{"id":"2295","date":"2019-08-19T07:00:38","date_gmt":"2019-08-19T14:00:38","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=2295"},"modified":"2019-08-19T10:07:49","modified_gmt":"2019-08-19T17:07:49","slug":"how-to-improve-ecommerce-photos","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/how-to-improve-ecommerce-photos\/","title":{"rendered":"How to Improve Your E-commerce Photos"},"content":{"rendered":"\n

If a picture is worth a thousand words, it\u2019s especially true when it comes to e-commerce photos. The first thing your potential customers will look at in your products listings are the photos you’ve included.<\/p>\n\n\n\n

Before a customer purchases your product, they want to know what it looks like. Beyond that, they want to get a sense of the product\u2019s size, what it will feel like, and how it will fit into their life. Since your customers are shopping online, they obviously can\u2019t experience the product in real life first. Your product photography must answer all those questions for your customers, convincing them that this is the right item for them. <\/p>\n\n\n\n

Here are ten tips for improving your e-commerce photos and creating more sales. <\/p>\n\n\n\n\n\n\n

1. Find natural lighting for your e-commerce photos<\/h2>\n\n\n

Whenever possible, use the sun as an indirect light source. Set up your photography station outdoors or next to a large window to get the best possible natural lighting. This creates flattering photos that show off your product well. If you\u2019re not able to use natural lighting, invest about $100 in an affordable light kit – an investment that will pay for itself with more sales in no time. <\/p>\n\n\n

2. Arrange your products in interesting ways<\/h2>\n\n\n
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If your product comes in multiples or has several components, try arranging the items in different ways. Take photos of all the pieces just out of the box and then take photos of the product fully assembled as well. Create multiple layouts and photograph them all. Interesting layouts help your customer get a better sense of the product and make it more visually appealing. <\/p>\n\n\n

3. Always use a tripod<\/h2>\n\n\n

It\u2019s hard to avoid camera shake no matter how steady your hands are, especially when shooting smaller and more intricate products. Always use a tripod to ensure you get crisp, clear e-commerce photos that are completely in focus. As a bonus tip, set a two-second timer on your camera. Pressing the shutter button creates a bit of camera shake, so having a short delay takes care of that problem for you. <\/p>\n\n\n

4. Use a backdrop<\/h2>\n\n\n

A backdrop will make all your product photos look instantly more professional. You can purchase a photography lightbox, but even white mat board or a large roll of drawing paper works. If you want to take things up a notch, you can experiment with colored paper or a patterned fabric to create eye-catching backgrounds. <\/p>\n\n\n

5. Take multiple photos <\/h2>\n\n\n