{"id":"6594","date":"2020-12-08T07:00:00","date_gmt":"2020-12-08T15:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=6594"},"modified":"2023-12-19T11:54:20","modified_gmt":"2023-12-19T19:54:20","slug":"norman-farrar","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/norman-farrar\/","title":{"rendered":"PickFu and Norman Farrar: Maximize profit with split testing"},"content":{"rendered":"\n<p>PickFu\u2019s John Li joined <a href=\"https:\/\/normanfarrar.com\/\" target=\"_blank\" aria-label=\"Norman Farrar (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Norman Farrar<\/a>, brand strategist and e-commerce expert, on his <a href=\"https:\/\/lunchwithnorm.com\/\" target=\"_blank\" aria-label=\"\u201cLunch with Norm\u201d podcas (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">\u201cLunch with Norm\u201d podcas<\/a>t to talk about all the ways e-commerce sellers can use PickFu to improve their listings.<\/p>\n\n\n\n<p>Watch the <a href=\"https:\/\/youtu.be\/p9H7zX4QZUA\" target=\"_blank\" aria-label=\"interview (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">interview<\/a>, or click through for highlights. Their conversation begins at the 4:50 mark.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Optimize Your Profits with Split Testing | John Li | Ep. 65\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/p9H7zX4QZUA?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/blog.pickfu.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-interview-highlights\">Interview highlights<\/h2>\n\n\n<p><strong>5:40<\/strong> Introduction and overview of PickFu, a DIY consumer research platform. John and co-founder Justin Chen built PickFu to help with their other business. It\u2019s now their main business.&nbsp;<\/p>\n\n\n\n<p><strong>6:32<\/strong> What makes <a href=\"https:\/\/www.pickfu.com\/blog\/testing-marketing-messages\/\">PickFu different from other survey and split testing platforms<\/a>? Quick response times \u2014 within 15 minutes \u2014 with written comments from respondents, which provide <a href=\"https:\/\/www.pickfu.com\/survey-panel\">deeper insights<\/a>.<\/p>\n\n\n\n<p><strong>9:18<\/strong> Examples of <a href=\"https:\/\/www.pickfu.com\/solutions\">test variations<\/a> sellers can run on PickFu. These include main image, product title, product descriptions, and bullet points. Pre-launch, you can use PickFu to test creative, packaging design, and product selection.&nbsp;<\/p>\n\n\n\n<p><strong>12:40<\/strong> Importance of split testing different aspects of your listing against competitors\u2019.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>15:28<\/strong> <a href=\"https:\/\/www.pickfu.com\/blog\/how-to-optimize-your-digital-shelf\/\">YES Bar case study<\/a>. The paleo snack brand ran a PickFu poll to decide on a new main image, which resulted in a 12% increase in sessions.&nbsp;<\/p>\n\n\n\n<p><strong>19:17<\/strong> How <a href=\"https:\/\/www.pickfu.com\/audiences\">audience targeting<\/a> works on PickFu. Beyond the standard demographics, you can target behavioral traits: avid home cooks, Amazon Prime members, beer\/wine drinkers, and more.<\/p>\n\n\n\n<p><strong>22:48<\/strong> On-air demonstration of an open-ended PickFu poll.<\/p>\n\n\n\n<p><strong>30:27<\/strong> Advantages and disadvantages of running a PickFu survey vs. <a href=\"https:\/\/www.pickfu.com\/blog\/surveymonkey-alternatives\/\" class=\"ek-link\">SurveyMonkey<\/a> and MTurk.<\/p>\n\n\n\n<p><strong>33:16<\/strong> Three things sellers can easily test on PickFu to improve their listings. (Hint: main image, secondary image, bullet points.)<\/p>\n\n\n\n<p><strong>37:52<\/strong> Biggest mistakes people make when running a PickFu poll. Among them: asking <a href=\"https:\/\/www.pickfu.com\/blog\/double-barreled-questions\/\">double-barreled questions<\/a>.<\/p>\n\n\n\n<p><strong>43:01<\/strong> Parting thoughts from John as sellers wind down a busy Q4: \u201cI recommend thinking ahead to next year, early January, when things are slower. With a lot of our sellers, that\u2019s a great time to optimize for the year ahead.\u201d<\/p>\n","protected":""},"excerpt":{"rendered":"<p>PickFu\u2019s John Li joined Norman Farrar, brand strategist and e-commerce expert, on his \u201cLunch with Norm\u201d podcast to talk about all the ways e-commerce sellers can use PickFu to improve &#8230;<\/p>\n","protected":""},"author":"23","featured_media":"6596","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["17","8","31"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PickFu and Norman Farrar: Maximize profit with split testing - The PickFu blog<\/title>\n<meta name=\"description\" content=\"PickFu&#039;s John Li and e-commerce expert Norman Farrar talk all things split testing, including three ways sellers can use PickFu right now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/norman-farrar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PickFu and Norman Farrar: Maximize profit with split testing - 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