{"id":"846","date":"2017-10-30T07:00:59","date_gmt":"2017-10-30T14:00:59","guid":{"rendered":"https:\/\/www.pickfu.com\/blog\/?p=846"},"modified":"2024-03-27T20:51:57","modified_gmt":"2024-03-28T03:51:57","slug":"cross-promote-apps","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/cross-promote-apps\/","title":{"rendered":"How to effectively cross-promote apps"},"content":{"rendered":"

Mobile app developers often have more than one app to promote. Marketing to users who are already engaged in one of your apps to download another is an effective method to grow your audience. What methods should app companies use to cross-promote apps for their mobile game marketing<\/a>? Here are some ideas:<\/p>\n

In-app notifications<\/h3>\n

Though Google and Apple do not allow push notifications for cross-promotion, in-app notifications can grab a user’s attention and convert them to try your other apps.<\/p>\n

Chillingo found a creative way to use in-app notifications. On the opening screen of one of its games (in this case, Puzzle Craft 2), it displays an image and a system notification-style number 3. When a user goes to clear these notifications, each becomes a floating bubble across the screen. Upon clicking to “pop” any of these bubbles, the user is then taken to the download page in the app store for the cross-promoted app.<\/p>\n

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“More Apps” buttons<\/h3>\n

User already like your work, so why not show it off a little bit? Add a button labeled “More Games” or “More Apps” and invite them to check it out. Zach Gage adds a personal touch by including a sentence about himself and conversational language. There’s even an opt-in for push notifications.
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App incentives<\/h3>\n

Give users an in-app bonus for trying another app. In mobile games, these incentives could be bonus coins, virtual goods, or other prizes. You could even include your new game’s avatars in your existing game or include bonus levels that incorporate both apps.<\/p>\n

Naming conventions<\/h3>\n

Build trust and loyalty among your users by similarly naming your apps<\/a>, so they look like part of an app family. Some examples:<\/p>\n