{"id":"5436","date":"2020-08-03T07:00:00","date_gmt":"2020-08-03T14:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=5436"},"modified":"2024-09-18T17:40:45","modified_gmt":"2024-09-19T00:40:45","slug":"micromarketing","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/micromarketing\/","title":{"rendered":"A complete guide to micromarketing with PickFu"},"content":{"rendered":"\n

Marketing<\/em> is an umbrella term for the way you can promote your products and services. Micromarketing<\/em> is a promotion strategy targeting a specific group of people or audience within your niche.<\/p>\n\n\n\n

It\u2019s one thing to make sure your ad is seen by as many people as possible, but if 75% of those people aren\u2019t your targeted audience<\/a>, your product won\u2019t sell well. Micromarketing helps you to target your product or service to the right people, ensuring you can sell effectively. <\/p>\n\n\n\n\n\n\n

How to use PickFu for micromarketing<\/h2>\n\n\n

PickFu is a consumer research platform to help entrepreneurs like you to test ideas before they launch<\/a>. Through instant polls<\/a>, PickFu helps you make the big decisions about your products or services to ensure they\u2019ll be successful and will sell well to the right audience<\/a>.<\/p>\n\n\n\n

There are a few ways to narrow down your target audience using PickFu\u2019s polls.<\/p>\n\n\n

Types of audience<\/h3>\n\n
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\"Micromarketing<\/figure><\/div>\n\n\n

Who is most likely going to want to buy your product? How will your product make your buyers\u2019 lives easier or better? You can segment your target audience, as well as PickFu’s market research panel<\/a>, in four different ways.<\/p>\n\n\n

Demographic<\/h4>\n\n\n

This category groups people together who have similar demographic<\/a> attributes such as age, race, gender, family size, and more. Segmenting your audience in this way helps you personalize your products based on their needs.<\/p>\n\n\n\n

For example, if you\u2019re developing a pet product, such as a leash, you can target your PickFu polls to dog owners<\/a> as opposed to a broad general audience, many of whom will not need a dog leash.<\/p>\n\n\n

Behavioral<\/h4>\n\n\n

Behavioral segmentation<\/a> keeps track of customers\u2019 buying habits and decisions online using cookies, IP addresses, or self-reported information. These buyers are grouped together based on the similarities in their purchasing habits.<\/p>\n\n\n\n

For example, you can target a group of people based on how much they\u2019ve spent in the App Store<\/a>, whether they are interested in gardening<\/a>, or whether they listen to podcasts<\/a>.<\/p>\n\n\n

Psychographic<\/h4>\n\n\n

Psychographic segmentation<\/a> is getting to know your audience on a deeper, more personal level. This includes personality traits, lifestyle, and their likes and dislikes.<\/p>\n\n\n\n

For example, if you\u2019re an author, you can target readers who prefer reading physical copies of books or ebooks<\/a>.<\/p>\n\n\n

Geographic<\/h4>\n\n\n

The geographic<\/a> category speaks for itself. This group targets an audience based on where they are in the world as well as cultural similarities, climate, and population. For example, you could use PickFu to poll suburbanites or city dwellers<\/a>. <\/p>\n\n\n\n

Of course, you can mix and match these categories. These segmentations can go hand-in-hand with one another. For example, learning about your audience\u2019s likes and dislikes can be shown through both the behavioral group and the psychographic group.<\/p>\n\n\n

Targetable traits<\/h3>\n\n
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Another way to take advantage of micromarketing with PickFu is to target specific traits based on your product or service. There are many targetable traits<\/a> you can use to create your ideal survey panel, such as:<\/p>\n\n\n\n