{"id":"555","date":"2016-12-19T07:00:31","date_gmt":"2016-12-19T15:00:31","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=555"},"modified":"2021-09-07T08:05:01","modified_gmt":"2021-09-07T15:05:01","slug":"testing-marketing-messages","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/testing-marketing-messages\/","title":{"rendered":"How PickFu used its feedback platform to test marketing messages"},"content":{"rendered":"\n

Clay Ostrom is the co-founder of a consultancy called Map & Fire<\/a> which helps brands develop Lean Strategy. He was introduced to PickFu in a Medium article by Mike Fishbein, who we’ve also featured here on the PickFu Blog<\/a>.<\/p>\n\n\n

Message testing polls<\/h2>\n\n\n

Taking Mike’s advice, Clay used PickFu to conduct marketing message testing for two titles<\/a> of a Medium article he was writing. He wanted to see which title and illustration had more click appeal.<\/p>\n\n\n\n\n\n\n\n

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The poll results were a perfect split – 25 preferred the puzzle pieces, and 25 preferred the blindfold. I’ve previously written about the value of a tied poll result<\/a>, and Clay agreed. “For me,” he wrote in an email, “it was arguably more interesting than an obvious winner.” After reading and analyzing the comments, he concluded, “the more you connect with people around the value of the experience as a whole (understanding how people think), and the emotional connection, the more it reduces the importance of a definitive ‘right’ answer.”<\/p>\n\n\n\n

Being a strategist, Clay decided to take it a step further. Using PickFu as a brand, he went through an exercise to identify what elements of value he experienced while using the polling service. These values were based on Bain & Company’s pyramid below:<\/p>\n\n\n\n

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After identifying key values that PickFu’s product addresses, he formulated four potential marketing messages:<\/p>\n\n\n\n