![\"how](\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-21-at-12.18.54-PM.png\")
<\/a>Why do you need a tagline?<\/h2>\n\n\n
You need a tagline to quickly and effectively communicate to your target audience who you are and why you provide value. A tagline differentiates you within your industry and sets you apart from your competitors. It lets people know what your brand stands for<\/a>.<\/p>\n\n\n\n An effective tagline also builds value over time, ultimately becoming synonymous with your brand.<\/p>\n\n\n\n \u201cJust Do It\u201d will forever be linked to the unmistakable Nike Swoosh logo.<\/p>\n\n\n\n \u201cBecause you\u2019re worth it\u201d conjures up thoughts of lipstick and eyeliner. In fact, L’Oreal’s tagline<\/a> was created in 1971. The company only slightly tweaked it about a decade ago to \u201cBecause we\u2019re worth it\u201d to better articulate absolute self-confidence.<\/p>\n\n\n While tagline<\/em> and slogan<\/em> are often used interchangeably, there are subtle differences between the two.<\/p>\n\n\n\n Slogans tend to be slightly longer than taglines. They encompass a company’s mission, vision, and its key benefits for customers. <\/p>\n\n\n\n Taglines, on the other hand, are catchy quips that drive brand perception<\/a>. They evoke \u201can image of your brand in the minds of your customers\u2026and enable people to make lighthearted associations with your brand,\u201d according to HubSpot<\/a>.<\/p>\n\n\n Let\u2019s take a look at some well-known slogans<\/a> and taglines, past and present.<\/p>\n\n\n\n When it comes to succinct messages that conjure up the image and essence of a brand, these companies got it right.<\/p>\n\n\n Writing a tagline can be a fun and creative challenge, but it\u2019s not a task that should be rushed. Put time and thought into these four steps and you\u2019ll land on a tagline that packs a punch.<\/p>\n\n\n Before hammering out a tagline, you need to know exactly what your company stands for: its mission, vision, and values. Write it all out in a paragraph or two. Read it over. Edit and remove anything that doesn\u2019t quite fit. <\/p>\n\n\n Simplicity is key to this task. Pull from the most likable qualities of your company while choosing words and phrases that evoke emotion.<\/p>\n\n\n This is probably the most difficult step in the process. Come up with several contenders, then whittle them down to the most compelling words. <\/p>\n\n\n You\u2019ve narrowed your taglines to a few options, and now you\u2019re stuck. <\/p>\n\n\n\n Or maybe you’re convinced you\u2019ve written the best tagline in the history of taglines. But how do you know if it will really resonate with customers? That\u2019s where split testing comes in.<\/p>\n\n\n\n Split testing<\/a>, also called A\/B testing, lets you compare two versions of your tagline by presenting them randomly to a target audience and seeing how they perform. <\/p>\n\n\n\n Split testing taglines on PickFu is an easy and affordable way to get unbiased feedback quickly, often within 30 minutes. You can customize your audience<\/a> from PickFu\u2019s panel of 10,000-plus respondents to reflect your target market.<\/p>\n\n\n\n In the PickFu poll below, a business owner tested two tagline options for a cooking subscription service<\/a>, focusing on a very specific audience: people between ages 25-44 with an income of at least $60,000. <\/p>\n\n\n You don\u2019t need multiple options to run a split test on PickFu. You can create an open-ended poll<\/a> with a single tagline to get deeper insights into what people like, or don\u2019t like, about it. <\/p>\n\n\n\n In every PickFu poll, respondents submit written feedback so you\u2019ll understand the why behind their votes.<\/p>\n\n\n While there are a lot of dos in tagline writing, there are also quite a few don\u2019ts.<\/p>\n\n\n\n Writing an effective tagline for your business is a challenge. By taking the time to refine your messaging<\/a>, test it on an audience of likely buyers, and analyze their feedback, you\u2019ll come up with a tagline that hits the mark.<\/p>\n\n\n\n Learn more about using PickFu to your advantage in these articles on testing your business name<\/a> and logo<\/a>. <\/p>\n","protected":""},"excerpt":{"rendered":" We\u2019re surrounded by taglines in our daily lives. The best ones break through the noise, get our attention, and prompt us to act. So how do you write a memorable …<\/p>\n","protected":""},"author":"25","featured_media":"7126","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["18","12"],"tags":[],"acf":[],"yoast_head":"\nWhat’s the difference between slogans and taglines?<\/h2>\n\n\n
![\"\"](\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/01\/56890373_10157088942393058_4451021161718874112_o-819x1024.jpg\")
<\/a>\n
How do you write a tagline?<\/h2>\n\n\n
1. Write your company description<\/h3>\n\n\n
2. Trim the description to one sentence<\/h3>\n\n\n
3. Tighten the sentence and polish the message<\/h3>\n\n\n
![\"how](\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2020\/07\/image-of-serious-nice-woman-working-with-laptop-and-writing.jpg\")
<\/a><\/figure><\/div>\n\n4. Split test your taglines<\/a><\/h3>\n\n\n
![\"How](\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-22-at-3.14.48-PM.png\")
<\/a><\/figure><\/div>\n\n\nThings to avoid when writing a tagline<\/h2>\n\n\n
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