{"id":"3476","date":"2019-12-23T07:00:00","date_gmt":"2019-12-23T15:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=3476"},"modified":"2025-05-05T14:09:00","modified_gmt":"2025-05-05T21:09:00","slug":"amazon-a-b-testing","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/amazon-a-b-testing\/","title":{"rendered":"Amazon A\/B testing: What to test for the highest impact"},"content":{"rendered":"\n<p><em><strong>Editor&#8217;s note: <\/strong>Thanks to Danny Carlson for this guest post on Amazon A\/B testing. <\/em><\/p>\n\n\n\n<p>Amazon gets more competitive every year, which means Amazon sellers need a big edge over the competition.<\/p>\n\n\n\n<p>One of the most tried-and-true ways to know if your product is better than someone else\u2019s is to do a few rounds of A\/B testing, also known as split testing.<\/p>\n\n\n\n<p>But unlike your own <a href=\"https:\/\/www.pickfu.com\/blog\/is-ecommerce-worth-it\/\" class=\"ek-link\">e-commerce <\/a>website, Amazon\u2019s platform doesn\u2019t allow you to install split testing plugins or tools. And <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-serp-optimization\/\" class=\"ek-link\">messing with a listing too much can make the Amazon algorithm<\/a> go haywire, putting your existing ranking at risk.<\/p>\n\n\n\n<p><br>The good news is there <em>is <\/em>a way to split test your Amazon products, ads, and listings. It\u2019s called Amazon A\/B testing, and it\u2019s a game-changer.<\/p>\n\n\n<div role=\"navigation\" aria-label=\"Table of Contents\" class=\"simpletoc wp-block-simpletoc-toc\"><h2 style=\"margin: 0;\"><button type=\"button\" aria-expanded=\"false\" aria-controls=\"simpletoc-content-container\" class=\"simpletoc-collapsible\">Table of Contents<span class=\"simpletoc-icon\" aria-hidden=\"true\"><\/span><\/button><\/h2><div id=\"simpletoc-content-container\" class=\"simpletoc-content\"><ul class=\"simpletoc-list\">\n<li><a href=\"#what-is-amazon-ab-testing\">What is Amazon A\/B testing?<\/a><\/li>\n<li><a href=\"#how-to-split-test-on-amazon\">How to split test on Amazon<\/a>\n<ul><li>\n<a href=\"#live-amazon-split-tests\">Live Amazon split tests<\/a><\/li>\n<li><a href=\"#h-off-amazon-surveys\">Off-Amazon surveys<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#real-examples-of-amazon-ab-testing-with-pickfu\">Real examples of Amazon A\/B testing with PickFu<\/a>\n<ul><li>\n<a href=\"#to-include-the-packaging-or-not-that-is-the-question\">To include the packaging or not\u2026 that is the question<\/a><\/li>\n<li><a href=\"#which-set-of-unique-date-idea-cards-wins\">Which set of unique date idea cards wins?<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#amazon-ab-tests-with-the-highest-impact\">Amazon A\/B tests with the highest impact<\/a>\n<ul><li>\n<a href=\"#main-image-split-tests\">Main image split tests<\/a><\/li>\n<li><a href=\"#the-titles-first-75-characters\">The title\u2019s first 75 characters<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#live-amazon-ab-testing-with-pickfu-data\">Live Amazon A\/B testing with PickFu data<\/a><\/li>\n<li><a href=\"#dont-skip-the-splittests\">Don\u2019t skip the split-tests<\/a><\/li><\/ul><\/div><\/div>\n\n\n<!--more-->\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-amazon-ab-testing\">What is Amazon A\/B testing?<\/h2>\n\n\n<p>The goal of an A\/B test is to improve two things:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Click-through rate (CTR):<\/strong> The percentage of shoppers who <strong>click on<\/strong> your product after finding it in search results<\/li>\n\n\n\n<li><strong>Conversion rate:<\/strong> The percentage of shoppers who <strong>buy<\/strong> your product after viewing the listing<\/li>\n<\/ul>\n\n\n\n<p>Improved click-through rates will boost traffic to your page, while improved conversion rates will boost your bottom line and make more efficient use of your traffic.&nbsp;<\/p>\n\n\n\n<p>This has an added benefit: on Amazon, every sale you get is one less sale for a competitor, boosting your keyword ranking instead of theirs. Listings with a high conversion rate win a better position on Amazon\u2019s search results.<\/p>\n\n\n\n<p><em><strong>Watch our video guide to A\/B testing on Amazon below:<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Amazon A\/B Testing: Tips &amp; Tools to Boost Conversions and Sales\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/LbwZvNLoQic?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-split-test-on-amazon\">How to split test on Amazon<\/h2>\n\n\n<p>You have two options for A\/B testing your Amazon listings:<\/p>\n\n\n\n<ul>\n<li>Manually rotate your product listing variations in a live test (Amazon does offer an internal tool called <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-manage-your-experiments\/#:~:text=Who%20can%20use%20Amazon%20Manage,must%20be%20eligible%20as%20well.\">Manage Your Experiments<\/a> for split testing A+ Content, but it\u2019s only available to certain sellers).<\/li>\n\n\n\n<li>Run surveys outside of Amazon to A\/B test your product listing variations.<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s discuss the pros and cons of each.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"live-amazon-split-tests\">Live Amazon split tests<\/h3>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"447\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot-970x447.png\" alt=\"Amazon-experiments-screenshot\" class=\"wp-image-13847\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot-970x447.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot-470x217.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot-768x354.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot-1536x708.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot-725x334.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot-540x249.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot-345x159.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot-300x138.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot-286x132.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot-120x55.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot-126x58.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot-129x59.png 129w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2019\/12\/Amazon-experiments-screenshot.png 1861w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n\n\n\n<p>The upside of testing live on your Amazon listing is that the data comes from real shoppers making real purchases. At the end of the day, live tests are the only way to get live data.<\/p>\n\n\n\n<p>However, to get trustworthy data, you have to alternate your A and B versions every day for at least two weeks.&nbsp;<\/p>\n\n\n\n<p>Why two weeks? Because unless you run your Amazon A\/B test for a long time, your split test won\u2019t account for daily fluctuations in sales or events outside of your control.<\/p>\n\n\n\n<p>The big downside here is that if you frequently change your listing\u2019s text and <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-image-stack\/\" class=\"ek-link\">images<\/a>, you risk doing three potentially damaging things:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Confusing shoppers who come back to look for your product again<\/li>\n\n\n\n<li>Missing out on conversions and sales by showing a losing option half the time<\/li>\n\n\n\n<li>Messing with your keyword indexing<\/li>\n<\/ul>\n\n\n\n<p>This is why we don\u2019t recommend live split tests for any non-image parts of your product listing \u2013 especially the title or any fields containing your main <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-keyword-research-tools\/\" class=\"ek-link\">keywords<\/a>. Otherwise, you might stop indexing for that keyword. Yikes!<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-off-amazon-surveys\">Off-Amazon surveys<\/h3>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey.png\"><img decoding=\"async\" loading=\"lazy\" width=\"757\" height=\"512\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey.png\" alt=\"Picture-of-a-hand-doing-a-csat-survey\" class=\"wp-image-13748\" style=\"aspect-ratio:1.478515625;width:625px;height:auto\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey.png 757w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-444x300.png 444w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-725x490.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-540x365.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-345x233.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-300x203.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-286x193.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-120x81.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-126x85.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/12\/Picture-of-a-hand-doing-a-csat-survey-129x87.png 129w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/a><figcaption class=\"wp-element-caption\">Image downloaded from &#8211; https:\/\/pxhere.com\/en\/photo\/1451207<\/figcaption><\/figure>\n\n\n\n<p>The secret to successful Amazon A\/B testing is to split test everything on a completely separate platform. You can do this before you even publish your listing, which is a huge asset.&nbsp;<\/p>\n\n\n\n<p>If you publish a listing that your survey respondents love, you can confidently assume that your customers will bite.<\/p>\n\n\n\n<p>Plus, you won\u2019t mess with your Amazon listing. You can run multiple split tests simultaneously to get your data more quickly. Then, you can use that data to change your live listing.<\/p>\n\n\n\n<p>With a service like PickFu, you can target which demographic groups respond to your survey. That way, your respondent pool is as close as possible to your actual customers. Of course, they won\u2019t really be your customers \u2013 and that\u2019s a downside of split testing off the Amazon platform.<\/p>\n\n\n\n<p>But you get results so much quicker with a third-party Amazon split testing service that it\u2019s worth it. Especially if the respondents give you written feedback, like they do when you use PickFu.<\/p>\n\n\n\n<p>Here\u2019s a quick list of the Amazon A\/B testing tools out there:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.cashcowpro.com\/\" rel=\"nofollow\" class=\"ek-link\">CashCowPro<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.figpii.com\/\" rel=\"nofollow\" class=\"ek-link\">FigPii<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pickfu.com\/\" class=\"ek-link\">PickFu<\/a> (yours truly!)<\/li>\n\n\n\n<li><a href=\"https:\/\/sellercentral.amazon.com\/help\/hub\/reference\/external\/VP453K5XRBJS7Y9?ref=efph_VP453K5XRBJS7Y9_bred_9FCELUZGHBD9C7H&amp;locale=en-US\" rel=\"nofollow\" class=\"ek-link\">Manage Your Experiments<\/a><\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"real-examples-of-amazon-ab-testing-with-pickfu\">Real examples of Amazon A\/B testing with PickFu<\/h2>\n\n\n<p>When it comes to Amazon, what <em>you <\/em>like best doesn\u2019t matter as much as what your target audience likes best. That\u2019s why split-testing is so important.<\/p>\n\n\n\n<p>Let\u2019s take a look at three recent PickFu polls run by Amazon sellers.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"to-include-the-packaging-or-not-that-is-the-question\">To include the packaging or not\u2026 that is the question<\/h3>\n\n\n<p>In the <a href=\"https:\/\/www.pickfu.com\/ecommerce\/product-images\/if-you-were-shopping-on-amazon-which-product-would-you-rather-buy-908XX6QA\">first PickFu poll<\/a>, a seller asks respondents to choose which image they\u2019d click on if they were shopping on Amazon. The seller posed this question to a group of women with children five years old and under:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Zgnu9-u5zKWJLctIw21Qxh3hOhQOORjICPF0LFzoGYpUzYnJ1hc7QgYIruEC4EJ2dd1-VBrc9SUtiLeEXHgs_wMIT0Bqp5mV3glxHytGl9cVJpJ-KYl7aLZbRZgyu0gzmlKtasudWdh63NsWdm9_KWU\" alt=\"Comparing two amazon products\"\/><\/figure>\n\n\n\n<p>The two images are nearly the same. They show the same products \u2013 albeit in slightly different colors. The only real difference is that one image shows the packaging.<\/p>\n\n\n\n<p>But that\u2019s enough to make it a winner. Here\u2019s what these parents said:&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u201c[Option A] gives a sense of \u2018going together as a group,\u2019 while Option B seems like a bunch of stuff randomly being there.\u201d<\/li>\n\n\n\n<li>\u201c[Option] A includes the packaging, making it more informative.\u201d<\/li>\n\n\n\n<li>\u201cI chose Option A over [Option] B because it contains an image of the box, which tells me exactly what the product is, what it is made of, where it was manufactured, and how to care for\/clean it, which is all very important information to know up front. I also like the deeper color of [Option] A.\u201d<\/li>\n<\/ul>\n\n\n\n<p>With this quick split-test, the Amazon seller now knows to include the packaging box in the image. They also know that many respondents prefer the darker color, because as one mother put it, \u201cI prefer darker colors for babies and toddlers because they don&#8217;t stain as bad.\u201d<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"which-set-of-unique-date-idea-cards-wins\">Which set of unique date idea cards wins?<\/h3>\n\n\n<p>Let\u2019s look at another example. This one is interesting because the seller ran two split-test polls back-to-back. In both, they asked respondents which set of date night idea cards they\u2019d purchase on Amazon.&nbsp;<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.pickfu.com\/poll-gallery\/if-you-were-shopping-date-night-idea-cards-on-amazon-which-product-would-you-rather-buy-and-why-FMK2I77H\">the first poll<\/a>, the main titles of the two idea card choices are:&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u201cBorganic Dates\u201d \u2013 Option A<\/li>\n\n\n\n<li>\u201c52 Scratch Off Date Ideas\u201d \u2013 Option B<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/nxT0VIyHhkM3llmexc5oJ3ohfS3MEeGDS6ocvEprIZxF5rMotSWRJswiJ_mS4PhOG9SKy-2PCEb8D36ICQzg6uaC3Xt_VIhciqZK3nNw7lYf5F6u9QyetbmOOSGVj3VbBoZmAJ4gV5rSHC1VGEFXMIk\" alt=\"Comparing two book title names\"\/><\/figure>\n\n\n\n<p>The PickFu respondents weren\u2019t quite sure what \u201cBorganic\u201d meant. It\u2019s the kind of idea that can sound great in your head but not make sense to anyone else.&nbsp;<\/p>\n\n\n\n<p>The respondents said things like, \u201cI know what &#8216;organic&#8217; means, but I have NO IDEA what &#8216;borganic&#8217; is.\u201d And, \u201cI&#8217;m not sure what \u2018Borganic\u2019 is or if it is just a typo so I have to go with Option B.\u201d<\/p>\n\n\n\n<p>Needless to say, Option B won by a long shot.&nbsp;<\/p>\n\n\n\n<p>But was it just because people weren\u2019t sure what the seller meant by \u201cborganic\u201d?<\/p>\n\n\n\n<p>The seller <a href=\"https:\/\/www.pickfu.com\/poll-gallery\/if-you-were-shopping-date-night-idea-cards-on-amazon-which-product-would-you-rather-buy-and-why-T48EMX09\">ran another poll<\/a>, presumably to find out. This time, the two main titles were:<\/p>\n\n\n\n<ul>\n<li>\u201c52 Scratch Off Date Ideas\u201d \u2013 Option A (but the same choice as Option B in the first poll)<\/li>\n\n\n\n<li>\u201cNot So Boring Dates\u201d \u2013 Option B<\/li>\n<\/ul>\n\n\n\n<p>This time, both titles make perfect sense. But the \u201c52 Scratch Off Date Ideas\u201d set still takes the cake.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/R8sLfSLEALH4-Vinj7iS_iw8-itniFKRKAAxHhzPhFI3nTeNcOld9K_wIcUWICjCXoo9tj0c7K_HXCLL2_9ravRy4WVmVcljP2ion2iy1IFvCA9uTeekxZKX1741HqU-SyN--tTtj9v74xefC9clDic\" alt=\"Comparing two book title names again\"\/><\/figure>\n\n\n\n<p>Let\u2019s see why, in the respondents\u2019 own words:&nbsp;<\/p>\n\n\n\n<ul>\n<li>\u201cThe \u2018scratch off\u2019 part [in Option A] adds a little bit of excitement and makes it so each card will be like a surprise.\u201d<\/li>\n\n\n\n<li>\u201c[Option] A sounds a lot more fun and intriguing, I don&#8217;t like the other name because it implies the dates would be somewhat boring.\u201d<\/li>\n\n\n\n<li>\u201cI like [Option] A because it has an element of surprise.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Now the seller has a set of date night idea cards that has won <em>two <\/em>polls.&nbsp;<\/p>\n\n\n\n<p>These are the types of Amazon A\/B testing results that save you from failing on the e-commerce platform. (And it looks like <a href=\"https:\/\/www.amazon.com\/dp\/B0CFQK2SVM\/ref=sspa_dk_detail_0?psc=1&amp;pd_rd_i=B0CFQK2SVM&amp;pd_rd_w=AhopT&amp;content-id=amzn1.sym.d81b167d-1f9e-48b6-87d8-8aa5e473ea8c&amp;pf_rd_p=d81b167d-1f9e-48b6-87d8-8aa5e473ea8c&amp;pf_rd_r=26948KNRNPD13SZEWB1D&amp;pd_rd_wg=A8Ws2&amp;pd_rd_r=8badb062-5b7a-48fc-9571-edd005470de3&amp;s=toys-and-games&amp;sp_csd=d2lkZ2V0TmFtZT1zcF9kZXRhaWxfdGhlbWF0aWM\">that\u2019s the title the seller went with<\/a>!)<\/p>\n\n\n\n<p>Imagine if they\u2019d gone with Borganic Dates?&nbsp;<\/p>\n\n\n\n<div style=\"width:100%\"><div style=\"height:0;padding-bottom:56.25%;position:relative;width:100%\"><iframe allowfullscreen=\"\" frameBorder=\"0\" height=\"100%\" src=\"https:\/\/giphy.com\/embed\/JKI4QPpTjh81aRhZFe\/video\" style=\"left:0;position:absolute;top:0\" width=\"100%\"><\/iframe><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"amazon-ab-tests-with-the-highest-impact\">Amazon A\/B tests with the highest impact<\/h2>\n\n\n<p>What are the first things every Amazon seller should test?&nbsp;<\/p>\n\n\n\n<p>Certain parts of your listing get much more attention than others.&nbsp;<\/p>\n\n\n\n<p>Here&#8217;s where we recommend putting your focus when it comes to Amazon split-testing.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"main-image-split-tests\">Main image split tests<\/h3>\n\n\n<p>The single most important element to A\/B test is your main image.&nbsp;<\/p>\n\n\n\n<p>It\u2019s the biggest factor that affects click-through rates from:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Search results pages<\/li>\n\n\n\n<li>Amazon Ads<\/li>\n\n\n\n<li>Social media posts\/shares<\/li>\n\n\n\n<li>Your competitor\u2019s listings (in sections like Frequently Bought Together, Compare With Similar Items, and Customers Frequently Viewed)<\/li>\n<\/ul>\n\n\n\n<p>If your main image sucks, it almost doesn\u2019t matter how good the rest of your listing is because no one will see it.&nbsp;<\/p>\n\n\n\n<p>So how do we optimize the main image?<\/p>\n\n\n\n<p>We like this <a href=\"https:\/\/kenjiroi.com\/anatomy-perfect-photo-set\/\" class=\"ek-link\">comprehensive step-by-step guide here<\/a>, but we\u2019ll cover the key points below:<\/p>\n\n\n\n<ul>\n<li><strong>Variations:<\/strong> Make at least four variations that are as different as possible from each other, then, based on the winners, create more variations similar to those.<\/li>\n\n\n\n<li><strong>Space: <\/strong>Have the product take up the maximum amount of space possible.<\/li>\n\n\n\n<li><strong>Angle:<\/strong> Position your product at 15 degrees. A 15-degree angle almost always performs better than a direct top-down view because it shows the product in three dimensions instead of two.<\/li>\n\n\n\n<li><strong>Graphics:<\/strong> Add a graphic reflection effect to make the product stand out.<\/li>\n\n\n\n<li><strong>Background:<\/strong> Have the background digitally removed so that it looks seamless.<\/li>\n\n\n\n<li><strong>Components:<\/strong> If your product has several pieces, shoot photos of each component separately, then place them together later in Photoshop. This enables you to more precisely and easily create layout variations. Just be sure to shoot each piece at the same angle or else they will look weird when placed together.<\/li>\n<\/ul>\n\n\n\n<p>(<em>Note: <a href=\"https:\/\/www.pickfu.com\/amazon-main-image-optimization\">Curious on how PickFu can help with amazon main image optimization? Check out our related article!<\/a><\/em>)<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"the-titles-first-75-characters\">The title\u2019s first 75 characters<\/h3>\n\n\n<p>After your main image, the next most important field to A\/B test is your product\u2019s title. Shoppers won\u2019t click if they can\u2019t quickly and easily know your product is the one they\u2019re looking for.<\/p>\n\n\n\n<p>Use your main search phrase in exact match at the beginning of your product title.<\/p>\n\n\n\n<p>This method helps for keyword ranking purposes, but it also clearly states what your product is. To find your main search phrase, <a href=\"https:\/\/www.pickfu.com\/blog\/high-volume-keywords-on-amazon\/\" class=\"ek-link\">look for a keyword<\/a> that\u2019s both high in search volume and can stand alone to explain your product.&nbsp;<\/p>\n\n\n\n<p>After your main search phrase, include the most important descriptors about your product. What key details does your target customer need to see in order to know your product is the one they\u2019re looking for?&nbsp;<\/p>\n\n\n\n<p>For some products, these important descriptors may be \u201cBPA Free,\u201d \u201cPack of 25,\u201d or \u201cBluetooth 4 Compatible.\u201d It varies depending on your product.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/15q2FAh3WVmSccr58dQrSgCAd9r4yiNgn15ABWl23RcGGHIO42WOQY_NUacSst_8O07qJoUiwpKliDvDBuvU1tygfnFxEtuPus7KztxutdgleVLzDMmb2QDXO7-NDvosFUP7HA45RK1BvIGb3RwGCkA\" alt=\"\"\/><\/figure>\n\n\n\n<p>To identify what\u2019s essential about your product, PickFu polls will offer useful insights.&nbsp;<\/p>\n\n\n\n<p>Try split testing four or five product title variants with survey respondents in your target market.&nbsp;<\/p>\n\n\n\n<p>This way, you don\u2019t change your Amazon listing and risk ruining the keyword indexing until you know it\u2019s worth doing so.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"live-amazon-ab-testing-with-pickfu-data\">Live Amazon A\/B testing with PickFu data<\/h2>\n\n\n<p>Once you\u2019ve done a few tests and gotten some good data from PickFu, it\u2019s time to implement changes on your Amazon listing to see how it performs. Upload the poll\u2019s winning image or text to your listing and make note of the date and current metrics in a spreadsheet so you know what your baseline is.<\/p>\n\n\n\n<p>Check back the next day just to make sure nothing went totally haywire. But as long as your keyword indexing is fine and conversion rate didn\u2019t tank, leave it to gather data.<\/p>\n\n\n\n<p>A week later, check your business reports and find your <a href=\"https:\/\/www.onlinesellersolutions.com\/post\/unit-session-percentage\" rel=\"nofollow\" class=\"ek-link\">Unit Session Percentage<\/a>. Did it go up? Down? Stay the same? How does it compare to your PickFu survey results?<\/p>\n\n\n\n<p><strong>Note:<\/strong><strong><em> <\/em><\/strong><em>Refer to Unit Session Percentage instead of what Amazon calls the conversion rate. Unit Session Percentage varies slightly from your conversion rate because Amazon directly calculates the percentage of units sold to listing impressions. This means that orders with multiple units will skew the percentage to look higher than your true conversion rate, but generally not enough to worry about.<\/em><\/p>\n\n\n\n<p>You\u2019ll also want to check your <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-ctr\/\" class=\"ek-link\">click-through rates<\/a> by downloading a <a href=\"https:\/\/advertising.amazon.com\/API\/docs\/en-us\/bulksheets\/2-0\/bulksheets-search-term-report\" class=\"ek-link\">Search Term Report from Amazon Ads<\/a>.&nbsp;<\/p>\n\n\n\n<p>Download a Search Term Report for the week leading up to your change, then one for the week following. Run a basic calculation to calculate the average click-through rates from each period.&nbsp;<\/p>\n\n\n\n<p>To get good data here, you need to have run ads for a while with at least $3,000-$5,000 per month in ad spend to see any marked difference.<\/p>\n\n\n\n<p>If you meet these ad criteria, ask yourself the same questions about the click-through rate: Did it go up? Down? Stay the same? How does it compare to your PickFu survey results?<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"dont-skip-the-splittests\">Don\u2019t skip the split-tests<\/h2>\n\n\n<p>Not many strategies make an impact like split-testing does.&nbsp;<\/p>\n\n\n\n<p>Think of Amazon A\/B testing\u2019s ROI like compound interest. At first, the small improvements don\u2019t add up to much, but over time improvements stack on each other and the difference grows exponentially bigger.<\/p>\n\n\n\n<p>Check out our <a href=\"https:\/\/www.pickfu.com\/templates\">Amazon poll templates<\/a> to get started with A\/B testing quickly and easily.<\/p>\n\n\n\n<p><em>Danny Carlson is a 27-year-old entrepreneur, podcaster, and lifestyle architect. In 2014, he started his first business producing extreme downhill longboarding videos. He has since grown the Amazon FBA Agency Kenji ROI to more than 10 team members. Kenji ROI has served over 500 Amazon sellers by creating photos, video, copywriting, and graphics for over 1,240 listings.<\/em><\/p>\n\n\n\n<p><em>Danny is also the host of the Actualize Freedom Podcast and the Danny Carlson Podcast. He has completed more than 60 interviews with names like Daniel DiPiazza, Steve Sims, Manny Coats, and Kevin King.<\/em><\/p>\n\n\n\n<p><em>Residing in Bali, his off time is spent doing standing acrobatics, ripping sport motorcycles, and training at Nirvana Strength.<\/em><\/p>\n<style class=\"advgb-styles-renderer\">html { scroll-behavior: smooth; }<\/style>","protected":""},"excerpt":{"rendered":"<p>Editor&#8217;s note: Thanks to Danny Carlson for this guest post on Amazon A\/B testing. Amazon gets more competitive every year, which means Amazon sellers need a big edge over the &#8230;<\/p>\n","protected":""},"author":"2","featured_media":"3521","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["17","12"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon A\/B testing: What to test for the highest impact - The PickFu blog<\/title>\n<meta name=\"description\" content=\"Amazon A\/B testing helps make Amazon Ads cheaper, product launches more effective, and click-through and conversion rates higher.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/amazon-a-b-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon A\/B testing: What to test for the highest impact - 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