{"id":"6128","date":"2020-12-21T07:00:00","date_gmt":"2020-12-21T15:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=6128"},"modified":"2024-04-18T20:34:24","modified_gmt":"2024-04-19T03:34:24","slug":"market-research-techniques","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/market-research-techniques\/","title":{"rendered":"5 must-have market research techniques"},"content":{"rendered":"\n

If you’re tempted to skip using market research<\/a> techniques before launching a product, think again.<\/p>\n\n\n\n

Better yet, think of Colgate. In the 1980s, the toothpaste maker decided to venture into the frozen foods aisle. That’s right. Colgate, a company synonymous with clean teeth and fresh breath, launched a frozen TV dinner. <\/p>\n\n\n\n

Minty fresh…beef lasagna, anyone?<\/p>\n\n\n

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\"Market<\/figure><\/div>\n\n\n

Shoppers had a hard time accepting the idea of savory TV dinners made by their favorite toothpaste brand.<\/p>\n\n\n\n

Simply put, the company didn’t do its market validation<\/a>, and the product flopped<\/a>. <\/p>\n\n\n\n

In our highly connected world, it’s easier than ever to conduct effective market research<\/a> that could help you avoid costly or embarrassing mistakes. Here are the five must-have market research<\/a> techniques for your brand. <\/p>\n\n\n\n\n\n\n

1. Focus groups<\/h2>\n\n\n

This market research technique brings together a demographically diverse group of people in your target market for a moderated discussion about a product or concept. <\/p>\n\n\n\n

Participants are encouraged to share their thoughts, feelings, and ideas about a product. They might influence each other to make certain conclusions, or they might disagree. The point is not to get a consensus, but rather to garner qualitative data. <\/p>\n\n\n\n

To set up a focus group:<\/a> <\/p>\n\n\n\n