{"id":"6900","date":"2021-01-11T07:00:00","date_gmt":"2021-01-11T15:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=6900"},"modified":"2021-04-30T10:45:47","modified_gmt":"2021-04-30T17:45:47","slug":"how-to-sell-on-wayfair","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/how-to-sell-on-wayfair\/","title":{"rendered":"How to sell on Wayfair"},"content":{"rendered":"\n

Wayfair is one of the largest online retailers of home goods. For third-party sellers looking to expand beyond Amazon, eBay, and other e-commerce channels, Wayfair is an appealing and affordable option. Here’s a primer on how it works and how to sell on Wayfair.<\/p>\n\n\n\n\n\n\n

Can third parties sell on Wayfair?<\/h2>\n\n\n

Absolutely. Third-party suppliers sell indoor and outdoor furniture, rugs, kitchen goods, bed and bath products, storage options, pet items, and a whole lot more on Wayfair \u2014 more than 18 million products for the home across the site.<\/p>\n\n\n\n

So, what do you need to know and do to start selling on Wayfair?<\/p>\n\n\n\n

\"How<\/a><\/figure><\/div>\n\n\n

What are the requirements to sell on Wayfair?<\/h2>\n\n\n

There are two main requirements. You must have drop shipping capabilities as well as product liability insurance covering least $1 million per occurrence and $2 million in general aggregate.<\/p>\n\n\n\n

Drop shipping on Wayfair works like this: when someone places an order, Wayfair sends the order to you, the seller, to fulfill. You pack and send the item to the customer. Wayfair pays for shipping. <\/p>\n\n\n\n

As a seller on Wayfair, you’ll need qualified personnel to manage inventory, customer service, returns, and other logistics. <\/p>\n\n\n\n

First, though, you have to apply and be approved as a Wayfair partner.<\/p>\n\n\n

Application process<\/h3>\n\n\n

The online application<\/a> to sell on Wayfair asks for details about your business, including your seller category (wholesale, retail, brand, distribution), number of items in your product catalog, fulfillment center locations, and annual revenue. <\/p>\n\n\n\n

\"How<\/a><\/figure><\/div>\n\n\n\n

In addition, you’ll need to provide a business URL, mailing address, and primary contact information.<\/p>\n\n\n\n

Wayfair will contact you about next steps in the approval process within three to five days after you apply. <\/p>\n\n\n

How much does it cost to sell on Wayfair?<\/h2>\n\n\n

There are no fees to sell on Wayfair, nor does the site take a percentage of your sales.<\/p>\n\n\n\n

Wayfair pays you the wholesale cost of your products and sets the retail price for the items on the site.<\/p>\n\n\n

Wayfair vs. Amazon<\/h2>\n\n\n

Wayfair focuses on home furnishings and decor. Amazon’s product categories run the gamut, from books to groceries to watches. <\/p>\n\n\n\n

Wayfair has no setup or selling fees and will pay for shipping. If you meet the company’s partner requirements and fit the niche as a home goods seller, Wayfair can be a more affordable platform than Amazon.<\/p>\n\n\n\n

Amazon costs more upfront. You first choose a selling plan. The professional plan costs $39.99 a month; with the individual plan, you pay $0.99 per item sold. With both plans, Amazon collects a referral fee for each item sold, which varies by category. <\/p>\n\n\n\n

In addition, there are shipping fees if you’re a Fulfilled by Amazon (FBA) seller<\/a> as well as storage fees and other costs, depending on your seller status and business needs.<\/p>\n\n\n

Manage your Wayfair listings with PickFu<\/h2>\n\n\n

Once you’re approved as a Wayfair partner, you will need to create and manage your product listings so that customers will be compelled to click and buy. That’s where PickFu comes in.<\/p>\n\n\n\n

Using PickFu’s polling platform, you can split test<\/a> your product images<\/a> and descriptions<\/a> on a targeted audience<\/a> that resembles the customers you want to reach.<\/p>\n\n\n\n

You might ask questions such as, “Which image makes you want to buy the product?” Respondents will submit written feedback explaining their pick.<\/p>\n\n\n\n

\"Screenshot<\/a><\/figure><\/div>\n\n\n\n

Want to run a competitive analysis<\/a> between your products and other sellers’ products on Wayfair? Take screenshots of their listings and put them up against yours in a PickFu poll. You’ll understand what customers are looking for and where you can improve.<\/p>\n\n\n\n

You can use PickFu to get audience feedback even earlier in the process \u2014 for example, when you’re deciding on your product selection.<\/p>\n\n\n\n

Whether you already sell on Wayfair or you’re ready to start, PickFu will help you make data-driven decisions to grow your e-commerce presence<\/a> and ultimately boost sales. <\/p>\n","protected":""},"excerpt":{"rendered":"

Wayfair is one of the largest online retailers of home goods. For third-party sellers looking to expand beyond Amazon, eBay, and other e-commerce channels, Wayfair is an appealing and affordable …<\/p>\n","protected":""},"author":"21","featured_media":"6901","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["18","17","12"],"tags":[],"acf":[],"yoast_head":"\nHow to sell on Wayfair - The PickFu blog<\/title>\n<meta name=\"description\" content=\"Wayfair is one of the largest online retailers of home goods. 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