{"id":"8270","date":"2021-05-05T07:00:00","date_gmt":"2021-05-05T14:00:00","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=8270"},"modified":"2021-05-13T06:33:40","modified_gmt":"2021-05-13T13:33:40","slug":"lgbt-book-cover-split-test","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/lgbt-book-cover-split-test\/","title":{"rendered":"How one tiny detail tilted this book cover poll in favor of the winner"},"content":{"rendered":"\n<p>When it comes to book cover design, it might seem like only the major details matter. But as one author discovered <a aria-label=\"in a recent PickFu poll (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-cover-design-would-choose-for-this-book-Q9CMW98V\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">in this PickFu poll<\/a>, the most minute details can sometimes make the biggest difference. <\/p>\n\n\n\n<p>The author asked 50 LBGT+ respondents which of two cover designs they would choose for a book titled, <em>Sheltered Town<\/em>. Both covers feature one woman embracing another. The only difference is that in Option A, the blonde woman&#8217;s head is tilted downward. In Option B, she&#8217;s facing the camera head-on.<\/p>\n\n\n\n<p>Can you guess which one won?<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped caption-align-left wp-block-gallery-1\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-a.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"683\" height=\"1024\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-a-683x1024.jpeg\" alt=\"\" data-id=\"8276\" data-full-url=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-a.jpeg\" data-link=\"https:\/\/blog.pickfu.com\/?attachment_id=8276\" class=\"wp-image-8276\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-a-683x1024.jpeg 683w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-a-200x300.jpeg 200w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-a-768x1152.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-a.jpeg 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-b.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"683\" height=\"1024\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-b-683x1024.jpeg\" alt=\"\" data-id=\"8275\" data-full-url=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-b.jpeg\" data-link=\"https:\/\/blog.pickfu.com\/?attachment_id=8275\" class=\"wp-image-8275\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-b-683x1024.jpeg 683w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-b-200x300.jpeg 200w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-b-768x1152.jpeg 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-b.jpeg 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption is-layout-flex wp-block-gallery-is-layout-flex\">The only difference between Option A (left) and Option B is the angle of the woman&#8217;s face on the left. <\/figcaption><\/figure>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And the winner is&#8230;<strong>Option A<\/strong>, with a score of 68 to <strong>Option B&#8217;s<\/strong> 32. That&#8217;s a hefty win for Option A. Let&#8217;s take a look at the results. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-tilted-chin-is-telling\">The tilted chin is telling<\/h2>\n\n\n<p>With her slightly unfocused gaze and parted mouth, the blonde woman in Option B looks &#8220;dazed&#8221; and &#8220;detached,&#8221; some respondents said. <\/p>\n\n\n\n<p>In Option A, on the other hand, the <a href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-cover-design-would-choose-for-this-book-Q9CMW98V#ftext=blond\" target=\"_blank\" aria-label=\"tilt of her chin (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">tilt of her chin<\/a> makes her look sexy. Alluring. Mysterious. Interesting. Everything a reader could want from what we can assume is a romance novel. <\/p>\n\n\n\n<div class=\"wp-block-image caption-align-left\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-a-1.jpeg\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"1500\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-a-1.jpeg\" alt=\"A book cover with a brunette woman holding a blond woman whose chin is tilted downward.\" class=\"wp-image-8280\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-a-1.jpeg 1000w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-a-1-200x300.jpeg 200w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-a-1-683x1024.jpeg 683w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/sheltered-town-option-a-1-768x1152.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption>The winning cover, Option A.<\/figcaption><\/figure><\/div>\n\n\n\n<p>This brings up an interesting point about what the covers convey about the relationship between the two women. It also helps explain why respondents voted the way they did. In Option A, the women appear to be committed to the relationship, whereas it feels one-sided in Option B, some wrote. The brunette woman is almost an afterthought. <\/p>\n\n\n\n<p>But one respondent who said they work in publishing wrote that both covers are &#8220;<a href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-cover-design-would-choose-for-this-book-Q9CMW98V#ftext=bad\" target=\"_blank\" aria-label=\"incredibly bad (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">incredibly bad<\/a>,&#8221; in part because the font is difficult to read. This is just one opinion, but it&#8217;s something for the author to consider given the respondent&#8217;s background. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-other-highlights\">Other highlights<\/h2>\n\n\n<ul><li><span style=\"font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">The proportion of respondents who voted for Option A increased as income level rose<\/span><\/li><li>The majority of those with a bachelor&#8217;s degree or higher preferred Option A, while those with vocational training or a high school degree preferred Option B<\/li><li>81% of male respondents preferred Option A, compared to 60.7% of female respondents; the sole nonbinary respondent voted for Option B<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-02-at-8.45.27-PM.png\"><img decoding=\"async\" loading=\"lazy\" width=\"2234\" height=\"650\" src=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-02-at-8.45.27-PM.png\" alt=\"Which One Won: screenshot of poll results for LGBT+ romance novel book cover\" class=\"wp-image-8313\" srcset=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-02-at-8.45.27-PM.png 2234w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-02-at-8.45.27-PM-470x137.png 470w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-02-at-8.45.27-PM-970x282.png 970w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-02-at-8.45.27-PM-768x223.png 768w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-02-at-8.45.27-PM-1536x447.png 1536w, https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-02-at-8.45.27-PM-2048x596.png 2048w\" sizes=\"(max-width: 2234px) 100vw, 2234px\" \/><\/a><figcaption>The results filtered by income level.<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-they-said\">What they said<\/h2>\n\n\n<blockquote class=\"wp-block-quote\"><p>&#8220;The cover [Option A] is more intriguing when the blonde&#8217;s head is slightly downward, as though there are secrets to reveal!&#8221;<\/p><p>&#8220;The look on the blonde woman&#8217;s face in this cover [Option A] makes me more curious about the relationship that they have.&#8221;<\/p><p>&#8220;I prefer Option B because I felt that the blonde-haired woman on the cover looked strong and independent. On the cover of Option A, I felt she looked like she was trying too hard to look demure and helpless, which doesn&#8217;t go very well with the image of her holding the hammer.&#8221;<\/p><p>&#8220;By tilting her head down [in Option A], the woman looks like she might be about to do something dramatic with that mallet.&#8221;<\/p><\/blockquote>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaway\">Key takeaway<\/h2>\n\n\n<p>Even the smallest differences in the design of a book cover can positively or negatively impact your audience and give them different ideas about the plot and characters. <\/p>\n\n\n\n<p>Make sure the cover complements what&#8217;s written on the page. You don&#8217;t want to disappoint your reader!<\/p>\n\n\n\n<p>Need help making sure your book attracts readers once it&#8217;s out in the world? Check out <a aria-label=\"our resources for self-published authors (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/blog\/how-to-sell-books\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">these resources for self-published authors<\/a>. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-want-to-dive-deeper\">Want to dive deeper?<\/h2>\n\n\n<p>Results by commonly used words: <\/p>\n\n\n\n<ul><li><a aria-label=\"blonde (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-cover-design-would-choose-for-this-book-Q9CMW98V#ftext=blond\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">blond<\/a> <\/li><li><a aria-label=\"woman (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-cover-design-would-choose-for-this-book-Q9CMW98V#ftext=woman\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">woman<\/a><\/li><li><a aria-label=\"cover (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-cover-design-would-choose-for-this-book-Q9CMW98V#ftext=cover\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">cover<\/a><\/li><li><a aria-label=\"expression (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-cover-design-would-choose-for-this-book-Q9CMW98V#ftext=expression\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">expression<\/a><\/li><li><a aria-label=\"character (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-cover-design-would-choose-for-this-book-Q9CMW98V#ftext=character\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">character<\/a><\/li><\/ul>\n\n\n\n<p>Results by race\/ethnicity: <\/p>\n\n\n\n<ul><li><a aria-label=\"asian (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-cover-design-would-choose-for-this-book-Q9CMW98V#ftraits=(ethnicity~!asian)~\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Asian<\/a><\/li><li><a aria-label=\"hispanic (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-cover-design-would-choose-for-this-book-Q9CMW98V#ftraits=(ethnicity~!hispanic)~\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\"><g class=\"gr_ gr_62 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace\" id=\"62\" data-gr-id=\"62\">Hispanic<\/g><\/a><\/li><li><a aria-label=\"black (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-cover-design-would-choose-for-this-book-Q9CMW98V#ftraits=(ethnicity~!black)~\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Black<\/a><\/li><li><a aria-label=\"white (opens in a new tab)\" href=\"https:\/\/www.pickfu.com\/books\/book-covers\/which-cover-design-would-choose-for-this-book-Q9CMW98V#ftext=character\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">White<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":""},"excerpt":{"rendered":"<p>When it comes to book cover design, it might seem like only the major details matter. But as one author discovered in this PickFu poll, the most minute details can &#8230;<\/p>\n","protected":""},"author":"9","featured_media":"8287","comment_status":"open","ping_status":"open","sticky":"","template":"","format":"standard","meta":{"_editorskit_title_hidden":"","_editorskit_reading_time":"0","_editorskit_is_block_options_detached":"","_editorskit_block_options_position":"{}","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":["21","7","15"],"tags":["36","70","137"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How one tiny detail tilted this book cover poll in favor of the winner - The PickFu blog<\/title>\n<meta name=\"description\" content=\"The tiniest details of a romance book cover sometimes make the biggest difference. Find out how LGBT+ respondents voted in this week&#039;s WOW.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pickfu.com\/lgbt-book-cover-split-test\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How one tiny detail tilted this book cover poll in favor of the winner - The PickFu blog\" \/>\n<meta property=\"og:description\" content=\"The tiniest details of a romance book cover sometimes make the biggest difference. Find out how LGBT+ respondents voted in this week&#039;s WOW.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pickfu.com\/lgbt-book-cover-split-test\/\" \/>\n<meta property=\"og:site_name\" content=\"The PickFu blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pickfu\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=100000373763478\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-05T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-13T13:33:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/05\/WOW-tilted-chin.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laura Ojeda Melchor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lauraomelchor\" \/>\n<meta name=\"twitter:site\" content=\"@pickfu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Ojeda Melchor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.pickfu.com\/lgbt-book-cover-split-test\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/lgbt-book-cover-split-test\/\"},\"author\":{\"name\":\"Laura Ojeda Melchor\",\"@id\":\"https:\/\/blog.pickfu.com\/#\/schema\/person\/808db59d4354f39626f5e53815e19b48\"},\"headline\":\"How one tiny detail tilted this book cover poll in favor of the winner\",\"datePublished\":\"2021-05-05T14:00:00+00:00\",\"dateModified\":\"2021-05-13T13:33:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.pickfu.com\/lgbt-book-cover-split-test\/\"},\"wordCount\":607,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.pickfu.com\/#organization\"},\"keywords\":[\"book cover design\",\"publishing\",\"romance novel\"],\"articleSection\":[\"#WhichOneWon\",\"Featured poll\",\"Publishing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.pickfu.com\/lgbt-book-cover-split-test\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.pickfu.com\/lgbt-book-cover-split-test\/\",\"url\":\"https:\/\/blog.pickfu.com\/lgbt-book-cover-split-test\/\",\"name\":\"How one tiny detail tilted this book cover poll in favor of the winner - The PickFu blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.pickfu.com\/#website\"},\"datePublished\":\"2021-05-05T14:00:00+00:00\",\"dateModified\":\"2021-05-13T13:33:40+00:00\",\"description\":\"The tiniest details of a romance book cover sometimes make the biggest difference. 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