{"id":"2556","date":"2019-10-21T07:00:46","date_gmt":"2019-10-21T14:00:46","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=2556"},"modified":"2024-07-20T22:09:27","modified_gmt":"2024-07-21T05:09:27","slug":"e-commerce-product-page-testing","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/e-commerce-product-page-testing\/","title":{"rendered":"E-commerce product page testing, step by step"},"content":{"rendered":"\n

When you’re selling online, e-commerce product page testing is a must. Why? Optimizing your listing ensures that you’re presenting your merchandise in a way that makes people as likely as possible to buy. <\/p>\n\n\n\n

The way to accomplish this is with A\/B testing<\/strong> (also called split testing<\/a>). A\/B testing is the process of using two versions of a web page on an audience to compare performance. A traditional split test directs a portion of your website traffic to one version of a page and directs another portion of your website traffic to a different version of that page. PickFu’s split testing<\/a> is slightly different: instead of testing live, you can create a poll before your product launches and test ideas on an audience in a sandbox environment. PickFu provides the respondents and you’ll get results in as little as a few minutes.<\/p>\n\n\n\n\n\n\n\n

The first step in e-commerce product page<\/a> testing is to choose one variable at a time to test, such as product photos, product name, or color scheme. Next, choose a testing method, such as a traditional live split test or a PickFu<\/a> poll. Then, determine your target demographic and craft a perfectly worded question to pose to them. After the results roll in, dive into your valuable data and use it to improve your product page.<\/p>\n\n\n

1. Decide what to test<\/h2>\n\n
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Hopefully, you’ve spent some time optimizing every part of your product page<\/a>. Aspects that you should be optimizing include product name, photos, description, call-to-action, and price. Choose one variable to test at a time and keep the others constant.<\/p>\n\n\n

2. Determine your method of testing<\/h2>\n\n
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A traditional split test (one that sends two different user groups to two different versions of a page) has a major downside: you can only test after your page is already live. All the experimenting could hurt your sales or your search engine ranking. <\/p>\n\n\n\n

By contrast, with a PickFu poll, you can A\/B test<\/a> your product page in a sandbox environment before you launch it. You’ll have the peace of mind that comes with knowing that your product is optimized<\/a> from the get-go. This article will focus on split-testing using PickFu polls.<\/p>\n\n\n

3. Write your question<\/h2>\n\n
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This is an example of a double-barreled question because even though it directly asks about the product name, the poll also incorporates a logo treatment. Some respondents remarked on the name, others on the logo, and some to both, which muddied the overall results. Only test one thing at a time.<\/figcaption><\/figure><\/div>\n\n\n

You’ll want to put some thought into writing an unbiased, grammatically correct question. Your audience is coming into the poll without any familiarity with your product, and this is actually ideal. Make sure you aren’t unknowingly biasing your audience when you word your question. Biased questions lead to biased answers. There are three mistakes you want to watch out for when writing unbiased questions<\/a>:<\/p>\n\n\n\n