{"id":"5661","date":"2020-08-04T07:00:00","date_gmt":"2020-08-04T14:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=5661"},"modified":"2024-12-27T10:51:42","modified_gmt":"2024-12-27T18:51:42","slug":"amazon-serp-optimization","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/amazon-serp-optimization\/","title":{"rendered":"How to optimize your Amazon SERP listing to beat the competition"},"content":{"rendered":"\n<p><em><strong>Editor&#8217;s Note<\/strong>: Thanks to ZonGuru&#8217;s Eugene Cheng for this guest post on how to optimize your Amazon listing.<\/em><\/p>\n\n\n\n<p>If you want to build a successful Amazon brand, it&#8217;s important to find a <a href=\"https:\/\/www.pickfu.com\/blog\/how-to-find-best-selling-products-on-amazon\/\" class=\"ek-link\">profitable product to sell<\/a>. But that&#8217;s just one piece of the work you&#8217;ll need to do to get your business up and running. A fabulous product won&#8217;t sell if no one can find it. That&#8217;s where Amazon search engine results page (SERP) optimization comes in.<\/p>\n\n\n\n<p>To get your product in front of the right eyes, you need to know how to nab a top spot on the Amazon SERPs.<\/p>\n\n\n<div role=\"navigation\" aria-label=\"Table of Contents\" class=\"simpletoc wp-block-simpletoc-toc\"><h2 style=\"margin: 0;\"><button type=\"button\" aria-expanded=\"false\" aria-controls=\"simpletoc-content-container\" class=\"simpletoc-collapsible\">Table of Contents<span class=\"simpletoc-icon\" aria-hidden=\"true\"><\/span><\/button><\/h2><div id=\"simpletoc-content-container\" class=\"simpletoc-content\"><ul class=\"simpletoc-list\">\n<li><a href=\"#how-does-amazon-seo-work\">How does Amazon SEO work?<\/a><\/li>\n<li><a href=\"#h-what-to-know-about-amazon-s-a10-algorithm\">9 ranking factors that influence the Amazon algorithm<\/a>\n<ul><li>\n\n<ul><li>\n<a href=\"#1-keywords\">1. Keywords<\/a><\/li>\n<li><a href=\"#h-2-impressions\">2. Conversion rate<\/a><\/li>\n<li><a href=\"#3-customer-reviews\">3. Customer Reviews<\/a><\/li>\n<li><a href=\"#4-sales-history\">4. Sales history<\/a><\/li>\n<li><a href=\"#5-impressions\">5. Impressions<\/a><\/li>\n<li><a href=\"#6-seller-authority\">6. Seller authority<\/a><\/li>\n<li><a href=\"#7-clickthrough-rates-ctr\">7. Click-through rates (CTR)<\/a><\/li>\n<li><a href=\"#8-offsite-sales\">8. Off-site sales<\/a><\/li>\n<li><a href=\"#9-organic-sales\">9. Organic sales<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#h-how-to-optimize-your-amazon-listing\">How to optimize your Amazon listing<\/a>\n<ul><li>\n<a href=\"#keywords-and-keyword-placement\">Keywords and keyword placement<\/a><\/li>\n<li><a href=\"#h-product-title\">Product title<\/a>\n<ul><li>\n<a href=\"#a-few-basic-dos-and-donts-when-crafting-your-product-title\">A few basic dos and don\u2019ts when crafting your product title<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#h-product-images\">Product images<\/a><\/li>\n<li><a href=\"#h-bullet-points\">Bullet points<\/a><\/li>\n<li><a href=\"#h-main-description\">Main description<\/a>\n<ul><li>\n<a href=\"#10-components-of-amazon-copywriting\">10 components of Amazon copywriting<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#h-five-final-tips-for-optimized-amazon-listings\">Five final tips to make the Amazon search algorithm happy<\/a><\/li><\/ul><\/div><\/div>\n\n\n<!--more-->\n\n\n<h2 class=\"wp-block-heading\" id=\"how-does-amazon-seo-work\"><strong>How does Amazon SEO work?<\/strong><\/h2>\n\n\n<p>Amazon\u2019s A10 algorithm crawls Amazon and looks for keywords, conversions, reviews, and a sales history that matches a shopper\u2019s search term. If you want to see your product at the top of the Amazon search results page, it\u2019s important to take a closer look at what the Amazon algorithm loves.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-know-about-amazon-s-a10-algorithm\"><strong>9 ranking factors that influence the Amazon algorithm<\/strong><\/h2>\n\n\n<p>Amazon\u2019s A10 algorithm focuses on customer behavior and product relevancy. If your product sells more and has a <a href=\"https:\/\/www.pickfu.com\/blog\/how-to-get-reviews-on-amazon\/\" class=\"ek-link\">high number of positive reviews<\/a>, your product will stand out from your competitors.&nbsp;<\/p>\n\n\n\n<p>The A10 algorithm emphasizes relevancy more than sales driven by <a href=\"https:\/\/www.pickfu.com\/blog\/headline-search-ads-on-amazon\/\" class=\"ek-link\">Amazon Sponsored Ads<\/a>. That being said, it is still important that you run ads on Amazon to gain real estate on Amazon&#8217;s search engine results page  (SERP).<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"1-keywords\"><strong>1. Keywords<\/strong><\/h4>\n\n\n<p>Keywords are the heart of Amazon SEO. But the keywords to focus on are different than the ones you\u2019d use for Google, Bing, and YouTube\u2014the other top search engines in the world. That\u2019s because Amazon\u2019s search engine is there for one reason: to connect shoppers with items sold on the e-commerce powerhouse.<\/p>\n\n\n\n<p>We used the <a href=\"https:\/\/ahrefs.com\/keyword-generator\" class=\"ek-link\">Ahrefs keyword research tool<\/a> to find a good example of this difference. If you enter a search term like \u201cnew puppy\u201d into Ahrefs and select \u201cGoogle\u201d as the search engine of choice, the top 10 keywords include:<\/p>\n\n\n\n<ul>\n<li>New puppy checklist<\/li>\n\n\n\n<li>New puppy<\/li>\n\n\n\n<li>Crate training a puppy<\/li>\n\n\n\n<li>Crate training new puppy<\/li>\n\n\n\n<li>How to introduce a new puppy to your dog<\/li>\n<\/ul>\n\n\n\n<p>But if you enter the same \u201cnew puppy\u201d keyword into the Ahrefs keyword research tool and select \u201cAmazon\u201d as the search engine, you\u2019ll get these keywords in the top 10:<\/p>\n\n\n\n<ul>\n<li>New puppy supplies<\/li>\n\n\n\n<li>New puppy gift basket<\/li>\n\n\n\n<li>New puppy starter kit<\/li>\n\n\n\n<li>New puppy toys<\/li>\n\n\n\n<li>New puppy book<\/li>\n<\/ul>\n\n\n\n<p>People search Google primarily for information. Yes, Google can point you in the direction of products to buy, but it\u2019s not an e-commerce platform like Amazon.<\/p>\n\n\n\n<p>Search queries on Amazon, on the other hand, are 100% shopping-focused. So if you sell puppy toys, you\u2019d obviously want to incorporate the <strong>new puppy toys <\/strong>keyword into your product listing.<br>You can use a keyword research tool like Ahrefs to find terms that\u2019ll bring shoppers to your Amazon storefront.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-impressions\"><strong>2. Conversion rate<\/strong><\/h4>\n\n\n<p>Since Amazon wants shoppers to find products that matter to them, your conversion rate is important. A conversion rate is the percentage of people who, after viewing your product, make the decision to buy it.<\/p>\n\n\n\n<p>A good conversion rate on Amazon is <em>at least <\/em>10-15%. As in, 10-15% of the people who view your product go ahead and make a purchase.<br><br>As your conversion rate improves, so will your rank on the Amazon SERPs.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"3-customer-reviews\"><strong>3. Customer Reviews<\/strong><br><\/h4>\n\n\n<p>Ah, reviews. These coveted little nuggets of social proof let the Amazon search engine know whether or not people like your product.<br><br>Most items at the top of Amazon SERPs have positive reviews with four or five-star ratings. It\u2019s okay to have a handful of three, two, and even one-star reviews too, though.<br><br>No item is 100% loved by everyone, and shoppers and the Amazon A10 algorithm will get suspicious if you <em>only <\/em>have positive reviews.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"4-sales-history\">4. <strong>Sales history<\/strong><\/h4>\n\n\n<p>The more units you sell to Amazon customers, the higher your search rankings. Amazon looks at the entire sales history of your product to determine how to rank your product organically.<\/p>\n\n\n\n<p>Make sure you don\u2019t run out of inventory when things are going well for your brand. Keeping things in stock helps you maintain a strong product ranking.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"5-impressions\"><strong>5. Impressions<\/strong><\/h4>\n\n\n<p>Impressions are the number of times your product has been viewed on Amazon and partner sites. The more views on your product detail page, the higher the rank.<\/p>\n\n\n\n<p>This point is also self-fulfilling: The higher you rank, the more views your product listing will get.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"6-seller-authority\"><strong>6. Seller authority<\/strong><\/h4>\n\n\n<p>This metric refers to your <a href=\"https:\/\/www.pickfu.com\/blog\/improve-amazon-seller-reputation\/\">seller performance<\/a>, which is affected by a number of factors. They include seller feedback ratings, the amount of time you\u2019ve been selling, and the number of products in your catalog.<\/p>\n\n\n\n<p>A healthy seller profile is as important as other ranking factors, like product reviews and even keywords. Without a high-quality reputation as a seller, you risk sales.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"7-clickthrough-rates-ctr\"><strong>7. Click-through rates (CTR)<\/strong><\/h4>\n\n\n<p>The higher your percentage of clicks from the Amazon search engine results page, the higher your listing ranks. One of the main drivers of <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-ctr\/\" class=\"ek-link\">CTR<\/a> is your product\u2019s main image. Amazon customers want to see what you\u2019re selling, and they want a high-quality image to boot. (<em>Note: <a href=\"https:\/\/www.pickfu.com\/amazon-main-image-optimization\">Curious on how PickFu can help with amazon main image optimization? Check out our related article!<\/a><\/em>)<\/p>\n\n\n\n<p>Make sure your photo is attractive and grabs the customer\u2019s attention. <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-split-testing\/\">Split-test your product images using PickFu<\/a> to identify the best main image&nbsp;to use.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"8-offsite-sales\"><strong>8. Off-site sales<\/strong><\/h4>\n\n\n<p>Amazon loves it when you drive outside traffic to your Amazon product listing. Even though using Amazon advertising techniques like sponsored products can be helpful, sales generated from outside traffic outweigh these efforts.<\/p>\n\n\n\n<p>Consider using Google search engine optimization and <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-ppc-optimization\/\" class=\"ek-link\">pay-per-click (PPC) ads to drive traffic from outside sources onto the Amazon platform<\/a>.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"9-organic-sales\"><strong>9. Organic sales<\/strong><\/h4>\n\n\n<p>Organic sales are when someone <a href=\"https:\/\/www.pickfu.com\/blog\/search-find-buy\/\">buys your product directly from organic search results<\/a> rather than a sponsored listing. The more organic sales you make, the higher your product ranks.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-optimize-your-amazon-listing\">How to optimize your Amazon listing<\/h2>\n\n\n<p>If you take a closer look at those nine ranking factors, you\u2019ll notice that they all boil down to one thing: user experience. Amazon wants its users to find products that are useful and meaningful to them.<\/p>\n\n\n\n<p>So the first thing to do before you start optimizing your listing is pick a high-quality product your target audience will love.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Once you\u2019ve done that, it\u2019s time to focus on strategies that improve all of your ranking factors.<\/p>\n\n\n\n<p><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"keywords-and-keyword-placement\">Keywords and keyword placement<\/h3>\n\n\n<p>When customers search for products, they type keywords or use an Amazon-suggested keyword term. Long-tail keywords tend to be more specific while short-tail keywords broadly describe a product or its category.<br><br>Focus on both long-tail and short-tail keywords. Compile a list of relevant keywords with a range of high and low search volumes into a spreadsheet and proactively update it. That Ahrefs tool comes in handy here.<br><br>To learn more about finding relevant keywords for optimization, <a href=\"https:\/\/www.zonguru.com\/get\/halo-effect?utm_source=blog&amp;utm_medium=social&amp;utm_campaign=zg.zgonpickfu.kofsop.warmtraffic&amp;utm_content=20200730-\" rel=\"nofollow\" class=\"ek-link\">download this SOP<\/a> for building your list of long- and short-tail keywords. When it comes to placing your keywords within your copy, make sure you\u2019re not keyword stuffing. Each keyword should be used just once and should be highly relevant to the product.<\/p>\n\n\n\n<p>You should also take advantage of Amazon\u2019s backend keyword feature. These hidden keywords are only visible to your eyes\u2014and the Amazon search engine crawlers. They show up on the Amazon search indexes, but buyers can\u2019t see them.<\/p>\n\n\n\n<p>Amazon allows you to enter up to to 250 bytes\u2019 worth of backend keywords to a listing through your Amazon Seller Central page.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-title\">Product title<\/h3>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"506\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/07\/Amazon-Product-Title-970x506.png\" alt=\"How to optimize your Amazon listing - Product title screenshot\" class=\"wp-image-5664\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/Amazon-Product-Title-970x506.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/Amazon-Product-Title-470x245.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/Amazon-Product-Title-768x401.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/Amazon-Product-Title-1536x801.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/Amazon-Product-Title.png 2048w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure><\/div>\n\n\n<p>Your <a href=\"https:\/\/www.pickfu.com\/blog\/write-a-better-amazon-title\/\">product title<\/a> is 90 cents on the dollar, as it counts for 90% of success when trying to sell in the Amazon marketplace. The product title tells A10 exactly what your product is and whether the item is what customers are looking to purchase.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"a-few-basic-dos-and-donts-when-crafting-your-product-title\"><strong>A few basic dos and don\u2019ts when crafting your product title<\/strong><\/h4>\n\n\n<ul>\n<li>DO capitalize the first letter of each word except for prepositions.<\/li>\n\n\n\n<li>DO use abbreviated measurements (caps, lbs, oz).<\/li>\n\n\n\n<li>DO use numerals for quantities (20, 250, etc).<\/li>\n\n\n\n<li>DO include important details (size, weight, color, flavor, etc).<\/li>\n\n\n\n<li>DO keep your title concise and accurate, nothing more.<\/li>\n\n\n\n<li>DON\u2019T use all caps.<\/li>\n\n\n\n<li>DON\u2019T use promotional phrases (<em>sale<\/em>, <em>bestseller<\/em>, <em>discount<\/em>, etc).<\/li>\n\n\n\n<li>DON\u2019T use characters for decoration ($, &amp;, #, etc).<\/li>\n\n\n\n<li>DON\u2019T exceed 200 characters, including spaces.<\/li>\n\n\n\n<li>DON\u2019T include your seller\u2019s name.<\/li>\n<\/ul>\n\n\n\n<p>Follow the formula below to craft a compelling product title:<\/p>\n\n\n\n<p><strong>[Brand] + [Keyword\/Product Type] + [Feature #1] + [Feature #2] + [Feature #3] + [Benefit] + [Color, Size etc]<\/strong><\/p>\n\n\n\n<p>Include up to three features depending on the character limit.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-images\">Product images<\/h3>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"998\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/07\/Amazon-Product-Images-970x998.png\" alt=\"How to optimize your Amazon listing - Product images screenshot\" class=\"wp-image-5665\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/Amazon-Product-Images-970x998.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/Amazon-Product-Images-292x300.png 292w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/Amazon-Product-Images-768x790.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/Amazon-Product-Images.png 1052w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure><\/div>\n\n\n<p>The product title puts your product in front of potential customers. The main product image gets them to click on your listing.<\/p>\n\n\n\n<p>Amazon is particularly strict when it comes to your main image. Always follow <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-image-requirements\/\">Amazon\u2019s image requirements<\/a> to avoid your account being suspended. Be sure your image is at least 1,000 pixels wide or tall so that it is zoomable for customers.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bullet-points\">Bullet points<\/h3>\n\n\n<p>Bullet points are key features of your product. Keep each point concise, personable, and informative. Remember to incorporate keywords that you didn\u2019t already use in your product title here, too.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-main-description\">Main description<\/h3>\n\n\n<p>One of the key digital marketing best practices when it comes to<a href=\"https:\/\/www.pickfu.com\/blog\/amazon-listing-optimization\/\" class=\"ek-link\"> Amazon is product listing optimization<\/a>. Your product description should include detailed information about your product. It should help your target audience overcome any buying resistance they might have.<\/p>\n\n\n\n<p>Brand name registered sellers have the privilege to use <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/202102950\">A+ content<\/a> to describe product features by including a unique brand story, enhanced images, and videos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"706\" height=\"1024\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/07\/A-content-706x1024.png\" alt=\"How to optimize your Amazon listing - A+ content screenshot\" class=\"wp-image-5666\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/A-content-706x1024.png 706w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/A-content-207x300.png 207w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/A-content-768x1113.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/A-content.png 992w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><figcaption class=\"wp-element-caption\">Example of A+ content<\/figcaption><\/figure><\/div>\n\n\n<p>If you are not approved to use this enhanced brand content, make sure to use HTML so your description is formatted correctly and doesn\u2019t look unreadable.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"133\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/07\/Badly-formatted-Product-Description-970x133.png\" alt=\"What not to do with your Amazon product description\" class=\"wp-image-5667\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/Badly-formatted-Product-Description-970x133.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/Badly-formatted-Product-Description-470x64.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/Badly-formatted-Product-Description-768x105.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/Badly-formatted-Product-Description-1536x210.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/Badly-formatted-Product-Description-2048x280.png 2048w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure><\/div>\n\n\n<p>Strong copywriting will remove customer doubts, trigger their emotions, and convince them to make a purchase. When writing your copy, include universal motivation words such as <em>happy<\/em>, <em>popular<\/em>, <em>security<\/em>, and <em>freedom<\/em>.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"10-components-of-amazon-copywriting\"><strong>10 components of Amazon copywriting<\/strong><\/h4>\n\n\n<ol>\n<li><strong>Headline<\/strong>: What will grab a customer\u2019s attention?<\/li>\n\n\n\n<li><strong>Describe the problem<\/strong>: What are your customers\u2019 pain points?<\/li>\n\n\n\n<li><strong>Provide your solution<\/strong>: How can your product solve the pain points?<\/li>\n\n\n\n<li><strong>Credibility<\/strong>: What sets you apart from your competitors? Is it the product price? Quality?<\/li>\n\n\n\n<li><strong>Benefits THEN features<\/strong>: What can your product do for customers?<\/li>\n\n\n\n<li><strong>Social proof<\/strong>: What do happy customers say?<\/li>\n\n\n\n<li><strong>Your offer<\/strong>: What product bundles or promotions are you offering?<\/li>\n\n\n\n<li><strong>Guarantee<\/strong>: How can you remove the risk of purchasing?<\/li>\n\n\n\n<li><strong>Scarcity<\/strong>: What is the end date of your promotion? Is there a limited quantity available?<\/li>\n\n\n\n<li><strong>Call to action<\/strong>: What should customers do now?<\/li>\n<\/ol>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-five-final-tips-for-optimized-amazon-listings\"><strong>Five final tips to make the Amazon search algorithm happy<\/strong><\/h2>\n\n\n<ol>\n<li>Use proper grammar and punctuation across all your copy.<\/li>\n\n\n\n<li>List company-specific information and details about other products you sell. <\/li>\n\n\n\n<li>Focus on a maximum of 25 keywords. Don&#8217;t keyword-stuff your listing.<\/li>\n\n\n\n<li>Write a unique description. Do not use a cookie-cutter template.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.pickfu.com\/blog\/amazon-split-testing-pickfu\/\" class=\"ek-link\">Split test your Amazon listing<\/a>.<\/li>\n<\/ol>\n\n\n\n<p>A well-optimized Amazon listing separates the winners from the losers. So take a look at your listings. There\u2019s almost certainly something, if not several somethings, you could do to make them better.<br><br>Invest resources into optimizing your listings to beat your competitors on Amazon SERPs and increase your sales.&nbsp;<\/p>\n\n\n\n<p>In case you missed it, <a href=\"https:\/\/www.zonguru.com\/get\/halo-effect?utm_source=blog&amp;utm_medium=social&amp;utm_campaign=zg.zgonpickfu.kofsop.warmtraffic&amp;utm_content=20200730-\">download the SOP<\/a> on how to build your list of long-tail and short-tail Amazon keywords for Amazon SERP optimization.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-medium is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"267\" height=\"300\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/07\/eugene-267x300.jpg\" alt=\"\" class=\"wp-image-5668\" style=\"width:200px\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/eugene-267x300.jpg 267w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/eugene-911x1024.jpg 911w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/eugene-768x863.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/eugene-1366x1536.jpg 1366w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/07\/eugene.jpg 1778w\" sizes=\"(max-width: 267px) 100vw, 267px\" \/><\/figure><\/div>\n\n\n<p><em>Eugene Cheng is part of <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.zonguru.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">ZonGuru\u2019s<\/a> business development team, an <a aria-label=\" (opens in a new tab)\" href=\"http:\/\/wiseintro.co\/FreedomProfitsBlueprint\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Amazon business consultant<\/a>, and a blockchain enthusiast. ZonGuru is an all-in-one private label seller toolkit to provide sellers with powerful data insights and automation to grow and scale their business.<\/em><\/p>\n\n\n\n<br clear=\"all\">\n\n\n\n<p><\/p>\n<style class=\"advgb-styles-renderer\">html { scroll-behavior: smooth; }<\/style>","protected":""},"excerpt":{"rendered":"<p>Editor&#8217;s Note: Thanks to ZonGuru&#8217;s Eugene Cheng for this guest post on how to optimize your Amazon listing. If you want to build a successful Amazon brand, it&#8217;s important to &#8230;<\/p>\n","protected":""},"author":"9","featured_media":"5663","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["18","17","12","29"],"tags":["216","55","230","149","62","229","231"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to optimize your Amazon SERP listing to beat the competition<\/title>\n<meta name=\"description\" content=\"Many sellers find optimization challenging, but this guide on how to optimize your Amazon listing will help you outrank the competition.\" \/>\n<meta name=\"robots\" content=\"index, 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