{"id":"7859","date":"2021-05-24T07:00:00","date_gmt":"2021-05-24T14:00:00","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=7859"},"modified":"2021-05-24T08:07:10","modified_gmt":"2021-05-24T15:07:10","slug":"website-feedback-tools-and-why-you-need-one","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/website-feedback-tools-and-why-you-need-one\/","title":{"rendered":"What is a website feedback tool and why do you need one?"},"content":{"rendered":"\n

There’s more to a website than big pictures, flashy videos, bright colors, and lots of copy. In fact, a website can have all those things and still fall flat. <\/p>\n\n\n\n

From a consumer perspective, a great website should offer a satisfying user experience<\/a>. From a business perspective, it should encourage customers to take the next step in their journey, whether that\u2019s clicking through to another page, requesting a demo of your service, or placing a product in their shopping cart.<\/p>\n\n\n\n

But how do you know if your website is grabbing and holding the interest of your target market? That\u2019s where website feedback tools come in. <\/p>\n\n\n\n\n\n\n\n

In this article, we’ll discuss what a website feedback tool is and why you need one.<\/p>\n\n\n

What is a website feedback tool?<\/h2>\n\n\n

A website feedback tool helps you understand what visitors think of your site and what is and isn’t resonating with them. It differs from an analytics tool such as Google Analytics<\/a> or Adobe Analytics<\/a> in that it goes further \u2014 digging into the design, functionality, usability, readability, and ease of use of your site.<\/p>\n\n\n\n

\"Website<\/a><\/figure><\/div>\n\n\n

Website feedback tools vs. analytics tools<\/h2>\n\n\n

Analytics tools are table stakes. They tell you the basics, such as the amount of traffic to your website and specific pages, which pages are most popular with your audience, and how long visitors spend on certain pages.<\/p>\n\n\n\n

This is critical information for you to know. And it\u2019s absolutely essential for understanding, at a high level, the overall relevance of your site with visitors. But these tools don\u2019t measure some of the more nuanced aspects of your website. <\/p>\n\n\n\n

While analytics tools provide important quantitative data about your site, website feedback tools offer critical qualitative data. In other words, analytics tools tell you what<\/em> users are doing on your site. Website feedback tools help you uncover why<\/em> they are doing it.<\/p>\n\n\n\n

Say, for example, your analytics tools reveal that a landing page for a top-selling product suddenly experiences a high exit rate. Maybe shopping cart abandonment is at an all-time high. A website feedback tool will uncover why users are jumping ship once they hit that page so you can address the problem.<\/p>\n\n\n\n

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via GIPHY<\/figcaption><\/figure><\/div>\n\n\n

How do you use a website feedback tool? And how can it help you?<\/h2>\n\n\n

With a website feedback tool, you can ask users directly, while they\u2019re on your site, about their experience.<\/p>\n\n\n\n

This level of feedback offers insights into the customer journey \u2014 how a visitor arrived on your site, the actions they took while there, and why they decided to leave.<\/p>\n\n\n\n

By measuring these aspects, you\u2019re able to get a clearer picture of the user experience as well as what visitors to your site want and expect. When you better understand their experience, you’ll know what you need<\/a> to do to give them exactly what they’re looking for when they land on one of your pages.  <\/p>\n\n\n\n

\"Website<\/a><\/figure><\/div>\n\n\n

What questions should you ask for website feedback?<\/h2>\n\n\n

Before you run out and implement a website feedback tool, it\u2019s important to understand what you want out of it. What is your end goal? What information do you want to gather? How willing and able are you to make the necessary changes and fix any problems you uncover?<\/p>\n\n\n\n

Once you’ve answered these questions and have a clear goal in mind, you can start developing the questions you need to get user feedback.<\/p>\n\n\n\n

Depending on the type of feedback tool you choose (more on that later), here are some examples of questions you might ask:<\/p>\n\n\n\n