{"id":"7329","date":"2021-02-18T07:00:00","date_gmt":"2021-02-18T15:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=7329"},"modified":"2024-04-07T22:49:23","modified_gmt":"2024-04-08T05:49:23","slug":"product-packaging-video","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/product-packaging-video\/","title":{"rendered":"Video: How to make your product packaging stand out"},"content":{"rendered":"\n

The product<\/strong>: Dr. Stepper<\/a>, a foot-operated metal door opener.<\/p>\n\n\n\n

The problem<\/strong>: clear plastic packaging with no information except the brand name and tagline \u201cPut your best foot forward.\u201d<\/p>\n\n\n\n

Product packaging can help your Amazon sales. It can also hurt them.<\/p>\n\n\n\n

Picture your product on your digital shelf<\/a> (digital or IRL). \u201cThe product has to do the selling for you,\u201d says Daniela Bolzmann of Mindful Goods<\/a>, which specializes in Amazon listing optimization<\/a> for e-commerce brands.<\/p>\n\n\n\n

But if the customer is confused by your product because of how it\u2019s packaged, it\u2019s time to give that packaging a facelift. How will your product sell if no one can tell what it is?<\/p>\n\n\n\n\n\n\n\n

In this video for PickFu, Daniela takes us through a PickFu poll showing a photo of the Dr. Stepper product in its packaging, just like you\u2019d see it on a store shelf. The question for respondents: could they tell what the product is and how to use it?<\/p>\n\n\n\n

Watch the video to find out what they said, and see how Daniela\u2019s team used the feedback to transform the packaging, quickly and with little effort, into a winner. <\/p>\n\n\n\n

For more of Daniela’s video tips, head to our YouTube channel<\/a>. <\/p>\n\n\n\n

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