{"id":"7335","date":"2021-02-25T07:00:00","date_gmt":"2021-02-25T15:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=7335"},"modified":"2021-04-09T08:51:28","modified_gmt":"2021-04-09T15:51:28","slug":"ad-campaign-video","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/ad-campaign-video\/","title":{"rendered":"Video: Why you should test ad campaign creative before you launch"},"content":{"rendered":"\n<p>You\u2019ve done the work creating gorgeous imagery for your brand\u2019s advertising campaign. Now it\u2019s time to do as the big agencies do: <a aria-label=\"test your creative content (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/business\/marketing\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">test your creative content<\/a> before you launch.<\/p>\n\n\n\n<p>In this video for PickFu, Daniela Bolzmann of <a aria-label=\"Mindful Goods (opens in a new tab)\" href=\"https:\/\/mindfulgoods.co\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Mindful Goods<\/a> shows how one beauty brand honed its ad imagery by running a PickFu poll targeted at female respondents.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>The company tested five ad imagery options and came away with valuable insights for future <a href=\"https:\/\/www.pickfu.com\/blog\/e-commerce-marketing\/\" target=\"_blank\" aria-label=\"marketing efforts (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">marketing efforts<\/a>. (Hint: it\u2019s all about flat lay styling and bright imagery.) <\/p>\n\n\n\n<p>By pre-testing your ad creative, you can feel confident your ad dollars will be well spent when it&#8217;s time to launch your campaign. Watch the video below, and head to our <a href=\"https:\/\/www.youtube.com\/pickfu\" target=\"_blank\" aria-label=\"YouTube channel (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">YouTube channel<\/a> to see the rest of Daniela&#8217;s video tips.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to test advertising campaigns before you launch them\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/ppeL14PPUwo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":""},"excerpt":{"rendered":"<p>You\u2019ve done the work creating gorgeous imagery for your brand\u2019s advertising campaign. Now it\u2019s time to do as the big agencies do: test your creative content before you launch. In &#8230;<\/p>\n","protected":""},"author":"23","featured_media":"7379","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["18","17","12","31"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why you should test ad creative before you launch - The PickFu blog<\/title>\n<meta name=\"description\" content=\"Before you launch an advertising campaign, test your ad creative on PickFu with a targeted audience. You&#039;ll find out quickly what resonates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/ad-campaign-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why you should test ad creative before you launch - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"Before you launch an advertising campaign, test your ad creative on PickFu with a targeted audience. 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