{"id":"3908","date":"2020-04-13T07:00:00","date_gmt":"2020-04-13T14:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=3908"},"modified":"2022-02-22T08:09:51","modified_gmt":"2022-02-22T16:09:51","slug":"improve-ebay-listing-optimization","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/improve-ebay-listing-optimization\/","title":{"rendered":"6 tips to improve eBay listing optimization"},"content":{"rendered":"\n

eBay has been an e-commerce seller’s dream spot for years \u2014 and for good reason. You can sell almost anything on eBay: used items, collectibles, refurbished gadgets, and of course, new goods. And while there’s a market<\/a> out there for nearly anything you could sell on eBay, you need to keep your eBay listing optimization skills sharp and up-to-the-minute. <\/p>\n\n\n\n

\"ebay
Any takers for this irresistible listing<\/a> on eBay? Okay, so maybe the ghost-collecting market isn’t as big as the seller thought.<\/figcaption><\/figure>\n\n\n\n

Also called eBay SEO, eBay listing optimization<\/strong> makes it easier for your target audience to find your product amidst the 1.3 billion <\/a>listings <\/a>currently featured on the site.<\/p>\n\n\n\n

Here’s the key detail about eBay’s search engine, Cassini<\/a>: its main goal is to keep shoppers \u2014 not necessarily sellers \u2014 happy.<\/p>\n\n\n\n

Everything you post on your listing, therefore, needs to be aimed at shopper ease and satisfaction. By optimizing your eBay listing according to your buyers’ needs and desires, you’re optimizing the listing for eBay’s search engine.<\/p>\n\n\n\n

Here are 6 ways to do just that. <\/p>\n\n\n\n\n\n\n

6 tips for eBay listing optimization<\/h2>\n\n

1. Take high-quality photos \u2014 and split test them<\/h3>\n\n\n

My mom went through a Longaberger basket frenzy in the early 2000s, when the now-defunct company was in its heyday. <\/p>\n\n\n\n

Our house started looking like a second Longaberger factory, so she decided to sell some of them on eBay.<\/p>\n\n\n\n

\"eBay
You can still buy Longaberger baskets on eBay. <\/figcaption><\/figure><\/div>\n\n\n\n

I vividly remember walking into her office and watching her arrange each basket on a white sheet, painstakingly shooting photos of the front of the basket, the inside, the back, an up-close shot of the fabric liner, and hard plastic liner. <\/p>\n\n\n\n

Back then, it looked like an awful lot of work just to sell a basket. But my mom was onto something, even though she probably knew nothing about eBay listing optimization at the time.<\/p>\n\n\n\n

She sold all the baskets she listed.<\/p>\n\n\n\n

One explanation is that Longaberger baskets were in high demand at the time. The other? Each of her listings clearly showed the buyer exactly what they were going to get. <\/p>\n\n\n\n

eBay gives you 12 free spaces for photos, with the option to purchase more spots if needed. Use as many of the free spaces as you can, and make those photos shine.<\/p>\n\n\n\n

First, follow eBay’s size guidelines<\/a> to the letter. Be sure to make your photos as professional as possible by following our guide to improving your e-commerce photography.<\/a> <\/p>\n\n\n\n

Second, make sure your images showcase everything about your product, including:<\/p>\n\n\n\n