{"id":"6830","date":"2021-01-05T07:00:00","date_gmt":"2021-01-05T15:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=6830"},"modified":"2021-04-09T08:52:38","modified_gmt":"2021-04-09T15:52:38","slug":"pickfu-zonguru","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/pickfu-zonguru\/","title":{"rendered":"PickFu and ZonGuru: Test and validate before you launch"},"content":{"rendered":"\n<p>John Tilley, host of the &#8220;Amazon Seller Insights&#8221; podcast sponsored by <a href=\"https:\/\/www.zonguru.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">ZonGuru<\/a>, welcomed PickFu co-founder John Li for a chat about what makes PickFu a unique tool for testing and <a href=\"https:\/\/www.pickfu.com\/idea-validation\" target=\"_blank\" aria-label=\"validating product ideas (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">validating product ideas<\/a>.<\/p>\n\n\n\n<p>&#8220;We&#8217;re all too close to our own product,&#8221; said Tilley after hearing John describe PickFu&#8217;s capabilities. &#8220;The more you can get it out there and get some answers around it, the better you&#8217;re going to match what your customers are looking for.&#8221;<\/p>\n\n\n\n<p>Scroll down to read the interview highlights or <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/anchor.fm\/zonguru\/episodes\/Find-and-Test-your-Ideal-Customer-Avatar--John-Li-emenpd\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">listen below<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Find and Test your Ideal Customer Avatar - John Li\" width=\"100%\" height=\"232\" allowtransparency=\"true\" frameborder=\"0\" allow=\"encrypted-media\" src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/5zovTpNgpghR7JmAHTmGgN\"><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"interview-highlights\">Interview highlights<\/h2>\n\n\n<p><strong>2:30<\/strong> While many Amazon sellers use PickFU to <a href=\"https:\/\/www.pickfu.com\/blog\/amazon-a-b-testing-tool\/\" target=\"_blank\" aria-label=\"A\/B test (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">A\/B test<\/a> product images and descriptions, John said PickFu&#8217;s true power is helping sellers get feedback <em>before<\/em> launch. The earlier they use PickFu, the better decisions they&#8217;ll make \u2014 and the more likely their products will sell once they&#8217;re live.<\/p>\n\n\n\n<p><strong>3:15<\/strong> Sellers can use PickFu to determine what products to sell before sourcing them. That feedback will give them ideas for keywords to use later in bullet points and <a aria-label=\"product descriptions (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/blog\/amazon-product-description\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">product descriptions<\/a>. <\/p>\n\n\n\n<p><strong>5:30<\/strong> Once sellers decide on product selection, they can then use PickFu to choose packaging \u2014 a critical detail. John said more than one-third of buying decisions are based on how a product looks in its packaging. <\/p>\n\n\n\n<p><strong>9:10<\/strong> Another use case for savvy Amazon sellers: list potential bullet points in different orders and ask PickFu poll respondents to rank them. You&#8217;ll know which ones hit the mark with your target audience. <\/p>\n\n\n\n<p><strong>11:20<\/strong> PickFu&#8217;s <a href=\"https:\/\/www.pickfu.com\/audiences\" target=\"_blank\" aria-label=\"audience targeting (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">audience targeting<\/a> lets sellers filter responses by age, education, income, ethnicity, and other demographics.<\/p>\n\n\n\n<p><strong>14:45<\/strong> More sellers are using <a href=\"https:\/\/www.pickfu.com\/blog\/testing-marketing-messages\/\">PickFu for competitive testing<\/a> and listing audits. Doing so helps them anticipate customer&#8217;s needs.<\/p>\n\n\n\n<p><strong>18:00<\/strong> PickFu has built its <a aria-label=\"diverse pool of respondents (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/survey-panel\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">diverse pool of respondents<\/a> with third-party panel providers. With every poll, sellers see results come back in real time \u2014 often within 20 minutes. <\/p>\n\n\n\n<p><\/p>\n","protected":""},"excerpt":{"rendered":"<p>John Tilley, host of the &#8220;Amazon Seller Insights&#8221; podcast sponsored by ZonGuru, welcomed PickFu co-founder John Li for a chat about what makes PickFu a unique tool for testing and &#8230;<\/p>\n","protected":""},"author":"19","featured_media":"6835","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["18","17","8","31"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PickFu and ZonGuru: Test and validate before launch - The PickFu blog<\/title>\n<meta name=\"description\" content=\"PickFu&#039;s John Li and John Tilley of the ZonGuru podcast &quot;Amazon Seller Insights&quot; discuss how PickFu can give Amazon sellers the edge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/pickfu-zonguru\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PickFu and ZonGuru: Test and validate before launch - 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