{"id":"9485","date":"2021-08-11T07:00:00","date_gmt":"2021-08-11T14:00:00","guid":{"rendered":"https:\/\/blog.pickfu.com\/?p=9485"},"modified":"2022-08-08T09:01:27","modified_gmt":"2022-08-08T16:01:27","slug":"camping-shower-amazon-competitive-test","status":"publish","type":"post","link":"https:\/\/blog.pickfu.com\/camping-shower-amazon-competitive-test\/","title":{"rendered":"No clean winner in this competitive test of a camping shower \u2014 here’s why"},"content":{"rendered":"\n

E-commerce sellers typically use split testing<\/a> for product photos. But you can split test at any step on your way to market: for product ideation, when deciding what to sell, or in the case of this Which One Won?<\/a> to see how you fare against competing products or listings. <\/p>\n\n\n\n

The product in question: a camping shower. Using PickFu’s audience targeting<\/a>, the seller uploaded screenshots of five product listings and asked 50 Amazon Prime members with an interest in camping, hunting, and fishing which one they would most likely buy.<\/p>\n\n\n\n

Can you guess which one won?<\/p>\n\n\n\n

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Option A<\/figcaption><\/figure>\n\n\n\n
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Option B<\/figcaption><\/figure>\n\n\n\n
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Option C<\/figcaption><\/figure>\n\n\n\n
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Option D<\/figcaption><\/figure>\n\n\n\n
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Option E<\/figcaption><\/figure>\n
<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

And the winner of this Ranked poll is…well, there was no majority winner, but Options A and C<\/strong> tied for the most votes with a score of 50. <\/p>\n\n\n\n

Option B<\/strong> came in next with a score of 30, while Option E<\/strong> scored 22 and Option D<\/strong> came in last with a score of 10. <\/p>\n\n\n\n

Let\u2019s take a look at the results and see what they reveal about what consumers want in a camping shower.<\/p>\n\n\n

Gone huntin\u2019 for bargains<\/h2>\n\n\n

Using ranked-choice voting<\/a>, respondents listed the five options from their favorite to least favorite. Based on their comments, it seems these outdoorsy Amazon shoppers have the same priorities as most consumers: good quality, good reviews, good price. <\/p>\n\n\n\n

Options A and C are the only ones with discounted prices, and respondents noticed<\/a>. Those who ranked Option A first also liked that the image shows everything that comes with the purchase, including the bag, which some consider an accessory.<\/p>\n\n\n\n

Why not a clear victory for Option A? Its lack of ratings<\/a> might have something to do with it. While the other options have dozens of reviews, Option A has only seven, and four stars at that.<\/p>\n\n\n\n

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The price was right for Options A (left) and C, but Option A’s lack of reviews didn’t help.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Option D, meanwhile, has the best rating and nearly 200 reviews, but its price ultimately scared people away. <\/p>\n\n\n\n

“Way too expensive at 3x the price,\u201d wrote one respondent. \u201cI don’t think I’d spend $150 on a camp shower,\u201d said another.<\/p>\n\n\n\n

Interestingly, the water graphics in the product photos for Options B and E got mixed reviews<\/a>. One respondent said it \u201cgives confidence in the product, it\u2019s noticeable, it makes me want to buy it,\u201d while another said, \u201cthe splash of water looks like it’s malfunctioning.\u201d<\/p>\n\n\n

Other highlights<\/h2>\n\n\n