{"id":"3833","date":"2020-02-10T07:00:00","date_gmt":"2020-02-10T15:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=3833"},"modified":"2021-06-16T13:03:40","modified_gmt":"2021-06-16T20:03:40","slug":"e-commerce-website-policies","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/e-commerce-website-policies\/","title":{"rendered":"5 e-commerce website policies every online business owner should have"},"content":{"rendered":"\n<p><em><strong>Editor&#8217;s Note<\/strong>: Thanks to Priyanka Prakash of <a href=\"https:\/\/www.fundera.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Fundera (opens in a new tab)\">Fundera<\/a> for this guest post on e-commerce website policies. <\/em><\/p>\n\n\n\n<p>Just like any venture, your e-commerce business needs to outline its policies from the get-go. Because of the technology and processes involved, however, running an online store will require even more policies than your average business.&nbsp;<\/p>\n\n\n\n<p>When you\u2019re in charge, you\u2019re responsible for setting up all the necessary e-commerce policies for your online business. But what <a href=\"https:\/\/www.fundera.com\/blog\/how-to-start-an-ecommerce-businesshttps:\/\/www.fundera.com\/blog\/how-to-start-an-ecommerce-business\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">protocols do you need to establish<\/a> yourself?&nbsp;<\/p>\n\n\n\n<p>Though the full answer to this question will depend on a variety of factors \u2014 like your industry, headquarters location, and your offerings \u2014 there are certain policies that every online retail business should consider setting up.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Let\u2019s review the importance of e-commerce policies before diving into the details on the five most crucial e-commerce policies that you\u2019ll need to set up for your online business.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-you-need-set-in-stone-e-commerce-policies\">Why you need set-in-stone e-commerce policies<\/h2>\n\n\n<p>Before we dive into the policies themselves, let\u2019s establish why they matter in the first place. The laws, regulations, and licenses that apply specifically to e-commerce businesses make e-commerce policies all the more crucial.&nbsp;<\/p>\n\n\n\n<p>COPPA, or the <a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/privacy-and-security\/children%27s-privacy\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Children\u2019s Online Privacy Protection Act<\/a>, for instance, gives parents control over what information websites can collect about their children. Meanwhile, ACPA, the <a href=\"http:\/\/www.internetlibrary.com\/publications\/anticybsquattSamson9-05_art.cfm\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Anticybersquatting Consumer Protection Act<\/a>, protects certain domain names. Odds are, the state that you\u2019re headquartered in will also have its own set of e-commerce regulations that you\u2019ll need to keep in mind. You might need to access licenses and permits for your e-commerce business on the local level, as well.&nbsp;<\/p>\n\n\n\n<p>To be sure, the Federal Trade Commission works to prevent unfair, fraudulent, and deceptive business practices, including in the <a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/electronic-commerce-selling-internationally-guide-businesses\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">e-commerce sector<\/a>. The FTC ensures that the internet remains a free-flowing and safe marketplace. Plus, GDPR, <a href=\"https:\/\/digitalguardian.com\/blog\/what-gdpr-general-data-protection-regulation-understanding-and-complying-gdpr-data-protection\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">The General Data Protection Regulation<\/a>, sets a global standard for how e-commerce businesses handle customers\u2019 personal data. <a href=\"https:\/\/quaderno.io\/blog\/definitions-the-various-us-sales-tax-nexus\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Nexus-based e-commerce tax laws<\/a> make matters even more confusing about how and when to collect sales tax from customers.&nbsp;<\/p>\n\n\n\n<p>As an e-commerce business, you\u2019re operating at the doubly-regulated meeting point of business and technology. So, you\u2019ll need to create your e-commerce policies carefully and with all of the necessary laws in mind.&nbsp;<\/p>\n\n\n\n<p>Even if you run your business through an e-commerce platform like <a href=\"https:\/\/www.shopify.com\/?ref=charles-ave-marketing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Shopify<\/a>, that has basic e-commerce policies baked into its design, you\u2019ll still need to create a few of your own policies. Be sure to know which policies your platform will take care of and which ones you need to establish yourself.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-e-commerce-policies-you-to-need-to-have\">5 e-commerce policies you to need to have<\/h2>\n\n\n<p>You\u2019re now familiar with why airtight policies for your e-commerce business are even more crucial for you than they would be for a business that isn&#8217;t internet-based. As a reminder, the full list of policies you need to establish for your e-commerce business will depend on factors like your industry and the location of your headquarters. That said, there are a few fundamental policies that pretty much every new e-commerce business will need to set up before they get going:<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-terms-of-service\">1. Terms of Service<\/h3>\n\n\n<p>You need to iron out your e-commerce business\u2019s <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.upcounsel.com\/what-are-terms-of-service\" target=\"_blank\">Terms of Service<\/a> as soon as your business opens its proverbial doors. Terms of Service \u2014 also known as Terms of Use, Terms and Conditions, or Disclaimers \u2014 describe the regulations that you attach to your e-commerce business. Visitors have to agree to these Terms of Service to use your site.&nbsp;<\/p>\n\n\n\n<p>Through your Terms of Service policy, you can do the following:<\/p>\n\n\n\n<ul><li>list prohibited user actions on your website<\/li><li>reserve the right to delete accounts if the user violates these terms<\/li><li>preserve ownership of the content on your site<\/li><\/ul>\n\n\n\n<p>E-commerce businesses aren\u2019t legally required to have Terms of Service policies, but it\u2019s a good idea to create one nonetheless so that you can regulate user activity on your site. Having Terms of Service also lowers the likelihood of customer lawsuits against your business, as long as they are enforceable and fair under state and federal law.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-privacy-policy\">2. Privacy policy<\/h3>\n\n\n<p>Unlike a Terms of Service policy, a privacy policy is required by law. Under the GDPR mentioned earlier, e-commerce businesses must have privacy policies that achieve the following ends:<\/p>\n\n\n\n<ul><li>Obtain customer consent for data processing<\/li><li>Anonymize data to protect customer privacy<\/li><li>Guarantee notification in the event of a data breach<\/li><li>Explain careful cross-border data transfers<\/li><li>Provide a dedicated data protection officer (for some companies)<\/li><\/ul>\n\n\n\n<p>Though the GDPR is an EU regulation, it applies to all websites that market goods or services to EU residents. So, unless you can guarantee that your e-commerce business is inaccessible for EU residents, you\u2019ll need to create a GDPR-compliant privacy policy.<\/p>\n\n\n\n<p>The good news? Many sites provide online scripts to help you create a personalized and compliant privacy policy for your e-commerce business.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-returns-and-exchanges-policy\">3. Returns and exchanges policy<\/h3>\n\n\n<p>Will your e-commerce business offer returns or exchanges? You\u2019ll need to iron out your <a href=\"https:\/\/www.bigcommerce.com\/blog\/create-a-returns-and-exchanges-policy-that-sells\/#8-best-practices-for-a-great-ecommerce-returns-policy\">returns policy<\/a> before you ship out your first order. Your returns policy should answer the following questions:<\/p>\n\n\n\n<ul><li>Do you offer returns?<\/li><li>Do you offer exchanges?<\/li><li>What\u2019s the procedure for returns or exchanges?<\/li><li>Is free shipping available for returns or exchanges?<\/li><li>How will customers receive refunds for returns?&nbsp;<\/li><li>Is there a limited time frame for returns or exchanges?<\/li><li>Are there any other conditions for returns or exchanges?<\/li><\/ul>\n\n\n\n<p>Again, many returns and exchanges policy templates are available online. However, because these policies are so unique to each individual business, make sure your final product fully reflects your actual practices surrounding returns and exchanges.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-shipping-policy\">4. Shipping policy<\/h3>\n\n\n<p>Through your e-commerce business\u2019s <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.easyship.com\/blog\/how-to-create-an-ecommerce-shipping-policy\" target=\"_blank\">shipping policy<\/a>, you need to delineate the details of how you will ship your customers\u2019 purchases. This policy should include the shipping company options, the shipping speed options, pricing, handling times, and shipping restrictions. The more detailed your shipping policy, the more in-the-know your customers are. As a result of this knowledge, shoppers will be more in-tune with the details that will help them make the best purchase for their preferences.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-taxes\">5. Taxes<\/h3>\n\n\n<p>Finally, you need to stay on top of the confusing <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/quaderno.io\/blog\/us-sales-tax-for-ecommerce-how-to-comply\/\" target=\"_blank\">tax laws that apply to e-commerce businesses<\/a>. You need to charge sales tax on a transaction if a state government decides you have a nexus with its state.&nbsp;<\/p>\n\n\n\n<p>\u201cHaving nexus\u201d in a state basically means that you\u2019re doing business there. The tricky part is that many states define this differently \u2014 it could depend on your physical presence in the state, the number of transactions you do within the state, whether you gain revenues from an affiliation with a business or person in the state, or whether you use cookies or software on devices within the state. If you do have nexus in any given state, then you\u2019ll need to register for the state sales tax permit.&nbsp;&nbsp;<\/p>\n\n\n\n<p>All of this will be legally required, so you won\u2019t have any say in how you organize your sales taxes. But you will<em> <\/em>be able to decide how much of this process you reveal to your customers. Most customers expect to see the amount of sales tax included in their transactions.&nbsp;<\/p>\n\n\n\n<p>However, providing a description of how this amount is calculated couldn\u2019t hurt, either. Again, the more information you give your customers, the more knowledgeable and empowered they\u2019ll be to make the right decisions.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-e-commerce-policies-next-steps\">E-commerce policies: Next steps<\/h2>\n\n\n<p>There you have it: five key policies you need to draw up for your e-commerce business. Luckily, many e-commerce businesses have created these policies before you, so you have an internet full of examples to draw from as you create your own e-commerce policies. At the end of the day, though, you\u2019ll need to ensure that your policies are unique to your own practices and your customers\u2019 preferences. We suggest <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.fundera.com\/blog\/business-attorney\" target=\"_blank\">consulting with a business lawyer<\/a> if you have any questions about the legality of your e-commerce policies.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-the-author\">About the Author<\/h4>\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-thumbnail\"><img decoding=\"async\" loading=\"lazy\" width=\"170\" height=\"150\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/01\/Priyanka-Prakash-170x150.jpg\" alt=\"\" class=\"wp-image-3834\"\/><\/figure><\/div>\n\n\n\n<p>Priyanka Prakash is a senior staff writer at <a href=\"https:\/\/www.fundera.com\/\">Fundera<\/a>, specializing in small business finance, credit, law, and insurance. Priyanka&#8217;s work has been featured in Inc., Fast Company, CNBC, and other top publications. <\/p>\n\n\n\n<br clear=\"all\">\n","protected":""},"excerpt":{"rendered":"<p>Editor&#8217;s Note: Thanks to Priyanka Prakash of Fundera for this guest post on e-commerce website policies. Just like any venture, your e-commerce business needs to outline its policies from the &#8230;<\/p>\n","protected":""},"author":"2","featured_media":"3836","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["17","30"],"tags":["77","232","233","234"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 website policies every e-commerce store should have<\/title>\n<meta name=\"description\" content=\"Even if you run your e-commerce store through a platform like Shopify, you\u2019ll still need to create these 5 e-commerce website policies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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