{"id":"6840","date":"2021-01-12T07:00:00","date_gmt":"2021-01-12T15:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=6840"},"modified":"2021-04-09T08:52:13","modified_gmt":"2021-04-09T15:52:13","slug":"rich-goldstein","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/rich-goldstein\/","title":{"rendered":"PickFu and Goldstein Patent Law: Validate product ideas before you launch"},"content":{"rendered":"\n<p>On this episode of the &#8220;<a href=\"https:\/\/www.youtube.com\/channel\/UCb1_QavRlm3T8fcpFpjG8fA\" target=\"_blank\" aria-label=\"Innovations and Breakthroughs&quot; podcast (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Innovations and Breakthroughs&#8221; podcast<\/a>, PickFu co-founder Justin Chen talks with host and patent attorney Rich Goldstein of <a href=\"https:\/\/goldsteinpatentlaw.com\/\" target=\"_blank\" aria-label=\"Goldstein Patent Law (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Goldstein Patent Law<\/a> about how businesses and entrepreneurs can use PickFu for product validation. <\/p>\n\n\n\n<p>Read below for highlights or watch the whole <a href=\"https:\/\/youtu.be\/U6_JZxGPzKI?list=PLfB8Om5CN3mFMIrXPtNycYxlM4yGnhFYq\" class=\"ek-link\">video<\/a>. <\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Validating Product ideas and Get Quantitative and Qualitative Feedback (Episode 34: Justin Chen)\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/U6_JZxGPzKI?list=PLfB8Om5CN3mFMIrXPtNycYxlM4yGnhFYq\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"interview-highlights\">Interview highlights<\/h2>\n\n\n<p><strong>2:40<\/strong> PickFu&#8217;s platform gives you open-ended consumer feedback for <a aria-label=\"validate a product idea (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/blog\/how-to-validate-an-idea\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">validating a product idea<\/a> before you commit thousands of dollars to production.<\/p>\n\n\n\n<p><strong>4:48<\/strong> People who split test on PickFu are often surprised by poll results. What they thought was a good product idea, <a aria-label=\"name (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/blog\/test-your-business-name\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">name<\/a>, or design is rarely the one that wins in a PickFu poll.<\/p>\n\n\n\n<p><strong>6:12<\/strong> How PickFu began: Justin and co-founder John Li had launched a restaurant review website. During a redesign of the site, they couldn&#8217;t decide on the version they liked best. They built PickFu to help them decide.<\/p>\n\n\n\n<p><strong>8:29<\/strong> What makes PickFu unique is the mix of quantitative and qualitative written insights that users get.<\/p>\n\n\n\n<p><strong>11:48<\/strong> Businesses and entrepreneurs often use PickFu for <a aria-label=\"competitive testing (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/blog\/amazon-a-b-testing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">competitive testing<\/a>. Justin has also seen attorneys use PickFu for <a aria-label=\"likelihood of confusion (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/blog\/likelihood-of-confusion\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">likelihood of confusion<\/a> tests, to make sure that a client&#8217;s branding or packaging is unique and doesn&#8217;t raise trademark infringement issues. <\/p>\n\n\n\n<p><strong>16:00<\/strong> Rich recalls when lawyers used manual surveys to get consumer feedback as evidence in trademark cases. &#8220;The idea of doing it proactively before you launch a brand is fascinating to me,&#8221; he says. <\/p>\n\n\n\n<p><strong>19:20<\/strong> Other creative ways to use PickFu include asking about the emotions that a <a href=\"https:\/\/www.pickfu.com\/blog\/test-logo\/\" target=\"_blank\" aria-label=\"logo (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">logo<\/a>, ad, or <a href=\"https:\/\/www.pickfu.com\/blog\/e-commerce-product-images\/\" target=\"_blank\" aria-label=\"product image (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">product image<\/a> evokes. This kind of open-ended feedback is valuable for <a href=\"https:\/\/www.pickfu.com\/brand-audits\" target=\"_blank\" aria-label=\"brand audits (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">brand audits<\/a> and keyword and SEO research.<\/p>\n","protected":""},"excerpt":{"rendered":"<p>On this episode of the &#8220;Innovations and Breakthroughs&#8221; podcast, PickFu co-founder Justin Chen talks with host and patent attorney Rich Goldstein of Goldstein Patent Law about how businesses and entrepreneurs &#8230;<\/p>\n","protected":""},"author":"19","featured_media":"6841","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["18","17","16","8","15","31"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - 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