{"id":"5177","date":"2020-06-11T11:58:51","date_gmt":"2020-06-11T18:58:51","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=5177"},"modified":"2020-07-23T16:02:00","modified_gmt":"2020-07-23T23:02:00","slug":"black-lives-matter","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/black-lives-matter\/","title":{"rendered":"Black Lives Matter"},"content":{"rendered":"\n<p>Over the past few weeks, our team has been inspired by the protests and community-led action taking place in all the areas where we live, including Los Angeles, San Francisco, Washington, D.C., and Nashville. We&#8217;ve been glued to our social media feeds, having difficult conversations, amplifying marginalized voices, and asking what more we can do.<\/p>\n\n\n\n<p><strong>Today, we&#8217;re committing $20,000 to forward the cause of equal justice and alternatives to policing.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>We will grant 100 community organizations $200 in PickFu credit.<\/strong> This credit might be used to market-test fundraising letters and direct mail before they are printed and sent. Or perhaps it can be used to gauge reactions and hone the messaging on websites, emails, or ad campaigns before they launch. Organizers can use this grant in any way that will help make their neighborhoods safe and equitable places to be.<\/p>\n\n\n\n<p>At PickFu, we know that the power of language and imagery can motivate change. And tight budgets mean that every touchpoint with supporters needs to be maximized. <\/p>\n\n\n\n<p><strong>To have your group be considered for the $200 PickFu grant, fill out the form below. <\/strong>If your organization is a 501(c)3, you can also <a aria-label=\"learn about our non-profit discount here (opens in a new tab)\" href=\"https:\/\/help.pickfu.com\/en\/articles\/2321731-non-profit-discount\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">learn about PickFu&#8217;s non-profit discount here<\/a>. <\/p>\n\n\n\n<p>To understand how organizers can benefit from using PickFu, <a aria-label=\"see how the non-profit Empower Work used PickFu to hone the messaging of its first PSA campaign (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link ek-link\" href=\"https:\/\/www.nten.org\/article\/a-human-centered-approach-to-psas\/\" target=\"_blank\">see how the non-profit Empower Work honed the messaging of its first PSA campaign<\/a>. <\/p>\n\n\n\n<p><strong>Are you a Black-owned business?<\/strong> We encourage you to apply for the grant as well. <a href=\"https:\/\/www.pickfu.com\/demographic-segmentation\" target=\"_blank\" aria-label=\"Businesses can use PickFu (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Businesses can use PickFu<\/a> to improve their ads, websites, or other customer-facing communications. <a aria-label=\"Learn how PickFu works (opens in a new tab)\" class=\"ek-link\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pickfu.com\/how-it-works\" target=\"_blank\">Learn how PickFu works<\/a>.<\/p>\n\n\n\n<script src=\"https:\/\/static.airtable.com\/js\/embed\/embed_snippet_v1.js\"><\/script><iframe class=\"airtable-embed airtable-dynamic-height\" src=\"https:\/\/airtable.com\/embed\/shrKsrliPf9KkgWsG?backgroundColor=pink\" frameborder=\"0\" onmousewheel=\"\" width=\"100%\" height=\"1155\" style=\"background: transparent; border: 1px solid #ccc;\"><\/iframe>\n","protected":""},"excerpt":{"rendered":"<p>Over the past few weeks, our team has been inspired by the protests and community-led action taking place in all the areas where we live, including Los Angeles, San Francisco, &#8230;<\/p>\n","protected":""},"author":"2","featured_media":"5180","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["8"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Lives Matter - PickFu<\/title>\n<meta name=\"description\" content=\"PickFu is committing $20,000 to forward the cause of equal justice. Organizers can use this grant to help make their neighborhoods safe and equitable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/black-lives-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Lives Matter - PickFu\" \/>\n<meta property=\"og:description\" content=\"PickFu is committing $20,000 to forward the cause of equal justice. Organizers can use this grant to help make their neighborhoods safe and equitable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pickfu.com\/black-lives-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"The PickFu blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pickfu\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-11T18:58:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-23T23:02:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/PickFu-Black-Lives-Matter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kim Kohatsu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kimkohatsu\" \/>\n<meta name=\"twitter:site\" content=\"@pickfu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Kohatsu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pickfu.com\/black-lives-matter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/black-lives-matter\/\"},\"author\":{\"name\":\"Kim Kohatsu\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/d11654c55cbb0412bdecc3d66bfa5fa8\"},\"headline\":\"Black Lives Matter\",\"datePublished\":\"2020-06-11T18:58:51+00:00\",\"dateModified\":\"2020-07-23T23:02:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pickfu.com\/black-lives-matter\/\"},\"wordCount\":256,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"articleSection\":[\"PickFu news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.pickfu.com\/black-lives-matter\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.pickfu.com\/black-lives-matter\/\",\"url\":\"https:\/\/blog.pickfu.com\/black-lives-matter\/\",\"name\":\"Black Lives Matter - PickFu\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/#website\"},\"datePublished\":\"2020-06-11T18:58:51+00:00\",\"dateModified\":\"2020-07-23T23:02:00+00:00\",\"description\":\"PickFu is committing $20,000 to forward the cause of equal justice. Organizers can use this grant to help make their neighborhoods safe and equitable.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.pickfu.com\/black-lives-matter\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.pickfu.com\/black-lives-matter\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.pickfu.com\/black-lives-matter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.pickfu.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Black Lives Matter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.pickfu.com\/#website\",\"url\":\"https:\/\/blog.pickfu.com\/\",\"name\":\"The PickFu blog\",\"description\":\"How-to guides, customer success stories, and news about PickFu\",\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.pickfu.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.pickfu.com\/#organization\",\"name\":\"PickFu\",\"url\":\"https:\/\/blog.pickfu.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/logo-large-transparent-1.png\",\"contentUrl\":\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/logo-large-transparent-1.png\",\"width\":1800,\"height\":600,\"caption\":\"PickFu\"},\"image\":{\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pickfu\",\"https:\/\/twitter.com\/pickfu\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/d11654c55cbb0412bdecc3d66bfa5fa8\",\"name\":\"Kim Kohatsu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/561b572becddd8d87babdb714f161de0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/561b572becddd8d87babdb714f161de0?s=96&d=mm&r=g\",\"caption\":\"Kim Kohatsu\"},\"description\":\"Kim Kohatsu is the founder of Charles Ave Marketing \u2014 Madison Ave for small businesses and startups. She loves SEM, business, writing, presidential history, and pandas.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kimkohatsu\/\",\"https:\/\/twitter.com\/kimkohatsu\"],\"url\":\"https:\/\/blog.pickfu.com\/author\/kim\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Black Lives Matter - PickFu","description":"PickFu is committing $20,000 to forward the cause of equal justice. Organizers can use this grant to help make their neighborhoods safe and equitable.","robots":"Array","canonical":"https:\/\/blog.pickfu.com\/black-lives-matter\/","og_locale":"en_US","og_type":"article","og_title":"Black Lives Matter - PickFu","og_description":"PickFu is committing $20,000 to forward the cause of equal justice. Organizers can use this grant to help make their neighborhoods safe and equitable.","og_url":"https:\/\/blog.pickfu.com\/black-lives-matter\/","og_site_name":"The PickFu blog","article_publisher":"https:\/\/www.facebook.com\/pickfu","article_published_time":"2020-06-11T18:58:51+00:00","article_modified_time":"2020-07-23T23:02:00+00:00","og_image":"Array","author":"Kim Kohatsu","twitter_card":"summary_large_image","twitter_creator":"@kimkohatsu","twitter_site":"@pickfu","twitter_misc":"Array","schema":"Array"},"author_meta":{"display_name":"Kim Kohatsu","author_link":"https:\/\/blog.pickfu.com\/author\/kim\/"},"featured_img":"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/06\/PickFu-Black-Lives-Matter-470x235.png","coauthors":[],"tax_additional":{"categories":"Array"},"comment_count":"0","relative_dates":{"created":"Posted 6 years ago","modified":"Updated 6 years ago"},"absolute_dates":{"created":"Posted on June 11, 2020","modified":"Updated on July 23, 2020"},"absolute_dates_time":{"created":"Posted on June 11, 2020 11:58 am","modified":"Updated on July 23, 2020 4:02 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts\/5177"}],"collection":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/comments?post=5177"}],"version-history":[{"count":7,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts\/5177\/revisions"}],"predecessor-version":[{"id":5615,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/posts\/5177\/revisions\/5615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/media\/5180"}],"wp:attachment":[{"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/media?parent=5177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/categories?post=5177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.pickfu.com\/wp-json\/wp\/v2\/tags?post=5177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}