{"id":"6896","date":"2021-01-20T07:00:00","date_gmt":"2021-01-20T15:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=6896"},"modified":"2021-01-07T15:20:11","modified_gmt":"2021-01-07T23:20:11","slug":"which-one-won-car-business-name","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/which-one-won-car-business-name\/","title":{"rendered":"Which One Won? A business name you can trust when buying a car"},"content":{"rendered":"\n

Before consumers shop for a car, they have to find a car dealership. How do they choose? If you’re the business owner, put yourself in their shoes. You’d want to find a place you can trust, one with a professional-sounding business name, right?<\/p>\n\n\n\n

In this PickFu poll<\/a>, an entrepreneur asked 50 people which name they preferred for a used car classifieds website: Car Findings <\/em>(Option A) or Carz Hut <\/em>(Option B).<\/p>\n\n\n\n

Can you guess which one won?<\/p>\n\n\n\n\n\n\n\n

<\/p>\n\n\n\n

<\/div>\n\n\n\n

And the winner is…Option A,<\/strong> Car Findings<\/em>, with 35 out of 50 votes and a score of 70. Let’s take a look at why respondents preferred it over Option B.<\/p>\n\n\n

Build trust with a serious name<\/h2>\n\n\n

Some people said Option B, Carz Hut<\/em>, was \u201cunique\u201d and \u201ccatchy.” But most respondents agreed that Option A, Car Findings<\/em>, sounded more reputable and serious, qualities that are important when shopping for a car.<\/p>\n\n\n\n

“I liked [Option] A more because it sounded more professional. This made it seem like the site would be more trustworthy and reliable,” wrote one respondent. <\/p>\n\n\n\n

Option B “sounds too much like they are trying to be funny,” said another person who voted for Option A. “I want a serious site when I am looking for a car.”<\/p>\n\n\n\n

Others who preferred Option A described it as “generic” and “basic,” but in a good way. <\/p>\n\n\n

Spelling errors are a turn-off<\/h2>\n\n\n

The misspelling of Carz<\/em> in Option B didn’t sit well with respondents. Some found it awkward to say. Others said it seemed to be trying too hard. <\/p>\n\n\n\n

“Carz<\/em> does not need to be spelled weird. It’s not hip,” one respondent wrote. “Findings<\/em> makes a lot more sense and doesn’t make me think it’s the car equivalent of Pizza Hut.”<\/p>\n\n\n\n

Another said, “[Option A] is simple and straightforward, and concisely but accurately describes the purpose of the website. The use of carz<\/em> in the other option is pretty cheesy and not appealing.”<\/p>\n\n\n

Key takeaways for a business name<\/h2>\n\n\n

As this poll makes clear, the name of your business can be a deal-breaker, especially for customers looking to make a major purchase such as car.<\/p>\n\n\n\n

The name has to be catchy but also trustworthy. Misspelling part of it, even intentionally, can turn potential customers away. <\/p>\n\n\n\n

For more insights, read our guide on how to test your business name<\/a>.<\/p>\n","protected":""},"excerpt":{"rendered":"

Before consumers shop for a car, they have to find a car dealership. How do they choose? If you’re the business owner, put yourself in their shoes. You’d want to …<\/p>\n","protected":""},"author":"21","featured_media":"6897","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["21","18"],"tags":[],"acf":[],"yoast_head":"\nWhich One Won? A business name you can trust - The PickFu blog<\/title>\n<meta name=\"description\" content=\"How serious \u2014 or not \u2014 should the business name be for a used car classifieds website? 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