{"id":"8630","date":"2021-06-04T07:00:00","date_gmt":"2021-06-04T14:00:00","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=8630"},"modified":"2021-05-26T13:43:38","modified_gmt":"2021-05-26T20:43:38","slug":"main-image-split-testing-video","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/main-image-split-testing-video\/","title":{"rendered":"Video: Split test your Amazon main image to improve your click-through rate"},"content":{"rendered":"\n

The problem<\/strong>: Your Amazon product listing is getting impressions, but not clicks.<\/p>\n\n\n\n

You\u2019ve optimized your product listing<\/a> to make the search engines happy. But your click-through rate is low, which means you\u2019re losing customers to the competition.<\/p>\n\n\n\n

Now, the good news. By focusing on one thing \u2014 your main image \u2014 you can turn that click-through rate around.<\/p>\n\n\n\n\n\n\n\n

Main image split testing<\/a> is \u201clow-hanging fruit,\u201d says Daniela Bolzmann of Mindful Goods<\/a>, an Amazon listing optimization<\/a> agency. It\u2019s quick, accessible, and it pays off.<\/p>\n\n\n\n

Watch the video below for Daniela’s top tips for split testing main images on PickFu. You\u2019ll learn what her team did to make the image for a nutritional food product stand out, and why they made the changes they did.<\/p>\n\n\n\n

For more of Daniela\u2019s tutorials for e-commerce sellers, subscribe to our YouTube channel<\/a>!<\/p>\n\n\n\n

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