{"id":"5749","date":"2020-10-19T07:00:00","date_gmt":"2020-10-19T14:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=5749"},"modified":"2020-09-28T09:55:05","modified_gmt":"2020-09-28T16:55:05","slug":"magento-a-b-testing","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/magento-a-b-testing\/","title":{"rendered":"Your Guide to Magento A\/B Testing"},"content":{"rendered":"\n<p>If you&#8217;re looking for a fully customizable e-commerce platform, Magento 2 is the place for you. <\/p>\n\n\n\n<p>Unlike other e-commerce sites <a aria-label=\"like Shopify (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link ek-link\" href=\"https:\/\/www.pickfu.com\/blog\/shopify-a-b-testing\/\" target=\"_blank\">like Shopify<\/a> \u2014 which is an excellent choice for small businesses and those just beginning to venture into the e-commerce world \u2014 Magento allows for plenty of flexibility. <\/p>\n\n\n\n<p>You just have to know how to code. As long as you&#8217;ve got basic coding knowledge and are willing to learn, you (or your team of web developers) can make your e-commerce website look exactly how you want it to look.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>For example, you can use add-ons to customize your Shopify store, but your choices may be limited. Magento, on the other hand, offers thousands and thousands of add-ons for every aspect of your site via the Magento Marketplace.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"567\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/08\/magento-marketplace-970x567.png\" alt=\"Magento A\/B testing: screenshot of available add-ons\" class=\"wp-image-5766\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-marketplace-970x567.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-marketplace-470x275.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-marketplace-768x449.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-marketplace-1536x899.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-marketplace.png 1846w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><figcaption>The <a href=\"https:\/\/marketplace.magento.com\" target=\"_blank\" aria-label=\"Magento Marketplace (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Magento Marketplace<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>And on <g class=\"gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Punctuation only-ins replaceWithoutSep\" id=\"3\" data-gr-id=\"3\">Shopify<\/g> there&#8217;s a limited list of languages you can choose from, but on Magento, you can create a site in any language. <\/p>\n\n\n\n<p>Take this e-commerce site for Redsea, a Middle Eastern appliance company. It created <a aria-label=\"its first-ever online store (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link ek-link\" href=\"https:\/\/magento.com\/case-studies\/omnichannel-redsea\" target=\"_blank\">its first-ever online store<\/a> with Magento. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"682\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/08\/redsea-site-magento-970x682.png\" alt=\"Magento A\/B testing: screenshot of Magento store in Arabic.\" class=\"wp-image-5763\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/redsea-site-magento-970x682.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/redsea-site-magento-426x300.png 426w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/redsea-site-magento-768x540.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/redsea-site-magento.png 1464w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><figcaption><a href=\"https:\/\/www.simicart.com\/blog\/10-best-magento-2-websites\/\" target=\"_blank\" aria-label=\"Source (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Like WordPress, Magento is an open-source content management system (CMS) with a diverse and knowledgeable community to help answer any question you might have. <\/p>\n\n\n\n<p>And you probably <em>will <\/em>have questions. After all, with so many customization choices, you&#8217;re faced with more decisions to make. <\/p>\n\n\n\n<p>That&#8217;s why Magento A\/B testing, also called split testing, is crucial to your e-commerce site. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-magento-ab-testing\">What is Magento A\/B testing?<\/h2>\n\n\n<p>The basic goal of any A\/B test is to improve a metric such as:<\/p>\n\n\n\n<ul><li>The click-through rate (CTR), or the percentage of shoppers who click on your product.<\/li><li>The conversion rate, or the percentage of shoppers that purchase your product after seeing the listing.<\/li><\/ul>\n\n\n\n<p>With Magento A\/B testing, you&#8217;re trying to figure out which version of your online storefront your <a aria-label=\"target audience (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/blog\/audience-targeting\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">target audience<\/a> likes best. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-the-best-way-to-implement-ab-testing-in-magento\">What&#8217;s the best way to implement A\/B testing in Magento?<\/h2>\n\n\n<p>The most well-known way to run a Magento A\/B test is through live testing. In live testing, you <g class=\"gr_ gr_15 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar multiReplace\" id=\"15\" data-gr-id=\"15\">direct<\/g> a portion of your traffic to one version of the site and another portion to the variant.&nbsp;<\/p>\n\n\n\n<p>Various software programs like <a aria-label=\"Best Worlds (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.bestworlds.com\/advanced-ab-tests-in-magento\" target=\"_blank\" class=\"ek-link\">Best Worlds<\/a> offer extensive live testing for Magento users. With Best Worlds, you can test factors like pricing, shipping deals, checkout extensions, and different online storefronts. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"343\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/08\/magento-ecommerce-bestworlds-extension-970x343.png\" alt=\"Magento A\/B testing: Best Worlds screenshot\" class=\"wp-image-5768\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-ecommerce-bestworlds-extension-970x343.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-ecommerce-bestworlds-extension-470x166.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-ecommerce-bestworlds-extension-768x272.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-ecommerce-bestworlds-extension-1536x543.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-ecommerce-bestworlds-extension.png 2048w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure><\/div>\n\n\n\n<p>Other key live testing programs for Magento include <a aria-label=\"Amasty (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/amasty.com\/magento-ab-testing.html\" target=\"_blank\" class=\"ek-link\">Amasty<\/a>, which enables you to run A\/B and multivariate tests. Amasty helps you figure out which button sizes and colors, <g class=\"gr_ gr_17 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Style replaceWithoutSep\" id=\"17\" data-gr-id=\"17\">font d<\/g>esign, and page layouts make your customers tick. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"430\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/08\/amasty-split-testing-970x430.png\" alt=\"Magento A\/B testing: Amasty\" class=\"wp-image-5769\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/amasty-split-testing-970x430.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/amasty-split-testing-470x208.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/amasty-split-testing-768x340.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/amasty-split-testing-1536x681.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/amasty-split-testing.png 1940w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><figcaption>Magento A\/B testing on Amasty<\/figcaption><\/figure><\/div>\n\n\n\n<p>Keep in mind that all live split-testing tools split traffic between two or more versions of a <strong>working<\/strong> web page, recording data on which one earned the most conversions.<\/p>\n\n\n\n<p>You can only garner enough data to make meaningful conclusions about the variants if you have a steady stream of traffic. You also need to run the test for at least two weeks. <\/p>\n\n\n\n<p>If you don&#8217;t gather enough data or give your test ample time, your split test won&#8217;t reflect daily fluctuations in sales or events outside of your control.\u00a0Think of an increase in shopping before Mother&#8217;s Day. This can impact your traffic for the better but isn&#8217;t necessarily a portrayal of a typical day on your Magento e-commerce store. <\/p>\n\n\n\n<p>Yes, it takes forever, but live testing can be a key tool because the data <g class=\"gr_ gr_23 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar replaceWithoutSep\" id=\"23\" data-gr-id=\"23\">it<\/g> garners comes from real shoppers making actual purchases. <\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"downsides-to-live-magento-ab-testing\">Downsides to live Magento A\/B testing<\/h3>\n\n\n<p>You might notice a couple of problems with live split testing. First, unless you have a thriving website already, it may not provide helpful results. You&#8217;ll have dished out cash on a program \u2014 unless you rotate the variants yourself every week and collect the data manually \u2014 and for what? Often the results are inconclusive.<\/p>\n\n\n\n<p>Another downside? The two or more weeks you have to wait for results. What if one of the variants performs poorly, and as a result, the experiment costs you conversions?<\/p>\n\n\n\n<p>And here&#8217;s another thing to consider: it&#8217;s important to split test your product descriptions. But changing the text on any listing can disrupt your keyword ranking. You don&#8217;t want to bump your listing out of a hard-earned ranking and indexing, especially if the change will lose you sales.<\/p>\n\n\n\n<p>A customer who previously searched your product with a keyword that&#8217;s been displaced, rearranged, or eliminated can get an unfortunate surprise when they can&#8217;t find what they could the day or week before. <\/p>\n\n\n\n<figure><iframe src=\"https:\/\/giphy.com\/embed\/zcVOyJBHYZvX2\" width=\"480\" height=\"311\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<p><a href=\"https:\/\/giphy.com\/gifs\/zcVOyJBHYZvX2\">via GIPHY<\/a><\/p>\n\n\n\n<p>A frustrated customer isn&#8217;t going to want to come back later when you&#8217;ve figured out which variant works best. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"tips-for-live-magento-ab-testing\">Tips for live Magento A\/B testing<\/h2>\n\n\n<p>If you&#8217;ve got the traffic and the time, the most significant benefit you&#8217;ll reap from live testing on Magento is that cold, hard data from your customers.&nbsp;<\/p>\n\n\n\n<p>Say you run an A\/B test between two versions of your Magento home page for a clothing business. The old page features a single hero image with mixed genders wearing the company&#8217;s clothing, while the new page splits the hero into two sections. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"607\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/08\/magento-site-clothing-970x607.png\" alt=\"\" class=\"wp-image-5775\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-site-clothing-970x607.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-site-clothing-470x294.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-site-clothing-768x481.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-site-clothing-1536x961.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/magento-site-clothing.png 1556w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><figcaption><a href=\"https:\/\/www.simicart.com\/blog\/10-best-magento-2-websites\/\" target=\"_blank\" aria-label=\"Source (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Over the next two weeks, your split test shows that the browser featuring the dual-image hero drives more customers to put&nbsp;clothes&nbsp;in their&nbsp;shopping carts. <\/p>\n\n\n\n<p>You\u2019d then direct 100% of your traffic to the dual-image hero variant in order to reap the full benefits of the chosen homepage.<\/p>\n\n\n\n<p>Follow these tips to make sure your live testing is successful.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"set-a-sample-size-before-beginning\">Set a sample size before beginning<\/h3>\n\n\n<p>On many live Magento A\/B testing platforms, businesses running tests stop the test once they achieve statistical significance.<\/p>\n\n\n\n<p>Here&#8217;s why we don&#8217;t recommend doing this: You don&#8217;t just need to aim for statistical significance, which isn&#8217;t always guaranteed. You also need to meet your predetermined sample size in order to achieve the most accurate results.\u00a0<\/p>\n\n\n\n<p>Use an online&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.evanmiller.org\/ab-testing\/sample-size.html\" target=\"_blank\">sample size calculator<\/a>&nbsp;to punch in your baseline conversion rate and your minimum detectable effect, along with the desired statistical power and significance level.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"2228\" height=\"994\" src=\"https:\/\/i0.wp.com\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/04\/statistics-for-a-b-testing.png?fit=600%2C268\" alt=\"Screenshot to help you determine how many subjects are needed for Shopify A\/B testing\" class=\"wp-image-4743\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/statistics-for-a-b-testing.png 2228w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/statistics-for-a-b-testing-470x210.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/statistics-for-a-b-testing-970x433.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/statistics-for-a-b-testing-768x343.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/statistics-for-a-b-testing-1536x685.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/04\/statistics-for-a-b-testing-2048x914.png 2048w\" sizes=\"(max-width: 2228px) 100vw, 2228px\" \/><figcaption>Source:&nbsp;<a href=\"https:\/\/www.evanmiller.org\/ab-testing\/sample-size.html\" target=\"_blank\" rel=\"noreferrer noopener\">evanmiller.org<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Only once your sample size per variation has been reached should you stop your test. <\/p>\n\n\n\n<p>You may or may not achieve statistical significance at all. It all depends on whether the variants greatly affect your shoppers&#8217; purchasing decisions \u2014 or not.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"run-each-variation-for-weeklong-increments\">Run each variation for weeklong increments<\/h3>\n\n\n<p>Since you want data from each day of the week, change it every week. This is less confusing than a daily change, and it can result in more accurate data. <\/p>\n\n\n\n<p>For example, you&#8217;ll get a full week of data for each day of the week before moving on to the first variant. <\/p>\n\n\n\n<p>This is important because maybe you send out a coupon each week on Friday and customers tend to use it on Saturday. By testing for full week increments, you\u2019ll get full data for each variant on those two days.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"test-for-two-full-business-cyclesnbsp\">Test for two full business cycles <\/h3>\n\n\n<p>For best results, test for at least one business cycle (usually a two-week time span) or two cycles (four weeks).&nbsp;<\/p>\n\n\n\n<p>You may not reach the sample size within that time frame. In that case, you should stop the test and consider more beneficial ways to get insight on your webpage. (<strong>Hint<\/strong>: we have a solution for that, which you&#8217;ll learn about in a moment.) <\/p>\n\n\n\n<p>Don&#8217;t get discouraged if you end up having to stop a live test.<\/p>\n\n\n\n<p>A sample size generally needs to be large in order to give you accurate results, as you can see in the screenshot above: 38,210 visitors&nbsp;<em>per variation<\/em>.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s say your website typically sees 500 visits a week. It will take forever to meet your sample size, and you will either need to change the values (a lot) or try another option.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-other-software-can-i-use-to-test-on-magento-2\">What other software can I use to test on Magento 2?<\/h2>\n\n\n<p>If you&#8217;re not in a place to implement live Magento A\/B testing, other programs that can eliminate the issues you&#8217;d face. Try PickFu.<\/p>\n\n\n\n<p>PickFu matches you with U.S.-based audiences who share valuable feedback on focused aspects of your Magento store.&nbsp;<\/p>\n\n\n\n<p>Here&#8217;s where PickFu&#8217;s greatest benefit shines: while you can change several aspects of your site in a live split test, you can&#8217;t ask customers to analyze that aspect alone. <\/p>\n\n\n\n<p>In a live test, they have no idea they&#8217;re even participating. <\/p>\n\n\n\n<p>PickFu helps you create polls and select the type of person who will respond to them.\u00a0For Magento A\/B testing, you can test areas like:\u00a0<\/p>\n\n\n\n<ul><li>The overall look and user-friendliness\u00a0of your storefront<\/li><li>Individual product listings as a whole\u00a0<\/li><li>Logos<\/li><li>Hero images<\/li><li>Product titles<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.gorgias.com\/blog\/shopify-product-photos?utm_expid=.ifDk7KqKRryYkzVF9AsROg.0&amp;utm_referrer=https%3A%2F%2Fwww.google.com%2F\" target=\"_blank\" class=\"ek-link\">Main images<\/a><\/li><li>Product descriptions<\/li><li>Prices<\/li><\/ul>\n\n\n\n<p>As you can tell, split testing on PickFu is more versatile than live split tests. And it won&#8217;t mess with your keyword indexing!<\/p>\n\n\n\n<p>For example, you can post several versions of <g class=\"gr_ gr_16 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-del replaceWithoutSep\" id=\"16\" data-gr-id=\"16\">a product<\/g> description and ask, \u201cWhich one would compel you to <g class=\"gr_ gr_94 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-ins replaceWithoutSep\" id=\"94\" data-gr-id=\"94\">buy<\/g> the product?\u201d <\/p>\n\n\n\n<p>Or you can test a new logo, like <a aria-label=\"this PickFu user recently did (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link ek-link\" href=\"https:\/\/www.pickfu.com\/design\/logo-design\/which-logo-is-more-appealing-N0OJJY48\" target=\"_blank\">this PickFu user recently did<\/a>. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"476\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/08\/pickfu-logo-970x476.png\" alt=\"\" class=\"wp-image-5779\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/pickfu-logo-970x476.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/pickfu-logo-470x231.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/pickfu-logo-768x377.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/pickfu-logo-1536x754.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/08\/pickfu-logo.png 1712w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure><\/div>\n\n\n\n<p>In this test, Option D garnered the highest score. Respondents left comments like: <\/p>\n\n\n\n<ul><li>&#8220;I prefer Option D because I think the darker background with the globe stands out great.&#8221;<\/li><li>&#8220;[Option] D is a nice logo. The words are easy to understand and the globe is on point. This one is my favorite one because it is simple, yet bold.&#8221;<\/li><li>&#8220;The Zima Global logo with the shopping cart [Option A] is messy-looking with too many different things going on.&#8221;\u00a0<\/li><\/ul>\n\n\n\n<p>There&#8217;s nothing like knowing <em>why <\/em>your target audience voted on the choice they did. That&#8217;s something you don&#8217;t get in a live Magento A\/B test. <\/p>\n\n\n\n<p>And because PickFu works entirely outside the Magento marketplace, you won\u2019t be directing shoppers to a potentially less compelling version of your site so there\u2019s no risk of lost sales or search ranking.<\/p>\n\n\n\n<p>Instead, you can take the feedback and votes collected from PickFu and use them to improve your page \u2014\u00a0often with definitively increased returns, as you&#8217;ll see <a aria-label=\"in this example (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link ek-link\" href=\"https:\/\/www.pickfu.com\/blog\/double-sales\/\" target=\"_blank\">in this example<\/a>. <\/p>\n\n\n\n<p>Another benefit is your Magento site or the new variants you\u2019re considering don\u2019t have to be fully functional.<\/p>\n\n\n\n<p>You can upload conceptual drawings or screenshots before you devote development time or resources to getting the back-end in order. When you&#8217;re working with a CMS program like Magento, this confidence can be meaningful to your business goals. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"targetable-traits-on-pickfu\">Targetable traits on PickFu<\/h2>\n\n\n<p>While you aren&#8217;t testing with an audience of your actual shoppers on PickFu, you can choose a target audience that resembles your ideal customer. <\/p>\n\n\n\n<p>For example, you can target respondents by traits relevant to your products, such as dog\/cat owners, homeowners, nutritional supplement users, cosmetics users, and more. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"get-started-with-magento-ab-testing-on-pickfu-today\">Get started with Magento A\/B testing on PickFu today<\/h2>\n\n\n<p>It takes just a few minutes to set up your PickFu poll, and your results will start rolling in immediately. <\/p>\n\n\n\n<p>Wait to do live testing until you and your site are ready for it, and in the meantime, get quick results using PickFu. <a aria-label=\"Create your first poll today (opens in a new tab)\" class=\"ek-link ek-link\" rel=\"noreferrer noopener\" href=\"http:\/\/pickfu.com\/ask\" target=\"_blank\">Create your first poll today<\/a> and start narrowing down all those choices you have to make on your Magento 2 site!<\/p>\n","protected":""},"excerpt":{"rendered":"<p>If you&#8217;re looking for a fully customizable e-commerce platform, Magento 2 is the place for you. Unlike other e-commerce sites like Shopify \u2014 which is an excellent choice for small &#8230;<\/p>\n","protected":""},"author":"9","featured_media":"6030","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["17","12"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Guide to Magento A\/B Testing - The PickFu blog<\/title>\n<meta name=\"description\" content=\"Have you ever wondered how to run Magento A\/B testing? Should you run a live test or use a different program? 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