{"id":"7432","date":"2021-03-04T07:00:00","date_gmt":"2021-03-04T15:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=7432"},"modified":"2024-04-07T22:50:28","modified_gmt":"2024-04-08T05:50:28","slug":"walmart-listings","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/walmart-listings\/","title":{"rendered":"How to drive traffic to your Walmart listings"},"content":{"rendered":"\n

Thanks to e-commerce entrepreneur Michal Chapnick for this guest post on how sellers on Walmart Marketplace can get more traffic to their listings.<\/em><\/p>\n\n\n\n

Walmart is the fastest-growing online retailer in the world. E-commerce sellers should not miss the opportunity to sell on Walmart Marketplace<\/a>. The competition among third-party sellers is still much, much smaller than on Amazon.<\/p>\n\n\n\n

With the customer base growing every day on Walmart Marketplace, you need to know how to drive more traffic to your Walmart<\/a> listings. Our in-depth guide explains all.<\/p>\n\n\n\n\n\n\n

Make the search engines happy<\/h2>\n\n\n

As with everything else on the internet, people can\u2019t buy items if they can\u2019t find them. The online world is a huge haystack. Each product \u201cneedle\u201d can only be found by someone with a powerful search tool.<\/p>\n\n\n\n

Walmart has its own search engine for products in its online universe, which is great, but there is a whole world of customers who don\u2019t start their search on Walmart.com.<\/p>\n\n\n\n

Walmart has been shifting its offerings over the past few years toward apparel, technology, and consumer goods. What customers don\u2019t yet realize is that Walmart.com has a huge array of items not available in Walmart stores.<\/p>\n\n\n

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\"Guide<\/a><\/figure><\/div>\n\n\n

Third-party sellers are increasing Walmart\u2019s catalog of offerings every day. This helps increase the number of customers who treat Walmart as their go-to online retailer.<\/p>\n\n\n\n

Google is still an incredibly important starting point for millions of potential customers. Maybe they don\u2019t know exactly what they are searching for. Maybe they don\u2019t have any idea where to find a particular item.<\/p>\n\n\n\n

Walmart has simple-to-follow listings guidelines<\/a>. Following them will help you show up on
Walmart\u2019s search engine and on Google ads.<\/p>\n\n\n

Create Walmart product titles that work<\/h2>\n\n\n

Your product title<\/a> is the first, and sometimes the only, thing a potential customer will read.<\/p>\n\n\n\n

The magic formula for the best product titles? Follow Walmart\u2019s title guidelines and make sure your title is unique across platforms (not the same wording as on Amazon).<\/p>\n\n\n\n

Your title should be no more than 75 characters. It should be clean. And it should describe your product in a simple, informative way.<\/p>\n\n\n

Use Walmart advanced attributes<\/h2>\n\n\n

Walmart\u2019s internal search rankings are set up to favor listings with more details. To increase search visibility, use advanced attributes.<\/p>\n\n\n\n

Attributes can also help customers find your product quickly. Many customers come to their search with a firm idea about what they want. Using the correct attributes in the title, description, and in the optional Discoverability and Additional Category Attributes section can help your items be more easily found.<\/p>\n\n\n

Check the shelf category and variants<\/h2>\n\n\n

Walmart Marketplace has a huge number of product categories. Make sure your products are on the correct \u201cshelf<\/a>.\u201d This can have a huge impact on internal search engine optimization.<\/p>\n\n\n\n

Check out Walmart\u2019s Categorization Guide or Shelf Mapping Guidelines for help. Avoid using Other<\/em> as a category. Your product will be found far less often.<\/p>\n\n\n\n

If your product has variations \u2014 different colors, sizes, or multi-packs \u2014 make sure you list these as variants on the original listing. It is harder for buyers to navigate between multiple listings for one product.<\/p>\n\n\n\n

\"How<\/a>
Check that your product is on the correct digital shelf<\/a> and include variants in one listing. <\/figcaption><\/figure>\n\n\n

Perfect your product photography<\/h2>\n\n\n

As with all e-commerce, your product\u2019s main image<\/a> needs to show the product isolated on a white background. It\u2019s very important that photos show a clear image of the item and have a high enough resolution so the customer can zoom in on details of the product or packaging.<\/p>\n\n\n\n

Poor photographs, or those that don\u2019t meet Walmart\u2019s image guidelines, can cause a listing to be suspended.<\/p>\n\n\n\n

Don\u2019t stop at the main photo. Customers are trying to make a buying decision. The more images they\u2019re able to examine, the more comfortable they\u2019ll feel about their choice. Adding background or lifestyle images<\/a> can greatly enhance your listing. These help the buyer visualize how your product would look in their own situation.<\/p>\n\n\n\n

Images are also important in giving the buyer an idea of the product\u2019s size, dimensions, and feel. Use text overlay to tell the story of your product. Many buyers get all their information from images rather than the written product description.<\/p>\n\n\n

Use holiday-related keywords in your title and descriptions<\/h2>\n\n\n

If a product is giftable, make sure to tell customers! Though Christmas is the biggest gift-giving occasion, there are plenty of opportunities for buyers to be reminded that an occasion is coming up. Valentine’s Day, Mother\u2019s Day, and Father\u2019s Day are good occasions for gift-giving.<\/p>\n\n\n\n

And don\u2019t forget how many people want to buy holiday decorations. Fourth of July, Thanksgiving, and other occasions can boost sales on products that are positioned properly.<\/p>\n\n\n

Take advantage of Walmart\u2019s free promotional badges<\/h2>\n\n\n

Promotional badges on Walmart listings are eye-catching and can make your product stand out. Here are the main promotional banners you can make use of:<\/p>\n\n\n\n