{"id":"4043","date":"2020-02-06T14:26:38","date_gmt":"2020-02-06T22:26:38","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=4043"},"modified":"2024-07-27T19:58:31","modified_gmt":"2024-07-28T02:58:31","slug":"what-is-pickfu","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/what-is-pickfu\/","title":{"rendered":"What the heck is PickFu?"},"content":{"rendered":"\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/lmka3lgcnc.jsonp\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_lmka3lgcnc videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/lmka3lgcnc\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\"><\/div><\/div><\/div><\/div>\n\n\n\n<p>As an e-commerce seller, you do everything you can to make more revenue. That\u2019s why you spend so many hours attending conferences, researching products, and learning from experts on YouTube.&nbsp;<\/p>\n\n\n\n<p>In all of your e-commerce learning, you may have stumbled across the word <em>PickFu<\/em>, pronounced \u201cpick-foo.\u201d<\/p>\n\n\n\n<p>Um, a what?<\/p>\n\n\n\n<p>We get that quite a bit. So, what is PickFu and why should you care? Glad you asked. <\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#what-is-pickfu-3ef903b2-925c-4a9b-a60a-2ae3452e8331\" data-level=\"2\">What is PickFu?<\/a><\/li><li><a href=\"#so-is-pickfu-a-splittesting-tool-d743998b-5dad-4ae6-8330-50e2902ea55f\" data-level=\"2\">Is PickFu a split testing tool?<\/a><\/li><li><a href=\"#what-else-makes-pickfu-different-4ac892dd-eceb-4a62-ae84-5cd74a855d29\" data-level=\"2\">What else makes PickFu different?<\/a><\/li><li><a href=\"#how-much-does-pickfu-cost-e0c2aa21-4ecd-41ef-8534-005f287cdbdf\" data-level=\"2\">How much does PickFu cost?<\/a><\/li><li><a href=\"#what-do-the-pros-say-about-pickfu--cb69f049-af37-4318-8097-5db3f99ad408\" data-level=\"2\">What do the pros say about PickFu? <\/a><\/li><li><a href=\"#dont-pick-two-pickfu--c758d98b-db2e-4213-b414-0674e99ff3b4\" data-level=\"2\">Don\u2019t pick two \u2013 PickFu<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-pickfu-3ef903b2-925c-4a9b-a60a-2ae3452e8331\">What is PickFu?<\/h2>\n\n\n<p>Put simply, PickFu is an <a href=\"https:\/\/blog.pickfu.com\/online-focus-group\/\">online focus group<\/a>. <\/p>\n\n\n\n<p>Our feedback platform is flexible, fast, and offers a ton of value<em>.<\/em> It enables you to build different types of polls and select the type of person who will respond to them.&nbsp;<\/p>\n\n\n\n<p>With PickFu, you select a <a aria-label=\"target audience (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/audiences#targetable\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">target audience<\/a>, ask important questions, and gain insights that would be impossible to find elsewhere. Say you want to survey 50 moms with a household income over $100k. How and where do you expect to find them \u2014 a coffee shop? You don&#8217;t have to worry about finding <a href=\"https:\/\/www.pickfu.com\/blog\/survey-participants\/\" class=\"ek-link\">survey respondents <\/a>with PickFu; we do that for you. <\/p>\n\n\n\n<p>When you run a poll, results start coming in within minutes. That means you could get feedback from 50 people in your target market in less time than it takes you to drive to your local Starbucks.&nbsp;<\/p>\n\n\n\n<p>Oh, and the results aren&#8217;t just dry numbers.  <\/p>\n\n\n\n<p>For example, if you show two different product images and ask, \u201cWhich photo is more appealing?\u201d you\u2019ll not only see a vote tally, but you\u2019ll also get written comments from everyone explaining <em>why<\/em> they made their choice.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"647\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/02\/PF_WB_example_1-970x647.jpg\" alt=\"\" class=\"wp-image-4120\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/PF_WB_example_1-970x647.jpg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/PF_WB_example_1-450x300.jpg 450w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/PF_WB_example_1-768x513.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/PF_WB_example_1.jpg 1440w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure><\/div>\n\n\n<p>Are you starting to see how valuable PickFu can be for your business? &nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"so-is-pickfu-a-splittesting-tool-d743998b-5dad-4ae6-8330-50e2902ea55f\">Is PickFu a split testing tool?<\/h2>\n\n\n<p>If you think that PickFu is just another <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-a-b-testing-tool\/\" target=\"_blank\" aria-label=\"split testing tool (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">split testing tool<\/a>, think again. <\/p>\n\n\n\n<p>CashCowPro or ListingDojo may offer some similar features, but PickFu differs from other e-commerce testing platforms in three important ways: <\/p>\n\n\n\n<ol>\n<li><strong>You aren\u2019t testing live listings<\/strong>. When you run a poll with PickFu, you are privately gathering information, not messing with live listings. Testing live listings may have a negative impact on sales or search ranking. Think about it: if you split test a product image on a live listing, that means for about half of the length of the test, you are displaying the ugly-duckling image that wasn\u2019t going to convert customers. This doesn&#8217;t happen with PickFu.<br><\/li>\n\n\n\n<li><strong>PickFu polls are lightning-fast.<\/strong> Live split testing tools take days or even weeks to reach statistical significance. With PickFu, you can watch as respondents start answering your poll within minutes. Most polls complete that same day. At that speed, you\u2019re able to gather a lot of information so you can make data-based decisions about your product or listing quickly.<br><\/li>\n\n\n\n<li><strong>You can test against the competition. <\/strong>If you\u2019ve been wondering how your product or listing stands up against the competition, you can <em>finally<\/em> find out. Our polls are private and happen outside of the marketplace, so you have the freedom to test your listing against other products. Say you test your main product image against the category leader&#8217;s main image. You can ask <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/survey-panel\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">the PickFu Panel<\/a>, \u201cWhich product are you more likely to buy?\u201d Doing this will give you insight into what to copy, what to avoid, and how to improve your listing.<\/li>\n<\/ol>\n\n\n\n<p>Check out some of the ways <a aria-label=\"e-commerce professionals use PickFu (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/\/industries\/ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">e-commerce professionals use PickFu<\/a> to gather feedback on trustworthiness, pricing, and product variations.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-else-makes-pickfu-different-4ac892dd-eceb-4a62-ae84-5cd74a855d29\">What else makes PickFu different?<\/h2>\n\n\n<p>You can run <a aria-label=\"Open-ended polls (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/products\/open-ended-polls\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Open-ended polls<\/a>.<\/p>\n\n\n\n<p>In an Open-ended poll, you pose questions like, \u201cAfter viewing this listing, what questions do you have?\u201d or \u201cWould you buy this product? Why or why not?\u201d or \u201cWould you pay $20 for this product?\u201d<\/p>\n\n\n\n<p>Respondents provide you with real, honest (sometimes hard to hear) feedback about your product or listing. <\/p>\n\n\n\n<p>Here are some of the insights you could take away from an Open-ended poll:&nbsp;<\/p>\n\n\n\n<ul>\n<li>People will pay more for my product than I thought<\/li>\n\n\n\n<li>What I thought was helpful copy is actually confusing to customers<\/li>\n\n\n\n<li>I\u2019m not addressing a lot of potential customer questions <\/li>\n<\/ul>\n\n\n\n<p>This information is invaluable to help set your product apart from the competition.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-much-does-pickfu-cost-e0c2aa21-4ecd-41ef-8534-005f287cdbdf\">How much does PickFu cost?<\/h2>\n\n\n<p>A 50-person poll starts at $50. <\/p>\n\n\n\n<p>The price goes up as you add specific audience targeting (such as Amazon Prime members, dog owners, or hiking enthusiasts) or increase your audience size (up to 500 people).&nbsp;<\/p>\n\n\n\n<p>Most polls end up costing between $50-$200. When you think of the potential ROI, the cost of polling is not only reasonable, you can\u2019t afford<em> not<\/em> to do it.&nbsp;<\/p>\n\n\n\n<p>One other thing to note: at PickFu, you don\u2019t need a subscription to run a poll. You never do. Simply pay as you poll.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/pricing\" class=\"ek-link\">Want to learn more about our pricing?<\/a><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-do-the-pros-say-about-pickfu--cb69f049-af37-4318-8097-5db3f99ad408\">What do the pros say about PickFu? <\/h2>\n\n\n<p>Optimizing your listings is critical. One of the best ways to do that is to know your audience and get real, honest feedback from potential customers.&nbsp;<\/p>\n\n\n\n<p>Some of the top names in e-commerce believe that PickFu is the tool to help you do just that.<\/p>\n\n\n\n<p>Here&#8217;s what they have to say:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"178\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/02\/Adam_Hudson_1.jpg\" alt=\"\" class=\"wp-image-4163\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/Adam_Hudson_1.jpg 600w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/Adam_Hudson_1-470x139.jpg 470w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"178\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/02\/Manny_Coats_1.jpg\" alt=\"\" class=\"wp-image-4164\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/Manny_Coats_1.jpg 600w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/Manny_Coats_1-470x139.jpg 470w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"178\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/02\/Mike_Jackness_1.jpg\" alt=\"\" class=\"wp-image-4165\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/Mike_Jackness_1.jpg 600w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/Mike_Jackness_1-470x139.jpg 470w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"dont-pick-two-pickfu--c758d98b-db2e-4213-b414-0674e99ff3b4\">Don\u2019t pick two \u2013 PickFu<\/h2>\n\n\n<p>You&#8217;ve heard the saying, \u201cSpeed, cost, or quality: pick two because three is impossible.\u201d&nbsp;<\/p>\n\n\n\n<p>Here at PickFu, we don\u2019t make you choose.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" loading=\"lazy\" width=\"319\" height=\"300\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/02\/PF_Venn_diagram_1-319x300.jpg\" alt=\"\" class=\"wp-image-4121\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/PF_Venn_diagram_1-319x300.jpg 319w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/PF_Venn_diagram_1-970x912.jpg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/PF_Venn_diagram_1-768x722.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/02\/PF_Venn_diagram_1.jpg 1200w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/><\/figure><\/div>\n\n\n<p>With every PickFu poll, you get:<\/p>\n\n\n\n<ul>\n<li><strong>Speed: <\/strong>Most polls complete within minutes or hours<\/li>\n\n\n\n<li><strong>Quality:<\/strong> We have a deep and diverse pool of respondents, each thoroughly vetted to provide you with high-quality feedback<\/li>\n\n\n\n<li><strong>Cost: <\/strong>Most polls cost between $50-200, and no subscription is required<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re ready to start getting quality feedback from your target audience, <a href=\"http:\/\/pickfu.com\/ask\" class=\"ek-link\">click here to build your first poll<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><a aria-label=\"Try PickFu for free (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/users\/sign_up?v=b\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Try PickFu for free<\/a> and know what your customer really wants.<\/p><\/blockquote><\/figure>\n","protected":""},"excerpt":{"rendered":"<p>As an e-commerce seller, you do everything you can to make more revenue. That\u2019s why you spend so many hours attending conferences, researching products, and learning from experts on YouTube.&nbsp; &#8230;<\/p>\n","protected":""},"author":"20","featured_media":"4162","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["17","12"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What the heck is PickFu?<\/title>\n<meta name=\"description\" content=\"PickFu is a feedback platform that is freaky flexible and lightning-fast. 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