{"id":"7853","date":"2021-03-25T07:00:00","date_gmt":"2021-03-25T14:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=7853"},"modified":"2021-12-16T07:56:35","modified_gmt":"2021-12-16T15:56:35","slug":"mojiworks-ready-chef-go-case-study","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/mojiworks-ready-chef-go-case-study\/","title":{"rendered":"How Mojiworks created a recipe for content success with Ready Chef Go!"},"content":{"rendered":"\n

There\u2019s only one speed in the Snapchat cooking game Ready Chef Go!<\/a>: fast. Players have to move quickly in the virtual kitchen if they want to saut\u00e9 their way to victory.<\/p>\n\n\n\n

The same could be said of Mojiworks<\/a>, maker of Ready Chef Go!. As one of only a handful of third-party developers on Snap Games, Mojiworks is intimately familiar with the nonstop pace and ever-changing demands of the social app and gaming landscape.<\/p>\n\n\n\n\n\n\n\n

Fast development, constant iteration, and frequent updates are the norm. To keep up, Mojiworks asks Snapchatters directly for feedback inside the platform. To get ahead, it turns to PickFu.<\/p>\n\n\n

The problem: A\/B testing alone isn\u2019t enough<\/h2>\n\n\n

Ready Chef Go! launched on Snapchat in December 2019. Since then, it has gained more than 65 million players and a plethora of valuable opinions.<\/p>\n\n\n\n

Feedback from the player community has been crucial to the evolution of Ready Chef Go!. A\/B testing<\/a> via Snapchat has helped Mojiworks understand which icons and tiles players prefer as it cycles through updates and develops seasonal content.<\/p>\n\n\n\n

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Here's a juicy fact: Ready Chef Go! players served over 500 MILLION orders in the first month of launch. That's a whole lot of cheffing! \ud83e\uddd1\u200d\ud83c\udf73\ud83d\udd25 pic.twitter.com\/CfeSQ6TW6C<\/a><\/p>— Mojiworks (@mojiworks) January 28, 2020<\/a><\/blockquote>