon-1536x721.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon-725x340.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon-540x254.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon-345x162.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon-300x141.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon-286x134.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon-120x56.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon-126x59.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon-129x61.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Insta-pot-screenshot-from-Amazon.png 1546w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>Probably not. There\u2019s something about the \u201cInstant Pot\u201d name that immediately makes customers think of quickly made food. In a fast-paced world, so many of us want to make nutritious dishes in a short amount of time. The Instant Pot suggests that we can do just that.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"what-should-you-take-into-consideration-when-youre-naming-your-product\">What should you take into consideration when you\u2019re naming your product?<\/h4>\n\n\n<ul>\n<li><strong>Name length<\/strong>: In most cases, shorter names are better. They\u2019re easier to remember and to integrate into everyday speech. Plus, you\u2019re bound to run into character limits almost everywhere, including on Amazon\u2019s product listing page, email subject lines, social media promotions, and more.<\/li>\n\n\n\n<li><strong>Longevity<\/strong>: Is this a name that will endure? Or does it follow current trends that might not be popular several years from now?<\/li>\n\n\n\n<li><strong>Messaging<\/strong>: Does the product convey a particular message? Does the title say something about what the product is, how it will make a customer feel, what value it will add, or who it\u2019s for? Are there any negative associations to the name?<\/li>\n\n\n\n<li><strong>Misspelling<\/strong>: Product names are often intentionally misspelled, especially in an effort to claim trademarks or domain names. Flickr, for example, is a misspelling of \u201cflicker.\u201d The founders <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.rewindandcapture.com\/why-is-flickr-called-flickr\/\">wanted to name the company<\/a> Flicker, but flicker.com belonged to Flicker Beer, whose owner didn\u2019t want to sell the domain name. Flickr lost 3.6 million visitors a year to Flicker Beer\u2019s website until Yahoo! bought the domain name for a hefty price. <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/stickybranding.com\/3-brand-naming-mistakes-how-to-avoid-screwing-up-your-brand\/\">Brand strategist Jeremy Miller<\/a> says an intentional misspelling can be a tricky choice because \u201cpeople will naturally use the proper spelling first.\u201d<\/li>\n\n\n\n<li><strong>Keywords: <\/strong>You\u2019re allowed up to 200 characters in an Amazon product title. Lead with the human-friendly product name, and then incorporate keywords into the remaining space. Make sure to follow Amazon\u2019s product detail guidelines.<\/li>\n\n\n\n<li><strong>Pronunciation<\/strong>: Sometimes a hard-to-pronounce name helps you stand out. Other times, it may alienate part of your customer base. One example is Fage yogurt. It is the #1 Greek yogurt in Greece but falls far behind Chobani in the United States \u2014 which came onto the American market <em>nine years<\/em> after Fage! Fage, pronounced <em>fa-yeh<\/em>, is harder to figure out how to pronounce. Chobani, on the other hand, is easy. It\u2019s pronounced exactly as it\u2019s spelled.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2019\/06\/fage-all-natural.jpg\" alt=\"\"\/><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"how-to-optimize-amazon-product-titles\">How to optimize Amazon product titles<\/h4>\n\n\n<p>Feel free to read our comprehensive guide on how to write a <a href=\"https:\/\/www.pickfu.com\/blog\/write-a-better-amazon-title\/\">better Amazon title<\/a>, which goes into details on what both shoppers and the A10 algorithm look for in a product name.<\/p>\n\n\n\n<p>If you\u2019re looking for a quick summary, we recommend your Amazon product title follow this formula:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>Brand name + Sub-brand + Model name\/number + Product type + variants (flavor, color, size)<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>For example&#8230;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em>Quaker Oat Bran Hot Cereal with Fiber and Protein, 16 oz box (pack of 6)<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>&#8230; which can be broken down as&#8230;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em>Quaker + Oat Bran + Hot Cereal + with Fiber and Protein + 16 oz box (pack of 6)<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>For more quick highlights, here are a few basic <em>do<\/em>s and <em>don\u2019t<\/em>s when crafting your product title:<\/p>\n\n\n\n<ul>\n<li>DO capitalize the first letter of each word except for prepositions<\/li>\n\n\n\n<li>DO use abbreviated measurements (caps, lbs, oz)<\/li>\n\n\n\n<li>DO use numerals for quantities (20, 250, etc)<\/li>\n\n\n\n<li>DO include important details (size, weight, color, flavor, etc)<\/li>\n\n\n\n<li>DO keep your title concise and accurate, nothing more<\/li>\n\n\n\n<li>DON\u2019T use all caps<\/li>\n\n\n\n<li>DON\u2019T use promotional phrases (sale, bestseller, discount, etc)<\/li>\n\n\n\n<li>DON\u2019T use characters for decoration ($, &amp;, #, etc)<\/li>\n\n\n\n<li>DON\u2019T exceed 200 characters, including spaces<\/li>\n\n\n\n<li>DON\u2019T include your seller\u2019s name<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"2-product-image-optimization\">2. Product image optimization<\/h3>\n\n\n<p>Quality images help people imagine what the product is like in real-life, which makes it easier to buy. That\u2019s why one of the best strategies to improve both Amazon listing optimization and Amazon sales in general is using high-quality product photography.<\/p>\n\n\n\n<p>Your <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pickfu.com\/blog\/amazon-product-photography\/\">Amazon product photography<\/a> is crucial to your store\u2019s conversion rates. Remember, online shoppers can\u2019t feel your product in their own hands, so photos are the closest they\u2019ll come to experience the product before buying it. Your photos must convey not only the physical aspects of your product (color, fabric, size, etc.),&nbsp;but also the emotional appeal you hope to impart to customers.<\/p>\n\n\n\n<p>Amazon is particularly strict when it comes to your main image. Always follow the <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pickfu.com\/blog\/amazon-image-requirements\/\">Amazon image requirements<\/a>, such as using a white background for the main image. Be sure your image is at least 1,000 pixels wide or tall so that customers can zoom in.<\/p>\n\n\n\n<p>Read these&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pickfu.com\/blog\/tips-product-photography\/\">tips to creating beautiful product photos<\/a>&nbsp;and&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pickfu.com\/blog\/product-imagery\/\">ideas to improve your product imagery<\/a>. Once you have gorgeous product photos to choose from, test them. You could run a live split test on your website, or, for even faster results, run a PickFu poll on your featured photo.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"optimizing-images-specifically-for-amazon\">Optimizing images specifically for Amazon<\/h4>\n\n\n<p>The ideas discussed above are effective in seeing how people react to your photos. But there are ways to optimize your product photos for the Amazon algorithm, too.<\/p>\n\n\n\n<ul>\n<li><strong>Hire a professional photographer to take the product photos for you. <\/strong>A terrible product photo will equal terrible sales. Investing in a photographer can save you a lot of money!<\/li>\n\n\n\n<li><strong>Use all the image slots Amazon gives you<\/strong>. Fill them each with quality images of your product at different angles and with one to-scale photo or another relevant infographic&nbsp;such as a sizing chart. If you\u2019re selling earrings, for example, an image of the earring on an ear will help potential buyers know if they like the earring\u2019s size.<\/li>\n\n\n\n<li><strong>Only photograph products included in the purchase.<\/strong> Potential buyers will usually assume whatever is in the product images is part of the purchase. Avoid getting their hopes up, which ultimately leads to dissatisfied customers and perhaps even negative reviews.<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\" id=\"how-pickfu-helped-an-ecommerce-entrepreneur-increase-sales\">How PickFu helped an e-commerce entrepreneur increase sales<\/h4>\n\n\n<p>Steve Chou, owner of e-commerce store Bumblebee Linens,&nbsp;tested two product photos using PickFu. In less than 20 minutes, he saw that 50 female respondents preferred the&nbsp;new featured image&nbsp;over the old one by a 3-to-1 margin. When he updated his listing with the new photo,&nbsp;<a href=\"https:\/\/www.pickfu.com\/blog\/double-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales jumped 209%<\/a>!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2016\/06\/test-featured-photos-1536x1248.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Want to be like Steve? Read these&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pickfu.com\/blog\/test-product-photos\/\">tips for testing product photos<\/a>, view some completed PickFu polls&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pickfu.com\/ecommerce\/product-images\">testing product images<\/a>, and then&nbsp;try it out for yourself.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-product-description-optimization\">3. Product description optimization<\/h3>\n\n\n<p>Just like your product title, your <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pickfu.com\/blog\/product-descriptions\/\">product descriptions<\/a> and product detail page should combine carefully considered keywords for the A10 algorithm and well-written copy that appeals to your target audience. The main goal is to explain the product features, but persuasive copy and an emotional appeal can do just as well to earn a sale.<\/p>\n\n\n\n<p>You can read our detailed guide on how to optimize <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-product-description\/\">Amazon product descriptions<\/a>, but some of the highlights include:<\/p>\n\n\n\n<ul>\n<li><strong>Incorporate keywords into bullet points<\/strong>. Bullet points break up text to make it easier to read for shoppers. They\u2019re also an excellent location for keywords to boost your Amazon SEO.<\/li>\n\n\n\n<li><strong>Describe what the product does for the customer. <\/strong>Don\u2019t just tell shoppers about the key features; play to their emotions by telling them how it will change their lives.<\/li>\n\n\n\n<li><strong>Include all relevant product information. <\/strong>Think like a customer. What would you want to know about a plastic snack cup? The Skip Hop description answers questions before the shopper needs to ask, providing important information about the food staying fresh with a snap-top lid (which many other snack cups don\u2019t have), two lids, a flexible yet spill-proof opening, and BPA-, PVC-, and Phthalate-free plastic.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-04-at-3.54.14-PM.png\" alt=\"\"\/><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"10-components-of-strong-amazon-copywriting\">10 components of strong Amazon copywriting<\/h4>\n\n\n<ol>\n<li><strong>Headline<\/strong>: What <a href=\"https:\/\/www.pickfu.com\/blog\/headline-testing\/\" class=\"ek-link\">headline <\/a>will grab a customer\u2019s attention?<\/li>\n\n\n\n<li><strong>Describe the problem<\/strong>: What are your customers\u2019 pain points?<\/li>\n\n\n\n<li><strong>Provide your solution<\/strong>: How can your product solve the pain points?<\/li>\n\n\n\n<li><strong>Credibility<\/strong>: What sets you apart from your competitors?<\/li>\n\n\n\n<li><strong>Benefits before features<\/strong>: What can your product do for customers?<\/li>\n\n\n\n<li><strong>Social proof<\/strong>: What do happy customers say?<\/li>\n\n\n\n<li><strong>Your offer<\/strong>: What product bundles or promotions are you offering?<\/li>\n\n\n\n<li><strong>Guarantee<\/strong>: How can you remove the risk of purchasing?<\/li>\n\n\n\n<li><strong>Scarcity<\/strong>: What is the end date of your promotion? Is there a limited quantity available?<\/li>\n\n\n\n<li><strong>Call to action<\/strong>: What should customers do now<\/li>\n<\/ol>\n\n\n<h4 class=\"wp-block-heading\" id=\"example-of-amazon-product-description-optimization\">Example of Amazon product description optimization<\/h4>\n\n\n<p>As you write your product description, you can test different approaches with PickFu to experiment with length, details, and tones of voice.<\/p>\n\n\n\n<p>One PickFu user&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pickfu.com\/CQJIX3-which-product\">tested product descriptions<\/a>&nbsp;for a spherical ice tray with 50 Amazon Prime members. The two descriptions were similar in length, but one used all capital letters to introduce each bullet point. Respondents found this description easier to scan and more attention-grabbing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"526\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM-970x526.png\" alt=\"Product description would make you likely to purchase the product\" class=\"wp-image-14542\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM-970x526.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM-470x255.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM-768x417.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM-1536x833.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM-2048x1111.png 2048w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM-725x393.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM-540x293.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM-345x187.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM-300x163.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM-286x155.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM-120x65.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM-126x68.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/Screenshot-2024-08-02-at-12.17.45\u202fAM-129x70.png 129w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>You can now see the&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/amzn.to\/2NNWtBD\">winning description live on Amazon<\/a>.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-backend-keywords\">4. Backend keywords<\/h3>\n\n\n<p>One part of your Amazon listing optimization isn\u2019t visible to shoppers \u2014 just you and the Amazon search engine. These are called the <em>backend keywords<\/em>, also known as<em> hidden keywords<\/em> or <em>backend search terms<\/em>.<\/p>\n\n\n\n<p>Backend keywords are search terms you enter in Seller Central to let the algorithm know what kind of product the listing is for. You can simply enter they directly as a list, rather than working them into your copywriting organically.<\/p>\n\n\n\n<p>To add backend search terms, simply follow these instructions:<\/p>\n\n\n\n<ol>\n<li>Click on the <strong>Inventory <\/strong>tab in Seller Central.<\/li>\n\n\n\n<li>Click <strong>Manage Inventory<\/strong>.<\/li>\n\n\n\n<li>Navigate the to listing you want to optimize and click <strong>Edit<\/strong>.<\/li>\n\n\n\n<li>In the Offer tab, click Keywords. The backend search term section is there.<\/li>\n<\/ol>\n\n\n\n<p>Provide A10 with a list of relevant short-tail or long-tail keywords to enhance product discoverability. We provide a list of keyword research tools below to help you determine which keywords are best for you.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"amazon-listing-optimization-vs-ecommerce-optimization\">Amazon listing optimization vs. e-commerce optimization<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"how-are-they-the-same\">How are they the same?<\/h3>\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/blog\/what-is-e-commerce-optimization\/\">E-commerce optimization<\/a> has the same goals as Amazon product listings optimization: to convert browsers into clickers, and clickers into buyers. For both, product title, images, and descriptions are equally important.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"how-are-they-different\">How are they different?<\/h3>\n\n\n<p>To provide a uniform shopping experience for its customers, Amazon limits what you can do to your product listing. With your own e-commerce website, on the other hand, you\u2019re able to do more with the site layout, call-to-action buttons, user interface, and more.<\/p>\n\n\n\n<p>Another difference is that for your e-commerce store, you\u2019ll be optimizing for all search engines. Amazon product listings only need to be optimized for Amazon\u2019s A10 algorithm.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"tools-for-amazon-seo-keyword-research\">Tools for Amazon SEO keyword research<\/h2>\n\n\n<p>You could take a DIY approach to finding the right keywords and tracking them for your product listing, but using a keyword research tool can save you time and money. These <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-keyword-research-tools\/\">Amazon keyword research tools<\/a> below can help identify keywords with the <strong>most search volume<\/strong> and <strong>least competition<\/strong>.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"ai-chatbots\">AI Chatbots<\/h4>\n\n\n<p>AI chatbots like ChatGPT are a cost-effective and (mostly) reliable research tool for SEO keyword. Simply ask the chatbot which keywords it recommends for a particular product. Be sure to mention that you\u2019re working with Amazon so it factors in the differences of Amazon SEO that we mentioned above.<\/p>\n\n\n\n<p><em><u>What you get with AI chatbots:<\/u><\/em><\/p>\n\n\n\n<ul>\n<li>AI chatbots are more like a last resort than a first choice. They can do the job in a pinch \u2014 and often for free \u2014 but because they don\u2019t specialize in SEO there may be some errors. If you can afford a proper, dedicated keyword research tool, their results would be more useful than AI.<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\" id=\"keyword-scout\">Keyword Scout<\/h4>\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.junglescout.com\/features\/keyword-scout\/\">Keyword Scout<\/a> is the native tool of Jungle Scout, one of our recommended <a href=\"https:\/\/www.pickfu.com\/blog\/best-amazon-fba-tools\/\">best Amazon FBA tools<\/a>. It uses live Amazon data to give you relevant keyword options for your product listing.<\/p>\n\n\n\n<p><em><u>What you get with Keyword Scout:<\/u><\/em><\/p>\n\n\n\n<ul>\n<li>Data on how often your target keywords are searched on Amazon<\/li>\n\n\n\n<li>Calculation of how much product you\u2019ll need to sell at a large discount through a Jungle Scout Launch campaign (formerly known as Jump Send)<\/li>\n\n\n\n<li>A \u201crelevancy score\u201d using competitors\u2019 data to find out if your keywords are profitable<\/li>\n\n\n\n<li><strong>Price<\/strong>: Keyword Scout is included in a Jungle Scout plan, from $29\/month. (Because Jungle Scout and Splitly are part of the same company, you can then easily transfer this data into a Splitly account to track your keyword ranking.)<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\" id=\"merchantwords\">MerchantWords<\/h4>\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.merchantwords.com\/\">MerchantWords<\/a> claims to be the \u201cmost extensive database of searches from real Amazon shoppers.\u201d From this data, it pulls the most valuable and relevant keywords for you to use in your product listing.<\/p>\n\n\n\n<p><em><u>What you get with MerchantWords:<\/u><\/em><\/p>\n\n\n\n<ul>\n<li>Analysis of a specific ASIN, with Amazon listing optimization advice backed by search history<\/li>\n\n\n\n<li>Live, global data collection to keep you fresh on what\u2019s happening in your market<\/li>\n\n\n\n<li>Special attention to backend keywords that can secretly boost your ranking<\/li>\n\n\n\n<li><strong>Price<\/strong>: $149\/month or $1,490 for the year for information on the entire global Amazon market; $79\/month or $790 a year for a single Amazon region (North America, Europe, Asia\/Australia); or $29\/month or $290 a year for one country.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"tools-for-amazon-keyword-tracking\">Tools for Amazon keyword tracking<\/h2>\n\n\n<p>While the tools above can help you start your Amazon listing optimization with the right keywords, they can only take you so far. Once you\u2019ve chosen your keywords and have woven them into your product listing, you\u2019ll want to track them to see how they\u2019re performing.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"keyworx\"><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/keyworx.com\/\">Keywor<\/a><a href=\"https:\/\/keyworx.com\/\">x<\/a><\/h4>\n\n\n<ul>\n<li>daily keyword tracking data<\/li>\n\n\n\n<li>the ability to share your login information with your team so that all of you can view the data<\/li>\n\n\n\n<li><strong>Price<\/strong>: from $19\/month<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\" id=\"amz-tracker\"><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.amztrackers.com\/index_en.php\">AMZ Tracker<\/a><\/h4>\n\n\n<ul>\n<li>keyword research tools<\/li>\n\n\n\n<li>daily rank tracking updates from 19 pages deep on Amazon\u2019s search results<\/li>\n\n\n\n<li>the ability to track parent\/child products<\/li>\n\n\n\n<li>rank history storage for one year<\/li>\n\n\n\n<li>super URL generator<\/li>\n\n\n\n<li>a helpful breakdown of what is strengthening your listing and what is making it weak<\/li>\n\n\n\n<li>negative review alerts<\/li>\n\n\n\n<li><strong>Price<\/strong>: from $50\/month<\/li>\n<\/ul>\n<style class=\"advgb-styles-renderer\">html { scroll-behavior: smooth; }<\/style>","protected":""},"excerpt":{"rendered":"<p>When a customer wants to buy something online, the first thing they usually do is search for it on Amazon. But even if hundreds or thousands of products appear in &#8230;<\/p>\n","protected":""},"author":"9","featured_media":"2823","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["17","12","29","30"],"tags":["216","105","55","285","303","107","79","106","56"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Amazon listing optimization? - The PickFu blog<\/title>\n<meta name=\"description\" content=\"Learn about what goes into Amazon listing optimization, and tools that can help you achieve it. 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Find ideas to help improve your listing&#039;s rank.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pickfu.com\/amazon-listing-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"The PickFu blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pickfu\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=100000373763478\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-03T00:12:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T18:51:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/09\/amazon-listing-optimization.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Ojeda Melchor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lauraomelchor\" \/>\n<meta name=\"twitter:site\" content=\"@pickfu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Ojeda Melchor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pickfu.com\/amazon-listing-optimization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/amazon-listing-optimization\/\"},\"author\":{\"name\":\"Laura Ojeda Melchor\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/808db59d4354f39626f5e53815e19b48\"},\"headline\":\"What is Amazon listing optimization?\",\"datePublished\":\"2019-09-03T00:12:24+00:00\",\"dateModified\":\"2024-12-27T18:51:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pickfu.com\/amazon-listing-optimization\/\"},\"wordCount\":4002,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"keywords\":[\"A10 algorithm\",\"Amazon A\/B testing\",\"Amazon listing optimization\",\"Amazon sellers\",\"keyword tracking tools\",\"product description\",\"product image\",\"product title\",\"split testing\"],\"articleSection\":[\"E-commerce\",\"Guides and how-tos\",\"Marketing\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.pickfu.com\/amazon-listing-optimization\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.pickfu.com\/amazon-listing-optimization\/\",\"url\":\"https:\/\/blog.pickfu.com\/amazon-listing-optimization\/\",\"name\":\"What is Amazon listing optimization? - The PickFu blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/#website\"},\"datePublished\":\"2019-09-03T00:12:24+00:00\",\"dateModified\":\"2024-12-27T18:51:28+00:00\",\"description\":\"Learn about what goes into Amazon listing optimization, and tools that can help you achieve it. 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