{"id":"3979","date":"2020-03-09T07:00:00","date_gmt":"2020-03-09T14:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=3979"},"modified":"2025-05-13T13:48:57","modified_gmt":"2025-05-13T20:48:57","slug":"amazon-image-requirements","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/amazon-image-requirements\/","title":{"rendered":"Amazon image requirements: 6 tips to optimize photos for more sales"},"content":{"rendered":"\n<p>Since Amazon customers can\u2019t experience your product in person, they rely on listing photos. That\u2019s why following Amazon image requirements is crucial to making the sale.<\/p>\n\n\n\n<p>Your main listing photo is especially important. Not only will it show up first on your product page, but a thumbnail appears in search result pages, too. This means that your main photo could greatly impact your product&#8217;s clickthrough rate.<\/p>\n\n\n\n<p>Check out this guide to learn the nitty-gritty of good product shots: everything from technical details to choosing which photo to feature.<\/p>\n\n\n\n<div data-getsitecontrol-inline=\"420548\"><\/div>\n\n\n\n<!--more-->\n\n\n<h2 class=\"wp-block-heading\" id=\"amazon-image-requirements-the-technical-details\">Amazon image requirements: <br>The technical details<\/h2>\n\n\n<p>Before we get into tips to create better listing photos, let\u2019s start with the basics.&nbsp;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/sellercentral.amazon.com\/help\/hub\/reference\/external\/1881\" class=\"ek-link\">Amazon image requirements<\/a> state that<\/p>\n\n\n\n<ul>\n<li>File formats should be .tiff, .gif, .jpg or .png<\/li>\n\n\n\n<li>Images should be at least 1000 pixels wide or high<\/li>\n\n\n\n<li>Color mode must be sRGB or CMYK<\/li>\n\n\n\n<li>File name formats should be the product ID, a period, and then the appropriate file extension<\/li>\n\n\n\n<li>Pictures must be of professional quality<\/li>\n<\/ul>\n\n\n\n<p>Though the image must be at least 1000 pixels wide, other sources state that <a href=\"https:\/\/blog.snappa.com\/amazon-image-requirements\/\" class=\"ek-link\">Amazon recommends a 2000-pixel square image<\/a> for zooming purposes.<\/p>\n\n\n\n<p>Another important note: <a href=\"https:\/\/sellercentral.amazon.com\/help\/hub\/reference\/external\/1881\" class=\"ek-link\">Amazon listings are in RGB<\/a>, so certain colors may not appear correctly if you upload images in CMYK.<\/p>\n\n\n\n<p>These requirements apply to all photos. All main images have additional design requirements to follow.<\/p>\n\n\n\n<!--ARCADE EMBED START--><div style=\"position: relative; padding-bottom: calc(54.285714285714285% + 41px); height: 0; width: 100%;\"><iframe src=\"https:\/\/demo.arcade.software\/QQoP8Q46ewAlvyYdTU8V?embed&#038;embed_mobile=tab&#038;embed_desktop=inline&#038;show_copy_link=true\" title=\"Create a new poll | PickFu\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen mozallowfullscreen allowfullscreen allow=\"clipboard-write\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" ><\/iframe><\/div><!--ARCADE EMBED END-->\n\n\n\n<p>Main images must follow these guidelines:<\/p>\n\n\n\n<ul>\n<li>You must use a white background<\/li>\n\n\n\n<li>The full product must be in the frame<\/li>\n\n\n\n<li>The image can\u2019t have inset graphics or overlay text<\/li>\n\n\n\n<li>Images should be in focus with smooth edges<\/li>\n\n\n\n<li>The product should fill 85% of the frame<\/li>\n\n\n\n<li>Images shouldn\u2019t have multiple objects other than the product<\/li>\n<\/ul>\n\n\n\n<p>Those are the basic Amazon image requirements. Here are six tips to take your images to the next level. (<em>Note: <a href=\"https:\/\/www.pickfu.com\/amazon-main-image-optimization\">Curious on how PickFu can help with amazon main image optimization? Check out our related article!<\/a><\/em>)<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"1-use-multiple-product-shots\">1. Use multiple product shots<\/h2>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1125\" src=\"https:\/\/i2.wp.com\/blog.pickfu.com\/wp-content\/uploads\/2020\/01\/amazon-image-requirements-2.jpg?fit=600%2C338\" alt=\"Amazon image requirements - shot of a studio photo shoot\" class=\"wp-image-3981\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/01\/amazon-image-requirements-2.jpg 2000w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/01\/amazon-image-requirements-2-470x264.jpg 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/01\/amazon-image-requirements-2-970x546.jpg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/01\/amazon-image-requirements-2-768x432.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/01\/amazon-image-requirements-2-1536x864.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure><\/div>\n\n\n<p>Since your customers can\u2019t physically inspect your product, multiple shots help them see the product from different angles and also in context. Amazon allows up to six images on your product page. Try to use all of them.<\/p>\n\n\n\n<p>If your main image is what attracts potential buyers to your product, think of your alternative images as the deal-closer. These are a good place to:<\/p>\n\n\n\n<ul>\n<li>Include close-ups of details like zippers and stitching<\/li>\n\n\n\n<li>Show the relative size of the product by placing other objects in the shot<\/li>\n\n\n\n<li><a href=\"https:\/\/www.pickfu.com\/blog\/amazon-infographics\/\" class=\"ek-link\">Include text that explains special features or details (infographics)<\/a><\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re selling a product with variations like multiple colors, take pictures of those and label them appropriately so customers can see them.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"2-organize-photos-appropriately\">2. Organize photos appropriately<\/h2>\n\n\n<p>Not only do you have the option to include multiple photos on your product page, but you can specify the order those photos appear.<\/p>\n\n\n\n<p>Your <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-product-photography\/\">photos should tell a story.<\/a> Start with the most common traits your customer would want to see, and then move to additional details. Show your products in use to give them context and help customers identify with it.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"3-mind-any-amazon-image-guidelines-specific-to-your-industry\">3. Mind any Amazon image guidelines specific to your industry<\/h2>\n\n\n<p>Different products have different photography guidelines. Here are some examples (this is not an exhaustive list):<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=200511820&amp;language=en-US&amp;ref=efph_200511820_cont_11621\">Ink and toner cartridge images<\/a> should depict the actual packaging the customer will receive.<\/li>\n\n\n\n<li>Products with <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=201814570&amp;language=en-US&amp;ref=efph_201814570_cont_11621\">EnergyGuide and Lighting Facts<\/a> labels have to include uploaded label images.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.snappa.com\/amazon-image-requirements\/\" class=\"ek-link\">Adult clothing<\/a> must be displayed flat or on a model in the main image.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.snappa.com\/amazon-image-requirements\/\" class=\"ek-link\">Infant clothing<\/a> must be shown flat in the main image.<\/li>\n\n\n\n<li><a href=\"https:\/\/sellercentral.amazon.com\/help\/hub\/reference\/external\/1881\" class=\"ek-link\">Books, music, and video images<\/a> should have the cover art fill 100% of the image frame.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"4-provide-vital-information\">4. Provide vital information<\/h2>\n\n\n<p>In addition to providing as many photos as possible, alternative photos are a good way to highlight important features and key benefits.<\/p>\n\n\n\n<p>Even if this information is contained in your product description, buyers might not make it that far and thus overlook crucial information. Use overlay text in your alternative photos to highlight important information, for example:<\/p>\n\n\n\n<ul>\n<li>Materials used<\/li>\n\n\n\n<li>Ideal uses for your product<\/li>\n\n\n\n<li>Product benefits<\/li>\n\n\n\n<li>Awards and certifications won or endorsements by large organizations<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"5-edit-your-photos\">5. Edit your photos<\/h2>\n\n\n<p>In addition to taking good pictures, you\u2019ll need to edit them to meet the Amazon image requirements. Editing may include cropping out objects that don\u2019t belong, adjusting the color, file size compression, and more.<\/p>\n\n\n\n<p>If you\u2019re not comfortable with any aspect of the editing process, it\u2019s best to hire someone. Then be sure that the final photos meet your standards before uploading.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"6-test-product-photos-to-find-what-resonates\">6. Test product photos to find what resonates<\/h2>\n\n\n<p>Not sure which photo to use? Ask your potential customers. Use PickFu to target potential buyers and <a href=\"https:\/\/www.pickfu.com\/blog\/test-product-photos\/\">test product photos.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Best Way to Test Product Photos (for Higher Clicks &amp; Conversions)\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/Beh4kaCD6x8?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/blog.pickfu.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>PickFu lets you choose <a href=\"https:\/\/www.pickfu.com\/audiences#targetable\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"specific demographics (opens in a new tab)\">specific demographics<\/a> (age, gender, education), behavioral traits (exercise frequency, dog or cat ownership, reading habits), or <a href=\"https:\/\/www.pickfu.com\/audiences\/amazon-prime-member\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"simply target Amazon Prime members. (opens in a new tab)\">simply target Amazon Prime members.<\/a> This audience targeting gives you the power to focus on the people who are most likely to use your product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1712\" height=\"1380\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM.png\" alt=\"Screenshot of PickFu poll comparing two Amazon images for a skincare serum.\" class=\"wp-image-12544\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM.png 1712w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM-372x300.png 372w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM-970x782.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM-768x619.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM-1536x1238.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM-725x584.png 725w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM-540x435.png 540w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM-345x278.png 345w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM-300x242.png 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM-286x231.png 286w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM-120x97.png 120w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM-126x102.png 126w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-31-at-10.11.50-AM-129x104.png 129w\" sizes=\"(max-width: 1712px) 100vw, 1712px\" \/><\/a><\/figure>\n\n\n\n<p>Not only can you test the photos themselves, but you can <a href=\"https:\/\/www.pickfu.com\/blog\/testing-in-context\/\">show the photography in the context<\/a> of your Amazon listing so that respondents can picture the shopping experience.<\/p>\n\n\n\n<p>Setting up an image split test takes less than a minute. <a aria-label=\"Try it now! (opens in a new tab)\" href=\"http:\/\/pickfu.com\/ask\" target=\"_blank\" rel=\"noreferrer noopener\">Try it now!<\/a><\/p>\n\n\n\n<div data-getsitecontrol-inline=\"422710\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key takeaways<\/h2>\n\n\n<p>Amazon image requirements are vital to sales. Without a good photo, your awesome product goes unnoticed.<\/p>\n\n\n\n<p>Here are some key tips to remember as you create your photos:<\/p>\n\n\n\n<ul>\n<li>Give buyers the ability to zoom in on product details by uploading large images<\/li>\n\n\n\n<li>Show your product in action so customers can relate to it<\/li>\n\n\n\n<li>Check Amazon\u2019s requirements for specific industries<\/li>\n\n\n\n<li>Test your photos to find the best shots<\/li>\n<\/ul>\n","protected":""},"excerpt":{"rendered":"<p>Since Amazon customers can\u2019t experience your product in person, they rely on listing photos. That\u2019s why following Amazon image requirements is crucial to making the sale. Your main listing photo &#8230;<\/p>\n","protected":""},"author":"2","featured_media":"3980","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["17","12"],"tags":["123","146","80"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon image requirements: 6 tips to optimize photos for more sales<\/title>\n<meta name=\"description\" content=\"Looking to create great product photos? Check out this post on Amazon image requirements and how to optimize your photography.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/amazon-image-requirements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon image requirements: 6 tips to optimize photos for more sales\" \/>\n<meta property=\"og:description\" content=\"Looking to create great product photos? 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