{"id":"6184","date":"2020-12-02T07:00:00","date_gmt":"2020-12-02T15:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=6184"},"modified":"2020-11-30T09:19:39","modified_gmt":"2020-11-30T17:19:39","slug":"niche-book-covers","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/niche-book-covers\/","title":{"rendered":"Which One Won? For niche books, target the right audience"},"content":{"rendered":"\n<p>If you&#8217;ve written a book on a highly <g class=\"gr_ gr_48 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Style replaceWithoutSep\" id=\"48\" data-gr-id=\"48\">specific s<\/g>ubject, how do you choose the best cover? Narrowly define your target audience in a PickFu poll.<\/p>\n\n\n\n<p>That&#8217;s what one author did for his book about collecting and selling art titled, <em>Own a Fraction, Earn a Fortune: The Complete Guide to Co-Investing in Art and Collectibles<\/em>. <\/p>\n\n\n\n<p>He selected a target audience of 100 respondents who likely have the means to buy and sell collectible art. These were people between the ages of 25-64 who have a bachelor&#8217;s or graduate degree and earn between $61,000-$101,000+. <\/p>\n\n\n\n<p><a aria-label=\"He posted nearly identical versions of the covers and asked (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-book-cover-is-better-712EMBKO\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">He posted nearly identical versions of the covers and asked<\/a>, &#8220;Which book cover is better?&#8221;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>The book covers have the same art and font, but Option A features a black background with white font while Option B is the opposite. <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"472\" height=\"690\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/10\/option-a-super-niche.jpeg\" alt=\"Which One Won: Niche book covers Option A\" data-id=\"6204\" data-full-url=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/10\/option-a-super-niche.jpeg\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=6204\" class=\"wp-image-6204\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/10\/option-a-super-niche.jpeg 472w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/10\/option-a-super-niche-205x300.jpeg 205w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"472\" height=\"690\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/10\/option-b-super-niche.jpeg\" alt=\"Which One Won: Niche book covers Option B\" data-id=\"6205\" data-full-url=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/10\/option-b-super-niche.jpeg\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=6205\" class=\"wp-image-6205 is-layout-flex wp-block-gallery-is-layout-flex\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/10\/option-b-super-niche.jpeg 472w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2020\/10\/option-b-super-niche-205x300.jpeg 205w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Can you guess which one won?<\/p>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And the winner is&#8230;Option A! With a score of 67 to Option B&#8217;s 33, the majority of the author&#8217;s target audience preferred Option A.<\/p>\n\n\n\n<p>Let&#8217;s find out why.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"bold-background\">Bold background<\/h2>\n\n\n<p>Several respondents liked that the black background in Option A made the art and collectibles on the cover pop. <\/p>\n\n\n\n<p>&#8220;The black background provides a better contrast with the pictured objects and <g class=\"gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar multiReplace\" id=\"3\" data-gr-id=\"3\">make<\/g>s the entire cover more attention-getting,&#8221; said one male. Another said the black background &#8220;allows you to see all of the objects in a clearer way.&#8221;<\/p>\n\n\n\n<p><g class=\"gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Punctuation only-ins replaceWithoutSep\" id=\"3\" data-gr-id=\"3\">O<\/g>ther respondents agreed, saying that Option A &#8220;has better contrast and visibility&#8221; and &#8220;stands out more.&#8221;<\/p>\n\n\n\n<p>The white lettering against the black background helped. <\/p>\n\n\n\n<p>&#8220;The bright bold white words are easier to read on [Option A] and that makes it catch the eye before the [Option B] does,&#8221; wrote one respondent. Another said the grayish wording in Option B looked less professional: &#8220;The title letters in [Option A] are NOT shadowed, as they are in the [Option B]. The shadows in the letter make me feel like it was done in Word and feels very amateur.&#8221;<\/p>\n\n\n\n<p>When designing or choosing a cover for your book, make sure the background lets the font and art stand out.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"a-hint-of-luxury\">A hint of luxury<\/h2>\n\n\n<p>A surprising amount of respondents felt that Option A looked &#8220;elegant,&#8221; &#8220;rich,&#8221; and &#8220;luxurious&#8221; compared to Option B. The black background contributed to that, said one respondent.<\/p>\n\n\n\n<p>Another fleshed out this idea, saying that &#8220;having the black background really makes the gold coins shine. As the book is about investing in art and collectibles, I feel it is a good idea to have the gold coins really stand out, since we&#8217;re talking about making money.&#8221;<\/p>\n\n\n\n<p>So, not only does the black background make the images easier to see, it plays up the luxury appeal and hints at the promise of wealth. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key takeaways<\/h2>\n\n\n<p>The author took the smart first step by narrowing his audience to people likely to be interested in collecting and selling art. If you&#8217;ve written a niche book, make sure you <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/blog\/audience-targeting\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">select a target audience<\/a> that&#8217;s relevant to your book&#8217;s topic. <\/p>\n\n\n\n<p>Keep in mind that a dark background with light font pops. If your book is about making money, cover images that hint at luxury will stand out. <\/p>\n\n\n\n<p>If you have ideas or designs for your book cover and need detailed feedback, <a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" href=\"https:\/\/www.pickfu.com\/blog\/guide-to-split-testing\/\" target=\"_blank\" class=\"ek-link\">split-test your top choices<\/a> on PickFu.  <\/p>\n","protected":""},"excerpt":{"rendered":"<p>If you&#8217;ve written a book on a highly specific subject, how do you choose the best cover? Narrowly define your target audience in a PickFu poll. That&#8217;s what one author &#8230;<\/p>\n","protected":""},"author":"9","featured_media":"6185","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["21","15"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which One Won? For niche books, target right audience - The PickFu blog<\/title>\n<meta name=\"description\" content=\"Have you ever had trouble choosing a cover for a super niche book? 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