Table of contents<\/h2>- What is Amazon Posts?<\/a><\/li>
- Who can use Amazon Posts?<\/a><\/li>
- Where is Amazon Posts currently available?\u00a0<\/a><\/li>
- Where will my Amazon Posts appear?<\/a><\/li>
- How do I choose where my Posts will be displayed?\u00a0<\/a><\/li>
- What are the 5 elements of an Amazon Post?<\/a><\/li>
- Pros and cons of Amazon Posts\u00a0<\/a>
- Pros of Amazon Posts<\/a><\/li>
- Cons of Amazon Posts<\/a><\/li><\/ul><\/li>
- Where can I measure my Posts’ performance?\u00a0<\/a><\/li>
- How do I sign up for Amazon Posts?\u00a0<\/a><\/li>
- How can I be successful with my Amazon Posts?\u00a0<\/a>
- 1. Add new Posts regularly<\/a><\/li>
- 2. Post enticing images and captions<\/a><\/li>
- 3. Use split testing to see what works<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n
What is Amazon Posts?<\/h2>\n\n\n
Let\u2019s start with the basics. Amazon Posts<\/a> is an advertising tool by Amazon that displays social-media-esque cards on relevant pages throughout the Amazon marketplace. <\/p>\n\n\n\nIt’s been around since 2019 and is currently in beta.<\/p>\n\n\n\n
The posts themselves often feature appealing product photos or lifestyle images of products in use, along with a caption and a direct link to the product page for quick purchasing. <\/p>\n\n\n\n
Unlike advertising with Amazon PPC ads<\/a>, it\u2019s free to create and upload Posts. In fact, there\u2019s no limit to how many Posts you create or how often you upload them, so there\u2019s no real downside to using them. <\/p>\n\n\n\n![\"\"](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/brandfeed_hero_posts_compressed._TTW_-1-870x1024.jpg\")
<\/a>Source: Amazon<\/figcaption><\/figure><\/div>\n\nWho can use Amazon Posts?<\/h2>\n\n\n
Because it\u2019s still in development, Amazon Posts is not yet accessible to everyone. To use it, you must be: <\/p>\n\n\n\n
- selling in the U.S.<\/li>
- registered with the Amazon Brand Registry<\/li><\/ul>\n\n\n\n
Amazon demand-side platform (DSP) customers can also create Posts as long as they have an advertising console account on top of their Amazon DSP account. <\/p>\n\n\n
Where is Amazon Posts currently available? <\/h2>\n\n\n
At the moment, Amazon Posts is only available in the United States. As the system is still in beta, we can only assume it’ll expand to other markets in the future. <\/p>\n\n\n
Where will my Amazon Posts appear?<\/h2>\n\n\n
Amazon Posts appear in a variety of locations throughout the Amazon marketplace. <\/p>\n\n\n\n
Although Amazon might add more places in the future, at the moment Posts can appear in four areas:<\/p>\n\n\n\n
- Your brand’s feed <\/li>
- Your product’s detail page <\/li>
- Related products’ detail page<\/li>
- Category feed<\/li><\/ol>\n\n\n\n
Your brand feed is like your own mini-feed that lists all your Posts, similar to a social media wall. <\/p>\n\n\n\n
On your product pages and those of your competitors, your Posts will appear as part of an interactive, clickable carousel. <\/p>\n\n\n\n
As for the category feed, Amazon assigns auto-tags to your Posts based on the product category. Clicking on those tags brings up all related Posts for that category. <\/p>\n\n\n\n![\"\"](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2022\/08\/amazon-posts-brand-owned-detail-page-1-970x435.png\")
<\/a>Source: Tinuiti<\/figcaption><\/figure>\n\n\n\n<\/p>\n\n\n
How do I choose where my Posts will be displayed? <\/h2>\n\n\n
Unfortunately, you don\u2019t control where <\/em>your Posts appear. Amazon does. <\/p>\n\n\n\nAmazon’s algorithm selects where your Amazon Posts show up based on relevance and customer engagement. That means the more people like your product, the more its related Posts will pop up. <\/p>\n\n\n\n
By effectively managing customer feedback<\/a> on Amazon, you can improve your product, keep the positive customer reviews coming, and help your Posts gain visibility. <\/p>\n\n\nWhat are the 5 elements of an Amazon Post?<\/h2>\n\n\n
Each Post has five essential parts: <\/p>\n\n\n\n
- Your brand name and logo<\/strong>. This appears at the top of your Post just like a social media username, along with a small image of your logo. <\/li>
- Image<\/strong>. The visual content that makes up most of your Post.<\/li>
- Show product<\/em> tab. <\/strong>Viewers click on this to reveal a mini-card for your product with its full title, rating, and price; clicking on the mini-card takes the user straight to the product page.<\/li>
- Caption<\/strong>. Amazon allows up to 2,200 characters to pitch your product however you\u2019d like. However, the Post only shows the first two lines by default. <\/li>
- Tags<\/strong>. Amazon automatically adds relevant category tags based on the type of product you\u2019re advertising.<\/li><\/ol>\n\n\n
Pros and cons of Amazon Posts <\/h2>\n\n\n
Amazon Posts can be a mixed bag, depending on what you\u2019re selling and your brand\u2019s sales strategies. <\/p>\n\n\n\n
Here are some pros and cons to help you decide if Posts is right for you. <\/p>\n\n\n
Pros of Amazon Posts<\/h3>\n\n\n- It\u2019s free<\/li>
- It sets you apart from your competitors\u2019 product pages<\/li>
- Customers can \u201cfollow\u201d your brand for stronger loyalty<\/li>
- You can collect engagement data to better understand your shoppers<\/li>
- You can repurpose social media content<\/li><\/ul>\n\n\n
Cons of Amazon Posts<\/h3>\n\n\n- You don\u2019t choose where Posts appear<\/li>
- Competitors can use it to steal shoppers from your pages<\/li>
- It’s only available for the U.S. market<\/li><\/ul>\n\n\n\n
![\"Woman](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/millennial-candid-authentic-girl-using-laptop-for-income-e-commerce-business-at-home.jpg\")
<\/a><\/figure><\/div>\n\nWhere can I measure my Posts’ performance? <\/h2>\n\n\n
One of the advantages of Amazon Posts is the data it provides \u2014 not just about your Posts, but also about the types of shoppers who interact with them. <\/p>\n\n\n\n
You can see this data directly in your dashboard when you sign in at posts.amazon.com. <\/p>\n\n\n
How do I sign up for Amazon Posts? <\/h2>\n\n\n
Signing up for Amazon Posts is easy as long as you meet the requirements we listed above (such as registering with the Amazon Brand Registry). <\/p>\n\n\n\n
Simply go to posts.amazon.com<\/a> and sign in with the username connected to your Amazon advertising. <\/p>\n\n\n\nYou’ll need to verify your brand<\/a> name, fill in your profile, and upload an image of your logo. <\/p>\n\n\nHow can I be successful with my Amazon Posts? <\/h2>\n\n\n
Want to use Amazon Posts to the fullest? Here are some tips to make the most of it. <\/p>\n\n\n
1. Add new Posts regularly<\/h3>\n\n\n
As with social media, Amazon Posts users benefit from regular posting. Not only does this ensure that your Posts stay fresh and up-to-date, but it also gives your feed plenty of content for followers to peruse. <\/p>\n\n\n\n
Because there\u2019s no limit to how many Posts you can put up, it\u2019s OK to do it every day or even multiple times per day. Produce content for as many product categories as you can to enhance your reach and target new types of shoppers. <\/p>\n\n\n\n![\"two](\"https:\/\/blog.pickfu.com\/wp-content\/uploads\/2021\/08\/two-beautiful-freelance-business-women-using-smart-phone-to-taking-photos-to-sell-online-970x647.jpg\")
<\/a><\/figure>\n\n\n2. Post enticing images and captions<\/h3>\n\n\n
Another tip from the social media playbook: use attention-grabbing visuals and riveting captions to encourage engagement. Shoppers will ignore bland and unassuming Posts. If you want their clicks, you have to make your Posts stand out with interactive content<\/a>,<\/a> such as quizzes<\/a>. <\/p>\n\n\n\nThat goes beyond having nice-looking product photos<\/a>. Try posting lifestyle photos of your products in everyday use. Shoppers tend to respond to images that feature people, especially faces, so include images of people using and enjoying what you\u2019re selling. <\/p>\n\n\n3. Use split testing to see what works<\/h3>\n\n\n
The best way to know whether a Post\u2019s image and caption will resonate with your audience is to test it, ideally before you take it live. <\/p>\n\n\n\n
While you can use Amazon split testing<\/a> to experiment inside the marketplace, the downside is that you\u2019re testing on actual shoppers. It usually takes weeks to run a test and get the data. And if shoppers don’t like your test image, your sales could take a hit. <\/p>\n\n\n\n
- Pros of Amazon Posts<\/a><\/li>
- Cons of Amazon Posts<\/a><\/li><\/ul><\/li>
- Where can I measure my Posts’ performance?\u00a0<\/a><\/li>
- How do I sign up for Amazon Posts?\u00a0<\/a><\/li>
- How can I be successful with my Amazon Posts?\u00a0<\/a>
- 1. Add new Posts regularly<\/a><\/li>
- 2. Post enticing images and captions<\/a><\/li>
- 3. Use split testing to see what works<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n
What is Amazon Posts?<\/h2>\n\n\n
Let\u2019s start with the basics. Amazon Posts<\/a> is an advertising tool by Amazon that displays social-media-esque cards on relevant pages throughout the Amazon marketplace. <\/p>\n\n\n\n
It’s been around since 2019 and is currently in beta.<\/p>\n\n\n\n
The posts themselves often feature appealing product photos or lifestyle images of products in use, along with a caption and a direct link to the product page for quick purchasing. <\/p>\n\n\n\n
Unlike advertising with Amazon PPC ads<\/a>, it\u2019s free to create and upload Posts. In fact, there\u2019s no limit to how many Posts you create or how often you upload them, so there\u2019s no real downside to using them. <\/p>\n\n\n
\n<\/a>Source: Amazon<\/figcaption><\/figure><\/div>\n\n Who can use Amazon Posts?<\/h2>\n\n\n
Because it\u2019s still in development, Amazon Posts is not yet accessible to everyone. To use it, you must be: <\/p>\n\n\n\n
- selling in the U.S.<\/li>
- registered with the Amazon Brand Registry<\/li><\/ul>\n\n\n\n
Amazon demand-side platform (DSP) customers can also create Posts as long as they have an advertising console account on top of their Amazon DSP account. <\/p>\n\n\n
Where is Amazon Posts currently available? <\/h2>\n\n\n
At the moment, Amazon Posts is only available in the United States. As the system is still in beta, we can only assume it’ll expand to other markets in the future. <\/p>\n\n\n
Where will my Amazon Posts appear?<\/h2>\n\n\n
Amazon Posts appear in a variety of locations throughout the Amazon marketplace. <\/p>\n\n\n\n
Although Amazon might add more places in the future, at the moment Posts can appear in four areas:<\/p>\n\n\n\n
- Your brand’s feed <\/li>
- Your product’s detail page <\/li>
- Related products’ detail page<\/li>
- Category feed<\/li><\/ol>\n\n\n\n
Your brand feed is like your own mini-feed that lists all your Posts, similar to a social media wall. <\/p>\n\n\n\n
On your product pages and those of your competitors, your Posts will appear as part of an interactive, clickable carousel. <\/p>\n\n\n\n
As for the category feed, Amazon assigns auto-tags to your Posts based on the product category. Clicking on those tags brings up all related Posts for that category. <\/p>\n\n\n\n
<\/a>Source: Tinuiti<\/figcaption><\/figure>\n\n\n\n <\/p>\n\n\n
How do I choose where my Posts will be displayed? <\/h2>\n\n\n
Unfortunately, you don\u2019t control where <\/em>your Posts appear. Amazon does. <\/p>\n\n\n\n
Amazon’s algorithm selects where your Amazon Posts show up based on relevance and customer engagement. That means the more people like your product, the more its related Posts will pop up. <\/p>\n\n\n\n
By effectively managing customer feedback<\/a> on Amazon, you can improve your product, keep the positive customer reviews coming, and help your Posts gain visibility. <\/p>\n\n\n
What are the 5 elements of an Amazon Post?<\/h2>\n\n\n
Each Post has five essential parts: <\/p>\n\n\n\n
- Your brand name and logo<\/strong>. This appears at the top of your Post just like a social media username, along with a small image of your logo. <\/li>
- Image<\/strong>. The visual content that makes up most of your Post.<\/li>
- Show product<\/em> tab. <\/strong>Viewers click on this to reveal a mini-card for your product with its full title, rating, and price; clicking on the mini-card takes the user straight to the product page.<\/li>
- Caption<\/strong>. Amazon allows up to 2,200 characters to pitch your product however you\u2019d like. However, the Post only shows the first two lines by default. <\/li>
- Tags<\/strong>. Amazon automatically adds relevant category tags based on the type of product you\u2019re advertising.<\/li><\/ol>\n\n\n
Pros and cons of Amazon Posts <\/h2>\n\n\n
Amazon Posts can be a mixed bag, depending on what you\u2019re selling and your brand\u2019s sales strategies. <\/p>\n\n\n\n
Here are some pros and cons to help you decide if Posts is right for you. <\/p>\n\n\n
Pros of Amazon Posts<\/h3>\n\n\n
- It\u2019s free<\/li>
- It sets you apart from your competitors\u2019 product pages<\/li>
- Customers can \u201cfollow\u201d your brand for stronger loyalty<\/li>
- You can collect engagement data to better understand your shoppers<\/li>
- You can repurpose social media content<\/li><\/ul>\n\n\n
Cons of Amazon Posts<\/h3>\n\n\n
- You don\u2019t choose where Posts appear<\/li>
- Competitors can use it to steal shoppers from your pages<\/li>
- It’s only available for the U.S. market<\/li><\/ul>\n\n\n\n<\/a><\/figure><\/div>\n\n
Where can I measure my Posts’ performance? <\/h2>\n\n\n
One of the advantages of Amazon Posts is the data it provides \u2014 not just about your Posts, but also about the types of shoppers who interact with them. <\/p>\n\n\n\n
You can see this data directly in your dashboard when you sign in at posts.amazon.com. <\/p>\n\n\n
How do I sign up for Amazon Posts? <\/h2>\n\n\n
Signing up for Amazon Posts is easy as long as you meet the requirements we listed above (such as registering with the Amazon Brand Registry). <\/p>\n\n\n\n
Simply go to posts.amazon.com<\/a> and sign in with the username connected to your Amazon advertising. <\/p>\n\n\n\n
You’ll need to verify your brand<\/a> name, fill in your profile, and upload an image of your logo. <\/p>\n\n\n
How can I be successful with my Amazon Posts? <\/h2>\n\n\n
Want to use Amazon Posts to the fullest? Here are some tips to make the most of it. <\/p>\n\n\n
1. Add new Posts regularly<\/h3>\n\n\n
As with social media, Amazon Posts users benefit from regular posting. Not only does this ensure that your Posts stay fresh and up-to-date, but it also gives your feed plenty of content for followers to peruse. <\/p>\n\n\n\n
Because there\u2019s no limit to how many Posts you can put up, it\u2019s OK to do it every day or even multiple times per day. Produce content for as many product categories as you can to enhance your reach and target new types of shoppers. <\/p>\n\n\n\n
<\/a><\/figure>\n\n\n2. Post enticing images and captions<\/h3>\n\n\n
Another tip from the social media playbook: use attention-grabbing visuals and riveting captions to encourage engagement. Shoppers will ignore bland and unassuming Posts. If you want their clicks, you have to make your Posts stand out with interactive content<\/a>,<\/a> such as quizzes<\/a>. <\/p>\n\n\n\n
That goes beyond having nice-looking product photos<\/a>. Try posting lifestyle photos of your products in everyday use. Shoppers tend to respond to images that feature people, especially faces, so include images of people using and enjoying what you\u2019re selling. <\/p>\n\n\n
3. Use split testing to see what works<\/h3>\n\n\n
The best way to know whether a Post\u2019s image and caption will resonate with your audience is to test it, ideally before you take it live. <\/p>\n\n\n\n
While you can use Amazon split testing<\/a> to experiment inside the marketplace, the downside is that you\u2019re testing on actual shoppers. It usually takes weeks to run a test and get the data. And if shoppers don’t like your test image, your sales could take a hit. <\/p>\n\n\n\n
- Image<\/strong>. The visual content that makes up most of your Post.<\/li>
- Your brand name and logo<\/strong>. This appears at the top of your Post just like a social media username, along with a small image of your logo. <\/li>
- 2. Post enticing images and captions<\/a><\/li>
- Cons of Amazon Posts<\/a><\/li><\/ul><\/li>