created a poll<\/a> targeted at people between the ages of 25 and 54. Then, she asked this audience to tell her which title caught their interest. <\/p>\n\n\n\n\n\n\n\nOption A reads, Close Your Eyes, Lose Weight: Get the Body You Love, Find Freedom from Addictive Foods, and Learn to Eat Intuitively with Self-Hypnosis<\/em>. <\/p>\n\n\n\nOption B reads, Close Your Eyes, Get the Body You Want: Rewire Your Brain to Lose Weight and Keep It Off With the Groundbreaking Power of Hypnosis<\/em>.<\/p>\n\n\n\nGoing a different route with its title, Option C reads, Hypno-Body: Close Your Eyes and Lose Weight with the Power of Self-Hypnosis<\/em>.<\/p>\n\n\n\nCan you guess which one won? <\/p>\n\n\n\n
<\/div>\n\n\n\n
And the winner is…Option B! With a score of 64, it beat out Option C’s 36 and Option A’s 24. <\/p>\n\n\n
Choose book titles and subtitles that put people in control of their weight loss<\/h2>\n\n\n Several respondents liked how Option B’s title puts the power into the hands of the reader. The first sentence in the subtitle is “Rewire Your Brain,” a concrete action that you can take by reading this book. <\/p>\n\n\n\n
On the other hand, Option A makes it seem like all you have to do to lose weight is close<\/g> your eyes. Does that mean you should sleep more, or what? It’s foggy. <\/p>\n\n\n\nOption C doesn’t put it in the reader’s hands either, and many found the word hypno-body<\/em> too confusing. <\/p>\n\n\n\nAs one respondent put it, “[Option B] at least puts you in power of yourself, so you are the one in charge. [Option A] does as well, but it also is a bit confusing. I don’t even know what the last one means.”<\/p>\n\n\n\n
A clear, powerful call-to-action is a great way to lead a book on becoming a healthier you.<\/p>\n\n\n
Weight loss is a sensitive issue, so make sure your book titles and subtitles treat it as such <\/h2>\n\n\n Many respondents found Option A too forceful; losing weight, they argued, isn’t easy and shouldn’t always be the only desired end-result of a body-management strategy. <\/p>\n\n\n\n
Said one respondent, “Weight is such a sensitive issue and I don’t like the big and bold ‘Lose weight’ messages on the other two. The focus should be getting people into bodies that are healthy and make them happy.”<\/p>\n\n\n\n
Other respondents agreed, saying, “I prefer this option because it is more inclusive in terms of body image and transcends simply weight loss.”<\/p>\n\n\n\n
Another said, “I chose Option B,<\/g> because the focus is on ‘Get the body you want,’ which could be more inclusive of a variety of body goals such as toning, building muscle definition, or losing weight.”<\/p>\n\n\n\nYou need to take all sorts of body types into consideration when you write a book about getting a desired<\/g> body. <\/p>\n\n\nKey takeaways<\/h2>\n\n\n When people encounter a book about weight loss at a store or online, they want to know that they are in charge of transforming their own bodies \u2014 with the help of your book, of course. <\/p>\n\n\n\n
And they also want a book that doesn’t explicitly focus on weight loss. Instead, readers are looking for books that help them get the body they want \u2014 whatever body that may be. <\/p>\n\n\n\n
If you’ve written about health or weight loss and want to find out which book titles and subtitles<\/a> serve your audience best, create a PickFu poll<\/a> to find out! <\/p>\n","protected":""},"excerpt":{"rendered":"Every weight-loss book out in the world today sells a slightly different method to get the same result: shedding unwanted weight. If you’ve written a weight-loss manual, you’d better hope …<\/p>\n","protected":""},"author":"9","featured_media":"2525","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["21","15"],"tags":[],"acf":[],"yoast_head":"\n
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