{"id":"7701","date":"2021-04-05T14:42:27","date_gmt":"2021-04-05T21:42:27","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=7701"},"modified":"2021-04-14T15:45:52","modified_gmt":"2021-04-14T22:45:52","slug":"amazing-listing","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/amazing-listing\/","title":{"rendered":"The Amazing Listing, powered by PickFu"},"content":{"rendered":"\n<p>In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing \u2014 to be judged on the creativity and execution of the listing&#8217;s visual language and its copywriting. To help them, they had unlimited use of PickFu, a consumer research tool for Amazon sellers and businesses of all kinds. This is the Amazing Listing.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Amazing Listing: an Amazon listing optimization contest, powered by PickFu\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/y5kqZZIRKDE?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.pickfu.com\/blog\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<!--more-->\n\n\n<h2 class=\"wp-block-heading\" id=\"h-meet-the-host\">Meet the host<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-anthony-cofrancesco\">Anthony Cofrancesco<\/h3>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/AnthonyHeadshot.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"960\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/AnthonyHeadshot.jpeg\" alt=\"\" class=\"wp-image-7708\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/AnthonyHeadshot.jpeg 960w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/AnthonyHeadshot-300x300.jpeg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/AnthonyHeadshot-768x768.jpeg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>Anthony Cofrancesco<\/strong> is the industry liaison at PickFu. He\u2019s the previous owner of Virtuous Graphics, a marketing agency offering copywriting, graphic design, photography, and videography to Amazon sellers. He even worked at Amazon early in his career. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-meet-the-judges\">Meet the judges<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-kevin-king\">Kevin King<\/h3>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/Kevin-King-Updated.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"787\" height=\"787\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/Kevin-King-Updated.jpg\" alt=\"\" class=\"wp-image-7709\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/Kevin-King-Updated.jpg 787w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/Kevin-King-Updated-300x300.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/Kevin-King-Updated-768x768.jpg 768w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>Kevin King<\/strong> has been involved in e-commerce since 1995, running his own physical product-based sites and <a href=\"https:\/\/blog.pickfu.com\/best-ebay-alternatives\/\">selling on eBay<\/a> and Amazon since 1999. He has created, developed, and guided hundreds of products from inception to market.<\/p>\n\n\n\n<p><em>Read Kevin&#8217;s guest post on the <a href=\"https:\/\/www.pickfu.com\/blog\/selling-on-amazon\/\" target=\"_blank\" aria-label=\"secret to his success on Amazon (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">secret to his success on Amazon<\/a>.<\/em><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-karyn-thomas\">Karyn Thomas<\/h3>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/Karyn-2quare.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1804\" height=\"1805\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/Karyn-2quare.jpg\" alt=\"\" class=\"wp-image-7710\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/Karyn-2quare.jpg 1804w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/Karyn-2quare-300x300.jpg 300w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/Karyn-2quare-970x971.jpg 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/Karyn-2quare-768x768.jpg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/Karyn-2quare-1536x1536.jpg 1536w\" sizes=\"(max-width: 1804px) 100vw, 1804px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>Karyn Thomas<\/strong> is the customer advocate and brand evangelist at Helium 10. She is also the co-founder of two seven-figure businesses. Her specialty lies in optimizing Amazon product listings with Helium 10\u2019s premium suite of tools and using her unique method, &#8220;Maximizing the Why.&#8221;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-meet-the-agencies\">Meet the agencies<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-kenji-roi\">Kenji ROI<\/h3>\n\n\n<p><a aria-label=\"Kenji ROI  (opens in a new tab)\" href=\"https:\/\/www.kenjiroi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Kenji ROI<\/a> is an agency based in Canada, run by Danny Carlson. Read Danny&#8217;s guest post on <a aria-label=\"Amazon A\/B testing (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/blog\/amazon-a-b-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Amazon A\/B testing<\/a>.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prime-label-studios\">Prime Label Studios<\/h3>\n\n\n<p><a href=\"https:\/\/primelabelstudios.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Prime Label Studios<\/a> is an agency based out of the Philippines.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-share-it-studio\">Share It Studio<\/h2>\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.shareitstudio.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Share It Studio<\/a> is an agency based out of Miami, run by husband and wife team Rafael Veloz Zambrano and Anna Akumova.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-zonphoto\">ZonPhoto<\/h3>\n\n\n<p><a aria-label=\"ZonPhoto (opens in a new tab)\" href=\"https:\/\/zonphoto.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">ZonPhoto<\/a> is an agency based out of Latvia, run by Vadim Petrovs.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-see-some-of-the-pickfu-polls\">See some of the PickFu polls<\/h2>\n\n\n<ul><li><a aria-label=\"The four agency main image submissions tested against each other (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/BWFDovxRxE-which-image-do-you\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">The four agency main image submissions tested against each other<\/a><\/li><li>Some of Share It Studio&#8217;s lifestyle polls that helped them decide to shoot at a supermarket:<ul><li><a aria-label=\"5 stock photos against each other (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/12UQF6-which-image-do-you\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">5 stock photos against each other<\/a><\/li><li><a aria-label=\"2 stock photos against each other (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/DSAA4Y-which-image-do-you\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">2 stock photos against each other<\/a><\/li><li><a aria-label=\"2 stock photos against each other, including the grocery store (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/results\/LRILQA-which-image-best\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">2 stock photos against each other, including the grocery store<\/a><\/li><\/ul><\/li><li><a href=\"https:\/\/www.pickfu.com\/results\/ZoIHyFTlAy-which-video\" target=\"_blank\" aria-label=\"Three agency video submissions tested against each other (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Three agency video submissions tested against each other<\/a><\/li><\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-join-pickfu-s-agency-program\">Join PickFu&#8217;s Agency program<\/h2>\n\n\n<p>The PickFu Agency program helps deliver outstanding creative results for your clients. As a PickFu Certified Agency, you receive advanced training, placement in our directory, and a generous 25% trade discount. <a href=\"https:\/\/webforms.pipedrive.com\/f\/2VrdnzXHBYSWQaCaK1iB1o3BHsjZBayvgthjWun95u9ySe7dRdrnn3fSkkpg2MYUj\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\"><strong>Apply today<\/strong><\/a> to join the PickFu Agency program. <\/p>\n","protected":""},"excerpt":{"rendered":"<p>In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing \u2014 to be judged on the creativity and execution of the listing&#8217;s visual language and its &#8230;<\/p>\n","protected":""},"author":"2","featured_media":"7903","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["17","8","31"],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Amazing Listing, powered by PickFu - The PickFu blog<\/title>\n<meta name=\"description\" content=\"How do you create the best Amazon listing? 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