{"id":"4781","date":"2020-07-08T07:00:00","date_gmt":"2020-07-08T14:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=4781"},"modified":"2020-06-29T15:57:52","modified_gmt":"2020-06-29T22:57:52","slug":"food-product-packaging-design","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/food-product-packaging-design\/","title":{"rendered":"Which One Won? Food product packaging design"},"content":{"rendered":"\n<p>The smallest change can make a huge difference to your conversion rates: the <a href=\"https:\/\/www.pickfu.com\/blog\/choosing-best-fonts\/\">font in your logo<\/a>, the brand colors you choose, even the arrangement of words in your <a href=\"https:\/\/blog.pickfu.com\/amazon-product-description\/\">Amazon product description<\/a>. Product packaging is an essential brand asset, and perhaps even more important for food products. After all, we eat with our eyes first.<\/p>\n\n\n\n<p>In this <a aria-label=\"recent PickFu poll (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/ecommerce\/product-images\/which-online-store-product-image-would-you-most-like-to-click-on-to-buy-and-why-Q0AO7N2U\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">recent PickFu poll<\/a>, an online seller puts their food product packaging design to the test with 50 Amazon Prime members who are avid home cooks.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1073\" height=\"919\" src=\"https:\/\/i1.wp.com\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-B.jpeg?fit=600%2C514\" alt=\"\" data-id=\"5372\" data-full-url=\"https:\/\/i1.wp.com\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-B.jpeg?fit=1073%2C919\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=5372\" class=\"wp-image-5372\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-B.jpeg 1073w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-B-350x300.jpeg 350w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-B-970x831.jpeg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-B-768x658.jpeg 768w\" sizes=\"(max-width: 1073px) 100vw, 1073px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1073\" height=\"919\" src=\"https:\/\/i1.wp.com\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-A.jpeg?fit=600%2C514\" alt=\"\" data-id=\"5374\" data-full-url=\"https:\/\/i1.wp.com\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-A.jpeg?fit=1073%2C919\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=5374\" class=\"wp-image-5374\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-A.jpeg 1073w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-A-350x300.jpeg 350w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-A-970x831.jpeg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-A-768x658.jpeg 768w\" sizes=\"(max-width: 1073px) 100vw, 1073px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1073\" height=\"919\" src=\"https:\/\/i2.wp.com\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-C.jpeg?fit=600%2C514\" alt=\"\" data-id=\"5373\" data-full-url=\"https:\/\/i2.wp.com\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-C.jpeg?fit=1073%2C919\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=5373\" class=\"wp-image-5373 is-layout-flex wp-block-gallery-is-layout-flex\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-C.jpeg 1073w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-C-350x300.jpeg 350w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-C-970x831.jpeg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-C-768x658.jpeg 768w\" sizes=\"(max-width: 1073px) 100vw, 1073px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Can you guess which one won?<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"which-food-product-packaging-design-won\">Which food product packaging design won?<\/h2>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"831\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-C-970x831.jpeg\" alt=\"\" class=\"wp-image-5373\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-C-970x831.jpeg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-C-350x300.jpeg 350w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-C-768x658.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/Food-product-packaging-design-C.jpeg 1073w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n\n\n<p><strong>Option C <\/strong>was the overall winner, achieving a score of 56 to Option A&#8217;s close second score of 44. Option B only got scored 14. <\/p>\n\n\n\n<p>Color combinations had a lot to do with how respondents ranked the packaging designs. Many felt that Option C&#8217;s combination of gold and green created elegance.<\/p>\n\n\n\n<ul><li><em>\u201cGold is the top of the line color. It&#8217;s what makes me feel like I&#8217;ve purchased the best of the best. The gold color stands out! I think Choice C would be the first one I would pick up and the one I would buy from the three choices above. The second choice for me is the solid dark green color. That is simply because it&#8217;s easier to read the white font on the green-colored background far more than it is to see the white font on the sliver colored background.\u201d<\/em><\/li><li><em>\u201cI think [Option] C with the two contrasting colors stands out the most and looks the nicest, so after being drawn to that first, I would choose that.\u201d<\/em><\/li><li><em>\u201cI like the contrast between the brown and green colors on [Option] C, it seems more warm and welcoming.\u201d<\/em><\/li><\/ul>\n\n\n\n<p>Some felt that Option A&#8217;s solid green packaging was simpler and therefore more appealing.<\/p>\n\n\n\n<ul><li>\u201c<em>I really don&#8217;t have any strong preference here, but personally I like the all-green one. It just looks simpler and more inviting.\u201d<\/em><\/li><li><em>\u201cI would most like to click on Option A. It has an incredibly sleek look to it. The design is very professional, and it makes me have a sense of trust for the company. It is really cool to look at, and I think the services would be great because of it. The coloring really goes together well!\u201d<\/em><\/li><\/ul>\n\n\n\n<p>The results of this poll suggest that the seller will positive results by moving forward with either Option C or Option A, or perhaps combining the feedback into a reimagined singular design. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-proof-is-in-the-packaging\">The proof is in the packaging<\/h2>\n\n\n<p>While there\u2019s a lot more to <a href=\"https:\/\/www.pickfu.com\/blog\/selling-on-amazon\/\">selling a successful product<\/a> than making sure it looks good on a shelf, <a href=\"https:\/\/www.pickfu.com\/blog\/unique-packaging\/\">product packaging<\/a> plays a big role in selling success. On a marketplace like Amazon, customers flick through dozens of images in seconds. Sellers need to ensure that their items stand out.<\/p>\n\n\n\n<p>If you\u2019re deciding the right packaging for your product, why not try <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/pickfu.com\/ask\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">running your own PickFu poll<\/a> for some helpful feedback?<\/p>\n","protected":""},"excerpt":{"rendered":"<p>The smallest change can make a huge difference to your conversion rates: the font in your logo, the brand colors you choose, even the arrangement of words in your Amazon &#8230;<\/p>\n","protected":""},"author":"16","featured_media":"4784","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["21","17"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which One Won? 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