{"id":"6691","date":"2021-01-04T07:00:00","date_gmt":"2021-01-04T15:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=6691"},"modified":"2024-01-04T21:09:18","modified_gmt":"2024-01-05T05:09:18","slug":"brand-perception","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/brand-perception\/","title":{"rendered":"Brand perception: Everything you need to know"},"content":{"rendered":"\n

Don’t judge a book by its cover. No matter how often we hear this, the truth is we do make judgments based on how things look. In business, this is called brand perception.<\/p>\n\n\n\n

Brand perception can bring customers to you or it can push them away. <\/p>\n\n\n\n

So what are the principles behind brand perception? And how can you make it work for you?<\/p>\n\n\n\n\n\n\n

What is brand perception?<\/h2>\n\n\n

Brand perception refers to a customer’s feelings, thoughts, and experiences with a brand. <\/p>\n\n\n\n

Say you ask a random person on the street whether they prefer Coke or Pepsi, and why. <\/p>\n\n\n\n

A Coke fan might answer this way: “It tastes better. Pepsi’s too sweet for me. I like the color red better than blue. And what’s that circle blob on the Pepsi can, anyway? I prefer the fancy font on Coke cans. Plus, I love Santa and so does Coca-Cola.” <\/p>\n\n\n\n

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That response sums up this person’s brand perception of Coca-Cola and <\/em>Pepsi<\/g>. <\/p>\n\n\n\n

Brand perception drives brands to create advertisements for their products or services that weave in powerful emotions. Consider Amazon’s commercial featuring a ballet dancer preparing for a big performance just as the coronavirus pandemic begins to unfold.<\/p>\n\n\n\n

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