{"id":"3371","date":"2020-01-20T00:20:00","date_gmt":"2020-01-20T08:20:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=3371"},"modified":"2025-02-18T08:14:39","modified_gmt":"2025-02-18T16:14:39","slug":"tools-for-app-store-optimization","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/tools-for-app-store-optimization\/","title":{"rendered":"The 5 best tools for app store optimization"},"content":{"rendered":"\n<p>You&#8217;ve just released your newest app, which you worked on for months. You made sure that it focused on providing one unique benefit to the world. But now, you&#8217;re not sure how to make it easy for the world to find it. This is where <a href=\"https:\/\/www.pickfu.com\/app-store-optimization\" class=\"ek-link\">app store optimization (ASO)<\/a> comes in. <\/p>\n\n\n\n<p>Put simply, app store optimization has one goal: to get people to download your app. But there are several sub-goals that ASO addresses. Let&#8217;s talk about those first.<\/p>\n\n\n<div role=\"navigation\" aria-label=\"Table of Contents\" class=\"simpletoc wp-block-simpletoc-toc\"><h2 style=\"margin: 0;\"><button type=\"button\" aria-expanded=\"false\" aria-controls=\"simpletoc-content-container\" class=\"simpletoc-collapsible\">Table of Contents<span class=\"simpletoc-icon\" aria-hidden=\"true\"><\/span><\/button><\/h2><div id=\"simpletoc-content-container\" class=\"simpletoc-content\"><ul class=\"simpletoc-list\">\n<li><a href=\"#5-best-tools-for-app-store-optimization-outline-b8fd6939-af05-4055-894c-4fd3e4e2d73d\">5 best tools for app store optimization: Outline<\/a><\/li>\n<li><a href=\"#advgb-toc-eb2e7a6b-52ef-41d7-aeda-d0786cbb1d13\">Tools for app store optimization: Sub-goals<\/a><\/li>\n<li><a href=\"#advgb-toc-649bbb85-64d8-4759-8e27-03ebf666cf5f\">6 key types of tools for app store optimization<\/a>\n<ul><li>\n<a href=\"#advgb-toc-16f6fa8c-c76e-451d-b38d-27b4eb191ddb\">Keyword discovery tools<\/a><\/li>\n<li><a href=\"#advgb-toc-3169eb3a-d739-4f82-84c0-43869b62e42d\">App listing\/product page tools<\/a><\/li>\n<li><a href=\"#advgb-toc-a83962d3-0f4e-4005-8cf2-fb980f719443\">Review and sentiment analysis tools<\/a><\/li>\n<li><a href=\"#advgb-toc-46552cc5-0542-463b-858b-487aa8e788bf\">A\/B testing tools<\/a><\/li>\n<li><a href=\"#advgb-toc-bc59ed90-f862-4adb-8fa5-ec59d99ccbc6\">App store intelligence tracking tools<\/a><\/li>\n<li><a href=\"#advgb-toc-6cc25ba2-4345-4b12-9451-8b7c00e25379\">Search Ads optimization tools<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#advgb-toc-663c1754-8c6f-4882-8ad8-9372bda7d623\">5 best tools for app store optimization<\/a>\n<ul><li>\n<a href=\"#advgb-toc-91b39cd1-a07d-4382-a38f-bd0bc27d88c4\">1. App Radar, a useful tool for ASO beginners<\/a>\n<ul><li>\n<a href=\"#advgb-toc-a704046e-f35f-4d09-b23a-c745ca20cf76\">Benefits of App Radar<\/a><\/li>\n<li><a href=\"#advgb-toc-b9a40876-b554-4b22-9417-5bd62c0c2616\">Disadvantages of App Radar<\/a><\/li>\n<li><a href=\"#advgb-toc-251ed6de-8341-490b-9681-18cee3d1ee59\">App Radar is best for&#8230;<\/a><\/li>\n<li><a href=\"#advgb-toc-19dfad66-0baf-453b-9694-1402d29e3c5d\">Runners-up: Tools for app store optimization<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#advgb-toc-30af02a1-718e-4aae-a7ed-7ee3a160c2cc\">2. AppTweak &#8211; holistic app store marketing platform<\/a>\n<ul><li>\n<a href=\"#advgb-toc-f7fc993f-0034-41e8-a5b2-156ca0100c7b\">Benefits of AppTweak<\/a><\/li>\n<li><a href=\"#advgb-toc-e1e11c59-5ea2-47c2-8df3-4a11c6bb4de6\">Disadvantages of AppTweak<\/a><\/li>\n<li><a href=\"#advgb-toc-4469b8d6-43f0-4836-a51d-dbfa35c2df5a\">AppTweak is best for&#8230;<\/a><\/li>\n<li><a href=\"#advgb-toc-6ac8f06f-28ba-4f57-b0ca-7c590f9b5252\">Product listing tool runner-up<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#advgb-toc-b5b7d505-f473-4f18-8d46-4f43a5399851\">3. Apptentive, the best review and sentiment ASO tool<\/a>\n<ul><li>\n<a href=\"#advgb-toc-79d10c52-60e4-465d-a4ef-fec42b4c0b4c\">Benefits of Apptentive<\/a><\/li>\n<li><a href=\"#advgb-toc-a65cffbe-22f8-44e3-ae4b-39d7f7e8df56\">Disadvantages of Apptentive<\/a><\/li>\n<li><a href=\"#advgb-toc-aeda2f2c-1054-495d-b55a-dbb33e569dfd\">Apptentive is best for&#8230;<\/a><\/li>\n<li><a href=\"#advgb-toc-4d7578dd-dd5d-448d-8564-dc86e85e4b29\">Review and sentiment runner-up<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#advgb-toc-46684da1-270d-4e36-a595-38c27bc8cd82\">4. PickFu, one of the only risk-free tools for app store optimization<\/a>\n<ul><li>\n<a href=\"#advgb-toc-f8bb5def-5c3a-4683-bda9-ad4897ce7842\">Benefits of PickFu<\/a><\/li>\n<li><a href=\"#advgb-toc-32bdacac-f218-4b8d-9aa0-585ee2948095\">Disadvantages of PickFu<\/a><\/li>\n<li><a href=\"#advgb-toc-6e9e6faf-c290-476a-9d69-ed4616d9742d\">PickFu is best for&#8230;<\/a><\/li>\n<li><a href=\"#advgb-toc-5eee65d7-af53-4360-8d75-8b93ab939f9b\">Runners-up: A\/B testing tools<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#advgb-toc-493d96c0-d5e6-4ced-ad12-22cb79473892\">5. SearchAdsHQ, a stellar Search Ads ASO tool<\/a>\n<ul><li>\n<a href=\"#advgb-toc-75b4b8dc-ca18-46c5-a145-2e5c5e099483\">Benefits of SearchAdsHQ<\/a><\/li>\n<li><a href=\"#advgb-toc-48f86746-34a9-4c5e-9c90-d0a0c024e44d\">Disadvantages of SearchAdsHQ<\/a><\/li>\n<li><a href=\"#advgb-toc-fccc5e8e-e8a2-4b1c-9b2c-fd0544fcb347\">SearchAdsHQ is best for&#8230;<\/a><\/li>\n<li><a href=\"#advgb-toc-8ae2019b-8327-4b24-b8be-6b8843fe1e69\">Search ads tool runner-up<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#faqs-about-app-store-optimization-55b858d8-e796-4c04-a003-581f04675e4a\">FAQ about app store optimization<\/a><\/li><\/ul><\/div><\/div>\n\n\n<!--more-->\n\n\n<h2 class=\"wp-block-heading\" id=\"5-best-tools-for-app-store-optimization-outline-b8fd6939-af05-4055-894c-4fd3e4e2d73d\">5 best tools for app store optimization: Outline<\/h2>\n\n<h2 class=\"wp-block-heading\" id=\"advgb-toc-eb2e7a6b-52ef-41d7-aeda-d0786cbb1d13\">Tools for app store optimization: Sub-goals <\/h2>\n\n\n<ul>\n<li><strong>Ratings and reviews<\/strong> \u2014 positive ones, ideally \u2014 which <a href=\"https:\/\/www.pickfu.com\/blog\/get-app-reviews\/\">increase trust in your brand<\/a>.<\/li>\n\n\n\n<li><strong>Brand exposure<\/strong>. You want your app in front of as many eyes as possible.<\/li>\n\n\n\n<li><strong>Engagement<\/strong> with your audience. <\/li>\n<\/ul>\n\n\n\n<p>If you&#8217;re feeling nervous about learning to optimize your app for app stores, know that ASO is a lot like SEO. Popular app stores, including Apple&#8217;s App Store and Google Play, are basically search engines. You may know more about ASO than you think! <\/p>\n\n\n\n<p>In both <a href=\"https:\/\/www.pickfu.com\/blog\/app-store-seo\/\" class=\"ek-link\">SEO and ASO<\/a>, your goal is to improve your ranking within a search engine. <a href=\"https:\/\/blog.pickfu.com\/app-store-ranking-factors\/\">App store optimization<\/a> can not only help improve your search ranking for a chosen keyword, but it can also help people convert once they find your app.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"advgb-toc-649bbb85-64d8-4759-8e27-03ebf666cf5f\">6 key types of tools for app store optimization<\/h2>\n\n\n<p>App store optimization is a multi-faceted endeavor, so it follows that the many <a href=\"https:\/\/www.pickfu.com\/blog\/app-marketing-tools\/\" class=\"ek-link\">app marketing tools<\/a> out there address different aspects of optimization. <\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"advgb-toc-16f6fa8c-c76e-451d-b38d-27b4eb191ddb\">Keyword discovery tools<\/h3>\n\n\n<p>ASO tools that focus on app keyword discovery and optimization provide benefits such as:<\/p>\n\n\n\n<ul>\n<li>App keyword suggestions<\/li>\n\n\n\n<li>Keyword optimization <\/li>\n\n\n\n<li>Keyword tracking<\/li>\n<\/ul>\n\n\n\n<p>The goal with keyword optimization is to find and use keywords that increase search traffic for your app.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"advgb-toc-3169eb3a-d739-4f82-84c0-43869b62e42d\">App listing\/product page tools<\/h3>\n\n\n<p>Despite the old saying, most people do judge a book by its cover \u2014&nbsp;and an app by its <a href=\"https:\/\/www.pickfu.com\/blog\/app-icon\/\">icon<\/a>, product description, and <a href=\"https:\/\/www.pickfu.com\/blog\/improving-app-store-screenshots\/\">screenshots<\/a>. App listing tools will help you create an app listing page that&#8217;s easy to digest, relevant, and persuasive. <\/p>\n\n\n\n<p>In addition, some ASO tools with product page support can analyze your app listing and offer suggestions for how to improve the following:<\/p>\n\n\n\n<ul>\n<li>Your <a href=\"https:\/\/www.pickfu.com\/blog\/how-to-pick-the-perfect-app-name\/\">app name<\/a><\/li>\n\n\n\n<li>Those ever-important screenshots!<\/li>\n\n\n\n<li>App compatibility<\/li>\n\n\n\n<li>Pricing<\/li>\n\n\n\n<li>Localization (<a href=\"https:\/\/instabug.com\/blog\/mobile-app-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"making your app accessible (opens in a new tab)\">making your app accessible<\/a> for one or more different countries\/languages)<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"advgb-toc-a83962d3-0f4e-4005-8cf2-fb980f719443\">Review and sentiment analysis tools<\/h3>\n\n\n<p>Instead of having to comb through every single rating and review and analyze the data yourself, you can let an ASO tool do the sentiment analysis for you. The ASO tools that focus on sentiment analysis summarize the data within the reviews and give you an idea of what your users like and don&#8217;t like. <\/p>\n\n\n\n<p>It&#8217;s critical to pay attention to this information and use it to make needed updates on your app. <\/p>\n\n\n\n<p>Some ASO tools also enable you to quickly and easily reply to comments from disgruntled users. <\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"advgb-toc-46552cc5-0542-463b-858b-487aa8e788bf\">A\/B testing tools<\/h3>\n\n\n<p>Just as split testing <a aria-label=\"is an important part of your SEO optimization (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/blog\/guide-to-split-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">is an important part of e-commerce SEO optimization<\/a>, it&#8217;s crucial for the success of your app. Some ASO split-testing tools work within your app&#8217;s real-time downloads, whereas other split-testing tools enable you to test your app <em>before <\/em>it goes live. <\/p>\n\n\n<!-- Begin ad placement -->\r\n<center>\t\r\n<!-- Default banner desktop-mobile -->\r\n<a href=\"https:\/\/www.pickfu.com\/users\/sign_up?utm_source=&utm_medium=onsite-ad-link&utm_campaign=\" target=\"_blank\" rel=\"noopener\"><img src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/12\/PICKFU-First-Ads-Horizontal-Banner-2a-1.jpg\" width=\"700\" height=\"214\" class=\"mobile-hide\" style=\"display: block;\"><img src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/12\/PICKFU-First-Ads-Mobile-Ad-2-2.jpg\" width=\"100%\" class=\"mobile-show\" style=\"display: none; \"  width=\"650\" height=\"500\" ><\/a>\r\n<\/center>\r\n<!-- End ad placement-->\n\n\n\n<p><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"advgb-toc-bc59ed90-f862-4adb-8fa5-ec59d99ccbc6\">App store intelligence tracking tools<\/h3>\n\n\n<p>Do you want to know how your competitors are performing? An app store intelligence tracker can help you find out what trends are dominating the current market. They&#8217;ll also measure your competitors&#8217; success, usually based on estimates that tell you the following:<\/p>\n\n\n\n<ul>\n<li>Approximate app downloads<\/li>\n\n\n\n<li>Estimated revenue<\/li>\n\n\n\n<li>Where and how competitors are spending their advertisement budget<\/li>\n<\/ul>\n\n\n\n<p>Knowing this data can help you know what to try for your own app \u2014 and what to avoid doing. <\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"advgb-toc-6cc25ba2-4345-4b12-9451-8b7c00e25379\">Search Ads optimization tools<\/h3>\n\n\n<p>Search Ads optimization tools help you create and manage ads on Google Ads (for the Google Play Store) and Apple Search Ads (for the App Store on Apple). <\/p>\n\n\n\n<p>Now, onto the five best tools for app store optimization! <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"advgb-toc-663c1754-8c6f-4882-8ad8-9372bda7d623\">5 best tools for app store optimization<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"advgb-toc-91b39cd1-a07d-4382-a38f-bd0bc27d88c4\">1. App Radar, a useful tool for ASO beginners<\/h3>\n\n\n<p>If you&#8217;re newer to the world of building, maintaining, and selling apps, you need a tool that can help you get started. <a rel=\"noreferrer noopener\" aria-label=\"App Radar (opens in a new tab)\" href=\"https:\/\/appradar.com\" target=\"_blank\">App Radar<\/a>&#8216;s tagline is &#8220;We Grow Apps,&#8221; and their array of ASO tools does exactly that. <\/p>\n\n\n\n<p>What we love about App Radar is how easy it is to get started. Once you sign up for one of their plans, you get:<\/p>\n\n\n\n<ul>\n<li>An audit of your app&#8217;s current place in the market<\/li>\n\n\n\n<li>1-on-1 discussion with an experienced app marketer, during which you develop an ASO strategy<\/li>\n\n\n\n<li>Guided implementation of that strategy<\/li>\n\n\n\n<li>Analysis of how your app is doing<\/li>\n\n\n\n<li>Continuous tweaking and improvement of your ASO plan<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-a704046e-f35f-4d09-b23a-c745ca20cf76\">Benefits of App Radar<\/h4>\n\n\n<p>App Radar may provide a wide range of services, but its focus is narrow enough to be powerful. Each service points to the same goal: growing your app&#8217;s reach. To that end, App Radar encompasses several of the app store optimization tool types, including <strong>keyword discovery tools<\/strong>, <strong>app store intelligence tracking<\/strong>, and <strong>app listing\/product page tools<\/strong>. <\/p>\n\n\n\n<p>With App Radar, you can<\/p>\n\n\n\n<ul>\n<li>Get AI-recommended keywords in your language and in other languages, which is perfect if you&#8217;re working on localizing your app.<\/li>\n\n\n\n<li>See keyword ranking within app stores, plus track keywords.<\/li>\n\n\n\n<li>Look at app metrics \u2014 including impressions, store views, installs, and sales \u2014 from Google Play and Apple&#8217;s App Store.<\/li>\n\n\n\n<li>See who&#8217;s downloading your app based on source, country, devices, and installs per keyword.<\/li>\n\n\n\n<li>Compare your keywords with your competitors&#8217;.<\/li>\n\n\n\n<li>Receive AI-powered ASO improvement recommendations.<\/li>\n\n\n\n<li>Manage your localizations from one place.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1128\" height=\"566\" src=\"https:\/\/i2.wp.com\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/app-radar-keyword-tracking.png?fit=600%2C301\" alt=\"\" class=\"wp-image-3385\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/app-radar-keyword-tracking.png 1128w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/app-radar-keyword-tracking-470x236.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/app-radar-keyword-tracking-970x487.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/app-radar-keyword-tracking-768x385.png 768w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/><figcaption class=\"wp-element-caption\">App Radar&#8217;s keyword tracking and recommending service is important for those new to the app-making world.<\/figcaption><\/figure>\n\n\n\n<p>A huge benefit of App Radar is that it offers a free starter plan. If you need ASO help with one or two apps, you can get it for free on App Radar. The free plan optimizes two apps, tracks 30 keywords,  analyzes three competitors, provides seven days of historical data, and more. <\/p>\n\n\n\n<p>If you&#8217;re further along in your app creation <g class=\"gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-ins doubleReplace replaceWithoutSep\" id=\"3\" data-gr-id=\"3\">journey<\/g>, App Radar&#8217;s Startup Plan begins at $69\/month and includes optimization for six apps, tracking for 300 keywords, analysis of 30 competitors, unlimited historical data, chat support, and more.<\/p>\n\n\n\n<p>Bigger businesses can find an expanded array of services starting at $249 per month.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-b9a40876-b554-4b22-9417-5bd62c0c2616\">Disadvantages of App Radar<\/h4>\n\n\n<p>While App Radar can be essential to getting your app into searches, it doesn&#8217;t give you A\/B testing to make sure that the screenshots, app title and tagline, and app description prompt people to download and install. <\/p>\n\n\n\n<p>It also doesn&#8217;t help you analyze reviews or create ads. <\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-251ed6de-8341-490b-9681-18cee3d1ee59\">App Radar is best for&#8230;<\/h4>\n\n\n<p>App Radar is best for beginners on a budget. The free plan can help you get started with app store optimization, and once you grow your business, you can progress to a paid plan. <\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-19dfad66-0baf-453b-9694-1402d29e3c5d\">Runners-up: Tools for app store optimization<\/h4>\n\n\n<p>For ASO tools that offer similar services as App Radar, check out the following:<\/p>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" aria-label=\"Mobile Action (opens in a new tab)\" href=\"https:\/\/www.mobileaction.co\" target=\"_blank\">Mobile Action<\/a>, which has no free plan but offers Search Ad intelligence in addition to the services App Radar offers.<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" aria-label=\"Meatti (opens in a new tab)\" href=\"https:\/\/www.meatti.com\/features\" target=\"_blank\"><g class=\"gr_ gr_7 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace\" id=\"7\" data-gr-id=\"7\">Meatti<\/g><\/a>, a keyword-focused ASO tool with fewer features and a smaller price tag. <\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"advgb-toc-30af02a1-718e-4aae-a7ed-7ee3a160c2cc\">2. AppTweak &#8211; holistic app store marketing platform<\/h3>\n\n\n<p><a href=\"https:\/\/www.apptweak.com\/en\/aso-tools\" class=\"ek-link\">AppTweak<\/a> is a leading ASO platform designed to help app developers and marketers increase their organic visibility, optimize Apple Search Ads campaigns, monitor competitors and reply to reviews all from one platform.<\/p>\n\n\n\n<p><strong>With AppTweak, you can:<\/strong><\/p>\n\n\n\n<ul>\n<li> Discover thousands of relevant keywords in any country to boost your visibility<\/li>\n\n\n\n<li>Get insights on competitors&#8217; keyword rankings, metadata updates and A\/B tests in the app stores<\/li>\n\n\n\n<li>View all the in-app events and custom product pages of the leading apps in your category<\/li>\n\n\n\n<li>Create reports and dashboards to report on the impact of your ASO efforts<\/li>\n\n\n\n<li>Get download and revenue estimates on any app and category in 100+ countries<\/li>\n\n\n\n<li>Manage your Apple Search Ads campaigns with smart automation templates<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.apptweak.com\/en\/aso-tools\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"747\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/01\/unnamed-970x747.png\" alt=\"\" class=\"wp-image-14826\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/01\/unnamed-970x747.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/01\/unnamed-390x300.png 390w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/01\/unnamed-768x591.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/01\/unnamed-1536x1183.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/01\/unnamed-725x558.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/01\/unnamed-540x416.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/01\/unnamed-345x266.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/01\/unnamed-300x231.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/01\/unnamed-286x220.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/01\/unnamed-120x92.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/01\/unnamed-126x97.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/01\/unnamed-129x99.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2025\/01\/unnamed.png 2000w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-f7fc993f-0034-41e8-a5b2-156ca0100c7b\">Benefits of AppTweak<\/h4>\n\n\n<p>AppTweak is built to help you make smarter, faster, and more effective decisions in app store marketing. Here\u2019s how it benefits you:<\/p>\n\n\n\n<ul>\n<li>Make better decisions: Leverage precise, data-driven insights to optimize your app\u2019s visibility, refine your strategy, and stay ahead of competitors.<\/li>\n\n\n\n<li>Save time and effort: Streamline your workflows by managing ASO, competitor tracking, Apple Search Ads and review analysis all in one platform.<\/li>\n\n\n\n<li>Expand your reach: Use AppTweak\u2019s global data across 100+ countries to scale your app\u2019s success internationally with ease.<\/li>\n\n\n\n<li>Collaborate seamlessly: Create and share professional dashboards and reports to showcase results and align your team.<\/li>\n\n\n\n<li>Stay proactive: Track competitors\u2019 updates, A\/B tests, and trends to anticipate market shifts and optimize your strategy.<\/li>\n<\/ul>\n\n\n\n<p>Getting started with AppTweak is easy. Start with a 7-day free trial or book a demo to see the platform in action. They have flexible&nbsp;pricing options making it accessible for teams of all sizes, from indie developers to global enterprises.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-e1e11c59-5ea2-47c2-8df3-4a11c6bb4de6\">Disadvantages of AppTweak<\/h4>\n\n\n<p>AppTweak is a very comprehensive tool but does not provide an integration to apply changes to your app store listing directly on the app stores.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-4469b8d6-43f0-4836-a51d-dbfa35c2df5a\">AppTweak is best for&#8230;<\/h4>\n\n\n<p>Developers and marketers who are serious about ASO and are looking for an all-in-one tool to maximize their app&#8217;s visibility and improve the conversion rate of their app store product listing using competitive insights and data-driven recommendations.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-6ac8f06f-28ba-4f57-b0ca-7c590f9b5252\">Product listing tool runner-up<\/h4>\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" aria-label=\"Meatti (opens in a new tab)\" href=\"https:\/\/www.meatti.com\" target=\"_blank\">Meatti<\/a>, which also provides ASO reports.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"advgb-toc-b5b7d505-f473-4f18-8d46-4f43a5399851\">3. Apptentive, the best review <g class=\"gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Punctuation only-ins replaceWithoutSep\" id=\"7\" data-gr-id=\"7\">and<\/g> sentiment ASO tool<\/h3>\n\n\n<p>Based in Seattle, WA, <a rel=\"noreferrer noopener\" aria-label=\"Apptentive (opens in a new tab)\" href=\"https:\/\/www.apptentive.com\" target=\"_blank\">Apptentive<\/a> features several <strong><g class=\"gr_ gr_8 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar multiReplace\" id=\"8\" data-gr-id=\"8\">review<\/g> and sentiment-based tools<\/strong>&nbsp;that help you interact with customers and keep them satisfied. <\/p>\n\n\n\n<p>With a smart play on the word <em>attentive<\/em>, Apptentive aims to facilitate a personal relationship between you and your customers. Apptentive does this with <a rel=\"noreferrer noopener\" aria-label=\"behavioral segmentation (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/blog\/behavioral-segmentation\/\" target=\"_blank\">behavioral segmentation<\/a>, enabling you to present requests for reviews and ratings based on different customer behaviors. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1055\" src=\"https:\/\/i0.wp.com\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/apptentive-behavioral-segmentation-scaled.png?fit=600%2C247\" alt=\"\" class=\"wp-image-3386\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/apptentive-behavioral-segmentation-scaled.png 2560w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/apptentive-behavioral-segmentation-470x194.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/apptentive-behavioral-segmentation-970x400.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/apptentive-behavioral-segmentation-768x316.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/apptentive-behavioral-segmentation-1536x633.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/apptentive-behavioral-segmentation-2048x844.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">An example of the behavioral segmentation Apptentive provides. <\/figcaption><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-79d10c52-60e4-465d-a4ef-fec42b4c0b4c\">Benefits of Apptentive<\/h4>\n\n\n<p>Apptentive provides several key services, including<\/p>\n\n\n\n<ul>\n<li>A message center, from which you can view and respond to all your messages and reviews.<\/li>\n\n\n\n<li>Rating prompts that pop up at ideal times (based on <a rel=\"noreferrer noopener\" aria-label=\"audience targeting (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/blog\/audience-targeting\/\" target=\"_blank\">audience targeting<\/a>).<\/li>\n\n\n\n<li>The ability to create Notes that inspire your customers to take action \u2014 coupons, for example.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"904\" height=\"842\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2019\/11\/apptentive-notes.png\" alt=\"\" class=\"wp-image-3387\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/apptentive-notes.png 904w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/apptentive-notes-322x300.png 322w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/apptentive-notes-768x715.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><figcaption class=\"wp-element-caption\">CTA Notes from Apptentive help your customers stay on your app. <\/figcaption><\/figure>\n\n\n\n<ul>\n<li>An easy way to create and manage customer satisfaction surveys. <\/li>\n\n\n\n<li><a href=\"https:\/\/www.pickfu.com\/blog\/customer-insights-platforms\/\" class=\"ek-link\">Customer sentiment analytics <\/a>that <g class=\"gr_ gr_8 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar multiReplace\" id=\"8\" data-gr-id=\"8\">help<\/g> you figure out what to do with all the ratings and reviews you&#8217;ve collected.<\/li>\n\n\n\n<li>A dedicated customer support team. <\/li>\n<\/ul>\n\n\n\n<p>Apptentive has been around since 2011, which is eons in the digital age. This shows you that it&#8217;s a quality service that knows how to evolve as technology changes. <\/p>\n\n\n\n<p>Apptentive offers a free demo of its services. <\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-a65cffbe-22f8-44e3-ae4b-39d7f7e8df56\">Disadvantages of Apptentive<\/h4>\n\n\n<p>Unlike many other ASO tools, Apptentive doesn&#8217;t list plans and prices, which can make it hard to decide how to work the tool into your budget. You have to request a free demo and then go from there. <\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-aeda2f2c-1054-495d-b55a-dbb33e569dfd\">Apptentive is best for&#8230;<\/h4>\n\n\n<p>Pretty much anyone who creates apps! Customer feedback is crucial to getting your app viewed and installed. Apptentive&#8217;s comprehensive review and sentiment tools will help you do just that. <\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-4d7578dd-dd5d-448d-8564-dc86e85e4b29\">Review and sentiment runner-up<\/h4>\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" aria-label=\"Appbot (opens in a new tab)\" href=\"https:\/\/appbot.co\" target=\"_blank\">Appbot<\/a>, a highly visual (graphs- and charts-based) but less personal analytics and review-response tool that starts at $39\/month.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"advgb-toc-46684da1-270d-4e36-a595-38c27bc8cd82\">4. PickFu, one of the only risk-free tools for app store optimization<\/h3>\n\n\n<p>While there are several A\/B testing tools that facilitate live tests on the App Store, <a rel=\"noreferrer noopener\" aria-label=\"PickFu is unique (opens in a new tab)\" href=\"http:\/\/pickfu.com.ask\" target=\"_blank\">PickFu is unique<\/a> in that it provides you with feedback much faster \u2014 and without the risk a live test presents. In live testing, you have to send valuable traffic to a new page variant.<\/p>\n\n\n\n<p>You don&#8217;t know if users will respond to the second option as well as they do the first, meaning you could lose income by running a live split test. <\/p>\n\n\n\n<p>PickFu enables you to test the many of the same things a live split testing software would, such as: <\/p>\n\n\n\n<ul>\n<li>App screenshots <\/li>\n\n\n\n<li>Description copy<\/li>\n\n\n\n<li>App title<\/li>\n\n\n\n<li>App icons<\/li>\n\n\n\n<li>Tagline<\/li>\n\n\n\n<li>Concept<\/li>\n<\/ul>\n\n\n\n<p>To split test these elements of your app listing, create a poll on PickFu. In just minutes, respondents will provide votes or ratings plus written feedback explaining their choice.<\/p>\n\n\n\n<p>A live split test, on the other hand, often takes much longer because of the approval process you have to go through each time you make an update or change to your App Store listing.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-f8bb5def-5c3a-4683-bda9-ad4897ce7842\">Benefits of PickFu<\/h4>\n\n\n<p>Did you notice that you can test an app concept on PickFu? This isn&#8217;t something a live test allows you to do, for obvious reasons. With PickFu, you can test an idea before you write a single line of code.<\/p>\n\n\n\n<p>In a recent poll, <a rel=\"noreferrer noopener\" aria-label=\"a PickFu user created an A\/B test (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/mobile-apps\/mobile-app-ideas\/which-one-would-you-prefer-for-online-grocery-shopping-a-regular-app-or-an-app-that-simulates-a-GR51R8EB\" target=\"_blank\">a PickFu user created an A\/B test<\/a> for a grocery shopping app, asking respondents whether they&#8217;d prefer a typical online shopping format or an app in which you could use a joystick to navigate a virtual store, almost like a grocery store video game.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1678\" height=\"1082\" src=\"https:\/\/i1.wp.com\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/pickfu-concept-split-test.png?fit=600%2C387\" alt=\"\" class=\"wp-image-3388\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/pickfu-concept-split-test.png 1678w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/pickfu-concept-split-test-465x300.png 465w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/pickfu-concept-split-test-970x625.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/pickfu-concept-split-test-768x495.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/pickfu-concept-split-test-1536x990.png 1536w\" sizes=\"(max-width: 1678px) 100vw, 1678px\" \/><\/figure>\n\n\n\n<p>Even though a game seems like a way to make grocery shopping fun, respondents overwhelmingly preferred a standard app format. <\/p>\n\n\n\n<p>Here&#8217;s where the best part of PickFu comes in: not only do you get votes on your options, but you also receive detailed feedback on <em>why <\/em>a respondent chose a certain option. For this app concept split test, respondents said things like:<\/p>\n\n\n\n<ul>\n<li><em>&#8220;Option B just seems like it would take more time. [Option] A seems more straight to the point. I use apps\/internet shopping to save time.&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;I am really torn because I love the idea of navigating the <a href=\"https:\/\/www.pickfu.com\/blog\/google-shopping-optimization\/\" class=\"ek-link\">store for online shopping<\/a>, but I think it would probably take longer than using a regular app.&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;[Option] B sounds like such a waste of time. I think that so few people enjoy grocery shopping so much that they need to simulate it. Most people just want to get it done.&#8221;<\/em><\/li>\n<\/ul>\n\n\n\n<p>Based on this feedback, the app creator can see that while people think virtual grocery shopping might be fun, in the <g class=\"gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Punctuation only-ins replaceWithoutSep\" id=\"3\" data-gr-id=\"3\">end<\/g>, it&#8217;s simply too time<g class=\"gr_ gr_38 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling multiReplace\" id=\"38\" data-gr-id=\"38\">&#8211;<\/g>consuming and doesn&#8217;t make the chore any easier like a typical app does. <\/p>\n\n\n\n<p>After you run your own split test and discover which variants of your app concept or listing respondents like best \u2014 and why \u2014 you can use the best versions on the App Store or Google Play. Instead of potentially losing sales, you can upload your app with confidence.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-32bdacac-f218-4b8d-9aa0-585ee2948095\">Disadvantages of PickFu<\/h4>\n\n\n<p>The main disadvantage of PickFu is the flip side of its main advantage: you don&#8217;t get feedback based on a live version of your app. For A\/B testing tools that do, check out the runners-up section. <\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-6e9e6faf-c290-476a-9d69-ed4616d9742d\">PickFu is best for&#8230;<\/h4>\n\n\n<p>Anyone who wants to get their app optimized before it goes live on the App Store or Google Play. PickFu isn&#8217;t only <strong>an A\/B testing tool<\/strong>; it&#8217;s also a <strong>product listing optimization tool<\/strong> and can even be used to test Apple Search Ads before you create campaigns. <\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-5eee65d7-af53-4360-8d75-8b93ab939f9b\">Runners-up: A\/B testing tools<\/h4>\n\n\n<p>For software that helps you run live split tests, see:<\/p>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" aria-label=\"Splitmetrics (opens in a new tab)\" href=\"https:\/\/splitmetrics.com\" target=\"_blank\">Splitmetrics<\/a>, which runs live testing on both the App Store and Google Play.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.storemaven.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Store Maven (opens in a new tab)\">Store Maven<\/a>, an advanced live testing tool. <\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"advgb-toc-493d96c0-d5e6-4ced-ad12-22cb79473892\">5. SearchAdsHQ, a stellar Search Ads ASO tool<\/h3>\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"SearchAdsHQ (opens in a new tab)\" href=\"https:\/\/searchadshq.com\" target=\"_blank\">SearchAdsHQ<\/a> is an Apple Search Ads partner that helps you maximize the effect of the ads you create on Apple Search Ads. Because it&#8217;s an Apple partner, SearchAdsHQ often has the most up-to-date information on how to make your Apple Search Ads shine. <\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-75b4b8dc-ca18-46c5-a145-2e5c5e099483\">Benefits of SearchAdsHQ<\/h4>\n\n\n<p>SearchAdsHQ makes it easy for you to:<\/p>\n\n\n\n<ul>\n<li>Manage and duplicate campaigns <\/li>\n\n\n\n<li>Track CPI (cost per install), revenue, and ROAS (return on advertising spend)<\/li>\n\n\n\n<li>See your ad&#8217;s performance trends on handy charts<\/li>\n\n\n\n<li>Export reports as CSV files<\/li>\n\n\n\n<li>Automate CPA (cost per action) bidding on Apple Search Ads<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1374\" height=\"790\" src=\"https:\/\/i0.wp.com\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/searchadshq-automation.png?fit=600%2C345\" alt=\"\" class=\"wp-image-3389\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/searchadshq-automation.png 1374w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/searchadshq-automation-470x270.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/searchadshq-automation-970x558.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/searchadshq-automation-768x442.png 768w\" sizes=\"(max-width: 1374px) 100vw, 1374px\" \/><figcaption class=\"wp-element-caption\">What automation looks like on SearchAdsHQ. Less manual ad management work enables you to spend time on important development tasks. <\/figcaption><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-48f86746-34a9-4c5e-9c90-d0a0c024e44d\">Disadvantages of SearchAdsHQ<\/h4>\n\n\n<p>SearchAdsHQ makes you do a free demo before you can find out what the plans and pricing are, which again makes it difficult to add this service to your budget before giving away your contact info. Also, SearchAdsHQ only operates within Apple Search Ads, not Google Ads or any other ad venue. <\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-fccc5e8e-e8a2-4b1c-9b2c-fd0544fcb347\">SearchAdsHQ is best for&#8230;<\/h4>\n\n\n<p>Anyone who&#8217;s using Apple Search Ads to market an app.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"advgb-toc-8ae2019b-8327-4b24-b8be-6b8843fe1e69\">Search ads tool runner-up<\/h4>\n\n\n<ul>\n<li><a aria-label=\"SearchAds by Mobile Action (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/searchads.com\" target=\"_blank\" class=\"ek-link\">SearchAds by Mobile Action<\/a>, which is not an Apple Search Ads partner but offers similar services to SearchAdsHQ.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs-about-app-store-optimization-55b858d8-e796-4c04-a003-581f04675e4a\">FAQ about app store optimization<\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1608143402430\"><strong class=\"schema-faq-question\"><br\/>How does app store optimization (ASO) work?<\/strong> <p class=\"schema-faq-answer\">App store optimization is the process of boosting your app\u2019s visibility in app stores so that consumers will find it and ultimately download it. There are a number of factors at play in how ASO works. The title of your app and keywords used to describe it are two main factors that can improve your ASO. It\u2019s important to remember that ASO is not a fixed process but rather an ongoing series of tweaks and improvements. Without ASO, your app might never be found, downloaded, and enjoyed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1608143521683\"><strong class=\"schema-faq-question\">Is app store optimization harder for games?<\/strong> <p class=\"schema-faq-answer\">Given the sheer numbers \u2014 more than 1.3 million apps launched in 2019 alone \u2014 it\u2019s fair to say that it\u2019s getting harder for games to stand out in app stores. By the same token, app store optimization is more important than ever, and the number of ASO tools that app developers can use to their advantage continues to multiply. In addition to the five tools described in our guide, here are four more to consider that provide market data and analytics to help drive your ASO strategy:<br\/><a aria-label=\"App Annie (opens in a new tab)\" href=\"https:\/\/www.appannie.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">App Annie<\/a><br\/><a aria-label=\"AppTweak (opens in a new tab)\" href=\"https:\/\/www.apptweak.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">AppTweak<\/a><br\/><a aria-label=\"Sensor Tower\n (opens in a new tab)\" href=\"https:\/\/sensortower.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Sensor Tower<br\/><\/a><a aria-label=\"Appfigures (opens in a new tab)\" href=\"https:\/\/appfigures.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Appfigures<\/a><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1608144144043\"><strong class=\"schema-faq-question\">Is there a checklist for app store optimization best practices?<\/strong> <p class=\"schema-faq-answer\">TheTool, a mobile tool for \u2014 what else? \u2014 App Store Optimization, put together this handy checklist of <a href=\"https:\/\/thetool.io\/aso-app-store-optimization\" target=\"_blank\" aria-label=\"ASO best practices (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">ASO best practices<\/a>. Among the tips: choose a good app name, do your keyword research, create an eye-catching icon, A\/B test individual elements, and know your competition.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1608144312108\"><strong class=\"schema-faq-question\">Google Play vs. Apple Store: what are the differences between the two app stores?<\/strong> <p class=\"schema-faq-answer\">Both are popular platforms with large audiences, but the app review and approval process is quicker on Google Play than on the Apple App Store. Another difference is in the unique algorithms the stores use to rank and display apps in the search results. Keywords are a main factor in the App Store \u2014 you plug keywords into a specific field \u2014 while Google Play\u2019s keyword indexing process acts more like the Google search engine as it evaluates text across all your app fields.<\/p> <\/div> <\/div>\n<style class=\"advgb-styles-renderer\">html { scroll-behavior: smooth; }<\/style>","protected":""},"excerpt":{"rendered":"<p>You&#8217;ve just released your newest app, which you worked on for months. You made sure that it focused on providing one unique benefit to the world. But now, you&#8217;re not &#8230;<\/p>\n","protected":""},"author":"9","featured_media":"3643","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["24","12","29","16"],"tags":["41","266","96","268","267","104","265","269","264","56"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 5 best tools for app store optimization - The PickFu blog<\/title>\n<meta name=\"description\" content=\"Discovery in app stores is a crucial part of an app&#039;s\u00a0success. Read on to discover our 5 favorite tools for app store optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/tools-for-app-store-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 5 best tools for app store optimization - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"Discovery in app stores is a crucial part of an app&#039;s\u00a0success. Read on to discover our 5 favorite tools for app store optimization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pickfu.com\/tools-for-app-store-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"The PickFu blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pickfu\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=100000373763478\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-20T08:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T16:14:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/11\/app-store-optimization-tools.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Ojeda Melchor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lauraomelchor\" \/>\n<meta name=\"twitter:site\" content=\"@pickfu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Ojeda Melchor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pickfu.com\/tools-for-app-store-optimization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/tools-for-app-store-optimization\/\"},\"author\":{\"name\":\"Laura Ojeda Melchor\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/808db59d4354f39626f5e53815e19b48\"},\"headline\":\"The 5 best tools for app store optimization\",\"datePublished\":\"2020-01-20T08:20:00+00:00\",\"dateModified\":\"2025-02-18T16:14:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pickfu.com\/tools-for-app-store-optimization\/\"},\"wordCount\":3084,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"keywords\":[\"a\/b testing\",\"App Radar\",\"App Store optimization\",\"Apptentive\",\"AppTweak\",\"keyword research\",\"Search Ads optimization\",\"SearchAdsHQ\",\"sentiment analysis\",\"split testing\"],\"articleSection\":[\"Gaming\",\"Guides and how-tos\",\"Marketing\",\"Mobile apps\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.pickfu.com\/tools-for-app-store-optimization\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/blog.pickfu.com\/tools-for-app-store-optimization\/\",\"url\":\"https:\/\/blog.pickfu.com\/tools-for-app-store-optimization\/\",\"name\":\"The 5 best tools for app store optimization - The PickFu blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/#website\"},\"datePublished\":\"2020-01-20T08:20:00+00:00\",\"dateModified\":\"2025-02-18T16:14:39+00:00\",\"description\":\"Discovery in app stores is a crucial part of an app's\u00a0success. 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Her debut middle-grade novel, Missing Okalee, was published in the fall of 2021 by Shadow Mountain Publishing.\",\"sameAs\":[\"https:\/\/lauraojedamelchor.com\/\",\"https:\/\/www.facebook.com\/profile.php?id=100000373763478\",\"https:\/\/www.instagram.com\/lauraojedamelchor\/?hl=en\",\"https:\/\/www.linkedin.com\/in\/lauraojedamelchor\/\",\"https:\/\/twitter.com\/lauraomelchor\"],\"url\":\"https:\/\/blog.pickfu.com\/author\/lauramelchor\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/blog.pickfu.com\/tools-for-app-store-optimization\/#faq-question-1608143402430\",\"position\":1,\"url\":\"https:\/\/blog.pickfu.com\/tools-for-app-store-optimization\/#faq-question-1608143402430\",\"name\":\"How does app store optimization (ASO) work?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"App store optimization is the process of boosting your app\u2019s visibility in app stores so that consumers will find it and ultimately download it. 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