{"id":"7806","date":"2021-04-21T07:00:00","date_gmt":"2021-04-21T14:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=7806"},"modified":"2021-04-15T13:08:38","modified_gmt":"2021-04-15T20:08:38","slug":"which-one-won-choosing-a-book-cover-that-leads-to-adventure","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/which-one-won-choosing-a-book-cover-that-leads-to-adventure\/","title":{"rendered":"Which One Won? Choosing a book cover that leads to adventure"},"content":{"rendered":"\n<p>Is there a secret to creating a book cover that attracts both well-worn travelers and those who love the occasional adventure? <\/p>\n\n\n\n<p><a href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-book-cover-for-a-book-about-discovering-greater-meaning-in-travel-is-more-appealing-SQ89US02\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">This Ranked poll<\/a> asked 50 frequent and occasional travelers to choose the cover they found most appealing for a book about finding greater meaning in travel. The title of the book is <em>Hidden Travel<\/em>: <em>The Secret to Extraordinary Trips<\/em>.<\/p>\n\n\n\n<p>Options A and D are scene-based covers. Options B and C feature a black background and a tunnel leading to adventure. <\/p>\n\n\n\n<p>Can you guess which one won?<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/option-a-hidden-travel.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"659\" height=\"1024\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/option-a-hidden-travel-659x1024.jpeg\" alt=\"Which One Won: hidden travel book cover \" data-id=\"7810\" data-full-url=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/option-a-hidden-travel.jpeg\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=7810\" class=\"wp-image-7810\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-a-hidden-travel-659x1024.jpeg 659w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-a-hidden-travel-193x300.jpeg 193w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-a-hidden-travel-768x1194.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-a-hidden-travel-988x1536.jpeg 988w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-a-hidden-travel.jpeg 1000w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/option-b-hidden-travel-1.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"673\" height=\"1024\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/option-b-hidden-travel-1-673x1024.jpeg\" alt=\"Which One Won: hidden travel book cover\" data-id=\"7812\" data-full-url=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/option-b-hidden-travel-1.jpeg\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=7812\" class=\"wp-image-7812 is-layout-flex wp-block-gallery-is-layout-flex\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-b-hidden-travel-1-673x1024.jpeg 673w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-b-hidden-travel-1-197x300.jpeg 197w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-b-hidden-travel-1-768x1169.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-b-hidden-travel-1.jpeg 1000w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-3\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/option-d-hidden-travel.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"665\" height=\"1024\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/option-d-hidden-travel-665x1024.jpeg\" alt=\"Which One Won: hidden travel book cover\" data-id=\"7814\" data-full-url=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/option-d-hidden-travel.jpeg\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=7814\" class=\"wp-image-7814\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-d-hidden-travel-665x1024.jpeg 665w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-d-hidden-travel-195x300.jpeg 195w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-d-hidden-travel-768x1183.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-d-hidden-travel.jpeg 826w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/option-c-hidden-travel-2.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"673\" height=\"1024\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/option-c-hidden-travel-2-673x1024.jpeg\" alt=\"Which One Won: hidden travel book cover\" data-id=\"7824\" data-full-url=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/option-c-hidden-travel-2.jpeg\" data-link=\"https:\/\/www.pickfu.com\/blog\/?attachment_id=7824\" class=\"wp-image-7824\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-c-hidden-travel-2-673x1024.jpeg 673w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-c-hidden-travel-2-197x300.jpeg 197w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-c-hidden-travel-2-768x1169.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-c-hidden-travel-2.jpeg 1000w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/a><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption is-layout-flex wp-block-gallery-is-layout-flex\">Clockwise from top left: Options A, B, C, and D.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And the winner is&#8230;<strong>Option C<\/strong>, but just barely, with a score of 52. <strong>Option D<\/strong> was close behind with 48, followed by <strong>Option A<\/strong> (26) and <strong>Option B<\/strong> (16). Let&#8217;s dig into the results.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tunnel-vision\">Tunnel vision<\/h2>\n\n\n<p>The <a href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-book-cover-for-a-book-about-discovering-greater-meaning-in-travel-is-more-appealing-SQ89US02#ftext=tunnel\" target=\"_blank\" aria-label=\"view from the tunnel (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">view from the tunnel<\/a> in Options B and C got high marks from respondents, who said it fits the title of the book. <\/p>\n\n\n\n<p>&#8220;For a book called <em>Hidden Travel<\/em>, I like [Options B and C] since it looks like an entryway to a secret place,&#8221; one person said.<\/p>\n\n\n\n<p>But why the score gap between these two similar covers? The beckoning sunlight in Option C made the difference. <\/p>\n\n\n\n<p>&#8220;All of them are very good but Option C has a<g class=\"gr_ gr_6 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar multiReplace\" id=\"6\" data-gr-id=\"6\">n<\/g> aura of mystery to it; it makes the greater meaning aspect more mysterious and intriguing,&#8221; one person wrote. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/option-c-hidden-travel-2.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"1522\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/option-c-hidden-travel-2.jpeg\" alt=\"Which One Won: the winning book cover Option D \" class=\"wp-image-7824\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-c-hidden-travel-2.jpeg 1000w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-c-hidden-travel-2-197x300.jpeg 197w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-c-hidden-travel-2-673x1024.jpeg 673w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/option-c-hidden-travel-2-768x1169.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption>Option C&#8217;s tunnel view.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Still, respondents had a lot of <a aria-label=\"good things to say about the runner-up Option D (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-book-cover-for-a-book-about-discovering-greater-meaning-in-travel-is-more-appealing-SQ89US02#ftraits=(options~!D)~\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">good things to say about the runner-up Option D<\/a>, from its lush scenery to the clever placement of the word <em>Hidden<\/em>, tucked behind the mountains.  <\/p>\n\n\n\n<p>And while none of the panel explicitly said they preferred the green color scheme of Options C and D over the blues in Options A and B, their votes said otherwise. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-other-highlights\">Other highlights<\/h2>\n\n\n<ul><li>Respondents between ages 18-24 and 25-34 liked Option C the <em>least<\/em>, giving it 14.3% and less than 1% of the vote, respectively \u2014 worth noting if the author wants to attract college-aged and young adult travelers <\/li><li>Half of 25-to-34-year-olds favored Option D<\/li><li>Those in the 55-64 age group were evenly split between Options A, B, and D; none voted for Option C<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/age-range.png\"><img decoding=\"async\" loading=\"lazy\" width=\"970\" height=\"475\" src=\"https:\/\/www.pickfu.com\/blog\/wp-content\/uploads\/2021\/03\/age-range-970x475.png\" alt=\"\" class=\"wp-image-7825\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/age-range-970x475.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/age-range-470x230.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/age-range-768x376.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/age-range.png 1458w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><figcaption>Respondents&#8217; votes filtered by age range.<\/figcaption><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-they-said\">What they said<\/h2>\n\n\n<blockquote class=\"wp-block-quote\"><p>&#8220;[Option D] has a lot of great imagery. It has a little of everything: roads, grass, beautiful skies, and mountains. It has everything for travel.&#8221;<\/p><p>&#8220;None are bad but I think [Option] C and [Option] B have a more appealing look because the text stands out the most over the backgrounds. I worry [Option] A and [Option] D might have a bit too much going on that it could be off-putting.&#8221;<\/p><p>&#8220;I really like [Option] C and [Option] B because I think they really emphasize finding something hidden, unique, and special about traveling, [Option] C slightly more than [Option] B. While [Option] A and [Option] D are both attractive, I don&#8217;t think the images quite fit the book title as well as [Option] C and [Option] B do.&#8221;<\/p><p><span style=\"font-size: inherit;\">&#8220;I liked [Option] A the best since the cover looks enchanting and grabs my interest right away. [Option] A reminds me of a portal being opened which relates to the title of the book.&#8221;<\/span><\/p><p>&#8220;The expanse of land in Option D makes it look like a wider land of opportunities.&#8221;<\/p><\/blockquote>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key takeaways<\/h2>\n\n\n<p>For a book about hidden travel, a cover image that hints at adventure, as Option C does, makes sense.<\/p>\n\n\n\n<p>But as the feedback in this poll shows, travel-loving readers of all ages also appreciate nature scenes: expansive mountains, winding roads, blue skies. <\/p>\n\n\n\n<p>In a twist, it appears the author took this to heart \u2014 choosing Option D, not C, as the <a href=\"https:\/\/www.amazon.com\/Hidden-Travel-More-Stephen-Brock\/dp\/173511880X\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">final cover for the book<\/a>. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-want-to-dive-deeper\"> Want to dive deeper?<\/h2>\n\n\n<p>Responses by commonly used words:<\/p>\n\n\n\n<ul><li><a aria-label=\"cover (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-book-cover-for-a-book-about-discovering-greater-meaning-in-travel-is-more-appealing-SQ89US02#ftext=cover\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">cover<\/a><\/li><li><a aria-label=\"travel (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-book-cover-for-a-book-about-discovering-greater-meaning-in-travel-is-more-appealing-SQ89US02#ftext=travel\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">travel<\/a><\/li><li><a aria-label=\"choice (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-book-cover-for-a-book-about-discovering-greater-meaning-in-travel-is-more-appealing-SQ89US02#ftext=choice\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">choice<\/a><\/li><li><a aria-label=\"color (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-book-cover-for-a-book-about-discovering-greater-meaning-in-travel-is-more-appealing-SQ89US02#ftext=color\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">color<\/a><\/li><li><a aria-label=\"tunnel (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-book-cover-for-a-book-about-discovering-greater-meaning-in-travel-is-more-appealing-SQ89US02#ftext=tunnel\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">tunnel<\/a><\/li><li><a href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-book-cover-for-a-book-about-discovering-greater-meaning-in-travel-is-more-appealing-SQ89US02#ftext=nature\" target=\"_blank\" aria-label=\"nature (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">nature<\/a><\/li><\/ul>\n\n\n\n<p>Responses filtered by gender (there were no non-binary respondents in this poll):<\/p>\n\n\n\n<ul><li><a aria-label=\"Female\u2028 (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-book-cover-for-a-book-about-discovering-greater-meaning-in-travel-is-more-appealing-SQ89US02#ftraits=(gender~!female)~\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Female<\/a><\/li><li><a aria-label=\"Male  (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-book-cover-for-a-book-about-discovering-greater-meaning-in-travel-is-more-appealing-SQ89US02#ftraits=(gender~!male)~\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Male<\/a> <\/li><\/ul>\n\n\n\n<p>Is your book cover targeting the right audience? Read <a aria-label=\"our guide to (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/blog\/guide-to-split-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">our ultimate guide to split testing<\/a>.<\/p>\n","protected":""},"excerpt":{"rendered":"<p>Is there a secret to creating a book cover that attracts both well-worn travelers and those who love the occasional adventure? This Ranked poll asked 50 frequent and occasional travelers &#8230;<\/p>\n","protected":""},"author":"9","featured_media":"7809","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["21","7","15"],"tags":["36","52"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which One Won? Choosing a book cover that leads to adventure - The PickFu blog<\/title>\n<meta name=\"description\" content=\"In this week&#039;s Which One Won?, we make a surprising discovery about which age range likes what type of book cover. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/which-one-won-choosing-a-book-cover-that-leads-to-adventure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which One Won? Choosing a book cover that leads to adventure - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"In this week&#039;s Which One Won?, we make a surprising discovery about which age range likes what type of book cover. Read more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pickfu.com\/which-one-won-choosing-a-book-cover-that-leads-to-adventure\/\" \/>\n<meta property=\"og:site_name\" content=\"The PickFu blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pickfu\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=100000373763478\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-15T20:08:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/03\/WOW-hidden-travel.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Ojeda Melchor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lauraomelchor\" \/>\n<meta name=\"twitter:site\" content=\"@pickfu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Ojeda Melchor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pickfu.com\/which-one-won-choosing-a-book-cover-that-leads-to-adventure\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/which-one-won-choosing-a-book-cover-that-leads-to-adventure\/\"},\"author\":{\"name\":\"Laura Ojeda Melchor\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/808db59d4354f39626f5e53815e19b48\"},\"headline\":\"Which One Won? 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