{"id":"4821","date":"2020-09-17T07:00:00","date_gmt":"2020-09-17T14:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=4821"},"modified":"2024-01-18T16:58:03","modified_gmt":"2024-01-19T00:58:03","slug":"food-packaging-design","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/food-packaging-design\/","title":{"rendered":"Which One Won? Food packaging design"},"content":{"rendered":"\n<p>How often have you bought food because of its packaging? Even if you weren&#8217;t doing so consciously, food <a href=\"https:\/\/www.pickfu.com\/blog\/unique-packaging\/\" class=\"ek-link\">packaging design<\/a> plays a huge role in what we buy to eat. <\/p>\n\n\n\n<p>As a seller, how do you know whether your design is appetizing to your audience? Should you go for eye-catching bright shades or toned-down neutrals? What <a href=\"https:\/\/www.pickfu.com\/blog\/choosing-best-fonts\/\" class=\"ek-link\">font style<\/a> should you use? <\/p>\n\n\n\n<p>In this <a aria-label=\" (opens in a new tab)\" class=\"ek-link ek-link\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pickfu.com\/ecommerce\/product-images\/based-on-the-image-which-product-would-you-buy-3I8OABR0\" target=\"_blank\">PickFu poll<\/a>, Natural Heaven, makers of a veggie pasta noodle, asked 50 Amazon Prime members which image they found more appealing. <strong>Can you guess which one won?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"825\" height=\"1024\" data-id=\"5082\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/pasta-1-825x1024.jpg\" alt=\"\" class=\"wp-image-5082\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/pasta-1-825x1024.jpg 825w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/pasta-1-242x300.jpg 242w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/pasta-1-768x954.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/pasta-1.jpg 852w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"369\" height=\"526\" data-id=\"5084\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/pasta-2.jpg\" alt=\"\" class=\"wp-image-5084\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/pasta-2.jpg 369w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/pasta-2-210x300.jpg 210w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure>\n<\/figure>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"which-food-packaging-design-won\">Which food packaging design won?<\/h2>\n\n\n<p><strong>Option A <\/strong>won this poll with 32 out of 50 votes.<\/p>\n\n\n\n<p>Here\u2019s some of the feedback that the business owner received:<\/p>\n\n\n\n<ul>\n<li>\u201cI chose [Option] A because I think the words about calories and being vegan are more clearly illustrated. The green panel on the left stands out more. I also prefer that the cherry tomatoes are on the table instead of mixed in with the pasta. I think this highlights the pasta more; it doesn&#8217;t cover up the spaghetti image as it does in choice B.\u201d<\/li>\n\n\n\n<li>\u201cI really like the colors of [Option] B, but I think the product looks super fake and overly processed from the picture. I get a very healthy vibe from [Option] A and that what I&#8217;m eating is fresh and not super manufactured\u201d<\/li>\n\n\n\n<li>\u201cI would be interested in trying both of these products. To me, the packaging of [Option] B is more appealing in that it looks like a dish I would normally make myself. The noodles in [Option] A look a bit strange and plain, which is fine, but to me does not look as appetizing. Having said that, I like how [Option] A tells you what the ingredient is, hearts of palm in this case, whereas [Option] B says it is made of 1 veggie ingredient but does not specify which veggie that is. It would be helpful if it mentioned the vegetable on the front.\u201d<\/li>\n\n\n\n<li>\u201cOption A shows the product to be much more appetizing than in option B. I also like that there were a few natural ingredients on the side you could pair with the main product, but it wasn&#8217;t completely covered in a sauce that wasn&#8217;t coming in the package.\u201d<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-make-your-food-packaging-design-appealing\">How to make your food packaging design appealing<\/h2>\n\n\n<p>It\u2019s difficult to know for certain whether your infographics, color choices, and imagery will resonate with customers. That&#8217;s why a PickFu poll is so useful to get outside feedback on designs.<\/p>\n\n\n\n<p>In this case, the seller discovered that many customers found Option B to be confusing and even fake-looking. On the other hand, Option A more clearly showcased the product and its features. <\/p>\n\n\n\n<p>If you\u2019re considering food <a href=\"https:\/\/www.pickfu.com\/blog\/packaging-design-testing\/\" class=\"ek-link\">packaging designs<\/a> for your own brand, why not try <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/pickfu.com\/ask\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">your own PickFu poll?<\/a> Within minutes, you&#8217;ll know whether customers will want to eat your product right up. <\/p>\n","protected":""},"excerpt":{"rendered":"<p>How often have you bought food because of its packaging? Even if you weren&#8217;t doing so consciously, food packaging design plays a huge role in what we buy to eat. &#8230;<\/p>\n","protected":""},"author":"16","featured_media":"5890","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["21","17"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which One Won? 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